Online Ad spending represented approximately 13% of 2011′s total Ad spend, this is forecast to increase to nearly 18% by 2016 with North America, Western Europe and Asia Pacific spending the most via this channel globally.

U.S. Online Ad Spend

U.S Social Media Spend

Top Online Ad Formats

Global Ad Spending Trends

Online Advertising Trends By Region

Online Advertising Marketing Share

Online Ad Revenue By Industry

Countries Spending the Most in Online Advertising

T-commerce

I saw this interesting post by Marian Berelowitz at our parent company JWT this morning.

Just as Facebook commerce appears to belosing some of its luster, one company is pitching Twitter as a platform for purchasing. By linking users’ PayPal and Twitter accounts, Chirpify is offering brands a way to “monetize your followers” and make transactions “frictionless.” The service also enables person-to-person payments and donations via tweets. “Purchases and donations are as simple as replying to a Tweet: ‘@favoritebrand Buy,’ or ‘@politician Donate,’ for example,” says a press release.

So far one brand, PowerBar, has signed on.GigaOm makes some good points about the potential for brands, noting that consumers will surely “unfollow” if sales pitches are too frequent or offers not notable enough, but the tool could also stimulate impulse buying, and great offers could go viral. —

Image credit: Chirpify.com

Since 2003 the production of industrial 3D printers have been commercialized and the prices have been steadily dropping to the point now that you can purchase a home version for an average of $1299.00. Or if your technical you can assemble one for as low as $399.00 (not including all of the printing materials you need to make a product).  I know it may sound a little out there but if you recall the early Star Trek shows where they would put a product into a black box and replicate it ( The “Replicator” ) or they would just ask the computer to produce something for them and it would materialize in the black box. Now fast forward 30 years late to the 21st century and this is now possible at surprisingly affordable price points.

Trend: Move from Mass Production to Mass Customization

Think about the implications of this on a mass scale. When this technology becomes truly mainstream and is available in every household it will be possible to custom produce many of the products we buy now which are mass produced off-shore in places like China right in your living room.  American innovation can be kept on-shore from concept to design to production. This 3D technology or additive manufacturing as it is also called will truly disrupt entire industries and manufacturing ecosystems around the world.  I know I may be sensationalizing it a bit based on where the technology is today but at the rate that technology is accelerating our advances in science, medicine, healthcare , manufacturing, communications etc.. it is not too far fetched to think about the disruptive impact of this technology breakthrough impacting our lives within the next 5-10 years.

Early Investment Opportunities

Many of us are always searching for the “Next Big Thing” well I propose that this is it and it is here today. If you are an investor I would look closely at the enabling technology providers that are taking the lead today and put your money behind the ones that have market leadership, patents and market making abilities.  I am not a financial advisor so do your own homework but there are companies out there today such as Dassault Systemes      ( http://www.3ds.com/) , a French company that are making the computer aided design (CAD) systems for these 3d Printers that is positioned as one of the key companies to watch in this space.

Life Changing  Health Impacts

The impact of the 3D production capabilities is being felt in areas as diverse as architectural design and modeling to entire car manufacturing with companies like Urbee who are producing their safe, environmentally friendly cars with 3D Printers. The impact is also being felt in the Medical/HealthCare industry;  recently  there was an  unprecedented medical operation allowing an 83-year-old woman to bypass risky reconstructive surgery by fitting her mouth with a 3D-printed jaw .  See the  excertp summary and video below from DigitalTrends.com

3D Printed Titanium Jawbone

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“Last year a group of researchers from Belgium and the Netherlands used a printer in an unprecedented medical operation by creating and implanting a 3D-printed lower jaw in the mouth of an 83-year-old woman.

According to Medical Daily, the procedure happened in June and was intended to treat the elderly woman’s osteomyeltis, a serious bone infection, which had spread to the lower jawbone. Doctors knew that the jawbone would need to be removed, but felt that reconstructive surgery would be too risky, and so they decided to find an alternative.

Enter the 3D printer. Based on research done at the Biomedical Research Institute at Belgium’s Hasselt University, the team devised a jaw implant for the woman. The lower mandible was created by Belgium-based metal-parts manufacturer LayerWise, and reportedly took a few hours to print. The 3D-printed lower jaw is made with titanium powder, fused together with a high-powered laser, and later coated with bio-ceramics to make the implant compatible with the host’s body tissue. The jaw, at 3.774 ounces, weighs slightly more than the woman’s original bone.

“The new treatment is a world premier because it concerns the first patient-specific implant in replacement of the entire lower jaw,” said Hasselt University’s Dr. Jules Poukens.

The surgery reportedly lasted for four hours; doctors said that the woman was able to speak and swallow normally within a day of the operation. The elderly patient has a follow-up point later this month in order to insert a set of dentures. The jaw transplant isn’t the first foray into medical uses for 3D printers. Recently, engineers from Washington State University showed how 3D printed scaffold could be used to facilitate bone growth. The 3D printing medical movement could lead to more efficiency with the speed and precision of custom molded implants.

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So in summary, I believe that 3D Printing will have huge impact on key industries and on each of our lives over the coming years.  I think they need to give it a new name though because 3D printing really does not do the technology justice.  It would be great to hear your thoughts.

Posted by Warren Raisch: April 3, 2012

I think we need to ask ourselves that question throughout our life and never stop asking it.  Then when we get the answer we need to believe in ourselves and accept that we are capable and powerful enough to make the changes needed in our life to achieve what it is we aspire to.  I love the TED talks and I found one very inspiring talk that I want to share with you.  See the description below and click through to watch the video.

TED TALK VIDEO SUMMARY:

“What would you attempt to do if you knew you could not fail?” asks Regina Dugan, then director of DARPA, the Defense Advanced Research Projects Agency. In this breathtaking talk she describes some of the extraordinary projects — a robotic hummingbird, a prosthetic arm controlled by thought, and, well, the internet — that her agency has created by not worrying that they might fail. (Followed by a Q&A with TED’s Chris Anderson)

Regina Dugan directs the Defense Advanced Research Projects Agency (DARPA), the DoD innovation engine responsible for creating and preventing strategic surprise

What Would You Do If You Were Sure You Would Not Fail?

Now go out and change the world! 

Posted by Warren Raisch March 28, 2012

http://us1.campaign-archive2.com/?u=76a84a3bbb0cea4b7bd7d16ef&id=4a83df8062&e=c98f247fc0

Kony 2012

Joseph Kony Number One War Criminal Video

http://www.digitaria.com/news/press-releases/digitaria-evp-warren-raisch-discusses-digital-health-revolution

WHAT THE ENTIRE WORLD IS THINKING TODAY:

There is a new book out by Jim Clifton, the CEO of Gallup called ” The Coming Job Wars”   The book is based on reaseach done on a global basis over the last 6 years trying to determine what is on the minds of people all around the world. Do you know what the number one answer came back as?  People want a “Good Job”.  This is one of the most important discoveries that Gallup has ever made. It is the current will of the world. They define a good job as a  consistant job with a respectable business for 30 hours or more per week.

As Maslows theories supported, people use to want Food, Shelter,  Safety, Peace, Freedom, Love & Money. Things have chenged so radically over the past few decades, in particular the technology revolution followed by the past decade which has been defined by global unrest, terrorism, worldwide financial meltdowns and a loss of spiritual and moral standards.  Much of the world society has lost it’s faith in everything from governement to financial institutions to religion.  Now people all over the world are fixated on finding and maintaining a good job.

If job creation is truly the key to getting the global society back on it’s feet then I believe that we need to make it a global priority to get back to driving innoation!  Innovation not government spending programs, represents the true long term solution to the financial and perhaps many of societies problems overall. Innovation will drive job creation.  So let’s stop spending so much time worrying about the future and start spending more time creating the future we want to see. Innovation is the key.

Please let us know your thoughts.

Post by Warren Raisch | February 28, 2012

Mobile technologies are transforming many aspects of our daily lives. Why not our health as well. Let’s face it we can’t leave home without our mobiles and we have them with us 24 hours a day. What a better tool to use for tracking, monitoring and keeping us updated on our health.   Actually Mobile technologies are not just about our mobile phones anymore. The same mobile technologies, GPS and Apps are empowering new digital capabilities in our cars, houses and devices of all sorts that surround us.  Since many of us live “Digital Lives” it is not a stretch to see that digital has impacted us both positively and negatively in our lifestyle choices.  I encourage you to take advantage of digital to develop healthy habits and inform yourself about your health and the health of your loved ones.

New Mobile Research

The Pew Internet & American Life Project’s latest survey of American adults, conducted in association with the California HealthCare Foundation, finds that 85% of adults use a cell phone. Of cell phone owners:

• 17% have used their phone to look up health or medical information and 29% of cell owners ages 18-29 have done such searches.
• 9% have software applications or “apps” on their phones that help them track or manage their health. Some 15% of those ages 18-29 have such apps.

This means that health-information searches and communications have joined the growing array of non-voice data applications that are being bundled into cell phones. Fully 76% of cell phone owners (ages 18 and older) use their phones to take pictures, for example, up from 66% in April 2009. Seven-in-ten cell phone owners send or receive text messages; four-in-ten access the internet on their phones. In addition, 35% of U.S. adults have software applications or “apps” on their phones (but only one-in-four adults actually use them).

Even with the proliferation of mobile and online opportunities, however, most adults’ search for health information remains anchored in the offline world. Most people turn to a health professional, friend or family member when they have a health question; the internet plays a growing but stillsupplemental role – and mobile connectivity has not changed that.

Mobile Health Apps

There are now more than 250,000 apps available for the iPhone, more than 30,000 such apps for smartphones running Android, and several thousand for those who have Blackberry devices.

There are apps for counting calories and nutrition information; apps for logging fitness workouts; apps to monitor vital signs; apps providing health tips; apps to calculate disease risks; apps to calculate body mass index; apps for keeping personal health records and for providing users’ health information to physicians and emergency workers; apps to learn about medicines; apps for smoking cessation; and apps for yoga stretching exercises people can perform at their desks at work.

Cell phone users between ages 18 to 29 are more likely than older cell owners to use mobile health apps: 15% do so, compared with 8% of cell users ages 30 to 49, for example. African American cell phone owners are more likely than other groups to use such apps: 15% do so, compared with 7% of white and 11% of Latino cell phone users. Urban cell phone owners are more likely than those who live in suburban or rural areas to have a mobile health app on their phone. There are no significant differences between men and women, nor among income groups.

Find the full report  and survey methodology at pewinternet.org.

Post: Warren Raisch February 2012