http://www.stokefire.com/blog/ Thingnamer, The Blog en-us Copyright 2008 Fri, 10 Oct 2008 09:57:46 -0500 http://www.sixapart.com/movabletype/ http://www.rssboard.org/rss-specification 38.778243-77.18562http://creativecommons.org/licenses/by-sa/2.0/http://creativecommons.org/licenses/by-sa/2.0/http://creativecommons.org/images/public/somerights20.gif616367http://www.feedburner.com We have a service that scans the Internets for us to find news on the naming industry (such as it is) and we are a little puzzled by something that popped up on our radar this week.A post to a blog at SusanSuarez.com (post now deleted but archived here) titled ... http://feeds.feedburner.com/~r/Thingnamer/~3/416881087/what-your-advertising-tactics.php http://www.stokefire.com/blog/2008/10/what-your-advertising-tactics.php advertising branding naming paid blogging pay per post rant spam blog vayton Fri, 10 Oct 2008 09:57:46 -0500 http://www.stokefire.com/blog/2008/10/what-your-advertising-tactics.php Back in April there was a news blurb about Pizza Hut changing their name to Pasta Hut.  Everyone thought it was an April Fools prank.  Then... two days ago we see this:Pizza Hut renamed Pasta Hut to promote healthy eatingLondon, October 7 (ANI): Worlds largest selling pizza restaurant chain, Pizza ... http://feeds.feedburner.com/~r/Thingnamer/~3/415774373/evidently-they-were-not-kiddin.php http://www.stokefire.com/blog/2008/10/evidently-they-were-not-kiddin.php april fools bad idea pasta hut pizza hut pr press release promotion website Thu, 09 Oct 2008 08:32:33 -0500 http://www.stokefire.com/blog/2008/10/evidently-they-were-not-kiddin.php I've been hearing this phrase a lot lately - especially in press releases.  And it scares the crap out of me.Why?Because it shows that the naming industry is inept.  Evidently there are people in our industry giving clients talking points that can destroy a naming project in a matter of ... http://feeds.feedburner.com/~r/Thingnamer/~3/414911457/the-name-evokes.php http://www.stokefire.com/blog/2008/10/the-name-evokes.php a hundred monkeys branding evokes naming the name evokes webmeadow Wed, 08 Oct 2008 09:19:58 -0500 http://www.stokefire.com/blog/2008/10/the-name-evokes.php It's rare for us to do any sales promotions via our blog, but today we've been compelled by events to break the trend.  If you're not interested in seeing us abase ourselves just check the greatest hits links on the right and forget this post ever happened.We at Stokefire have ... http://feeds.feedburner.com/~r/Thingnamer/~3/409269538/ode-to-the-economy-a-stokefire.php http://www.stokefire.com/blog/2008/10/ode-to-the-economy-a-stokefire.php promotion sale small business stokefire Thu, 02 Oct 2008 08:06:27 -0500 http://www.stokefire.com/blog/2008/10/ode-to-the-economy-a-stokefire.php Things seem to be picking up steam around here - with a slew of interesting opportunities from major organizations and partners.  Everything from Forestry & Paper advocacy to HDTV on your cell-phone to Senior Citizens Rights groups... it's diverse, challenging, and incredibly fun.We've just wrapped up some really cool projects ... http://feeds.feedburner.com/~r/Thingnamer/~3/408282477/goings-on-thanks.php http://www.stokefire.com/blog/2008/10/goings-on-thanks.php cbp hall of fame springfield thank you Wed, 01 Oct 2008 08:38:32 -0500 http://www.stokefire.com/blog/2008/10/goings-on-thanks.php I've been floored by Microsoft's response to the popular Macintosh commercials.  Why?  Because it took 'em more than a year to respond - and they had to use ideas (and hardware) that Apple developed first.To me, this campaign appears to open up incredible strategic opportunities for... Apple.  The commercial is ... http://feeds.feedburner.com/~r/Thingnamer/~3/406391408/yes-youre-a-pc.php http://www.stokefire.com/blog/2008/09/yes-youre-a-pc.php apple branding I'm a mac I'm a pc ibm mac macintosh pc tagline Mon, 29 Sep 2008 10:35:49 -0500 http://www.stokefire.com/blog/2008/09/yes-youre-a-pc.php I was asked to provide an industry review of a book nearing publication.  I typically provide these sorts of things without fuss, as I see it as a way to keep tabs on where the industry is heading.  I'm 2/3 of the way through the book and I'm not sure ... http://feeds.feedburner.com/~r/Thingnamer/~3/396552642/that-freaky-plastic-burger-kin.php http://www.stokefire.com/blog/2008/09/that-freaky-plastic-burger-kin.php Thu, 18 Sep 2008 12:46:55 -0500 http://www.stokefire.com/blog/2008/09/that-freaky-plastic-burger-kin.php It appears this post has been making the rounds on the Interwebs.  We've gotten about 500 hits in the last couple hours - which is for us... well... a whole lot.  Feel free to drop us a note here and let us know what you think.  (FYI - the video ... http://feeds.feedburner.com/~r/Thingnamer/~3/376293833/what-is-creativity.php http://www.stokefire.com/blog/2008/08/what-is-creativity.php imagine alexandria stokefire tate linden video what is creativity youtube Wed, 27 Aug 2008 11:05:39 -0500 http://www.stokefire.com/blog/2008/08/what-is-creativity.php HS&P - a respected U.K. marketing firm filled with great thinkers and strategists has designed a new campaign for N&P - a financial institution also located over yonder.  (Note - I use acronyms because that's what they use in the article announcing the change.  And if they think that's okay ... http://feeds.feedburner.com/~r/Thingnamer/~3/375381144/if-taglines-were-easy-then-thi.php http://www.stokefire.com/blog/2008/08/if-taglines-were-easy-then-thi.php bank HS&P marketing n&p strapline tagline Tue, 26 Aug 2008 12:30:50 -0500 http://www.stokefire.com/blog/2008/08/if-taglines-were-easy-then-thi.php Having been through more than one hundred creative sessions for various projects I found this video "What If" session very familiar.The concept?  What if stop signs didn't exist and a client came to you asking for it to be designed for them...  Watch and laugh.  Or cry.I'm off to ... http://feeds.feedburner.com/~r/Thingnamer/~3/374381953/satire-that-makes-me-weep.php http://www.stokefire.com/blog/2008/08/satire-that-makes-me-weep.php creative marketing satire stop sign Mon, 25 Aug 2008 11:57:24 -0500 http://www.stokefire.com/blog/2008/08/satire-that-makes-me-weep.php See that small type in the blue bar at the top?  It says "Get Local! Create Your MyBO Account"Can I get a parse check please?MyBO?  For a national campaign based on hope you gotta wonder how a cultural reference to Body Odor helps anyone... ... http://feeds.feedburner.com/~r/Thingnamer/~3/368525145/grassroots-support-stinks.php http://www.stokefire.com/blog/2008/08/grassroots-support-stinks.php body odor campaign mybo obama Mon, 18 Aug 2008 19:21:01 -0500 http://www.stokefire.com/blog/2008/08/grassroots-support-stinks.php It's been about three years since I've been in San Diego... I'd forgotten how great it was.  Sure, I'm still a little jet-lagged from my flight in, and my deep-discount hotel room has me with a great view of a cement wall and perhaps a 10 degree slice of sky ... http://feeds.feedburner.com/~r/Thingnamer/~3/368332333/hello-from-sunny-san-diego.php http://www.stokefire.com/blog/2008/08/hello-from-sunny-san-diego.php annual conference asae connecting 08 rebranding midflight speaking stokefire Mon, 18 Aug 2008 14:35:09 -0500 http://www.stokefire.com/blog/2008/08/hello-from-sunny-san-diego.php Yep!I can share with this you because at this point I've been told this twice within twenty four hours by Discover Card representatives, so I'm pretty sure they must believe it is true.The callers asked for me by name and told me they were calling regarding my Discover Card account.  ... http://feeds.feedburner.com/~r/Thingnamer/~3/365793186/im-an-excellent-discover-card.php http://www.stokefire.com/blog/2008/08/im-an-excellent-discover-card.php annoying cold call discover discover card pester phone protection Fri, 15 Aug 2008 11:42:27 -0500 http://www.stokefire.com/blog/2008/08/im-an-excellent-discover-card.php "[S]uccessful people make a habit of doing things that unsuccessful people don't like to do."That was said in an interview over on NBC's Olympics Website.  Bob Bowman is coach to the great Michael Phelps.I love the quote and find it applies to more than just athletics.  People who commit themselves ... http://feeds.feedburner.com/~r/Thingnamer/~3/364153896/bob-bowmans-bit-o-wisdom.php http://www.stokefire.com/blog/2008/08/bob-bowmans-bit-o-wisdom.php bob bowman branding michael phelps nbc success Wed, 13 Aug 2008 15:16:21 -0500 http://www.stokefire.com/blog/2008/08/bob-bowmans-bit-o-wisdom.php I can't believe it took me 37 years to discover my favorite sentence.  Until now I did not have one.  Starting today, however, "Buffalo buffalo Buffalo buffalo buffalo buffalo Buffalo buffalo" is officially and forevermore my favorite.In case you were wondering, it does in fact make sense.  And it helps ... http://feeds.feedburner.com/~r/Thingnamer/~3/359516179/buffalo-buffalo-buffalo-buffal.php http://www.stokefire.com/blog/2008/08/buffalo-buffalo-buffalo-buffal.php bison buffalo buffalo buffalo Buffalo buffalo Buffalo buffalo buffalo buffalo Buffalo buffalo communication homonyms homophones new york Fri, 08 Aug 2008 11:08:04 -0500 http://www.stokefire.com/blog/2008/08/buffalo-buffalo-buffalo-buffal.php