Market Your Book

Co-op Book Marketing: Antidote for the Solitary Writer Syndrome

Jan Bear — Wed, 22 May 2013 19:30:57 +0000

Writing is a solitary occupation. It’s hard to concentrate on getting words on paper among the hubbub of ordinary life. But even as I complain about the hubbub, I know that it’s the source of anything useful I have to say. Anything creative, helpful, thought-provoking, or entertaining comes from the daily activities of acting, planning, [...]

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Author Beware: Self-Publishing Book Scams Abound

Jan Bear — Tue, 07 May 2013 13:23:25 +0000

Some aspiring authors still have the idea that once they’re published, everything will be sunshine and roses. People will buy their books, the thank-you emails will come rolling in, not to mention the royalty checks, and they can happily work on the next book in peace. Once the rejections start rolling in, reality — and [...]

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Book Review: Whoever Tells the Best Story Wins

Jan Bear — Thu, 02 May 2013 18:31:23 +0000

Novelists and screenwriters, of course, study story structure because it’s what they do. But story has become more and more prominent in nonfiction uses, too — persuasion and negotiation. Working as a management consultant and presenter, in her book Whoever Tells the Best Story Wins (affiliate link) Annette Simmons brings story into the boardroom, the [...]

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I Want to Talk to a Memoirist

Jan Bear — Wed, 01 May 2013 16:00:13 +0000

My inaugural issue of Author Marketing Ideas will be released on May 9. The focus of the issue is how to market your memoir. I have some good content lined up, but what would make it really stand out would be a conversation with a memoir author. I’m looking for someone who was published in [...]

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Use an Author Ezine to Connect with Your Audience

Jan Bear — Tue, 30 Apr 2013 20:11:46 +0000

I often tell authors that they need an e-newsletter, often called an ezine. I subscribe to newsletters from different people and find them to be valuable sources of valuable information (if they’re not, it’s easy to unsubscribe). Expert marketers I trust add that a newsletter can introduce you, along with your knowledge and skills, to [...]

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