Think New Media

Social Media Still Confusing and Scary

Joe Prasad — Fri, 24 Feb 2012 15:28:14 +0000

As a growing number of people begin to use social media, just as many are confused or intimidated by it’s power. A Harris Interactive survey for Digitas polled 2,630 American adults aged 18 and older about their social media habits. Here are some of the findings I thought were the most interesting because they relate [...]

Facebook For Your Company Done Right

Joe Prasad — Wed, 15 Feb 2012 15:18:05 +0000

Businesses know they need to participate in social media, they often do not know where to begin. Novices in this arena quickly learn what to do and what not to do but at the cost of their reputation. Respondents in a study recently performed stated that companies largely didn’t know what they were doing when [...]

Businesses Need to Get With the Content

Joe Prasad — Fri, 03 Feb 2012 15:54:10 +0000

Website content drives marketing success, but the most informative and relevant content begins to age. Return website visitors are three or four times more valuable than random hits from people who might just be passing through, never to return. Fresh content keeps customers engaged, but outdated content is a big turnoff for viewers. Reading about [...]

The Super Social Super Bowl Coming to a Couch Near You

Joe Prasad — Tue, 31 Jan 2012 15:19:55 +0000

The message may well supplant the game in the 2012 Super Bowl. Commercials are now promoting commercials, and the hoopla surround Super Bowl XLVI (46) threatens to eclipse the game with interactive social media promotion. The news seems to indicate financial recovery, and advertisers are utilizing social media in unique ways to serve as game [...]

Email Marketing Will Make Your Business More Profitable

Joe Prasad — Sat, 21 Jan 2012 20:37:55 +0000

Successful websites are driven by content. There is tremendous competition for viewers’ attention with thousands of pieces of content posted on every conceivable subject; businesses who devote time and attention to the quality of their content have a greater chance to connect with prospects. Blogging is really creative copy writing. An actual diary of the [...]

Google Facebook and Others Choosing Nuclear Option To Protest SOPA

Joe Prasad — Fri, 13 Jan 2012 21:25:33 +0000

Happy Friday the 13th everyone. Are you ready to defend the Internet against SOPA (Stop Internet Piracy Act) as passionately as Google, Facebook, and Wikipedia’s Jimmy Wales all are? After threatening a blackout of Wikipedia – the most used encyclopedic website online – to protest SOPA, other online services and businesses have pledged to join, [...]

Social Media Marketing: How Social Media Creates Long Term Fans And Advocates

Joe Prasad — Fri, 06 Jan 2012 23:04:42 +0000

A leading social media marketing company BzzAgent started studying the lingering effects of social media marketing around the summer of 2010, focusing on the experiences of shoppers and social media marketers known as BzzAgents. They discovered that social media marketing campaigns benefit businesses and brands long after the campaigns have ended. The report conclusively [...]

Five Ways to Improve Your Writing Skills

Joe Prasad — Sat, 31 Dec 2011 19:42:37 +0000

Whether you are involved in social media marketing, blogging or simply writing regular articles for your website, learning how to become a better writer is important. The first step is to stop thinking of yourself as simply a “blogger”; if you write then you are in fact a writer and you should consider yourself such. [...]

Success Awaits Those Who Climb The SEO Ladder

Joe Prasad — Fri, 23 Dec 2011 01:15:29 +0000

Everyone starts their SEO strategy by reading from the same book. They research their keywords, carefully optimize every single page of their website, adopt a basic link building strategy of setting up business profiles and submit their newly revved-up site to the directories. While this makes for a nice start, there is a lot more [...]

How Blogging Can Enhance A Marketing Strategy

Joe Prasad — Tue, 13 Dec 2011 21:20:55 +0000

Every Sacramento business should have a good marketing strategy for online marketing. There are many aspects of online marketing, such as setting up a website, Facebook business page, YouTube page, online advertisements and more. Many companies do not realize that blogging is a very important aspect of marketing and should be part of any marketing [...]