This affects not only DT clients directly but also people taking offers from DT clients. We really feel for many networks affected by this as it is 100% out of their control and all they can do is wait until it is resolved, until then they7 have literally no way to track anything.

This does not affect us here at Xy7elite.com We are 100% up and being that most our deals are direct the few deals that were going through the affected platform were immediately redirected to live compatible programs.

If you have any questions feel free to reach out to me.

TheClickFather ™
702-475-5235
Aim: ROIDealsDaily

Scrub a dub dub…

No rubber duckies here just a guy in a ski mask!

There are all types of crafty names “Optimization adjustment”, “Throttle”, or good old “front end scrub” Being a media buyer I find this nothing short of thievery and feel it should be exposed. It all started back in the early stages of coreg in 2004. Many of you remember the first wave of one field offers out there free $10 Burger King Card etc. when the RPU (revenue per user) dropped below a certain level the advertiser started scrubbing or not reporting all pixel fires, A terrible dishonest practice which has now evolved into tracking systems like Hitpath, Cake, Hasoffers and others adding “adjustment buttons” which allows networks to pay any rate they want and then scrub it down to make it profitable. Shame on you guys. As one guy I will leave nameless said on one of my private discussion groups “A performance based industry has got to operate in a completely ethical manner that is beyond reproach when otherwise you have nothing left.” This new unscrupulous business practice creates a whole new set of problems as unrealistic CPA’s have now hit the market combined with turbulent EPC’s that literally move quicker than Victor Cruz down the field. As the market gets tighter and more and more companies that should not have ever been in business struggle to make ends meet (or a Lambo payment) they result in just re brokering other peoples offers and paying out a astounding rate and then scrubbing it. Shame on you guys.

The top 5 multi-part questions I ask anyone I do business with…

And, in many cases I ask for a financial statement from their accountant, i.e. it is like a bank rating where an accountant certifies there is 5 figures, 6 figures or 7 figures available in cash on hand.

2. What tracking system do you use?  Do you make any adjustments to stats after the fact or in any way alter stats?

Regardless, most will tell you “No, we do not scrub,” so I would follow with…”Can you give me a letter from your tracking company certifying this?” This is when the excuses will fly as the tracking companies will not perjure themselves for a customer in most cases.

3. If you do not get paid from an advertiser and it has nothing to do with my leads will I be paid in full?

(99% of companies will say, “No, you will not be paid”) This baffles me. Why would you use a network or broker if they won’t guarantee funds? What are they doing in the middle then besides taking money from your traffic? Find the ones that will and get it in writing.

4. What is your average life of a campaign?

(I look for companies that keep deals longer than 9 months)

5. I read reviews and ask other Affiliates that run larger numbers what they think. I disregard negative posts from unproven authors as they may just be fraudulent and looking to get paid to stop complaining.

Yes I went to the Super Bowl!

Facebook Mobile ads coming soon

Started working on app traffic initial results.

Video Ads…buy some TV space…

15 Second

60 Second #1

60 Second #2

All can be customized with Affiliate numbers. If you are interested in running video ads drop me an email theclickfather@yahoo.com

What I am buying?

Solar lead gen. first page targeted to 9 states. I am buying it on Facebook with great success.

AsianBeauties.com

I am buying the CPS version of this on other dating sites and search. This pays well over $200 for a purchase as low as $29.95 it’s an awesome niche campaign.

RehabNow.me

Short lead gen targeted towards people seeking drug or alcohol addiction treatment. First page payout.

Like a Virgin!

Madonna’s 2012 World Tour Contest

You could win front row tickets to see Madonna in concert!! All you need to do is run your favorite offers! These tickets sold out within minutes in presale and are going for over $2,500 each now. Here is your chance to get them for FREE! CLICK THE BANNER BELOW TO FIND OUT HOW YOU CAN WIN!

]]> http://theclickfather.com/madonnas-2012-world-tour-contest/feed/ 0 http://theclickfather.com/2012-first-update-aswpay-per-call-mastermind-oh-boy/ http://theclickfather.com/2012-first-update-aswpay-per-call-mastermind-oh-boy/#comments Thu, 19 Jan 2012 00:00:30 +0000 xy7kevin http://theclickfather.com/?p=1243 2012 First update
ASW/Pay-Per-Call Mastermind…Oh boy!

My Awesome Vacation!
You’ve just gotta disconnect sometimes…

This was my shot at reading my first non business related book in over 20 yrs! (I was intrigued by the title and that it was #3 on the NYT best seller list) Although amusing at times I did not really find it that entertaining or worth my time to read.

Click: What Millions of People Are Doing Online and Why it matters

This is a GOOD book written by Bill Tancer from hitwise. Although the data is slightly dated (charts up to late 2008), the subject matter of why people clicked and also certain patterns were awesome to learn and sparked some great marketing ideas for me to test.

Here are some additional tidbits I would like to share:

• Girls search for prom dresses in January not march or April as one would think
• Including the terms ”how to” and “why” account for over 20% of all searches
• It took YouTube just 5 weeks to move from 39th to first position as a video site
• Females amount for 27% of adult site visits and 30 % of that is to adultfanfiction.com in the usa
• When searching for a flight, the most popular term is “find a flight” while in the UK it’s “find airfare”

The Science Of Influence…how to get anyone to say yes in 8 seconds or less

A couple days before the Affiliate Summit a few members from my team and I did the first part of a NLP certification program. I have been a fan of NLP (Neuro Linguistic Programming) for many years and am excited to take it to the next level and get certified. If you are at all interested in why people do certain things or act in a certain way then grab a book on NLP. Side note, there are many very technical books out there, Start with something basic. If you want my personal reading list on the subject just drop me an email I will be glad to share it with you.

Mailer Meetup Recap; Jan. 8th, 2012

The Mailer Meetup was once again an awesome event.

Over 400 people ended up coming through our doors!
We held it at the KingPin suite at the Palms casino.


If you are interested in attending the next one,
check out MailerMeetup.com for more info on the next event.

Mobile Mastermind

On Monday Jan. 9th, we held the first ever Mobile Mastermind and all I can say was WOW…on 4 hr notice we assembled 38 of the brightest and most successful Internet Marketers in the world in one room to discuss mobile marketing and campaign ideas.

I am currently on a Pay Per Call kick I am buying on Msn mobile, Att Interactive, Jumptap, Megaclick and a couple of others. Returns have been nothing short of silly…some campaigns are retuning a ROI of over 2000%!!


Campaigns I am buying on Pay Per Call:

24/7 Rehab

This is a campaign where you get two benefits #1 you truly get to be involved helping people and 2. You get to make insane ROI’s while doing so!

Gold and Bullion Investing

This one works because gold and investments are on the forefront of everyone’s mind. Think outside the box there are many reasons this works.

Foreclosure Defense

Here is yet another one that you can get paid while helping someone!

Being that I spend so much time doing what I love, I have a few favorite places I visit and post on daily. They are Stackthatmoney.com (membership based, great info and case studies), The “Super Affiliates” forum on Facebook (it is open just apply) & now on our newest forum @ direct-calls.com/forum

Version 2.0 of the Xy7 AdOptimizer is coming soon!

The wait is almost over! If you are a serious Facebook buyer then this tool is invaluable to you, and FREE to those on any Direct-Calls.com or Xy7Elite.com campaigns.
For more info check out xy7adbuyer.com

All told we paid our Affiliates out more than double than
2010! Our goal for 2012 is to again double that number! Thank you for all your support.

In our most recent enhancement to always stay ahead of the
curve and provide our Affiliates with cutting edge tools and money making
opportunities before anyone else, we have made some major enhancements to our
Affiliate interface on Xy7Elite.com

We still have your information although you no longer have
an account (Unless you have an Elite account). If you are interested in
applying to Elite, please submit an application @ Xy7Elite.com and
then drop me a email personally at kevin@Xy7.com.
Providing you match the criteria listed below, I will get you instantly approved.

Please note Xy7Elite is only for active Super Affiliates, so
if you are just looking to get into another network with no real intention of
running, this is not for you.

We actively monitor logins and disable inactive accounts or
accounts that do not meet our minimum of $1,000 per week in commission.
It is the only way we can maintain the world-class service our Affiliates have
come to expect from us.

Q. If I have pending Xy7 Commissions what happens?

As long as you have hit the threshold of $100 payment will
be released as usual.

All Xy7.com Commissions will be paid out as normal net 30
unless you are on weekly wires then nothing will change. Any questions
please email billing@Xy7.com and include
your cd number (publisher ID), name and best number to contact you at.

Q. What is Direct-calls.com?

Direct-calls is our pay per call platform which is now
integrated with Xy7Elite.com. Upon login to Xy7Elite, you can access all the
direct-call offers. We have Wap, Banner and email creatives available. Make no
mistake, mobile marketing is the “next big thing.” We are making very large
investments of time and focus on this providing you with the absolute best
tools and offers hands down.

Team up with the best.
To understand more about pay per call please check these videos out here

Thanks again for all your support,

Kevin De Vincenzi
CEO
Xy7.com, Xy7Elite.com and Direct-calls.com
All Divisions of Rapid Response Marketing, LLC.

]]> http://theclickfather.com/alert-for-xy7-com-account-holders/feed/ 0 http://theclickfather.com/year-end-wrap-up-from-the-clickfather/ http://theclickfather.com/year-end-wrap-up-from-the-clickfather/#comments Tue, 20 Dec 2011 21:50:25 +0000 admin http://theclickfather.com/?p=1230 This is a crazy time of the year between ordering client gifts and wrapping up year end business for our several companies. It was an amazing year as we more than doubled last year’s total payout to Affiliates (we are talking about a high 7 figure increase here folks) We also are very happy about adding some great agency business (Geico, Proflowers, All state, Dish Network and many others)

Toy Drive 2012

I also want to give a digital shout out to Google for donating over 40 million dollars this holiday season.Check it out here

End of year clean up and advice

I personally still love MSN/Bing as they are much more lenient on ad copy, Do instant activation and have much more traffic for less money than Google. It is a gem for many savvy marketers as competition is much less allowing you to uncover niches. I also like 7Search (once you disable the broad targeting)

Display:

I like Yahoo display along with Megaclick. Both have tons of traffic and at really good rates (If you negotiate them) for Megaclick contact Arikka@megaclick.com

Email:

Wow, so many changes here. If you want to get some insight come to the mailer meetup at the Palms Jan 8th 2012.

Mobile:

Again I like MSN best and the click to call feature, No bots, real traffic very monetizable (is that a word?)

Gems:

Advertise.com is a new one I am working on and they seem very willing to do what they need to make it work. Also now that myads.com has opened up Rubicon traffic to the public, it is worth a new look and some testing.

PPV Traffic :

A couple of months ago I wrote about PPV traffic and which services were best. Over the past week I got a handful of complaints about Lead Impact so I stepped in and initiated a call. To say I was not impressed would be an understatement. I advise all my readers to be very careful when dealing with companies that do not care to see the customer’s side of things…

Instead of me telling you what transpired I had Phoenix Morgan who is well known and respected in our industry as a top notch media buyer tell you:

Kevin wanted me to write about a rather nasty experience I had recently with Lead Impact and how
it can affect other pubs. Seems that Lead Impact has a policy that AFTER you submit your creative’s and
you THINK you know what the bid price is. They can at their discretion and WITHOUT any warning change your category, subcategory and bids. I discovered this after running traffic for weeks and the stats
in p202 not matching the adv & traffic platforms stats. The money was WAAAAAY off. It took awhile to
find out what was up. P202? Idiot typing? WHAT!? Well, we still don’t know in my case what happened.
But, we do know that a bid that was seen as .00385 somehow changed to .017 (which isn’t even the lowest
rate for that country.) Upon finding out. I called up and had a very harsh talk (her to me, not the other
way around) with ‘Nicole’ She ran a report and said “we did nothing” BUT, when I went on to ask about
bids being changed and non-notification. She confirmed not once but 3x that, “YES! lead impact
can change their prices if they feel the category and subcategory does not match your ad AND there is
no notification, no pausing of traffic. They just do it. When I asked how we would know this, she brushed
it off and said “There is a disclaimer (tiny one) when you put in your ads. Saying we can change the
category and pricing at our compliance discretion”. I even informed her that I had 4 other affiliates
that had notified me of the same thing happening in their campaigns!!! She didn’t seem to care and was
very abrupt. Kevin then was cool enough to try to mediate, but also discovered that Lead Impact has a
“there is mistake, we don’t care” attitude. Now I can tell you I have run with ALL CPV platforms and
everyone had a glitch when I 1st started and everyone EVEN IF I MADE MISTAKE gave me credit or
refund if some error happened. If anything to say, “Hey, we know mistakes happen. We will help you out
the 1st few times you mess up, but don’t make a habit or we won’t in the future” Fine that’s fair enough.
So, a warning to anyone on Lead Impact. Check your bids at the keyword level every day. Since, you never
know when they will change them or for what reason. Too bad, since they have tons of international
traffic.

-Phoenix

Traffic sources I would personally run away from:

• Sitescout: Although I have heard reports that a couple of people are making money on it
• Lead Impact (details above)
• Clicksor (too many bots, low quality traffic)

Predictions for 2012!

Pay Per Call and all mobile search will take center stage as a primary source of traffic for many offers here is why:More and more people are relying on their mobile phones for everything, so naturally the mobile search and display market will become even more lucrative. Many people have not even touched this market. I am buying heavily on several sites. At the Affiliate Summit I will be talking to several media buyers in a closed room discussion of how to really capitalize on this market and scale to 7 figures monthly. If you are a media buyer that spends at least 100k per month now, and have the time, dedication and drive to be successful drop me an email for an invite to the “Inner circle”

Affiliate Summit and Mailer Meet up

Xy7 Elite is once again the Platinum sponsor of the Mailer Meetup being held in the Kingpin suite of the Palms Casino and Hotel on Jan 8th, 2012. If you are a serious email marketer this is the place to be. You can apply to attend at www.mailermeetup.com. I know there are some other parties that night from fly by night companies that just want to throw a party…. It’s up to you if you are a serious marketer we would love to have you. If you want to just get drunk and screw around then I urge you to check out the parties from fly by night companies like “Insignificant Traffic” or whatever new name these guys come up with… In my opinion companies who cannot pay their Affiliates weekly or on time should not be throwing parties at all. Remember all the guys that threw Playboy mansion parties? Where are they now? Certainly not paying Affiliates weekly or at all?
Lastly,I want to thank my readers and all our Affiliates as this has been another great year for us. We know the market will always change and we strive to always be ahead of that curve with the support and know how you have come to expect from the Rapid Response Marketing Family. We know without good partners like you we are nothing so again, thank you and Happy Holidays.

-The ClickFather ™ and his dedicated team of superstars

Kevin & Rhianna
Lana	Anthony	James	John
Aaron	Roy	Tom F.	Dawn

Final Xy7Rockcamp Update!
Xy7 meets The Playboy Mansion

This past Saturday was the culmination of our Xy7RockCamp contest. Congrats to Walter, who spent 4 days practicing and performing with the legendary Phil Soussan and Paul Stanley!

The whole band

Walter with Vinny Appice of Black Sabbath

We all visited the Playboy Mansion to watch Walter’s final performace and cheer him on. Here are some photos from the performance… (hard to see him on the drums in the back)

Aaron couldn’t wait to get in on the action of the silent auction…

Not to be outdone…James took the opportunity to snatch up a new scooter. A great addition to his condo by the beach!

And we all know Kevin had to join the party too! A couple of the items he bought….
“Wilson” from Castaway	Dallas Maverics Basketball

Thanks again to all those who chose to participate in
the contest, you all made a great run at it!
And congrats to all the winners who attended the party with us.

Keep your eyes open for the next contest, you never know when it’ll be… ……………………………………………………………………………………………………………………………………….

Don’t forget your offers for the holidays!

#193146 – Red Envelope
Now paying out $8.00 per sale

Highest quality, diverse gift monogramming and personalization options. First-class gift-giving experience – for giver and recipient – that’s inspired, modern and convenient.

Click to view landing page:

#193147 – Personal Creations
Now paying out $8.00 per sale

Celebrate Any Occasion With Personalized Gifts.

Click to view landing page:
http://theclickfather.com/?p=1183



This will change it all. Xy7 AdOptimizer is live!


As many of my readers know I am a media buyer on several verticals and am always looking for ways to increase my monetization efforts. I have been secretly testing an automation tool approved by Facebook and MyAds.



Let me tell you it rocks!

Here are some things it does:

Organize Projects: Projects are a simple way of organizing everything you need for an advertising campaign in one spot. Multiple campaigns across multiple networks can use the same creatives, landing pages and conversion tracking.	Split Test Ads: Our powerful split testing tool creates multiple variations of the same ad with different audience targeting or creative images and text.	Alerts: Each campaign contains a detailed activity stream showing you the history of changes at a glance. Notifications keep you updated on performance suggestions, ad status changes, automation events, etc.
Conversion Tracking: Get support for multiple 3rd party conversion trackers to enabling you to monitor your users as they go through your sales funnel.	Automation: Improve performance on your campaigns by scheduling the optimal time for ads to run and utilizing advanced bid management based on performance data.	Performance: You get advanced reporting with complex filters and groupings to discover trends in your targeting and creative selection.

Beta for this is CLOSED. To be put on a waiting list please fill out your info on xy7adoptimizer.com and once beta reopens (about November 15th) we will let you know.

Money for Nothing! TIP!

I found a way to monetize every country you have traffic for and make a great amount of money while doing it! If you are a media buyer and not doing this you are literally throwing away money! Even when you buy USA traffic many times about 6% foreign clicks still come in even on Facebook!



I have media buyers as well arbitraging this on CPV… contact lana@xy7.com for more details.

CPV networks…are they all the same?

I have been talking to CPV owners and working on a few CPV campaigns. I always wondered why things worked and then stopped working after a few days. I now have the answer it is frequency!


Always find out how many actual uniques a CPV network has before committing to a test as some of the networks have as little as 200,000 installs but still generate over 10,000,000 page views a day! Also many of the practices used are very aggressive if not illegal to get users so you may end up buying very disinterested or pissed off people wondering why they get so many pop ups There is a good article here if you would like to read more about it…My advice stick with the big boys!

Here is a guide from PPV playbook that
lists networks and traffic volume

Are you losing up to 30% of your traffic?

I got a frantic call while I was in Florida For T.R.A.F.F.I.C East from one of my Super Affiliates Phoenix Morgan who said, ”Kev, I cannot believe I have been throwing away 30% of my traffic!” When he explained it, the pieces came together and it made perfect sense. I had him lay out exactly what happened here in the hopes we can help some other media buyers from unknowingly throwing away their traffic. Thanks Phoenix!

Why I use Blitz.io…

This all started when I compared my traffic logs to my tracking logs down to date/time/IP level. It was obvious I was missing 30%-80% of my clicks from high volume traffic sources. After contacting the traffic sources and verifying they were sending the traffic I was billed for.


I took a look at my tracking software and server.


The first time I ran blitz.io on ‘RUSH’, I could see that 50%-80% of my re-directs were NOT completing. I then switched to a new host and the problem diminished by 20% but was still way above tolerance (3%-10%).


After switching to the new Prosper202 and Beyond Hosting optimizing the database and my server, my redirects went to 100% follow through!


I have now seen campaigns that were BREAK EVEN become slightly profitable and campaigns that were profitable increase ROI by 10%-60%!


As one of my friends said, HOSTING is #1 issue to look at.


-Phoenix Morgan

Mailer Meetup next week in NYC!

Xy7Elite will be hosting the Mailer meetup:

Current benefits our mailers get from Xy7Elite:

• Exclusive promotions (VIP invites to parties and events) like xy7rockcamp.com
• $1 domain registration for our large mailers
• Private landing pages and individual caps on offers (don’t let others steal your thunder)
• 24-7 support from actual mailers facing the same day to day marketing challenges as you are.
• Private domains for you to track on (no more getting filtered due to someone else’s rep or bad mailing practices)
• Inside mailing tips from postmasters and other industry leading people

Contact Lana@xy7.com or Kevin@xy7.com for more details.

What I am buying this week

• Tara-medium.com in UK, AU, CA and USA
• Ldsplanet.com on Facebook
• Yourcreditfinder.com on Search, Display and Facebook
• LorDa’Vie Wrinkle Cream in UISA and Canada On Display

]]>