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    <title>think story experience</title>
    
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    <id>tag:typepad.com,2003:weblog-1744608</id>
    <updated>2009-08-31T05:29:11+10:00</updated>
    <subtitle>matt jones' reflections on the role of thinking, stories, and experiences in building brands and strengthening ideas</subtitle>
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    <link rel="self" href="http://feeds.feedburner.com/ThinkStoryExperience" type="application/atom+xml" /><feedburner:browserFriendly></feedburner:browserFriendly><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><entry>
        <title>A constantly changing context</title>
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        <id>tag:typepad.com,2003:post-6a010534da10db970c0120a58b04f5970c</id>
        <published>2009-08-31T05:29:11+10:00</published>
        <updated>2009-08-31T05:29:11+10:00</updated>
        <summary>Working in the live experience space I'm always talking about how the world is changing...how the world of online is affecting and shaping and enabling the world of offline...and vice-versa. It's a constant battle to make sense of the changing...</summary>
        <author>
            <name>Matt Jones</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Think" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://mattjonesblog.typepad.com/think_story_experience/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Working in the live experience space I'm always talking about how the world is changing...how the world of online is affecting and shaping and enabling the world of offline...and vice-versa. It's a constant battle to make sense of the changing context and landscape we're all living and working in, and to understand the implications for a bunch of other stuff. </p>
<p>On theat note, I liked the way <a href="http://www.guardian.co.uk/artanddesign/2009/aug/30/charles-saatchi-best-of-british">Charles Saatchi responded to a Guardian interviewer</a> when asked...</p>
<p><span style="COLOR: #3b5738; FONT-FAMILY: ">Should the country be spending money on saving old masters for the nation, or buying up works by the next generation of artists? </span></p>
<p>His answer was a perfect example of understanding how a changing environment (travel, wealth, connectedness) requires a changing response...</p>
<p><span style="COLOR: #3b5738; FONT-FAMILY: ">At the risk of being lynched – again – by the art crowd, I don't think there is a great need any more to save paintings for the nation at the cost of supporting new art. What difference does it make if a Titian is hanging in the National Gallery, the Louvre or the Uffizi? This isn't the 18th century: people travel, so there's no need to be nationalistic about the world's art treasures. Much more important is to back living artists. </span></p></div>
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    </entry>
    <entry>
        <title>Living and working in phases</title>
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        <id>tag:typepad.com,2003:post-6a010534da10db970c0120a5149315970b</id>
        <published>2009-08-24T06:53:08+10:00</published>
        <updated>2009-08-24T06:53:08+10:00</updated>
        <summary>It will not have gone unnoticed to my (occasional) regular readers that my output has slowed to an almost complete halt over the past few weeks. I wondered the other week that the weather and the general humid apathy that...</summary>
        <author>
            <name>Matt Jones</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Think" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://mattjonesblog.typepad.com/think_story_experience/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>It will not have gone unnoticed to my (occasional) regular readers that my output has slowed to an almost complete halt over the past few weeks. </p><p>I wondered the other week that the weather and the general humid apathy that seems to descend on New York in summer was to blame. But perhaps it's something more fundamental. </p><p>Perhaps, when I began blogging eleven months ago I was in an intellectual comfort zone. I had begun my third year of working in the same role. I had completed a lengthy apprenticeship in the world of brand experience marketing. And I had lots of learnings and outpourings to share. I was, in other words, in a very blogging-friendly phase of my career. </p><p>Now I find myself in a different situation, a different career phase. One where what I think is being challenged, shaped, and refined daily as I work with new people, on new problems, in new surroundings, and for new clients. </p><p>There's no profound observation here. Other than that perhaps we shouldn't be surprised when not every week, month, or year is the same. Perhaps it should be no shock that we (both as individuals and organisations) often find our priorities and preferences shifting rapidly and unplanned as things move from one phase to the next. </p><p /></div>
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    </entry>
    <entry>
        <title>Off the radar</title>
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        <id>tag:typepad.com,2003:post-6a010534da10db970c0120a5563112970c</id>
        <published>2009-08-18T07:51:26+10:00</published>
        <updated>2009-08-18T07:51:26+10:00</updated>
        <summary>It's summer in New York City. It's hellishly humid. Manhattan stinks like an open sewer. Anyone with the time and money to escape the city is long gone. The rest of us are left behind, stumbling along sweatily. It has...</summary>
        <author>
            <name>Matt Jones</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Story" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://mattjonesblog.typepad.com/think_story_experience/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>It's summer in New York City. </p>
<p>It's hellishly humid. </p>
<p>Manhattan stinks like an open sewer. </p>
<p>Anyone with the time and money to escape the city is long gone. </p>
<p>The rest of us are left behind, stumbling along sweatily. </p>
<p>It has been no time to keep a blog up to date. </p></div>
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    </entry>
    <entry>
        <title>Online/offline mishing and mashing</title>
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        <id>tag:typepad.com,2003:post-6a010534da10db970c011572195de5970b</id>
        <published>2009-07-20T06:31:45+10:00</published>
        <updated>2009-07-20T06:31:45+10:00</updated>
        <summary>Without wishing to seem too Guardian-focused (or Twitter-obsessed)...a nice example of how online social media is most interesting when it has an impact in the offline world...</summary>
        <author>
            <name>Matt Jones</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Story" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://mattjonesblog.typepad.com/think_story_experience/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Without wishing to seem too Guardian-focused (or Twitter-obsessed)...a nice <a href="http://www.guardian.co.uk/travel/2009/jul/17/brighton-uk?page=all">example</a> of how online social media is most interesting when it has an impact in the offline world...</p></div>
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    </entry>
    <entry>
        <title>Life is rarely a democracy</title>
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        <id>tag:typepad.com,2003:post-6a010534da10db970c01157218b513970b</id>
        <published>2009-07-20T00:39:41+10:00</published>
        <updated>2009-07-20T00:39:41+10:00</updated>
        <summary>Have a read of this interesting piece by The Guardian's art critic, Jonathan Jones. Titled 'Art criticism is not a democracy', the piece makes two fascinating points relevant to any field... ONE. Criticism matters. As Jones argues, "iI nothing is...</summary>
        <author>
            <name>Matt Jones</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Think" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://mattjonesblog.typepad.com/think_story_experience/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Have a read of this <a href="http://www.guardian.co.uk/artanddesign/jonathanjonesblog/2009/jun/25/art-criticism-jonathan-jones">interesting piece</a> by The Guardian's art critic, Jonathan Jones. Titled 'Art criticism is not a democracy', the piece makes two fascinating points relevant to any field...</p>
<p>ONE. Criticism matters. As Jones argues, "iI nothing is properly criticised, mediocrity triumphs". </p>
<p>TWO. No one is going to declare you a critic (or an expert). Instead, it's an exercise in arrogant self-promotion balanced with honest self-assessment. Here's how Jones puts it, "I don't believe my views on film or TV or music are worth anything special. But I do believe – actually I know – that my instinct for what is valuable in art is unusually sure."</p>
<p>I take a simple lesson from this. Everything is worth challenging and criticising, and no one is going to give you the permission to do it. Your choice is whether you want to be someone whose opinion on something matters and what you're going to do about it. </p></div>
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    </entry>
    <entry>
        <title>Twitter is kinda pointless shocker!</title>
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        <id>tag:typepad.com,2003:post-6a010534da10db970c0115710e838f970c</id>
        <published>2009-07-15T00:49:27+10:00</published>
        <updated>2009-07-15T00:49:27+10:00</updated>
        <summary>Did we really need a 15-year-old to tell us this? This follow-up piece suggests not.</summary>
        <author>
            <name>Matt Jones</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Think" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://mattjonesblog.typepad.com/think_story_experience/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Did we really need a 15-year-old to tell us <a href="http://www.guardian.co.uk/business/2009/jul/13/teenage-media-habits-morgan-stanley">this</a>?</p>
<p>This <a href="http://www.guardian.co.uk/media/pda/2009/jul/14/twitter-teens-facebook">follow-up piece</a> suggests not. </p></div>
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    </entry>
    <entry>
        <title>A changing context requires more focus on context</title>
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        <id>tag:typepad.com,2003:post-6a010534da10db970c01157104a105970c</id>
        <published>2009-07-13T05:16:20+10:00</published>
        <updated>2009-07-13T05:16:20+10:00</updated>
        <summary>Lots of stuff going on in the world and no time (or energy) to write about it recently. Chris Anderson's new book, Free, sets up interesting discussions about the old-world of scarcity thinking and the new world of abundance thinking....</summary>
        <author>
            <name>Matt Jones</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Experience" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://mattjonesblog.typepad.com/think_story_experience/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Lots of stuff going on in the world and no time (or energy) to write about it recently. </p>
<p>Chris Anderson's new book, Free, sets up interesting discussions about the old-world of scarcity thinking and the new world of abundance thinking. He talks about how the shifting landscape is changing what is valuable, and what now deserves to be free. Here's his original <a href="http://www.wired.com/techbiz/it/magazine/16-03/ff_free">article</a> in Wired on Free, and here's the <a href="http://www.amazon.com/Free-Future-Radical-Chris-Anderson/dp/1401322905/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1247425342&amp;sr=1-1">book</a> which explores the concept fully. </p>
<p>It's easy to assume that Free is a discussion most relevant to digital music sales and similar categories that have been directly transformed by the power of the internet. In truth, the kind of paradigmatic shifts that Free is based on are happening in all sorts of categories, both in the old and new media spaces. The question is not, therefore, if it is affecting you...but how it's affecting you and what you're doing about it. </p>
<p>Rather than wait for an over-priced trendwatching agency to tell you what's going on, you need to start forming a clear hypothesis about where your sector is going and the forces that are going to drive it in that direction, and then you need to start testing and refining that hypothesis through every article you read and every conversation you have. </p>
<p>Two examples in the NY Times today of articles that have helped me develop my thinking about the world of experiences...</p>
<p>This <a href="http://www.nytimes.com/2009/07/12/fashion/12club.html">piece</a> on shifting trends in the New York bar and club scene talks abut the rejection of exclusive bars and clubs in favour of inclusive social environments. It has helped me to refine my thinking on the kinds of experiences people are looking for in 2009, the kinds of contexts they want to frame their lives within.</p>
<p>This <a href="http://www.nytimes.com/2009/07/12/nyregion/12mall.html">piece</a> on the changing pressures on American shopping malls has helped to reinforce my belief that the context we create around live experiences is often now more important than the core content of that experience. The shopping mall example in the article talks about the growing importance of events and ancillary experiences, and the relative drop in significance of the shopping experience itself, driven by the recessionary realities of 2009 combined with the convenienceof online shopping. </p>
<p>Nothing new then. Just more stimulus, more brain fuel. The question, as always, is what you and your orgnisation should do about it...</p></div>
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    </entry>
    <entry>
        <title>Practising what we preach</title>
        <link rel="alternate" type="text/html" href="http://mattjonesblog.typepad.com/think_story_experience/2009/06/practising-what-we-preach.html" />
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        <id>tag:typepad.com,2003:post-68467063</id>
        <published>2009-06-25T10:44:25+10:00</published>
        <updated>2009-06-25T10:44:25+10:00</updated>
        <summary>The other day I posted about how much spaces matter. It's always nice to know you're practising what you preach. Check out the pictures of Jack Morton's lobby and office space in NYC. We keep telling our clients to invest...</summary>
        <author>
            <name>Matt Jones</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Experience" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://mattjonesblog.typepad.com/think_story_experience/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>The other day I posted about how much <a href="http://mattjonesblog.typepad.com/think_story_experience/2009/06/space-matters.html">spaces matter</a>.</p><br /><div>It's always nice to know you're practising what you preach. <br /><div>Check out the pictures of <a href="http://www.flickr.com/photos/jackmorton/3658351350/">Jack Morton's lobby and office space</a> in NYC. </div><br /><div>We keep telling our clients to invest in brand experiences for their employees that create the culture and behaviours required for success. </div><br /><div>In our case the challenge is to remain creatively hungry and curious at all times, and our environment is a great way to remind us of that. </div></div></div>
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    </entry>
    <entry>
        <title>Some refreshing honesty</title>
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        <id>tag:typepad.com,2003:post-68362523</id>
        <published>2009-06-22T23:47:28+10:00</published>
        <updated>2009-06-22T23:47:28+10:00</updated>
        <summary>In a world where everyone seems to be encouraged to talk themselves up, it's great to read some really honest self-criticism. It gives you so much more confidence about a person's ability to grow and develop. Stuart Pearce is a...</summary>
        <author>
            <name>Matt Jones</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Story" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://mattjonesblog.typepad.com/think_story_experience/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>In a world where everyone seems to be encouraged to talk themselves up, it's great to read some really honest self-criticism. It gives you so much more confidence about a person's ability to grow and develop. </p>
<p>Stuart Pearce is a former international footballer who now manages England's Under-21 team. His name has recently been thrown around as a potential future England manager. Here's how he responded in a recent press conference...</p>
<p>"I'm a manager that has been in control of a team for maybe 150 matches over a four-year period. That is ridiculously lightly raced as a manager. Very lightly experienced. I've got a long-term plan that I keep to myself. The one thing I can tell you is that today I haven't got enough experience by any means. The England manager's job is the pinnacle of anyone's career. When I look at Fabio [Capello, the current England manager] every day and watch him work, I realise how inept I am as a manager."</p></div>
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    </entry>
    <entry>
        <title>A self-indulgent link</title>
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        <id>tag:typepad.com,2003:post-68223509</id>
        <published>2009-06-18T09:53:34+10:00</published>
        <updated>2009-06-18T09:53:34+10:00</updated>
        <summary>Had a little piece on social media published online by AdAge today.</summary>
        <author>
            <name>Matt Jones</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Think" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://mattjonesblog.typepad.com/think_story_experience/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Had a little piece on social media published online by <a href="http://adage.com/digitalnext/article?article_id=137393">AdAge</a> today. </p></div>
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