ThinkFast!

Google Android platform coming to a store near you

noreply@blogger.com (DMurrow) — Sat, 07 Nov 2009 22:17:00 +0000

Here's a swell video about Google's Android platform, which I reckon will become the platform of choice for many cellular phone companies in the coming months.

Google says "Android is a software stack for mobile devices that includes an operating system, middleware and key applications. The Android SDK provides the tools and APIs necessary to begin developing applications that run on Android-powered devices."

Motorola launched its new Android platform device on Friday in Verizon stores. And it's being rumored that Sony Ericsson will also launch an Android platform phone next week. (Stay on top of all Android buzz on Twitter.)

The video below starts and ends with Google co-founder Sergey Brin for a bit, then Engineering Director Steve Horowitz takes you through the demo (which gets to the good bits at 1:20).

Spunch - virtual punch card rewards for social media mentions

noreply@blogger.com (DMurrow) — Thu, 05 Nov 2009 16:38:00 +0000

Pow! Click! Click! Spunch, the virtual rewards system for retailers and businesses, has launched in beta this week and I'm helping their team spread the word about it to greater PHX metro and worlds beyond.

Customers are already talking about brand and businesses online - so why not reward them with a virtual punch card loyalty tool? Spunch helps build word of mouth marketing and lets businesses reward customers already talking about them online. Spunch brings your local retail shop's 'loyalty card' to a whole new social media playing field, acting as a terrific lead generation tool with word-of-mouth marketing to give local businesses and customers a closer one-to-one commerce relationship.

• For businesses, Spunch's virtual punch card will boost lead generation, customer sales opportunities and buying relationships through a savvy use of local geotargeting via sites like BrightKite and Foursquare.
• For customers, Spunch rewards them with retail rewards for spreading news online via social media and other discussion forums.

For more information, visit Spunch. Pow! Click! Click!

Arizona Entrepreneurship Conference (Nov 12)

noreply@blogger.com (DMurrow) — Wed, 04 Nov 2009 18:17:00 +0000

The 4th Annual Arizona Entrepreneurship Conference is coming up in nine days. It promises big talks about upcoming opportunities for entrepreneurs from a fantastic panel of smart people.

Word is the organizers are still seeking additional sponsors to help build awareness (and defray organizational costs), so if any big hitters and major leaguers out there can lend a financial helping hand, contact the AZ Entrepreneurship team.

Thursday, November 12, 2009
7:30 AM - 7:00 PM (MT)
Register at EventBrite

Desert Willow Conference Center
4340 E Cotton Center Blvd
Phoenix, AZ 85040

Ignite Phoenix #5

noreply@blogger.com (DMurrow) — Wed, 04 Nov 2009 16:17:00 +0000

Once again, the innovative team behind Ignite Phoenix threw up a fine event Tuesday night at the Tempe Center of the Arts.

Ignite Phoenix is an evening of short presentations scheduled several times a year. At an event, you hear 18 passionate speakers talking about their favorite topics or projects for just 5 minutes each. Judges rank the submissions and they put in a lot of time to make sure the event gets a nice variety of creativity and fun.

I attended the first and third Ignites and really liked the format - if one presenter's topic isn't up your alley, you know another will be up shortly.

Using a ploy from Up on the Sun, I've culled some tweets around last night's presentations:

"iamchanelle: #ignitePHX rocked the casbah tonite. thanks to everyone who put in long hours to make it awesome."

"krysvs: thanks for all the kind words everybody. we had a great time at #ignitephx, and all the other presenters rocked it!"

nickhammond: Sites discovered at #ignitephx tonight: http://phxnom.com, http://scratch.mit.edu, http://pictureisunrelated.com, http://misusedthings.com

"KammieK: Much love for #ignitephx tonight. Kudos to all presenters & many thx to all the crew & volunteers. Super fun event & after party!"

But a seasoned miscreant also noted...
"tdhurst: Something was different about #ignitephx tonight. Could feel it."
(Ed. is that a good different? or a different different?)

In any case, a great event pulling together Phoenix creative web community artisans. Check out Tyson Crosbie's great photos here. Sad that my sniffles, chills and cold kept me away last night, but the presentations looked fine on their live UStream.

Brand distillation - "We're Juice Guys"

noreply@blogger.com (DMurrow) — Wed, 28 Oct 2009 15:59:00 +0000

Great ideas and companies come in simple terms. How can you take your essence, your marketing juju, and boil it down to the simple concept of what it is you do best, and communicating that effectively?

Brand distillation is what Tom Scott, co-founder of Nantucket Nectars,talks about in this video clip found right here at OpenForum. (not embeddable)

"Tom Scott, the founder and former CEO of Nantucket Nectars, is famous for the phrase, "We're juice guys." In this video, he explains the key to any top-notch marketing campaign: distillation. In order to build a brand, you first need to boil down your idea and return to basics. And you have to be willing to throw everything away. Here's why."

Community-Building? Do it and they will come

noreply@blogger.com (DMurrow) — Tue, 27 Oct 2009 16:06:00 +0000

Jonathan Kressaty attended last week's Phoenix Design Week (which I wrote about last week) and was thrilled to find the Phoenix design community one that was willing to do a lot to help to build a 'community'.

He wrote that he found "...an amazing group of people who are so passionate about their community that they're willing to go all out in order to further that community." And for those who couldn't make it in person...."Many people who were unable to attend PHXDW still participated and benefited from the panels, discussion, and interaction that was happening miles away from their location."

And he found correlation between the amount of social FACE time folk spend together with the amount of 'community building' that's happening. To wit: "The quantity and quality of our interactions online as a community is directly related to the time since our last large-scale social gathering. In fact, the size and scope of the gathering could even dictate the scale of this correlation."

And he provided a graph to make that point.

It's always a great time when online folks can meet together at a certain event (say, like last night's Gary Vaynerchuck book signing in Tempe or the Phoenix Design Week show), and it helps to further a community when everyone is aligned behind cetain goals and objectives for that community. But that's another topic for another day.

For now, get involved. Go to community building activities. I'll be at Gangplank on Wednesday night for the Crowdpitch event - should be awesome. You can get involved - check out Chuck Reynolds' great lineup of upcoming tech-related PHX happenings. Get involved. Don't just be a online observer.

Monday Minutiae

noreply@blogger.com (DMurrow) — Mon, 26 Oct 2009 17:20:00 +0000

These are the days that we will remember....

- SHOCKER! Younger employees help senior executives unlock social media mystery - If I had a dollar for every bit of social media advice I had to give to 40-somethings and above, I'd be a millionaire. The Chicago Tribune writes" "The benefits are vast, starting with the intellectually galvanizing effect of breaking down corporate hierarchies. "The mentoring, the sharing of diverse perspectives of an older generation versus a younger generation -- that produces a lot of magic. It breeds innovative thought," Vitón said. Senior executives get expert guides to the online community; ideas on how to use social media to further their business goals; and even insights on how to manage their young employees. And young people get exposure to top-level executives, opportunities to learn from them and appreciation for their knowledge."

- US Newspaper circulation falling - "Among the nation’s largest newspapers, the biggest decline was reported by The San Francisco Chronicle, whose weekday circulation, about 252,000, was down 25.8 percent. The Star-Ledger of Newark and The Dallas Morning News each fell more than 22 percent on weekdays, and about 19 percent on Sundays."

- Cool Ad Age interview with Dom Sagolla, a former Odeo.com employee who worked on the early days of Twitter and whose first tweet was "Oh, this is going to be addictive."
Ad Age: "Has Twitter missed any opportunities? If so, why?
Mr. Sagolla: They've taken a little while to grasp geo-location functionality in the service. I think they've been preempted by Foursquare and other geo-specific applications. I think they will eventually eclipse Foursquare, but I think they're behind the ball there. Early on, it was designed as a dispatch service, or a blogging service. The effort to get it to scale properly took time and took away time spent on features."

- Free Kentucky Grilled Chicken today - one piece for you!

-

Economy & Internet Trends (Mary Meeker)

noreply@blogger.com (DMurrow) — Thu, 22 Oct 2009 17:31:00 +0000

Business Insider posted Mary Meeker's Web 2.0 Summit presentation earlier today and I think it's worth sharing on a wider scale, so I'm also posting it here. Mary Meeker works as a financial analyst for Morgan Stanley in New York.

The presentation covers the financial markets, the economy and how it impacts upon the Internet industry. Meeker looks at communications platforms, publishing and distribution platforms, mobile markets and more.

- TechCrunch provides other key points:
* Location-based services are the “secret sauce” of what makes the mobile web interesting.
* The iPhone/iPod touch is the fastest growing piece of hardware the world has ever seen.
* And usage share versus market share of the iPhone is incredible, meaning it will only grow.
* Facebook is becoming the multimedia repository, and it will allow you to do so much.
* Companies absolutely need to be on board with the mobile web. They have some time, but they need to act.

- ReadWriteWeb takes a cloer look at the presentation at its blog.

Where's the Color in Social media?

noreply@blogger.com (DMurrow) — Wed, 21 Oct 2009 16:45:00 +0000

Every new tech-social media-communications conference I read about lately is filled overwhelmingly with... um, what is the circle on the forms? Oh right - white/ Caucasian.

- Take a look at this week's Web2.0 Summit speaker lineup in San Francisco - I see no color.
- Same with the upcoming Audience 09 conference. None.
- Last week's BlogWorld speaker lineup was only slightly differentiated - only 3-4 speakers of color out of about 90 in all.
- And peek at this week's Marketing Profs Digital Marketing conference - one exec of color?

Why is this? Are African Americans (or 'blacks' or 'people of color', whichever you prefer) excluded from social media? Of course not, but you wouldn't know it from the leading conferences. I'm no sociologist, but wouldn't a thoughtful presentation at one of these shows from an African American social media mover and shaker provide a different social media perspective? I think it would. Or does the the world of 'social media of color' exist on an entirely separate and unequal plane?

A quick Google search finds BlackWeb2.0 ('a different perspective'); Blacklife (from Glam Media); BlackAtlas (for travelers of color) and Pepsi just launched We Inspire a social network for African American moms. I'm sure there are others - leave 'em in the comments.

There seems to be a opportunity for bringing leading African American social media stars to the masses. I wonder how and when it can start to happen. If you have thoughts, drop 'em in the comments.

[I've also cross-posted this over at The Social Media Bible Ning site.]

The Business of Twitter

noreply@blogger.com (DMurrow) — Tue, 20 Oct 2009 17:39:00 +0000

So ya wanna read more about this amazing thing called Twitter?

Steven Levy, who wrote the great 2006 book on Apple and the Ipod called "The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness" offers up interesting analyses on Twitter in his Wired story "Mob Rule! How Users Took Over Twitter".

He writes that "...according to internal documents leaked earlier this year, the company expects to have 25 million active users by the end of 2009 and 100 million by the end of 2010. In 2013, it hopes to become the first Internet service to sign up 1 billion users."

Wow - that's a lot of users! And this comes about all the while Twitter's hit a numerical milestone of 5 billion tweets (writes CNET's The Social)!

More from the Wired piece on Twitter's future plans:

"Williams and Stone, as you’d suspect, don’t want Twitter to become a commodity. They want to amplify Twitter so it’s as vital to your social life as Facebook and as important to your search as Google. “We want to make Twitter indispensable, so it tells people what they need to know and what they want to know and hopefully not much else,” Williams says.

If Twitter does that, he believes, the company will be wildly profitable, no matter what the skeptics say. Last summer Williams was invited to the exclusive Allen & Company confab of bigwigs in Sun Valley, Idaho. He was astonished to hear Barry Diller and John Malone, two pillars of the pre-Internet world, proclaiming that Twitter would never make much money. “I didn’t argue my case,” Williams says. “But all the Internet guys there were laughing at those media guys. Are you kidding? Do you understand how money flows to the Internet? When you know that Twitter is a vehicle for directing information and traffic to large audiences, you realize there’s obviously a huge business.”

Fascinating stuff - old media, say hello to new media. Again.

Phoenix Design Week - Oct 20-25

noreply@blogger.com (DMurrow) — Tue, 20 Oct 2009 15:59:00 +0000

Phoenix Design Week starts later this week. That's important. It's the first one of its kind here. And for that alone, the organizers should be commended. The creators of the conference write on their site that "Phoenix Design Week is a celebration of the local design community. It will include a variety of exhibitions, open houses, workshops, presentations, activities, films and other community-growth oriented events."

More specifically, that means workshops and sessions like the brain-twisting one that explores "...interaction design frameworks as the perfect starting point for a usable design and reveals how to extrapolate design criteria from them to go beyond the standards without sacrificing usability and understandability" to the somewhat more understandable discussion about "...the makeup of a "traditional" design or advertising agency vs. the evolution of new, smaller shops. This session will explore the pros and cons of company hierarchy, billing methodology, client service tactics and more."

But I bet it goes much deeper than that. The conference will help forge bonds, create new work relationships and initiate a great focus on the ways that design (industrial, graphic, etc.) affects us in many ways helps to create innovations like a teddy bear blood bag. (via Core 77). Plus, there will likely be some pretty good after parties.

Hoaxes befalling Major Media

noreply@blogger.com (DMurrow) — Mon, 19 Oct 2009 23:00:00 +0000

Wow. First the Balloon Boy hoax (see below) and now a Yes-Men propagated press release hoax that has major media chasing its tail again. Is this the new era of Hoax Chutzpah?

PR Newser writes:
"Reporters would never run a major story based off a press release and nothing else. Or would they? The answer is yes, as Reuters fell for a press release hoax today. The release said the U.S. Chamber of Commerce would announce changing its opposition to climate change legislation at an 11am ET press conference. TVNewser reports that the Reuters story made it to CNBC and Fox Business Network as well. The problem is that the press release was a fake. The stunt was executed by activist group Yes Men, "...to draw attention to the U.S. Chamber of Commerce's fight against public interest on climate change."

Huffington Post has got a much fuller story, complete with video.

Strange Days Indeed!

Balloon Boy - Never Forget

noreply@blogger.com (DMurrow) — Mon, 19 Oct 2009 17:26:00 +0000

Saw this on Twitpic today - worth sharing for chuckles (no offense to 9/11'ers) - Good luck to Richard Heene - he'll need it.

From the terrific Gawker piece: "We've entered the vindictive phase of the story as we wait to see just how dearly Richard Heene will pay for wasting the time of the Fort Collins sherriffs, the FAA, the media and — perhaps most importantly — all of us who bothered to watch his hoax unfold this past Thursday.

It seems all too easy to paint Heene as the crazed villain; then again, it's perfectly sensible. But truth: it's stranger than fiction. In this case, it's the story of a guy with a dream that's become too common: quickfire fame, notoriety, a reality television show."

The Plight of Phoenix

noreply@blogger.com (DMurrow) — Thu, 15 Oct 2009 22:39:00 +0000

The city I've lived in since March 2008 is really in transition. The economic spiral has hurt the local real estate market alot, causing troubles for many investors and residents. The tourism and travel industry has dropped dramatically. Big box retailers are pulling out of the city and office vacancies are everywhere.

Two recent articles in major publications here have highlighted the economic difficulty facing the region. This week's Phoenix New Times documented the crushing blow of an ambitious real estate project in Tempe that has derailed finances for all the investors and has left the town with a tombstone of a building right in its heart. A tombstone that some are saying might be torn down before they ever fill up:"it's uncertain whether anyone will ever inhabit the structures that loom over Tempe's landscape. Like so many properties in the Valley, Centerpoint is upside-down on its mortgage — but most foreclosures don't see debts of $135 million. Listen closely and you'll hear speculation around Tempe that the towers will be imploded. As in, everything on the property will be torn down and something more practical, like a parking garage, will be built.

Most experts seem to pooh-pooh that idea because the project is worth millions (even in its unfinished state) and would cost millions to demolish. But simple arithmetic shows this drastic conclusion may not be far-fetched. The developers testified in court that another $75 million would be needed to finish both towers, including the ground-level retail sections. With such an infusion of cash, the first tower could, theoretically, be finished in six months. But that would raise the debt to $210 million. Assume for a second that the 375 units in the towers could then be sold for an average price of $300,000, raising about $113 million. Add to that the $35 million that the buildings are worth now "as is," according to an appraiser hired by the developer, and their total worth falls far short of the $210 million debt."

Ouch!

Another recent piece highlighted the closer-to-home reality of home rentals across the city and how troubles are bubbling there too. The daily newspaper AZ Republic highlighted the plight of landlord-tenant relationships on its front page over the weekend: "Rent rates used to be a function of covering mortgage payments for many landlords. More downward pressure on rents comes now from people who recently paid cash for inexpensive foreclosure homes and can ask for less in rents. With Valley home prices down 50 percent from 2007, longtime landlords are feeling the pinch. Rents on Valley homes are now down 10 to 25 percent from last year, depending on the area, landlords say. The drop in rents means many longtime landlords can't cover their mortgages anymore."

Double Ouch!

Change is clearly needed, to move the economy from a real estate and tourism mindset to something else. Business people keep touting solar energy as the next big industry for the region. Who knows? Maybe Silicon Valley refugees can work with many of the under-the-radar entrepreneurs here to get some big, successful web startups going.

One tech blogger and civic activist Derek Neighbors wrote in a blog piece called 'Does Phoenix Need to Change' today: "We need to change something because the economies that built what we have today, land development and tourism, will not be significantly rebounding in the next decade. We will experience a rather unpleasant adjustment if we are not able to institute new economies. Attracting and keeping talent for new economies will require some adjustments."

He's right, and in some ways, this flexible economy we're in is the absolute right one for the changes that are required. It's open and ripe for change. But can we get the $$$ and enthusiasm needed to fund and launch some great ideas here and help reverse this downward financial spiral? Let's hope so.

(Now, I know bad news is easy to find - it's the good news that takes some digging - please feel free to brighten up this blog in the comments below with success stories, no matter how large or small!)

[photos above from Phoenix Business Journal and Phoenix New Times)

The Social Compass (Brian Solis PR 2.0)

noreply@blogger.com (DMurrow) — Mon, 12 Oct 2009 22:35:00 +0000

This bubbly looking image to your left is from an upcoming book by Twitter titan (and PR 2.0 honcho) Brian Solis. It's called the Social Compass and Brian explains its meanings and connections in a blog post from last week.

"Inspired by a moral compass, The Social Compass serves as our value system when defining our program activities. It points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online."

You can see the large image here.

Two Shows - one Tech, one Social Media

noreply@blogger.com (DMurrow) — Mon, 12 Oct 2009 17:47:00 +0000

Two interesting business shows started today in greater Phoenix-Scottsdale.

The first is Bolo, a conference for small, independent agencies that work in search, mobile, email and social media. Bolo started this morning, and is being held at the Valley Ho hotel in Scottsdale. You can follow along folks' BOLO tweets right here.

The other conference is SAP TechEd 2009 (sponsored by SAP) and is designed for SAP users to learn more about its various technology platforms, solutions, and business applications. That show started today and is being held at the Phoenix Convention Center. You can follow along with folks' tweets right here.

Tech Tops Around the Weekend

noreply@blogger.com (DMurrow) — Fri, 09 Oct 2009 21:13:00 +0000

Fun grabs from around the social media hemisphere this past week:

- Hitwise reports - "Facebook accounted for 58.59 percent of all U.S. visits among a custom category of 155 social networking Web sites in September 2009. The 58 percent was the highest among all social networking sites sites, as U.S. visits to Facebook increased 194 percent in September 2009 compared with September 2008. MySpace received the second-highest market share of U.S. visits for the month, with 30 percent."

-Mashable writes: "Social media is giving small food businesses the power to promote themselves and find new customers, as well as how it is providing city dwellers with the tools to find great (and safe) food." Indeed!

- The Hispanic Public Relations Association presented its annual awards last night in Los Angeles. Winners included:
1. Non Profit Media Event Category - The Axis Agency /Weber Shandwick (Miami) Client: U.S. Army's Miami Recruiting Battalion
2. Integrated Marketing Communications Category - Bromley Communications (Houston) Client: Western Union
3. Healthcare Category - EuroRSCG (Pittsburgh) Client: Transitions Optical
4. Sports Category - Formulatin (New York) Client: Tecate Premios Deportes
5. Public Education Category - VPE Client: McDonald's RMHC/HACER Scholarship
6. Food and Beverage Category - RL Public Relations Client: Honey Nut Cheerios "Delicioso y Saludable"
7. Corporate Media Event Category - RL Public Relations Client: Heineken Green Ribbon
8. Non-Profit Category - Revolucion (New York) Client: American Heart Association

- The Arizona Technology Council is holding its 2nd annual statewide recycling program Saturday, "with used computer and electronic equipment being collected for a variety of community facilities and schools." Here are the dropoff locations: all Data Doctors in Arizona, and these facilities:
Avnet Inc. corporate office, 2211 S. 47th St. in Phoenix.
Avnet Pecos Road Facility, 6700 W. Morelos Place in Chandler.
OneNeck corporate headquarters, 5301 N. Pima Road Suite 100 in Scottsdale.
Honeywell, 21111 N. 19th Ave. in Phoenix.
Salt River Project corporate headquarters, 1521 N. Project Drive in Tempe.

- TechNewsWorld ruminates on the talks by Twitter with tech industry heavyweights Google and Microsoft. TechNews got the story from AllThingsD, which writes.. "Sources said a number of scenarios are being discussed to compensate Twitter for its huge and potentially valuable trove of real-time and content-sharing information, generated from the data stream of billions of tweets from its 54 million monthly users. These include a number of structures, including a payment of several million dollars to Twitter, along with various revenue-sharing proposals that would give Twitter a piece of the revenue made from search results."

Allgood Studios - Movie Magic on the Web

noreply@blogger.com (DMurrow) — Tue, 06 Oct 2009 14:52:00 +0000

One of the cool things about blogging here in greater Phoenix-Scottsdale-Tempe is finding out about awesome talent and companies operating below the radar of the bigger media outlets. One of these companies is Allgood Studios, which does art, web design and print projects for major films, studios and music companies.

Allgood? You say it doesn't ring a bell? Well, maybe the website for Ice Age 3 does? Or the new site for musician Pete Yorn? Or Kung Fu Panda? Yup, they're all from Allgood.

And his studio as just launched its latest work - the teaser site for the 2010 film "How To Train Your Dragon".

Allgood calls itself a "digital media collective made up of artists who have developed, designed and produced some of the top film and music web sites." The studio is named after founder Ben Allgood, a 20-something whiz kid who has been doing web projects since his teens.

I threw some questions at Ben in an email discussion and here's what I learned.

---------------------------------

Q: How did Allgood Studios get its start? Was it just your solo DIY work or were there others from the start?

Allgood: "Well, I've been around designers since I was young - I began around the age of 16. My father is Jim Evans who owns Division 13 (Art / Psychology / Aggression), a design studio in Malibu. He had sent me on a project too tour with Billy Corgan of the Smashing Pumpkins for a year all over the world. The idea being, that a kid doing these things was a lot more interesting than a grown up. I think he wanted me to have the same experiences as soon as possible, so we could start working together without having to explain things that can't be explained - just experienced. We work together daily, My studio contracts him, his contracts mine...but for all intents and purposes - they are mostly the same."

Q: Which project among the animated films' sites was the first one that got your agency noticed?
Allgood: "Shark Tale and Madagascar were probably the ones that got people talking. Until flash capabilities emerged, no one really considered having parents sit with their children at the computer to have fun and learn on a movie website. The Shrek website we're creating now is going to show people and studios what they have been missing. I've always thought a good website should replace a half hour TV show that adults or kids could enjoy."

Q: How many web-savvy folks are in the 'Allgood digital media collective'?
Allgood: "It changes a lot depending on the project. Right now a little more than usual because were planning a 5 man HD camera crew for a local music/film project. Usually around 5 people, though, scattered from LA, Canada, NYC and whatever local art students that are willing to put in the effort for cash."

Q: How have you managed the growth curve during this time?
Allgood: "I only take on projects I want to do. That's why I only do music, film and a small selection of out of the norm work. There are a lot of studios out there, but few can finish on time, handle the stress or have the actual skill. I can't imagine having Olive Garden or Home Depot as a client- it just doesn't interest me at all. I'd rather be surrounded by people who want the same things as I do. When you find a group like that, you can manage anything really. There is a lot of sensibility in the studio - we do what it takes."

Q: What film/web/animation industry web sites do you read?
Allgood: "I'm always curious to check out boxofficemojo if i'm marketing the film. Rotten Tomatoes is a good barometer for how much damage control a film's marketing may need the weeks after it is released or the dvd release. I seek out articles more than actual websites, because the opinion fo the 18yr. old kid in Alabama might be more sound than the 40yr. old VP in Burbank, so naturally Google rules my world. For inspiration, I read/watch TED.com a lot. Learning to be creative is more important than showing what's creative."

Q: I saw "Shorts" with my son and loved it. And your site for the film is cool too! So why did the film simply just die at the BO?
Allgood: "I didn't handle the marketing for this, but I would guess the title of the film itself. It confused me from day one. If I have to research why a film is called what it is, I can only imagine what the movie-goer is going through. I think that movie would have done really well in the 80's or early 90's. People go through phases in what they want unless they're open minded. Would "The Goonies" be popular if it opened this week? I wonder about that sometimes. We watch movies like we vote - Brand Names rule."

Blogworld - New Media Expo - Last Vegas, Oct 15-17

noreply@blogger.com (DMurrow) — Mon, 05 Oct 2009 18:09:00 +0000

They say it's "the world's largest Social Media conference". And it very well may be! It's BlogWorld & New Media Expo, coming to Las Vegas Oct. 15-17.

Take a look at the conference schedule, with more than 90 sessions and 280 presenters:

Same of the Keynote presenters include such well-known social media conference guys (and gals) like...

• Guy Kawasaki - Co-Founder, alltop.com, Managing Director, Garage Technology Ventures, author of "The Art of the Start", "Reality Check"

• Chris Brogan - President, New Marketing Labs, Co-Author of "Trust Agents"

• Kara Swisher - Co-Executive Editor, allthingsD.com, author of author of "aol.com: How Steve Case Beat Bill Gates, Nailed the Netheads and Made Millions in the War for the Web"

• Leo Laporte - Radio Show host, Host and Producer of leading podcasts including This Week in Tech, The Daily Giz Wiz

• Scott Monty - Digital & Multimedia Communications Manager, Ford Motor Company

• Laura Fitton - Founder of Pistachio Consulting and onefory.com

• Jeremiah Owyang - Altimeter Group - Partner, Emerging Technology Strategy Consultant

• Brian Solis - Founder of FutureWorks PR and New Media Agency, author of PR2.0 blog, bub.blicio.us and author of "Putting the Public Back in Public Relations"

• Jay Rosen - NYU Journalism Professor, author of "Press Think" blog, Advisory Board Member, Wikipedia, author of "What Are Jornalists For"

• Hugh Hewitt - Radio talk show host of "The Hugh Hewitt Show" on Salem Radio Network, Law Professor, author of Blog: Understanding the Information Reformation That's Changing Your World"

Disclosure - I am not getting paid for this blog post. However, would anyone like to fly me and put me up in Vegas for the show? :-)

Social Media etiquette for our New Age

noreply@blogger.com (DMurrow) — Thu, 01 Oct 2009 17:31:00 +0000

I stumbled across a fine piece called 'Available All the Time: Etiquette for the Social Networking Age' published over at Knowledge @ Wharton blog.

In it, the writers ask "Is anyone ever really "off duty?" It's a great question; we are in an era of people blurring their work and life boundaries. In fact, even the recent dividing line of "using Facebook for friends and Twitter for business" is slowly dissolving. I heard in a recent web show keynote that 'why not use Facebook for business contacts?'

The Wharton piece chimes in on a similar tone: "For most people who use Facebook and other social networking sites, says Wharton marketing professor Patricia Williams, "there is an understanding of the multiple roles we play. There is the self we are for our friends, a self for our family [and] a professional self. What's interesting is the degree to which we are comfortable playing all of those 'selves' at one time." And that is something that people are not used to doing. Before the advent of such networks, it was unusual for someone to display a persona that would seem familiar to friends, coworkers and family -- all at the same time.

"I've heard people say that Facebook is for personal friends and LinkedIn is for professional contacts," Williams notes. "But many of my Facebook friends are my colleagues -- people who work just down the hall -- and I don't have a problem with that. I do, however, have some discomfort being 'Facebook friends' with my students, because it gives them access to my personal self that's not normally available to them."

Another Wharton professor Sigal Barsade notes two emerging "paths to developing etiquette for today's new forms of communication". "One is through the introduction of new people into an organization who bring with them norms that gradually become accepted. The other way that etiquette around new communication devices is likely to evolve is through social information within the organization. "People influence each other," she says."

It's a good thinkpiece all the way around - Read it here. And if you have any recent experiences on how people are changing their daily social networking etiquette around you, please share it in the comments below.

What's in a logo? Branding iconography run amok

noreply@blogger.com (DMurrow) — Tue, 29 Sep 2009 20:31:00 +0000

There are many ways to paint a brand - be it in words, images, product designs and logos. Marketers use all these ways to connect with humans on various levels, including commercial, emotional, practical and sometimes subliminal.

Through this process, people start to ascribe various meanings and attributes (happiness, sadness, excitement, strengths, etc.) to a variety of brands. And the ideal in recent years has been to match the emotional connect points with the commercial sell points. Usually, what connects best with the right audience in the right market constitutes the brand ideal.

I bring up these points to illuminate the video below, which is a great look at how recent political campaigns have used modern branding methods to get into the populace's brain. In the video, Bill Whittle of Pajamas Media points out the dangers of branding an ideology with an icon, in this instance noting how President Obama's powerful logo during the campaign has morphed into something perhaps more insidious in his presidency. Anyone with a passing interest in design, logos and iconography will find this clip tantalizing.

The Billion Dollar Communications Tool Called Twitter

noreply@blogger.com (DMurrow) — Fri, 25 Sep 2009 20:30:00 +0000

Twitter has raised 'a signifiant round of funding' (other say $100 million) based on its valuation of $1 billion. Stunning.

BusinessWeek asks: "Is Twitter Worth a Billion Bucks? The bet, quite simply, is that Twitter can become enormous—a rich new source of business intelligence, a channel to reach targeted consumers around the world, and a hothouse for marketing and news startups. The risk, of course, is that Twitter may stall along the way and be remembered in a couple of years as a quirky fad."

TechFlash writes: "I was trying to put the valuation in perspective, so I started looking at the market value for some of Seattle's mid-tier publicly-traded tech companies. Here's what I found: Twitter, if valued at $1 billion by T Rowe Price, Insight Venture Partners and others, would be worth more than RealNetworks, Cray and Marchex. Combined. In fact, Twitter would be valued slightly more than online diamond retailer Blue Nile (market value of $871 million) -- a profitable Seattle company with sales of $70 million last quarter."

NY Times: "For context, that is almost double the market capitalization of Domino’s Pizza, which has 10,500 employees and had $1.4 billion in sales last year. Twitter has some 60 employees, and although it is experimenting with running advertisements on its Web site, Biz Stone, a Twitter founder, said this week at an industry conference that the company had no plans to begin widely running ads until 2010."

Pulver CEO, conference builder and Twitter investor Jeff Pulver talks to Fox News about Twitter and why he thinks it's "...worth billions more than one billion" - it represents the forefront of change, because we're living in the now Internet, he says. Indeed.

Here's another way to think about it:

Did your PR get no press?

noreply@blogger.com (DMurrow) — Tue, 22 Sep 2009 23:35:00 +0000

As I sit here at Press typing this, I'm reminded that a key part of a PR pro's work is to "get press". What happens if you've done all the right moves, and your event still gets no heat, no buzz, no press?

Well, Nancy Lublin, CEO of Do Something, has chronicled her PR event failure into a engaging learning piece called "Stinking it Up: Lessons from a PR Failure" over at FAST COMPANY (via PRNewser)

Aftre describing a recent event in which no resulting coverage occurred, Ms. Lublin wrote: "After the event, I sat down with my staff to analyze what went wrong and then I called some PR experts for advice. Given how many other organizations -- for-profit and not-for-profit -- do events, I thought the lessons might be worth sharing. Here's what we'll do next time."

I recommend clicking over to the full article, but here's her checklist in a nutshell:
- Do some digging (research your guests and find connections for photo ops)
- Be exclusive (allow bloggers access to celebs, for instance)
- Get help (via social networks)
- Feed the paparazzi (literally...give the photogs some snacks - make a friend)
- Make your own paparazzi (use cell phone pics, use Twitter hashtags, etc)
- Strategize ... after the event (right after the event; get all your juicy tidbits together for pushouts)
- Follow up - use social media to retweet stories, photos hits and more.

Ragan Healthcare PR, Mrktg & Comms Conference - Oct 4-5, Scottsdale

noreply@blogger.com (DMurrow) — Tue, 22 Sep 2009 18:51:00 +0000

Social Media and the AZ healthcare industry are going to be mixing it up in two weeks' time at the Healthcare Public Relations, Marketing & Internal Communications conference in Scottsdale on Oct 4-5. Co-presented by Ragan Communications and Mayo Clinic, the conference aims to explore social media, PR and communications and more, from a decidedly healthcare perspective. (Register here.)

"How do you communicate to hundreds of thousands of prospective patients, recruit top-notch physicians, entice donors and promote your services through creative marketing and social media? Don't miss the chance to find out at this special conference in Scottsdale, Arizona, at the world-renowned Mayo Clinic. Join us to learn, network and engage with fellow healthcare communicators and executives turned social media experts featuring three keynote addresses and 10 information-packed sessions."

Lee Aase, Manager of Syndications and Social Media for Mayo Clinic in Minnesota is giving the keynote, and Linda Donlin, Manager of Enterprise Employee Communications for Mayo Clinic will cover the nuts and bolts of how to develop and measure communication plans about an organization's strategic objectives, while enhancing employee engagement with a mix of social media and communications tactics. Other folks from Beth Israel Deaconess Medical Center, Centers for Disease Control and Prevention, Innovis Health, Kaiser Permanente and Phoenix Children's Hospital will speak on various topics.

JournalistTweets - sorting the wheat from the chaff

noreply@blogger.com (DMurrow) — Mon, 21 Sep 2009 17:23:00 +0000

Twitter has run amok. It seems all pervasive these days. It's the rapid and increasing velocity of real-time information, speeding up the neuron system. Because of this rapid societal change, innovators are trying to parcel the Twitter onslaught into manageable parcels for easier digestion. I suppose that's where Cision's JournalistTweets comes in.

The site describes itself this way - JournalistTweets helps "sort journalists' Twitter content into useful, manageable conversations - providing a real-time snapshot of what thousands of reporters, editors, bloggers and broadcasters are discussing in the areas of business, technology, lifestyle/entertainment and health. Using profiles from Cision's industry-leading, worldwide media database, JournalistTweets streams content from journalists in North America and the United Kingdom, with more countries coming soon."

So if you're a PR pro repping tech companies, you might want to make a daily visit to the Tech reporters tweets stream and get a sense of what's happening from the reporters' viewpoints, not your friends' viewpoint. After all, your friends aren't paying you.

This sounds right up an alley in which I'm comfortable. While today I work mainly in PR-Content-Social Media circles, I studied journalism in all its facets in college. I've been published by old-school major media outlets, and worked for a stretch as an advertising-marketing industry reporter before heading over to the PR side.

If you're on the hunt for what journalists are tweeting to scope out trends and insights, I'd definitely spend time at JournalistTweets.