THEY KNOW HOW BLOG

Guiding Principles at Toyota

2008-05-15T02:30:00.000-07:00

"1. Honor the language and spirit of the law of every nation and undertake open and fair corporate activities to be a good corporate citizen of the world

2. Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in the communities

3. Dedicate ourselves to providing clean and safe products and to enhancing the quality of life everywhere through all our activities

4. Create and develop advanced technologies and provide outstanding products and services that fulfill the needs of customers worldwide

5. Foster a corporate culture that enhances individual creativity and teamwork value, while honoring mutual trust and respect between labor and management

6. Pursue growth in harmony with the global community through innovative management

7. Work with business partners in research and creation to achieve stable, long-term growth and mutual benefits, while keeping ourselves open to new partnerships."

TOYOTA

SANYO's Philosophy and Priorities

2008-05-12T11:54:00.000-07:00

"Philosophy
SANYO Group's corporate philosophy is the guiding principle in accomplishing the key management policy of ensuring products and services that are indispensable in creating harmony between people and the environment.

SANYO's priorities are: Customer Satisfaction and Harmonizing with the Environment."

SANYO

ITOCHU Mid-time Strategy

2008-05-11T01:43:00.001-07:00

ITOCHU

Philips�?? mission

2008-05-05T11:48:00.000-07:00

"Philips�?? mission is to improve the quality of people�??s lives through the timely introduction of meaningful technological innovations. In a world where technology increasingly touches every aspect of our daily lives, Philips aspires to be a leading solutions provider in the areas of healthcare, lifestyle and enabling technology, delighting its customers with products and services that meet and even exceed their expectations."

Philips

Core Values at Procter & Gamble

2008-04-24T12:33:00.000-07:00

"P&G is its people and the values by which we live. We attract and recruit the finest people in the world. We build our organization from within, promoting and rewarding people without regard to any difference unrelated to performance. We act on the conviction that the men and women of Procter & Gamble will always be our most important asset.

Integrity

�?� We always try to do the right thing.

�?� We are honest and straightforward with each other.

�?� We operate within the letter and spirit of the law.

�?� We uphold the values and principles of P&G in every

action and decision.

�?� We are data-based and intellectually honest in

advocating proposals, including recognizing risks.

Leadership

�?� We are all leaders in our area of responsibility, with

a deep commitment to deliver leadership results.

�?� We have a clear vision of where we are going.

�?� We focus our resources to achieve leadership

objectives and strategies.

�?� We develop the capability to deliver our strategies

and eliminate organizational barriers.

Ownership

�?� We accept personal accountability to meet the

business needs, improve our systems and help others

improve their effectiveness.

�?� We all act like owners, treating the Company�??s

assets as our own and behaving with the Company�??s

long-term success in mind.

Passion for Winning

�?� We are determined to be the best at doing what

matters most.

�?� We have a healthy dissatisfaction with the status quo.

�?� We have a compelling desire to improve and to win in

the marketplace.

Trust

�?� We respect our P&G colleagues, customers, consumers,

and treat them as we want to be treated.

�?� We have confidence in each other�??s capabilities and

intentions.

�?� We believe that people work best when there is a

foundation of trust."

Procter & Gamble

Matsushita�??s philosophy through it�??s vision and mission

2008-04-23T05:38:00.000-07:00

"Since its establishment in 1918, Matsushita Electric Industrial Co., Ltd. has been guided by its basic management philosophy, which states that the mission of an enterprise is to contribute to the progress and development of society and the wellbeing of people worldwide through its business activities.

Matsushita is aiming to achieve global excellence. For us, that means earning and retaining the support of stakeholders worldwide by sustaining growth through continued innovation and ensuring sound business activities on a global basis. In line with its twin corporate vision of contributing to realizing a ubiquitous networking society and coexistence with the global environment, Matsushita will strive for global excellence by working to drive a sustained increase in corporate value."

Matsushita Electric Industrial Co.

Linde Vision, Values and Principles

2008-04-22T02:31:00.000-07:00

"Vision �??Leading.�??

We will be the leading global gases and engineering group, admired for our people, who provide innovative solutions that make a difference to the world.

Values

Passion to excel

Innovating for customers

Empowering people

Thriving through diversity

Principles

Safety

Sustainability

Integrity

Respect"

Linde AG

Volkswagen Mission

2008-04-21T07:15:00.000-07:00

"We have the creative potential, the know-how and the power to transform ideas into innovative, highperformance vehicles in all size classes. In doing so, we take on board the needs of people and the environment at all times."

Volkswagen

Company�??s motto

2008-04-20T09:21:00.000-07:00

A motto is a phrase meant to formally describe the general motivation or intention of a social group or organization; It is a succinct statement of beliefs or ideals. Can it be a part of a strategy? Of course!

There are some good examples of company motto:

BlackRock: Opportunity Favours The prepared Mind
BNP Paribas Securities Services: The closer, the better
Apple Computer: Think Different
Audi: Vorsprung durch Technik (Advantage through technique)
BBC: Nation Shall Speak Peace Unto Nation
Dell: Easy as Dell
Google: Search, Ads and Apps
Harrods: Omnia Omnibus Ubique (All Things, For All People, Everywhere)
Intel: Leap Ahead
Citi: Let's get it done
Credit Suisse: A Passion To Learn and Perform
LG: Life's Good.
Metro-Goldwyn-Mayer: Ars Gratia Artis (Art for Art's Sake)
Motorola: Hellomoto
Dresdner Kleinwort: Nothing Inspires More Than Advise You Didn't Expect
Nokia: Connecting People
Nike: Just do it
Tesco: Every Little Helps
Toyota: Moving Forward
Fortis: Getting You There
JPMorgan: One Firm, One Team. Be A Leader
Lehman Brothers: Where Vision Gets Built
Royal Bank of Scotland: Make It Happen
UBS: You and Us

Exxon Principles

2008-04-19T04:12:00.000-07:00

"Consistency.

In our shareholder focus, in our long-term approach.

Integrity.

In our business practices, in our operations, in our people.

Discipline.

In our investment decisions, in our execution of fundamental business strategies.

Reliability.

In the quality of our products, in our daily operations, in meeting our commitments.

Ingenuity.

In our proprietary research, in our technology applications, in our thinking."

Exxon

BASF Guidelines

2008-04-19T04:06:00.000-07:00

"Our four guidelines describe how we aim to achieve valueadding growth. They are mutually dependent and complement one another. Together they define all of our business decisions and activities:

earn a premium on our cost of capital

We increase the value of our company by earning our cost of capital plus a premium on it. Earnings before interest and taxes (EBIT) after cost of capital is the key performance and management indicator for our operating divisions and business units. In accordance with our valuebased management concept we allocate our funds in such a way as to increase the performance and income of the company. All our employees worldwide play a part to this.

help make our customers to be even more successful

Our customers�?? success is also our success. We therefore intensively analyze our customers�?? specific requirements and develop the most suitable tailored solutions in collaboration with them. As a reliable partner to our customers, we combine experience and technological expertise with market know-how and innovative strength. We can be found where our customers are. We invest in growth markets in a timely manner and are active in all important markets worldwide.

form the best team in industry

Our employees make use of their individual strengths and competencies for the success of the company. This diversity increases our innovative potential and helps us to find tailor-made solutions for our customers�?? wide range of requirements. We offer our employees development opportunities as well as pay linked to company performance. Our management culture is organized around open dialog, motivation and trusting cooperation. Our values are binding for the entire BASF team.

ensure sustainable development

Value-adding growth can only be successful in the longterm if economic success is combined with environmental protection and social responsibility. We are committed to this principle of sustainable development in all of our activities. Throughout the world, our processes and products play an important part in mastering the social challenges facing us today and in the future. Our sustainability strategy is twofold: to reduce risk and generate business opportunities. In 2007, our innovative solutions supported our customers in running their business in a sustainable and successful manner."

BASF

Daimler Strategy

2008-04-18T05:49:00.000-07:00

"�?�As a pacemaker for technological progress in the automobile industry, we focus on our traditional strengths:

we want to inspire our customers with

�?? first-class premium automobiles that set the benchmark,

�?? commercial vehicles that are the best in their respective

competitive environment, and

�?? outstanding service solutions related to these products."

Daimler

Daimler Self-Concept

2008-04-18T05:44:00.000-07:00

"We invented the automobile �?? now we are passionately shaping its future. As a pioneer of automotive engineering, we feel inspired and obliged to continue this proud tradition with groundbreaking technologies and high-quality products.

Our philosophy is clear: we give of our best for customers who expect the best �?? and we live a culture of excellence that is based on shared values. Our corporate history is full of innovations and pioneering achievements; they are the foundation and ongoing stimulus for our claim to leadership in the automotive industry.

The principle of sustainable mobility underlies all of our thoughts and actions. Our goal is to successfully meet the demands of future mobility. And in doing so, we intend to create lasting value �?? for our shareholders, customers and workforce, and for society in general."

Daimler

About this blog

2008-04-18T03:46:00.000-07:00

I have always been interested in how successful companies (especially international ones) define its mission, strategy, values, vision and guiding principles.

My master thesis was titled �??Multinational corporations as a form of international business organization�??. So, in this blog I want to continue my research in the context of how companies establish a strategic framework for significant success.

I hope this blog can be helpful benchmarking and/or learning resource for You.

Regards,

Dmitry

BASF Strategy

2008-04-17T14:54:00.000-07:00

"As the world�??s leading chemical company we play a decisive role in shaping the future. We base our actions on sustainability. Our strategic goal is to permanently grow profitably. We achieve this through operational excellence, innovations and investments in growth markets. As a reliable partner, we help our customers to be more successful with our products and intelligent solutions�?�"

BASF

BASF Self-Concept

2008-04-17T14:47:00.000-07:00

"BASF is the worldwide leading chemical company. We offer intelligent solutions with innovative products and tailor-made services. We open up opportunities for success through trustworthy and reliable partnerships."

BASF

Allianz Group Principles

2008-04-17T14:38:00.001-07:00

"�?? We believe we can serve our shareholders best by making our customers the focus of our work.

�?? We know that our long-term success is based on our good reputation, our image in society and our appeal as a company which employs high-performing people.

�?? We promote entrepreneurial decision-making in our local units and back these decisions up with an efficient global infrastructure.

�?? We wish to expand in business segments in which we can earn more than our cost of capital on a sustainable basis, thereby creating value for our shareholders.

�?? We will only satisfy our customers in the long term by offering them the most convenient ways to invest, long-term financial security, integrity and excellent, trustworthy advice."

Allianz Group

Allianz Group Strategy

2008-04-17T14:34:00.000-07:00

"Our goal is to be the most trusted financial services company throughout the world. We can come closer to this goal by ensuring that we receive the very highest ratings for our services as an insurer, asset manager, banker and as a provider of integrated products through a wide range of distribution channels."

Allianz Group