http://www.stokefire.com/blog/ Thingnamer, The Blog en-us Copyright 2009 Thu, 22 Oct 2009 10:13:31 -0500 http://www.sixapart.com/movabletype/ http://www.rssboard.org/rss-specification 38.778243-77.18562http://creativecommons.org/licenses/by-sa/2.0/http://creativecommons.org/licenses/by-sa/2.0/http://creativecommons.org/images/public/somerights20.gifThingnamerhttp://feedburner.google.com FACT: 75% of annual weight gain occurs between Halloween and Valentine's Day.This was the sign I passed alongside the gym entrance last night. Thanks Washington Sports Club, I needed that extra kick. There's nothing like the threat of unwanted poundage to really notch up the speed on the old treadmill.  ... http://feedproxy.google.com/~r/Thingnamer/~3/qQVIpDoVmvU/heavy-hitter-award-weight-watc.php http://www.stokefire.com/blog/2009/10/heavy-hitter-award-weight-watc.php brand diet Halloween Nutrisystem tagline Valentine's Day Washington Sports Club Weight Watchers Thu, 22 Oct 2009 10:13:31 -0500 http://www.stokefire.com/blog/2009/10/heavy-hitter-award-weight-watc.php We just learned that we're headed to Denver in June 2010 to present at the HOW Design Conference. Well, I'm presenting and some of the team members are likely coming along to lob softball questions at me so I'll look intelligent during the Q&A.  The session is one we've been ... http://feedproxy.google.com/~r/Thingnamer/~3/EyiRFuJhp2Y/how-now-brown-cow-see-you-in-d.php http://www.stokefire.com/blog/2009/09/how-now-brown-cow-see-you-in-d.php 2010 how conference speaker Fri, 25 Sep 2009 13:04:26 -0500 http://www.stokefire.com/blog/2009/09/how-now-brown-cow-see-you-in-d.php For someone so adept at speaking it's astonishing to find President Obama speaking so ineffectively about something he cares about so deeply.In talking with my peers about "Health Care Reform" as it is being packaged today we noted that the most heated arguments against reform are coming from people who ... http://feedproxy.google.com/~r/Thingnamer/~3/kNiP1CzmTQ4/obama-this-is-not-healthcare-r.php http://www.stokefire.com/blog/2009/09/obama-this-is-not-healthcare-r.php Tue, 08 Sep 2009 13:02:15 -0500 http://www.stokefire.com/blog/2009/09/obama-this-is-not-healthcare-r.php Not that your creative juices ever run dry, but hell, why risk it? Come to iMAGINE Alexandria's upcoming networking event (we're even throwing in some laughs n' giggles with DC improv master Shawn Westfall). Tickets available here.  ... http://feedproxy.google.com/~r/Thingnamer/~3/Yvi0J4f02NE/drip-drip-droppity-drop.php http://www.stokefire.com/blog/2009/08/drip-drip-droppity-drop.php iMAGINE alexandria lorien hotel Shawn Westfall Fri, 28 Aug 2009 11:23:56 -0500 http://www.stokefire.com/blog/2009/08/drip-drip-droppity-drop.php In memory of the much-hyped Cash for Clunkers deal, we're honoring one of the fuel-efficient cars that were sold through the government program. You'd be hard-pressed to find a significant population that doesn’t think Honda is a strong brand. Honda is pretty much synonymous with affordability and reliability. It ... http://feedproxy.google.com/~r/Thingnamer/~3/EOi3KBkkRt0/the-smart-car-award-honda-insi.php http://www.stokefire.com/blog/2009/08/the-smart-car-award-honda-insi.php branding GM greenwashing honda hummer hybrid insight prius rebranding toyota Fri, 21 Aug 2009 12:14:37 -0500 http://www.stokefire.com/blog/2009/08/the-smart-car-award-honda-insi.php Long ago – not so long ago, actually – there were a number of well-regarded regional department store chains in the U.S.  Among many others were Filene’s in the Northeast, Hecht’s in the Mid-Atlantic, Chicago’s Marshall Field, Seattle’s Frederick & Nelson.  With the 2005 acquisition of May Stores by Federated ... http://feedproxy.google.com/~r/Thingnamer/~3/Q9QxNyveEts/branding-done-backwards.php http://www.stokefire.com/blog/2009/08/branding-done-backwards.php 99 Filene's Frederick & Nelson Hecht's Macy's Marshall Field Starbucks Thu, 06 Aug 2009 07:03:52 -0500 http://www.stokefire.com/blog/2009/08/branding-done-backwards.php Alternate title - "Oh No You Di'nt!"Take one Russian Energy Giant, add Nigeria's State-operated energy company... and mix vigorously.The resulting concoction?"Nigaz."I. Am. Not. Kidding. ... http://feedproxy.google.com/~r/Thingnamer/~3/D7uT7IzI56U/not-coming-soon-to-us-markets.php http://www.stokefire.com/blog/2009/07/not-coming-soon-to-us-markets.php branding fail naming nigaz Tue, 21 Jul 2009 13:07:52 -0500 http://www.stokefire.com/blog/2009/07/not-coming-soon-to-us-markets.php Dearest Most Awesome Potential Client Ever,Hire us.Sincerely,Tate and the Stokefire Team ... http://feedproxy.google.com/~r/Thingnamer/~3/1Z-7BDt3u90/an-open-letter-to-our-most-awe.php http://www.stokefire.com/blog/2009/07/an-open-letter-to-our-most-awe.php Thu, 16 Jul 2009 08:45:48 -0500 http://www.stokefire.com/blog/2009/07/an-open-letter-to-our-most-awe.php I don't know who this freaking cobbler is, but he'd better damn well start giving shoes to his kids.In the past two years I've heard the phrase about the cobbler's children at least a few dozen times.  Ninety percent of the time it's from potential business partners who would like ... http://feedproxy.google.com/~r/Thingnamer/~3/6K0wpGuKwk8/thats-it-im-calling-child-prot.php http://www.stokefire.com/blog/2009/07/thats-it-im-calling-child-prot.php branding positioning shoes slogans the cobbler's children the cobblers kids Thu, 09 Jul 2009 16:19:29 -0500 http://www.stokefire.com/blog/2009/07/thats-it-im-calling-child-prot.php Let's just get this over with.  Broadview Security?Not bad.  But not good either, is it?I truly respect the leadership team over at Brink's.  They really had their act together when they went through the selection process looking for a branding firm.  They researched a HUGE number of firms and went ... http://feedproxy.google.com/~r/Thingnamer/~3/Ko3pmYm4cXc/no-longer-on-the-brinks.php http://www.stokefire.com/blog/2009/07/no-longer-on-the-brinks.php branding brink's brinks broadview security landor naming rebrand renaming Tue, 07 Jul 2009 15:58:47 -0500 http://www.stokefire.com/blog/2009/07/no-longer-on-the-brinks.php Things aren't good out there, are they?  No, they're not.This has become abundantly clear in recent weeks as our email boxes have overflowed with offers and/or pleas for us to attend various conferences and events both in person and online.  Gone are the days of "Only Three Spots Left" a ... http://feedproxy.google.com/~r/Thingnamer/~3/DFK648mxQb4/lets-be-honest-really-really-r.php http://www.stokefire.com/blog/2009/06/lets-be-honest-really-really-r.php albert einstein branding definition of insanity design economy how marketing webinar Mon, 22 Jun 2009 11:30:31 -0500 http://www.stokefire.com/blog/2009/06/lets-be-honest-really-really-r.php We get lots of great comments and feedback about our brand when people encounter it.  Sometimes it's a reference to how cool or unique it is, sometimes it's a comment about the fact that a brand like ours would never get through the approvals process at a company such as ... http://feedproxy.google.com/~r/Thingnamer/~3/_nbZUrgJ8aM/a-branding-firm-with-no-taglin.php http://www.stokefire.com/blog/2009/06/a-branding-firm-with-no-taglin.php Branding Taglines branding stokefire tagline Thu, 18 Jun 2009 12:57:08 -0500 http://www.stokefire.com/blog/2009/06/a-branding-firm-with-no-taglin.php Really.  I mean it.After being prodded by a few of my peers I've got to make a quick appeal - if only just to see what happens.crowdSPRING is pretty awesome, but isn't quite right for the level of brand development that professional organizations need.  That's one of the reasons why ... http://feedproxy.google.com/~r/Thingnamer/~3/noMN2dF7bdI/who-wants-to-build-crowdsourci.php http://www.stokefire.com/blog/2009/06/who-wants-to-build-crowdsourci.php angel investor crowdsourcing project stokefire vc venture capital Thu, 11 Jun 2009 10:10:35 -0500 http://www.stokefire.com/blog/2009/06/who-wants-to-build-crowdsourci.php So I'm sitting at my desk and a tweet comes across telling me that a "Company Slogan needs a name."  Not sure how to interpret that... So I check it out.  Apparently one of the crowdsourcing companies out there has an automated broadcast that just says "[Fill in the blank] ... http://feedproxy.google.com/~r/Thingnamer/~3/IVQ2j5o0GyA/sometimes-crowdsourcing-sucks.php http://www.stokefire.com/blog/2009/06/sometimes-crowdsourcing-sucks.php branding crowdsourcing marketing marketingprofs namethis naming price quality service tagline Tue, 09 Jun 2009 13:38:28 -0500 http://www.stokefire.com/blog/2009/06/sometimes-crowdsourcing-sucks.php Let's hear it for home pages.A while back we were reviewing the existing home page for a prospective client and I asked what the purpose of the page was.  His response was that it had to make all the points necessary to attract the interest of anyone who could possibly ... http://feedproxy.google.com/~r/Thingnamer/~3/yFKa8fG5aKU/it-has-to-do-this-and-this-and.php http://www.stokefire.com/blog/2009/06/it-has-to-do-this-and-this-and.php a point in every direction branding harry nilsson quote the point Thu, 04 Jun 2009 15:13:56 -0500 http://www.stokefire.com/blog/2009/06/it-has-to-do-this-and-this-and.php