Theory Of Excellence

The Dynamics of Excellence

2011-04-15T12:39:00.001+07:00

The Theory of Excellence (THE) provides an insight into the four dynamics for any individual or organisation to achieve excellence. These must work in harmony and all be present for a perfect performance of any kind.

In the pursuit of excellence, resources need to be devoted to repeat the process delivering small improvements, whilst at the same time analysing all associated information and knowledge to achieve the goal. This repetition must consider, adapt to and exploit environmental factors to maintain sustainability. For excellence to then occur, the process must be ingrained so that it flows naturally utilising the circumstances of the present situation without the need for intense concentration or effort. Therefore, only by harnessing the four forces of Repetition – Change –Analysis – and The Now can excellence be achieved. Let’s review each dynamic in detail.

First, Repetition. Repetition, coupled with a lot of dedication is a prerequisite of achieving excellence in any task, skill or process as this strengthens the neural connection that supports the cognitive control. However, purely repeating the same task or activity in isolation will not lead to excellence on its own. A theory by Anders Ericsson states that 10,000 hours of practice will lead to excellence. However, this study actually emphasises that this must be deliberate practice, where the task is repeatedly performed and small improvements are made until the desire level of outcome is achieved. These improvements or changes are normally made as a result of measuring the results or analysing feedback to alter the process. The process is then constantly repeated until attributes such as control, precision, speed, accuracy or dexterity virtually become constants. This requires high levels of dedication and initially needs complete focus upon the task to ensure that it is performed in exactly the same manner every time and achieves the desired output. Then, over time the task, skill or process becomes more natural and can be performed with far less mental effort or attention.

The second force is Change and excellence needs to both harness and accommodate this dynamic. When initially performing the task, skill or process, any feedback or results must be monitored so that change can be applied to improve the operations or steps. Also, as more knowledge or expertise is gained, new techniques or principles can be applied. These new developments can then be tested to understand how they affect the output. This gradual change program is the only way the task, skill or process can be improved until it hits an ‘expert’ level whereupon excellence is achieved. Once this is achieved the adjusted process can then be repeated to reinforce it so excellence becomes consistent. However, for excellence to be sustained the process must also be able to accommodate any external variables that could affect the outcome. If not, any environmental or dependant factor that deviates could have a negative impact and the pursuit of continuous excellence would be disrupted. Also, all the resulting outputs of the process must also be considered and their long term effect on oneself, the group, the organisation and environment. If the results are disruptive or have continuous negative impacts then the resulting outputs will eventually render the original process unsustainable. Change must therefore be incorporated into the development and the on-going process to achieve excellence, and consideration must be given to the effects or harm to the eco-system, the environmental or other human beings to ensure that the process is sustainable.

The third dynamic is Analysis, which must be undertaken during the creation and on-going process of excellence. All viable measurements including environmental factors should be recorded and calculations made to understand the effects incremental changes have on the process. Research and expert knowledge should be sought and incorporated into the analysis with a view to introducing new techniques or variations to the process. Patterns should be identified. Past performances, current outcomes and future possibilities should all be considered including successes, failures or near misses as they are ‘learns’. This analysis should not just include scientific measurements such as time, speed, length, height, etc but also aesthetic or artistic factors such as rhythm, creative appeal or impression. Orthodoxies should be identified and then systematically challenged to improve ability and embrace new ideas. A balance of complexity with simplicity should be achieved as sometimes less is more. Chaos mixed with order, precision intertwined with randomness should all be evaluated and incorporated into the process as and when appropriate, as sometimes emotional sense rather than complex techniques can be seen to provide progress towards the goal. Imitation or mirroring other processes or similar natural occurrences together with analogies should also be used to benefit the output and improve performance. Only by the constant analysis of all the associated information through an analytical approach complemented with natural, random, creative and artistic influences will excellence be achieved.

The forth dynamic of being in 'the Now’ which is just as influential as the other three forces. Once the correct level of performance is achieved through deliberate repetition and continuous improvement, then excellence can only be delivered if all surrounding factors that influence the process are considered at the exact time of execution. These factors cannot be ignored because they can greatly influence the outcome or level or performance. This could be thought of as becoming one with the situation or feeling the environment. This must be achieved without thinking too deeply and achieving a state of mind where the process becomes enjoyable rather than an effort. Where focus becomes a mixture of relaxation and attention. Too much or not enough of either of these has a major influence on the outcome. If anxiety, stress or worry are present through too much focus on the results or remembering previous failures then the process may not flow naturally. If the correct frame of mind is not adopted which delivers the correct level of energy and attention, then excellence will also not be achieved. ‘Being in the Now’ has to deliver a combination of control, focus, determination, along with a naturally flowing process of mind and body that seems relaxed and effortless benefiting from the exact variables of the current situation.

There four forces of Repetition – Change – Analysis – and The Now need to work in total harmony for the individual, the group, or organisation to achieve excellence. If anyone dimension is missing, ignored or too strong, then excellence will neither be achieved nor sustained for any period of time. For more insights into achieving excellence visit http://www.theoryofexcellence.org or contact info@theoryofexcellence.org for more information on the Theory of Excellence courses or keynote speeches.

Terry Wilcox

Theory of Human Excellence

Think of the environment and save paper by not printing this email unless necessary - thank you.

terrywilcox@theoryofexcellence.org

+66 8170 11 315

Skype: terry_wilcox

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New range of THE Services Launched

2011-03-24T16:24:00.003+07:00

The Theory of Excellence (THE) has launched a new range of services for financial services, manufacturing, logistics and IT companies.

A new range of services for financial services, manufacturing, logistics or IT companies has been launched using the Theory of Excellence. They cover keynote speeches or presentations at company events, consulting, workshops plus partnering with IT companies to improve their sales and installation process.

Theory of Excellence (THE) core principles are extremely easy to understand because they are based upon the way the human brain works, naturally. As a result they can be used to improve and enhance any management discipline or activity. Once THE theories are understood and embraced they can be immediately applied within areas such as projects, sales, change management, personality or role profiling, man-management, team building, and improving process control or efficiency. The neuroscience aspects of the theories also make the content extremely relevant and thought-provoking for all types and levels of audiences and as such they have a massive impact on each individual's philosophy helping them achieve dramatic improvements in performance, productivity, and ultimately, company profitability.

Therefore, THE is ideal for the foundation of any management training program, business consultancy assignment, organisation improvement process, or as the topic of a keynote speech at a conference or corporate event. Many, many organisations are utilising THE therefore availability in-line with a current program or project timeline cannot be guaranteed, however every effort will be made to ensure the required services are offered at the appropriate time.

If you are considering using THE to improve your organisation, please email info@theoryofexcellence.org to discuss your specific company’s requirement or alternatively call +66 8170 11 315 for pricing and availability. More information on THE can be found at http://www.theoryofexcellence.org.

How to Attain Excellence with THE

2011-03-24T16:24:00.001+07:00

An introduction of how the Theory of Human Excellence (THE), which provides the foundation for achieving excellence at both the individual and collective level.

Many people have different ideas on excellence. Likewise, organisations have varied views of success. Companies may target market share, return on investment, earnings growth, profit or shareholder value. There is however a growing culture within business of having a valid purpose that delivers a quality service whilst having a positive effect on the environment. Whatever type of excellence is pursued, the results are dependent upon the way the employees function, whether as individuals or within a team and this is totally dependent on the human brain.

Neuroscience has learnt more about cognition in the last 5 years than in the previous 5,000. It has revealed key aspects to the way humans learn, develop new skills, make decisions and ultimately reward themselves for what is deemed as excellence. These new discoveries are revolutionary and have a dramatic impact on performance in all areas. Many of these new findings have been applied within the core principles and philosophy of the Theory of Human Excellence (THE).

Boosting cognitive performance provides the foundation for achieving excellence at both the collective and individual level. This is achieved by applying THE’s taxonomy of excellence, which has four tiers. The first tier is Natural Excellence which is based upon applying a helix of innovation. This is the highest level of adaptation which can be applied to all aspects of growth and development including business. It encompasses the principles and framework to develop a strategy to achieve purpose and deliver the vision.

Human Excellence is the second tier that uses a cognitive framework that defines the dynamics of human thought, plus all the parameters or influences that affect the brain’s performance. This framework facilitates skills such as accelerated learning and ensuring that the correct state of mind is used to deliver the required performance and achieve excellence. The framework ensures that the critical components are adopted to deliver exceptional performance or become the best that can possibly be achieved in any chosen pursuit.

The next level is the Behaviour Map that categories types of cognitive thought and delivers a map for recognising the appropriate decision making process. Incorporated within this tier is a Code of Collaboration that provides the key principles and guidance for positive human interaction and promoting strong team-work and collaboration.

The last tier within THE taxonomy is Process Optimisation that provides a set of attributes that are used to describe and measure a process. This profile can be used to define the ‘as is’ situation together with the desired ‘to be’ improvement. Actions can then be devised to steer the change process to deploy the improvements taking into consideration the effect on the employees involved.

The Theory of Excellence taxonomy ensures that all the necessary elements to achieve organisational, team, individual, or process excellence are identified, understood and deployed. From the very top level of purpose down to the very detailed level of the attributes and characteristics of a particular task are incorporated providing a complete set of principles. Applying THE principles within each tier ensures that the natural aspects and strengths of humans are capitalised upon so that improvement programs can be undertaken and excellence is achieved.

The Theory of Human Excellence (THE) is a revolutionary new way of looking at behaviour. It is founded upon the very latest neuro research covering how the brain learns, grows and formulates decisions. For more info go to http://www.theoryofexcellence.org or email info@theoryofexcellence.org

Differentiated with Theory of Excellence(THE)

2011-03-24T16:23:00.003+07:00

Use the Theory of Excellence(THE) to differentiate a standard ERP solution to boost new account wins and resulting sales revenues.

It is becoming ever more difficult to differentiate a sales proposition within the IT environment. Many software products are now much more mature with virtually identical functionality and features. There are many more vendors selling exactly the same products such as SAP, Oracle, and Microsoft, consequently certain sectors are becoming more similar to ‘commodities type’ sales meaning it is much more difficult to win new customers. If your organisation is struggling to maintain its sales success rate, adopting the Theory of Human Excellence(THE) will provide the solution.

THE provides the answer to this dilemma by distinguishing both the sales and project proposition. By adopting THE, vendors can complement and improve their sales messages by proposing a new and innovative approach that includes the latest neuro-scientific developments. This allows change management or a business improvement program to be proposed as an integrated element alongside the core IT product. Also, the sales team will have a unique message and sales methodology compared with the competition and their sales strategy and behaviour will set them apart. The team will also use new and advance sales techniques as a result of using THE, which will drive an increase in sales performance by winning more new account customers.

THE also helps vendors to differentiate themselves in the project management area by providing additional elements with regards the human aspects of the project, plus using THE to focus upon delivering the business objectives that gave rise to the investment. THE helps tasks to be assigned to correct individuals and if employees are designated to perform tasks and if there is a mis-match with their working style then it is identified and extra control or care can be taken. Project teams can be formed with the correct balance of skills and attitudes ensuring that a correct mix is formulated of different types to achieve the relevant goal. As team members also recognise their colleague’s style, strengths and weaknesses interaction is greatly improved. THE therefore provides a Code of Collaboration to create a strong project team, leading to optimal performance

THE therefore ensures that the project does not focus just upon the technical issues but also ensures that the individuals affected by the change are managed alongside the standard control and governance elements.

By introducing THE across the organisation, sales will become more successful increasing new business wins. More projects will be completed that deliver their business benefits cultivating improved customers satisfaction. This will result in an increase in revenue, employee satisfaction and sustainable growth.

The Theory of Human Excellence (THE) is a revolutionary new way of looking at behaviour. It is founded upon the very latest neuro research covering how the brain learns, grows and formulates decisions. If you are interested in adopting the Theory of Human Excellence to differentiate within your organisation from the competition then contact info@theoryofexcellence.org.

Or for more information go to http://www.theoryofexcellence.org.

Theory of Human Excellence Sales Master Class

2011-03-24T16:23:00.001+07:00

As part of the on-going introduction of the Theory of Human Excellence (THE), Terry Wilcox the founder of the theory gave a Sales Master Class Workshop for IT Executives in Bangkok, Thailand during December 2010. The participant extoled this new and revolutionary theory on how to deliver excellence, plus commended how it greatly extended their sales expertise. The course was especially tailored for ERP senior sales executives. Several Sales Directors and Business Unit Directors attended the session.

The Theory of Human Excellence (THE) is a revolutionary new way of analysing behaviour, decisions and the how humans collaborate. The THE theories can be applied to many disciplines including IT Sales and are especially appropriate for selling large value contracts through an extended sales cycle. THE is based upon the very latest neuro research covering how the brain develops, learns and formulates decisions making it extremely natural and very, very simple to adopt within the sales process. It helps Sales Executives boost performance by helping them in areas such as profiling their prospects, presenting clear and understandable sales propositions and driving the energy of the sale to facilitate the Close. THE also assists on an operational front by helping the Sales team understand all aspects required for business excellence including effort, reward and regulation. The workshop was extremely interactive specifically focusing upon the demonstration and close stages of the sales process, although many other areas were also covered.

Nuttama Keoboonrueng, Sales Director of Triforce Global Solutions, which is a Sun and Syspro Manufacturing distributor in Japan, Singapore, Thailand and China, who attended the workshop stated ‘THE provides a whole new way to approach strategic sales and will also be very useful to profile my prospects’. The Business Manager of Strategic Business Group, Somjit Wonglersak when asked if she would recommend THE to other IT vendors replied ‘THE is too good to share with competitors’. She also stated on her feedback form that the content was 100% original and using neuroscience within the sales process was completely new, plus that she would change her company’s sales process to incorporate the new Theory of Human Excellence techniques. The Strategic Group sell Microsoft Dynamics and POS systems in Singapore, Malaysia and Thailand.

Theory of Human Excellence (THE) changes the landscape of Sales, Marketing, Personality Profiling, Change Management, Learning, Team Building, Project Management and general management. It is natural, easy to adopt and has tremendous versatility, which can strengthen a company’s whole approach to business. The Sales Workshop mentioned above is just one of the programs on offer incorporating THE theories. For more information on THE Sales Workshop or to enquire about using the THE to improve your business performance, contact Terry at terrywilcox@theoryofexcellence.com

THE to Organise 2011 Treasure Hunt

2011-03-24T16:22:00.003+07:00

Theory of Excellence(THE) will be organising the second car based rally style treasure hunt to raise funds for Charity. Participants will drive round the Pattaya area visiting different venues on a secret route donating to local charities or performing fun activities.

A car rally type treasure hunt will be organised by the Theory of Human Excellence (THE) on the 30^th January 2011. All money raised will fund the shipment of special education equipment from England for the Sunganseuhsa Piset Ket 12 day-care centre for autistic children based in Sattahip, just outside Pattaya. Competing cars will drive to several different venues (pit stops) in the Pattaya area. Contestants will have to complete an activity at each "pit stop" in a similar style to the Amazing Race TV show with the theme of giving & nature. They will then receive directions for the next stage of the rally. A fantastic buffet will be provided at the end for all participants and prizes will be awarded to the winning contestants. There will also be a lucky draw, auctions and family entertainment.

This is the second year the event has been staged and again the theme is “Giving Naturally”. The last year participants visited the Pattaya Orphanage to give food; the Farther Ray foundation farm to donate a tree; and the Redemptionist Vocational School for the disabled to provide new tools. Several other venues such as Horse Shoe Point and Pan Pan were visited. All families enjoyed an action packed day participating in natural and fun activities whilst also getting their own chance to “give”. The event finished at the Centara where a great buffet was provided for all.

This year participants will once again have to collect treasure on their journey up to the value of about 500 baht to be given away to needy causes. Each car will be charged an entry fee of 1,000 Baht irrespective of the number of passengers. This will make the total cost for the day about 1,500 baht per car for all participants. It is hoped that the complete costs of staging the event will be covered by sponsoring companies and local organisations, including prizes and the costs for the BBQ.

Sponsors confirmed to date: Theory of Excellence, First Step Construction, Horse Shoe Point, MAS, Pan Pan, Windsor, Isuzu, and Centara

For further details contact: Terry Wilcox at terrywilcox@theoryofexcellence.org or call 08170 11 315

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Five Fs

2011-03-24T16:22:00.001+07:00

Is your company in reverse?

Many companies are ignoring the latest evolutional human driver and are actually promoting an attitude used to exist in the stone-age. They are promoting an environment where thought is given to only the individual, the needs of the one rather than the many moving us back to thinking like a Neanderthal. The Theory of Excellence (THE) founder shares his thoughts on this subject.

I was taking my dogs for their early morning walk today and was inspired by one of my next door neighbours. He was driving round our little village giving out Thai sweets made from rice. He stopped next to me on his bike and handed me six carefully folded banana leaves. I asked if he wanted money in my best Thai and he smiled and said no thanks. Then he proceeded down one of the driveways of another neighbour to deliver to them. For some reason this made me think of the western world, companies and their influence on life!

I started to ponder how in evolutionary biology, people often speak of the four Fs, which are said to be the four basic drivers or states of mind that animals (including humans) are evolutionarily adapted to focus upon: fighting, fleeing, feeding, and reproduction. The last of these is obviously not literally an F word, but is tongue-in-cheek reference to fornication or the other more commonly used 'F word'. However, the Theory of Human Excellence, which focuses upon applying the latest developments in neuroscience within business, states that human evolution, has moved on and now there are five F's. The four F's mentioned above are reinforced by Dopamine and are based on individual success. The last F in this new innovative theory is for Family, which is the very latest part of the human brain's evolution and is Oxytocin based. This neighbour was driven by his fifth F and receiving an enormous amount of pleasure delivering his gifts. He was looking after his extended family, which was our small village. It made me reflect on how we humans live now, what our future holds, and how companies are actually taking us backwards.

The human race moved from hunter-gathers to farmers. Going from day to day existence of catching what was required to eat to a planned life based on the seasons and supporting each other. We shifted our time thought horizon from days to years considering what to plant and when, what animals to keep, and looking after each-others children whist other parents worked on other areas of the commune. The village was born and so were professions, work, skills and jobs. It was all based around the family. Being social. Caring for each other rather than just yourself. The extended family was our new way of life, including neighbours and animals. The human brain adapted and started rewarding giving, caring and social interaction. Laughing, cheering,
clapping, team work, empathy, generosity, caring prospered in every areas of our existence. We became socially orientated.

I then reflected on a chap I knew quite well who had totally focussed on the success of his company and ignored his children. This total and utter focus on the four F's cost him his family. I also thought about the current workplace. A sterile environment of nine till five with strictly controlled breaks. Clocking in and out. Sitting in cubicles answering phones. Glass walls to protect the employees from the very people they are interacting with. All the things that evolution has given us to enjoy the last F being sucked out of every factory or office. Then I thought about a recent documentary on the TV of a drinks company that wanted to employ the best. They had a ping pong table and a bar football table in the restaurant that was also used for meetings, and artificial grass on the floor. They focused on a great working environment and paid for their employee's children to attend university. I also thought about Google's free time for their employees to develop whatever they wanted and work with who they wanted. So, there was still hope for the human race with regards to work. Therefore, the question is easy for all CEO's, directors and business leaders - are you evolving or are you going backwards to a world driven by only four F's. Are you benefiting from the fifth - the real driver?

The Theory of Human Excellence (THE) is a revolutionary new way of looking at knowledge and behaviour. It is founded upon the very latest neuro research covering how the brain learns, grows and formulates decisions, making it extremely natural and simple to adopt. THE dramatically increases efficiency and effectiveness, which together develop excellence in the workplace. Learn more by visiting www.theoryofexcellence.org or contact Terry Wilcox on terrywilcox@theoryofexcellence.org.

From: Peter Proctor [mailto:peterproctor@gmail.com]
Sent: Monday, November 15, 2010 2:53 PM
To: Terry Wilcox
Subject: Re: Five Fs

The guy who focused on the 4 'f's could be reworded to say his total focus on the 4 'f's cost him his family. As it reads you only have one guy you know who focused on 4 f's when the world is full of them. It doesn't add weight to the argument to me, it sort of detracts from it.

Also need help with the following as it doesn't read right.

They focused on a great working environment and paid for their
employee's children through university

Maybe "paid for their employees children to attend university".

Liebherr Thailand Improves with THE

2010-10-25T22:25:00.000+07:00

Liebherr Thailand, a subsidiary of Liebherr International, adopts the Theory of Human Excellence to raise efficiency and change the organisation to become a learning organisation focused upon continuous improvement. Employees are inspired and understand each other’s methods of behaviour and the reasons why they approach things the way they do.

The Liebherr Group comprises of more than 100 companies on every continent of the World and employs a workforce of more than 32,000 people. Liebherr produces a very wide range of industrial products including cranes, construction machinery, mining trucks, machine tools, material flow technology through to refrigerators, freezers and aeroplane technologies. The Thailand based subsidiary was founded in 1998 and now has a workforce of over 200 employees. At this plant they focus primarily upon concrete technology products producing batching plants to mix concrete and truck mixers to transport the concrete. These are sold domestically and throughout Asia. Liebherr has an excellent name for quality, customer service together with manufacturing well designed and reliable machinery. They are a market leader within the concrete industry and many, many of their trucks are delivering concrete throughout Thailand and the rest of the world.

Liebherr aspire to develop a working environment where employees continually improve their ability to achieving their goals; where new and expansive patterns of thinking are sustainably established; and where people are continually learning to understand the whole. Therefore, Liebherr understands that particular views and ideas from outside the organization, in addition to its own internal visions and strategies, are a significant component to introduce change and engineer the organisation for continuous improvement.

In order to improve their processes, procedures and interdependencies within the organization, Liebherr Thailand commissioned a consulting and training program from Mr. Terry Wilcox, founder of the Theory of Human Excellence (THE). After a comprehensive introduction of THE theory to the Senior Management of the organization, THE’s principles were used within a project to induced structural changes to the organisation. Increasing the efficiency of the project and also of the organisation as a whole was one of the key targets. The Project Manager and the project team were therefore also introduced to the concepts and approach of T.H.E.

The project manager was working together with Mr. Wilcox for two months and used the THE approach on the project, plus on his own decision making process and rational. His view on the project:

“For me as a strong intuitive and firefighting type of person, as soon as I see a problem, I try to solve it immediately, sometimes without thinking too much or thoroughly about how to solve the problem. As soon as I have a solution I just go for it. So what THE helped me to appreciate is that there are other ways of approaching tasks and issues.

Another significant point for me was that it is possible to get into another Zone; to change yourself; your behavior and your patterns during work. The Zone a person is in can be very different depending on the situation or environment around that person. For instance, a person can be in a different Zones when working, playing sport or relaxing with his family.

Finally, THE showed me where my strengths and weaknesses at work are, whilst extended my usual pattern of thought. I understood how to use different decision methods or styles and it really made me use much more of my brain power. It drastically changed my way of approaching issues and THE offered me alternative approaches to problem solving. During the actual project I adopted more strategies to follow or apply in certain management situations. These changes made the project more efficient and changed my style of working to a more structured and effective way. This also gave me more room for thinking about strategic topics and more closely controlling them rather than just problem solving”.

Throughout the whole Thai organisation, even those employees who were not part of the project team, THE had an effect on their understanding of the organisations and employee behavior patterns. Conflicts and issues between people were discussed more openly and people understood the rational of decisions, plus they were able to reflect and understand their own thought processes alongside that of their colleagues. All employees using the approach have been empowered and the organisation as a whole is able to understand and change significant patterns. This new tool empowered Liebherr Thailand to become more efficient, plus create a constantly learning and improving environment.

Once more, Liebherr Thailand would like to thank Mr. Wilcox for his consultancy and is happy to recommend the Theory of Human Excellence as a practical and useful tool to help obtain a clearer picture of what is happening in an organisation and being able to adopt change to increase efficiency. The Theory of Human Excellence (THE) is a revolutionary new way of looking at knowledge and human behaviour. It is founded upon the very latest neuro research covering how the brain learns, grows and formulates decisions, making it extremely natural and simple to adopt. It provides an initiative new set of management principles that dramatically increases efficiency and effectiveness developing excellence in the workplace.

Learn more by visiting www.theoryofexcellence.org or contact Terry Wilcox at terrywilcox@theoryofexcellence.org

Terry Wilcox
Theory of Human Excellence
+66 8170 11 315
Skype: terry_wilcox

THE Enlightenment Lecture - Regent's School, Pattaya

2010-09-17T14:36:00.001+07:00

Terry Wilcox, the founder of the Theory of Human Excellence (THE), presented during the Enlightenment series of lectures to selected students at The Regent's School, Pattaya Campus. This lecture provided a basic introduction to the human brain. The main focus of the lectures is 'enhancing learning skills' that could boost an individuals performance and improve their ability to complete every day tasks.

The lecture covered topics such as brain plasticity and how this allows the brain to constantly change. How, through regular exercise, good food, adequate sleep and systematic thought, the brain can be developed. The students used plasticine to model the brain, reinforcing their memory of a constantly changing and growing mind. Also covered during the lecture were demonstrations of how the body's sensory inputs are combined with memories to form a picture of the real world and how this can be altered or tricked by illusions. To help understand the way the brain rewards itself, volunteer students performed practical experiments to help demonstrate both the individual and social human reward mechanism. This topic helped students to understand how motivation works and how to help each other succeed when in teams.

The lecture also covered how mirror neurons make humans follow other people's behaviour patterns like laughing or yawning, plus several accelerated learning techniques to help the students remember content. The final elements of the lecture covered how to raise performance levels when completing any task by using positive self-talk and visualisation techniques. Many practical experiments or alternative learning methods were incorporated to ensure the lecture was unlike their normal learning environment. An example of this is that all the PowerPoint slides had virtually no words and contained only relevant pictures or images. this helped the students to remember that humans actually don't think in words - but pictures. This also greatly aided their comprehension of the subject matter.

Feedback from the students was extremely positive. They found the content both interesting and useful. The general opinion was that the knowledge provided should allow them to improve how they learn, improve how they remember and help them achieve a higher level of performance. In fact, the lecture was so well received that Terry has been requested to conduct the same lecture at the earliest opportunity for the reminder of the student body.

For more information on the Theory of Excellence go to www.theoryofexcellence.org or if you are interested in having a lecture on the theory then please contact terrywilcox@theoryofexcellence.org.

Terry Wilcox
Theory of Human Excellence

Neuroscience brings Direct Mail back to life!

2010-09-01T00:41:00.003+07:00

Neuroscience continues to prove the 'marketing experts' wrong and also confirm for many of us that we never really understood how the brain works.

Recent neuro-research has proven that direct mail is not dead and actually has a stronger influence on consumers than digital media. Furthermore, actual real life experiments revealed that direct mail creates a much stronger impression that lasts longer, and delivers a better return on investment and improves a brand's adoption. Whilst postmen in the UK are extremely happy with this revelation, many multi-million dollar brand consultancy companies are a little red faced. They have been 'selling' new marketing strategies based upon - you need to go fully digital; Social 2.0 is the only way; it needs to go viral; digital is much more cost effective, ubiquitous and has the best impact. How wrong they are and it just goes to show that we should continue to validate even our basic concepts against new developments in neuroscience.

These findings were the result of research done on for the Royal Mail by the Bangor University. People were given physical direct mail along with digital advertisements. What they found through fMRI scans is that direct mail is significantly more multi-sensory than online marketing, as a result of the increased number of senses used by holding something in your hand, rather than just looking at it one a monitor. So, the lets go digital bandwagon just hit a bump and all the advertising consultants will have to take out their old 'direct marketing' slides from the trash bin and build a new presentation based around a mix of digital and tangible items that we can touch, hold and feel. Time for a new set of buzz words and re-vamped strategic pitches, I think!

The Theory of Human Excellence (THE) is based on the very latest neuro-scientific research such as the experiments used above, plus some completely original thought based upon years of investigation and analysis. THE provides a new way to view the way humans think or make decisions, plus it delivers a revolutionary strategy that is used to define and control how organisations operate and improve their business in areas such as marketing, sales or man management. The combination of new research plus original thought are used to deliver human excellence at work, which increases productivity and profit.

Terry Wilcox
Theory of Human Excellence

Rewards

2010-08-25T12:53:00.003+07:00

It states on the Theory of Excellence's web site that the reward for being social is greater than the reward for being a winner. A reader has contacted me to ask why.

Winning a physical competition normally requires the body to elevate internal functions such as increasing heart rate, diverting blood to more vital organs, increasing the respiratory rate to get more oxygen from the atmosphere, breaking down glycogen stored in the liver and muscle to get more glucose, whilst intelligence based tasks require an increase in brain power again requiring blood to be diverted from other areas. Although both types of activities, when done in a positive state of mind rather than under stress or through anxiety, have positive effects on the body and are essential for health living, they can also have negative effects. Preparation for competition to get in the correct state of mind uses exactly the same hormones cortisol and testosterone as our body releases when under stress. Our body actually starts the primitive reaction of either flight or fight. Exactly the same state as stress and as we all know, 'stress kills'. Stress disrupts nearly every system in your body. It raises blood pressure, suppresses the immune system, increases the risk of a heart attack, contributes to infertility, and speeds up the aging process. What may not be as commonly known is that positive social interaction has exactly the opposite affect and actually promotes good health helping to extend life.

Why is this? Because, when we socialise our bodies release Oxytocin, which is the brains way of rewarding itself. Oxytocin is known as the "cuddle" hormone and has powerful, health-promoting properties. It is released when we cultivate warm, loving, intimate relationships and is most potent when we combine touch with positive interactions. Here are some examples on how you can experience the benefits of this hormone: take care of a pet; hold hands, hug and kiss more; give and receive a backrub; or go for a massage.

So, although winning gives the greatest buzz and we get a higher sense of reward, in the long term taken too seriously this is also having a negative effect on our bodies. The social reward gained from a relationship only has positive effects. But balance, as ever, is key. We all need exercise to maintain our bodies and the feeling of victory is great - but don't let winning become the be all and end all. Realise that you are competing to improve your health and not just to win. Enjoy the participation more than the result!

If you have any questions regarding the Theory of Human Excellence (THE) or anything else related to human performance, please feel free to contact me via the contacts page on the web site.

Terry Wilcox
Theory of Human Excellence

Change in the mirror

2010-08-23T17:46:00.004+07:00

Has no one told the fashion industry that humans don't like change. Didn't they get the memo that change is difficult? If they did, they either ignored it or did not understand what it was about. The fashion industry doesn't concern itself with change, it just has faith in the power of the mirror

And 'mirror neurons' are why the industry prospers. Merely seeing someone else wearing a new style, especially someone famous or a role model, triggers the brain to copy, imitate, or try to behave the same. That's why mega brands are so keen to have super-stars wear or use their merchandise, even to the point of giving them away free. These specialized brain cells also fire when we see actions performed or emotions expressed that we automatically mimic. We are all familiar with how infectious yawning or laughing can be. This is human mirroring at work.

One of the key reasons the fashion industry can play on this human aspect so successfully is that it takes very little effort to keep with the latest trends or styles. New products or brands are carefully engineered so that they can be easily adopted. Just imagine how difficult it would be to start a new fashion that took 30 minutes to wear. The fashion industry knows the quicker the better; the easier to wear the more popular the item - just look at jeans. The only time-consuming, high maintenance trend that comes to mind that was a world-wide success is 'the teddy boy DA' haircut.
However, that probably had the most famous person of all time promoting it - Elvis. And, I would imagine the men believed they would be equally attractive to women if they donned the same haircut. Sex sells. Another fashion industry corner stone, but that's for another day.

So, is change really difficult? Do humans reject new things, finding them difficult to adopt? If you ask the IT industry they say change management is 'nearly impossible'! If you ask the fashion industry they would respond 'its human nature and we have built an industry on it'. The real truth is that if you make change difficult, needing lots of effort with very little reward, then yes, it is difficult. However, if you make it enjoyable, rewarding and trendy then it is easy, it happens almost automatically.

What is human excellence?

2010-08-22T19:22:00.002+07:00

Many people have different ideas on human excellence. In the East, excellence is not just being the best, the fastest, the brightest or the richest .. harmony and social success are equally important measurements of excellence in their eyes. So, we all think about excellence in different ways. Companies may think about their market share, profits, whilst there is a growing culture within business starting to take hold of having a true and valid purpose. So, there are actually many views of excellence both personal and organisational – and we all can achieve excellence in different ways – for certain types it is through great leadership; others by being good followers; some by caring for the needy; many by being good teachers; for the creative it may be inventing a different approach or possibly developing the next masterpiece. All different types of human excellence, but how are they achieved. Is there a secret that covers them all?

Yes, the secret is the human brain. Whatever the type of excellence we are endeavouring to achieve, the results are directly based upon the way the human brain functions. Boosting the brain’s performance is the foundation for improvement in whatever areas of excellence we pursue. This is true for all human tasks, roles or processes, including sports and athletics. The brain is at the hub of the performance and determines the outcome. If it is poorly prepared due to lack of nourishment or sleep, the body will not operate at its most efficient. If it is distracted or unfocused, the co-ordination or decision process will be below standard. If the wrong attitude is used when performing a task, the outcome will be impaired. An optimised brain is the secret to human excellence.

Fortunately, we have learnt more about the brain in the last 5 years than in the last 5,000. Neuro-science has now revealed the key aspects to the way the human brain functions, learns, decides and ultimately rewards itself for what it deems as excellence. New research has indicated that the brain is totally goal orientated and views excellence as getting the maximum reward with the least effort. This may seem very ‘self-centred or materialistic’ but this is now a neuro-scientific fact. The way we have evolved over time determines that the brain must use the least amount of effort because the human thought process is such an enormous energy drain on the body. Even though the brain is very small compared to the other body parts it consumes 20% of our energy when we are just resting. Therefore to help reduce the effort required we tend to repeat the task or practice to become proficient at the required steps or process. Once the body starts to assimilate a good technique to perform the required action, it becomes measurable so as to be able to judge the output, plus the task also becomes predictable and repeatable. It also starts to take much less energy to perform as the steps become optimised. This ultimately improves the brain’s reward to energy ratio. A major factor in the pursuit of human excellence.

However, the amount of reward the brain provides itself for performing the same series of steps, or achieving exactly the same goal diminishes over time. Take solving the Rubiks cube puzzle. After hours of trying, you first complete the puzzle and you feel immense satisfaction possibly letting off a big ’yes’! But after solving it two or three times, little pleasure is gained. The brain does not reward you anything like as much after the twentieth time. This demising reward drives us to take the next challenge. Or to look for ways to improve on the output. To reach out for the next goal or the same one quicker, faster with less effort. By improving or adapting is the only way we can maintain the high level of reward the brain strives for. That’s why the human race is in a constant race – to complete the next goal, to do things better, quicker, or smarter. Our brains are addicted to adaptation.

However, through other neuro research we also now know that the way the human brain rewards itself for performing as an individual to achieve a goal is not as strong as the reward our brains receive for achieving as a group or doing something positive for other members of the group – so ‘giving’ is actually more rewarding for the brain than winning alone. This increased social reward includes not only our direct family, friends and pets but also the environment as a whole. Consequently, the size of the reward is dependent not just on achieving the goal, but its positive impact on the surrounding social group and environment.

Human excellence is using the minimum effort to achieve the highest reward for the group, including the environment.

New neuro research and insights are now providing completely new ways to help improve the brain’s performance. We just need to understand more about the brain and apply these new discoveries – just like sports science did for the rest of the body. Many of these new theories and findings have been applied within the core principles and philosophy of the Theory of Human Excellence. These new discoveries are revolutionary and have a dramatic impact on performance in all areas. The theories and techniques can help to improve focus, aid learning, supplement decision criteria or methods for the particular types of thought, and recognise areas or techniques that can help alleviate errors. Using the Theory of Human Excellence individuals will maximise the performance of their brain function to complete tasks with improved efficiency and effectiveness so that they achieve their goals for both the individual and the group exerting the minimum energy in a sustainable manner, which is .. human excellence.

Terry Wilcox

Theory of Human Excellence

Theory of Human Excellence passes validation test

2010-08-11T13:50:00.003+07:00

As part of the validation process for the Theory of Human Excellence (THE), the core concepts of Zones and Frames of Mind were presented to Johannes Walter for his feedback and thoughts. Mr Walter has over thirty years experience of instructing and consulting upon business improvement and the re-organisation of companies. He is a fully qualified Psychological Counselor and performs relationship counseling & life coaching for employees of large international companies. He also is heavily involved with providing high level consultancy on change management and organisational alignment.

Following his review of THE, Mr Walter stated “The approach and methods used within the Theory of Human Excellence are compliant with the core theories that are used in psychology. The theory is comprehensive and does indeed offers a new system to look at the human decision making process. Integrated processes in organisations are very difficult to analyse in order to work and train their people to reach certain objectives. The success of the application of theories of this nature are heavily dependent on the coach, however THE offers a very interesting tool to support the coach to facilitate change within organisations”.

The Theory of Human Excellence would like to take this opportunity to thank Mr Johannes Walter once again for taking the time and effort to review the theories. We fully appreciate his confirmation that the THE principles and concepts are rational and consistent with regard to his immense expertise within the field of Psychology and organisation improvements.

Document number: MPR 2010 Aug SNE-02 D1.0

Services

2010-08-09T19:45:00.001+07:00

The Theory of Excellence (THE) is extremely easy to understand and adopt. The basic principles can be learned and applied very, very quickly. Initially it takes a half –day session to become familiar with the core principles of Frames, Zones and the Process schemas. Once these fundamental aspects are recognised and understood they can immediately be applied in the work place within areas such as personality or role profiles, man-management and team building, improving departmental control or efficiency. Following the initial half day, dependent on the number of employees within the program, either further visits are schedules for THE clinics and reviews to reinforce the learning, or for smaller numbers, daily telephone calls are performed with less regular face to face sessions being held.

If more advanced THE principles are required, in-depth consultancy sessions can be conducted into additional specialist areas such as applying THE for leadership, motivation, change management, decision making techniques, etc. It is recommended that if possible, these sessions be incorporated into actual projects that are being undertaken. THE can then be applied to the task as part of the program or project. This ensures that there is a direct output which has an immediate impact in the required area.

Many, many organisations are utilising THE therefore availability in-line with a current program or project timeline can not be guaranteed, however every effort will be made to ensure the required services are offered at the appropriate time. Please contact terrywilcox@theoryofexcellence.org or alternatively call on +66 8170 11 315 for pricing and availability.

Why T.H.E.

2010-08-09T00:11:00.001+07:00

The Theory of Human Excellence (THE) is based on the very latest neuro-scientific research plus some completely original thought based upon years of investigation and analysis. THE provides a new way to view the way humans think or make decisions, plus it delivers a revolutionary strategy that is use to define and control how organisations operate and improve their business. The combination of the two elements can be used to deliver human excellence at work, which increases productivity and profit. THE is unique for the following reasons:

The Theory of Human Excellence is extremely simple to understand and apply. Unlike many other theories regarding personalities, behaviour, decision making, or business strategy THE can be adopted within minutes of learning the main concepts of Frames, Zones and Processes. A high level appreciation takes less than an hour and then just needs to be reviewed for several minutes every day for a few weeks. Once the basics are understood, anyone can start to use THE as the ‘key’ to improve themselves or their organisation immediately. THE delivers natural human excellence helping individuals bring improved efficiency and effectiveness to work.

THE is based on the latest neuro-scientific research on how our brain learns and grows, how we interact with people, and how we make decisions. As a consequence of being based on the basics of how the human brain works, THE is perfectly natural and will become second nature very, very quickly.

THE is tremendously versatile. It is a single theory that can be applied to virtually any situation. THE can be used at work to profile personalities or job roles, understand decisions criteria or define the correct strategy to ensure a process is complete and effective. THE can also be used build stronger personal relationship at work or even be practised at home to guide children. THE has many, many uses that can lead to an improved life and increased performance in whatever discipline it is applied.

Although nothing covering the theory of life or business can be said to be complete, THE seems to provide a very practical and authoritative view on most aspects. It can assist in understanding why certain decisions are taken, help to ensure that processes or procedures are comprehensive in achieving the desired goals, guide organisations through change or an innovation program, or outline programs to improve motivation or rewards. THE ensures that the effort is focussed in the correct areas and that the solution to any problem or improvement is complete and effective.

No other theory addresses so many areas of human behaviour or business in such a natural and simple way. Adopting THE will form the basis for all future learning and management thought. It will be the natural foundation that all other principles, knowledge or business strategies are built upon within the organisation. THE will revolutionise all departments approach to business, team building, or each individuals approach and behaviour to their role and responsibilities.

Adopting THE will lead to improvements in all areas. It will lead to an increase in both efficiency and effectiveness by reducing the effort required to achieve the end goal. This will allow released resources to be focussed upon other areas or functions to improve the end output. THE will therefore deliver human excellence and increased success strengthening the purpose of the business.

Theory of Human Excellence (THE) is a revolutionary new management discipline that will change the landscape of personality profiling, learning, team building, general management and other areas like change management or motivation programs. It is natural, easy to adopt and has tremendous versatility which can strengthen a company’s whole approach to business.

Applying T.H.E. - Processes

2010-08-08T16:32:00.001+07:00

Everything we do in life is a process. Processes are tasks which transform things from one state to another and are fundamental building block of organisations. They all have a start, series of tasks to be performed and then an end. There are thousand upon thousand, probably millions of different processes within the World. The Theory of Human Excellence (THE) defines and categorise different types of processes into discrete groups. All processes whatever they are fit into one group, and one group only. THE allows the process to be identified and quickly segregated into their appropriate group. Each process group has its own individual set of properties or attributes (schema) that are common to all processes within the group. THE then provides a set of solutions or techniques to deal with each of the elements contained within the common schema ensuring all relevant aspects are considered and the process is treated correctly. This ensures that the correct control systems are determined and the process can be optimised to work efficiently and effectively. THE process tools can be used for many areas like motivation, change management, decisions, feedback, rewards, and many other business aspects or issues.

The Theory of Excellence (THE) therefore provides a comprehensive structure to understand a process, identify its distinct properties, and formulate actions or control systems to ensure that the process is managed in the best possible manner.

Applying T.H.E. - Learning

2010-08-07T20:19:00.002+07:00

The Theory of Human Excellence (THE) delivers improved performance by changing behaviour depending on the situation or environment. The first principle of THE is the ability to change the way the brain thinks, functions and learns within the workplace. Many other theories were developed when the scientific World thought the brain was fixed after about 5 years of age. We now know that the brain can change throughout life (known as plasticity). We can improve ourselves and grow our brains in virtually any area we desire to improve our knowledge, skills or management capabilities.

THE is unique in that it guides you though understanding the idiosyncrasies of how your own brain works. How it thinks, reacts and rewards itself. THE is different in that it then allows you to take this knowledge and make changes or developments that improve you or your team in areas such as decisions, change, leadership, or team relationships. It provides a comprehensive suite of tools that accelerate learning techniques applicable for adopting any new task or skill. THE also provides an insight into the unconscious side of learning where humans relate or interact in a particular way with each other without really knowing why. This area is directly beneficial for teams, sales, marketing, man-management, negotiating new contracts, plus many other areas.

New neuro-scientific research is providing new light on traditional areas of learning and is having a massive impact on industries such as education, marketing, man-management and general business principles. THE’s learning tools are based on these new developments and can be used at work with customers, prospects, teams, subordinates or to just to change yourself.

Applying T.H.E. - Zones

2010-08-06T15:10:00.001+07:00

The Theory of Human Excellence (THE) uses the ‘Frame of Mind’ to describe the basic state that everyone’s mind changes to, dependent on their current situation or the environment they are in. The workplace frame of mind is just one of many. However, whilst at work the mind then bounces between different ‘Zones’ depending on the demand or task being performed at that time. It could be an important negotiating decision, it could be dealing with a problem member of staff, or it could be just where to have lunch. Understanding these Zones and the basic decision process or thought pattern that is being adopted is critical to controlling behaviour and making the correct decisions. This also makes it fundamental to management. THE helps you understand the different types of Zones, their attributes or schemas, and how they affect behaviour. By applying THE, you can ensure that you are in the appropriate Zone to optimise results.

THE makes sure that we can control and optimise the correct Zone at the right time and that the appropriate Zone’s properties are utilised to guide the appropriate behaviour towards delivering human excellence.

Applying T.H.E. - Frames

2010-08-06T01:44:00.002+07:00

The unique blueprint embedded in our DNA and our previous experiences gained during life combined with the current situation and surrounding environment determines the way we look at things, particularly at work. This ‘state of mind’ changes dependant on many factors including simple things like diet, the amount of sleep our bodies get, plus the current exercise regime. These hygiene factors influence the mood or state of both our body and mind. This has a direct affect on the way humans approach certain tasks, decisions, or interactions with other humans throughout the working day.

Also, previous knowledge or memories also have a tremendous impact on the way we perceive the ‘situation’. This is combined with information from all the senses plus the way the mind has been nurtured through education, training or what it has experienced in the past. These thoughts or influences can have a very positive or negative effect on the way the brain remembers, thinks, reacts, or makes decisions. All these things therefore have a direct consequence on the way you think and behave in different circumstances or what strategies you use to solve issues. This is known within the Theory of Human Excellence as the ‘frame of mind’. THE helps us understand an individual’s preferred approach and frame of mind when approaching a task or role. This allows easy identification of someone’s strengths and weaknesses when addressing business and people issues, or achieving goals. THE can also help ensure that tasks or work is inline with the individual’s natural skill set. This alignment can have a massive impact on the success of an individual or team and ultimately the organisation.

The Theory of Human Excellence (THE) also helps individuals recognise, control and manipulate their state and frame of mind. This promotes the use and control of the correct frame for each situation. THE ensures that a positive energy level and the right attitude are combined with the correct thought process, which can then be adopted as the decision or behavioural foundation. By applying THE, the mind achieves maximum performance ensuring human excellence in all situations and successful completion of all objectives, whatever the environment.

Applying T.H.E.

2010-08-04T22:21:00.001+07:00

The Theory of Human Excellence (THE) is a fundamentally new way to approach decision making and management. It provides a whole new set of tools to help individuals deliver excellence within the work place and as a result, improve their

performance in both their business and personal lives. Although one immediately thinks of one’s body being trained, the same principles holds true for the human brain - it is also like a muscle. By learning, repeating and making certain techniques second nature in line with the natural aspects of the human mind, one can dramatically improve the brain’s performance. By a thorough awareness of the way the brain thinks and operates, a comprehensive set of new personal guidelines can be applied. The core principles that form these guidelines are a fundamental part of THE. They have been developed to optimise performance in all areas of human operation, as an individual, as part of a team, or as part of an organisation. They take account of human behaviour, decision making principles, personal attributes and interaction with other human beings, plus the effect of the surrounding environment. This new approach has then been extended into a complete suite of tools and techniques to deliver business efficiency and control. By utilising THE and training the mind, all areas of business can be evaluated to ensure that the correct strategies, right processes and complete procedures are being used. Every aspect can be considered within the THE framework, controlled and optimised to improve business efficiency.

Human excellence is therefore supported and enabled through the adoption and application of Theory of Human Excellence (THE). This provides a step-by-step guide for individuals and teams to reach excellence. Adopting the THE within an organisation enables the establishment of a constructive work environment where people are:

Motivated to execute their responsibilities;
Are confident about their own abilities and those of the teams they are part of;
Recognise and control business operations and processes to produce improvements;
Understand all elements required to deliver personal, team and business excellence.

The THE

principles can be used by an individual, team or organization and allows development beyond a traditional approach. Ultimately it helps the establishment of an environment where people are sincerely motivated to execute their responsibilities, be it for the reason that they are more confident in their ability to deliver the right quality, are more equipped to work well with other people, share a common business language, understand what is required to manage a process, task or project correctly, or more motivated with increased purpose. In order to reach maximum performance, people are taught THE as a stand-alone theory, or the core principles are used at the heart of a domain specific course or business applications that extend these principles further within the specialised area. THE is excellent for business disciplines such as sales, marketing, man-management, change management, motivation, installing or buying new IT systems, etc.

THE can also be used for personality profiling. Using THE, interviewers can easily match

applicant profiles to job profiles. THE provides the added benefit of allowing applicants to learn about themselves as they progress through the recruitment process.

THE provides a comprehensive and complete suite of tools, strategies and thought processes that help individuals deliver true human excellence.

Introduction to the Theory of Human Excellence

2010-08-03T01:28:00.003+07:00

The Theory of Human Excellence (THE) is a revolutionary new way of looking at knowledge, behaviour and the how humans operate within their place of work. It is based upon the very latest neuro research covering how the mind grows, learns and formulates decisions making it extremely natural and very, very simple to adopt at the workplace. It helps boost performance and fosters growth to improve decision making; assist with the formation of strong teams; develop better leadership skills and ensure motivation and purpose are strong within an organisation. THE also assists on an operational front by helping individuals understand if all processes and systems are meeting their objectives and if not, how to make them do so. THE is focussed on the business arena and has been developed primarily to be used within this environment although the core principles apply to other areas. By applying THE, immediate insights and improvements are gained allowing individuals to arrive at human excellence within all zones of life.

The human brain is a tremendously complex organ that is still not fully understood, however more has been learnt in the last five years about the way the brain operates than in the previous five thousand years. Many of these recent neurological discoveries have introduced new and fresh u nderstanding on how the human brain develops, learns, memorises or recalls information for decision making. These finding have also had significant consequences on our understanding of behaviour at work. New techniques such as fMRI scans enable scientists to see the actual pathways in operation within the mind whilst in thought. This has opened up a new world of discovery and has had a massive impact on the fundamentals and strategies currently used in organisations.

THE has been developed by taking into account these new neurological findings and comparing them with traditional thoughts or management techniques to produce a comprehensive and complete set of updated business principles. THE can therefore be used as the foundation for any human orientated discipline or management theory. THE provides the fundamental rules and decision criteria that can be applied in virtually any situation to help understand, control and manage the process to improve its efficiency and effectiveness – which leads to human excellence and massive improvements in productivity.

By learning and applying THE, you will become a more advanced learner, make improved decisions, understand success and make it repeatable. THE will allow you to interact with other humans in a more positive manner, and understand why companies, projects, teams or people fall short of the required standard. You will then be able to overcome these problems or difficulties to ensure the outcome is positive. You will also become a far better manager, employee, parent, husband or wife spending far less of your time trying to work out what went wrong and why!

THE is extremely simple to understand, is very quick to apply and has numerous benefits. THE will change your career and life forever. Many people have already used THE and are singing its praises. THE is a twenty first century management theory built on the very latest knowledge producing excellent results. So, if you want to start your journey to Human Excellence contact terrywilcox@theoryofexcellence.org.