thesis 2.0: publishing in a digital age

Note to self

2011-09-18T16:30:42-04:00

I'm going through all the scraps of paper and notes and print articles I collected during my research. I'd really like to toss as much of the paper trail as possible, but I hate to lose some of the notes and points of interest scribbled within the margins or on scraps of paper. So this is really just a note to myself of places to cull information sometime in the future. Reference book: Encyclopedia of Emerging Industries archives of beatblogging.org show how journalists adapted to using social media tools as newsroom tools. The International Press Institute: www.freemedia.at Newswire services to...

Resources worth noting

2009-11-08T12:33:25-05:00

I've been reading through different research reports and making notes that I won't outline here. But I just wanted to log in and make mention of the reports so that I remember to check back for updated information from time to time. The Pew Project for Excellence in Journalism puts out an annual report on American journalism, now in its sixth edition "The State of News Media 2009" is a lengthy read — well worth it. Although mostly addressing news media, it still offered general insights I could use, since my paper is not geared specifically to "news" but magazine...

Miscellaneous curiosities

2009-11-04T01:03:15-05:00

A link or two to check out. Style.com launched "the fashion feed" in Sept. 2009. This compiles the latest tweets from around the fashion world: http://fashionfeed.style.com/ And then check out Muck Rack, established in 2009, this is the place to follow the tweets of journalists and keep track of what they're working on in real time. muckrack.com

Time Axcess

2009-11-04T00:44:31-05:00

According to a PRNewswire press release Time Inc. Launched Time Axcess in April 2009 as an alternative to third party ad networks. This "gives marketers the best of both worlds: the comfort that their ads will only appear in the well-lit environments of TIme Inc. brands and the confidence that they'll get the reach, scale and sophisticated targeting to deliver their message to the right audience at the right time." "Time Axcess reaches an online audience of 27 million of the consumers most valuable to marketers. These are the engaged, in-market shoppers with a collective purchasing power to move markets...

Publishing APPtitude

2009-11-02T21:26:13-05:00

Is the future of publishing all in the apps? Just finished reading Arnon Mishkin’s feature “Why Steve Jobs Could be a Savior for Media Companies” in Leading Voices, posted on PaidContent.org. Oct. 22, 2009. ContentNext Media Inc. I thought it was a great article in that it generated a brainstorm of ideas on spin-offs, creating blog revenue streams, rethinking magazine business models, and what to do with a blog driven publishing model. The article says that on the web all content gets posted and made available ubiquitously — through search engines, aggregators and the like. I’m wondering how Digital Magazine...

Premium Magazine Pricing

2009-11-02T14:30:25-05:00

I’ve heard BoSacks talk about his belief that print magazines will become a luxury item people will pay top dollar to have, and I tend to agree. I make a lot of impulse newsstand purchases and I have already seen it making a bigger impact on my wallet thanks to increasing cover prices. As a consumer this really makes me rethink my purchase: do I have 100 or so back issues of other magazines at home with similar or better content? If not, how much of its content does this magazine’s publisher offer for free online? If the publisher doesn’t...

River of News

2009-11-02T12:26:49-05:00

In this video, Robert Scoble talks about his approach to keeping tabs on more than 600 feeds piling into his RSS Reader. The only reason I'm posting this is so I can reference it again to listen to the first minute or so when he talks about what catches his eye. These are good tips to keep in mind when creating a post if you want to get it noticed. There were a few other tid bits in the middle and end that were intersting enough: like journalists might note the value of tracking feeds in prepping for interviews &...

Newsasaurus

2009-10-29T22:35:42-04:00

Riding along in my mom-mobile I overheard: My four-year old say, "Dinosaurs aren't real." And my six-year old respond, "Yes they are. Dinosaurs did exist." to which the four-year interrupts with, "Only in newspapers!"

Reconstructing journalism

2009-10-27T15:01:47-04:00

This link Home | columbianews. will take you to a video interview with Leonard Downie Jr and Michael Schudson. It's an overview of what you'll learn if you read their new report "The Reconstruction of American Journalism." I can't help but wonder, if magazine publishers should be paying close attention to how newspapers retain relevance? Is financial support for magazines going to come from foundations, philanthropists, universities and citizen donors on some level in the future? Philanthropists and foundations already provide support to American arts and culture, so would it be a stretch to consider funding for arts and culture...

To Blog or Replicate, that is the question

2009-10-26T18:36:32-04:00

There is always the argument that going purely digital by creating digital replica is best for publications whose print editions aren’t thriving, but don’t want to lose an established brand. Well, Matt Steinmetz makes a clear argument of the pros and cons and considerations to make before deciding in his Publishing Executive article for the October 2009 issue. I won’t restate the argument here, as my thesis is for a blog driven platform not a digital edition that resembles a printed copy. But that isn’t to say the article didn’t spark a few thoughts. I agree that in any publishing...