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Alexis and JR

2009-05-27T11:46:26+02:00

On the news yesterday morning was an item about Shell being sued for being involved in the death of Nigerian activist Ken Saro-Wiwa. On several of the news casts it was told that Shell had changed their ways and were...

Too productive - 2

2008-02-17T15:01:43+01:00

I have been productive the last half year, but not here. Sparkers did an assignment for the City of The Hague and I became a partner in an import/export company FreshPepper. We sell the food supplement Vital Greens; the Australian...

Too productive

2007-06-13T15:58:06+02:00

At the moment I do not have too much time keeping track of my favorite blogs. I try not to have too many of them because too many feeds just do not fit into the time I have. However, the...

The alibi of schmauthenticity

2007-06-06T20:06:16+02:00

Tom Asacker has problems with the concept of authenticity. He thought about it for a long time and wrote an article to express his point: Authenticity Schmauthenticity! He doesn’t believe in it. He believes that consumers want a great experience...

Molblog

2007-05-18T12:12:33+02:00

It has been quiet for the last month. I have been "auditioning" for Molblog (Dutch only) over the last month. Molblog is the Marketing On Line weblog of the Dutch journal on marketing. It is also the most popular blog...

A salesman’s advice on building brands

2007-04-18T10:12:43+02:00

The tension between sales and marketing is a given. The short term results vs. long term planning and goals; like a brand for instance. A pleasant change is dr. Phil look-alike, salesman Jeffrey Gitomer who seems to know his way...

Leave before the gospel

2007-04-17T07:49:32+02:00

According to the Church of the Customer ‘positioning is a marketing facade that paints a picture idealized by the marketer, not necessarily the customer’. The power of customer evangelism is, according to the author, many times greater then anything dreamed...

Managing big reputations

2007-04-13T11:17:30+02:00

Recently I had an interesting experience. I was invited to come and talk about filling an interim position at KLM. They wanted to start a reputation management program and were looking for someone to help them implement it. The conversation...

Chance at a $ 25.000 MBA scholarship

2007-04-06T00:36:12+02:00

Along with other people I am one of the sponsors of the "The Minority Talent Scholarship for the Americas" offering a chance to do an international MBA at Nyenrode Business University (founded 1946) in The Netherlands. For more information check...

Nip tuck marketing

2007-04-03T09:46:00+02:00

I wrote about attending the launch of the Dutch magazine Vrouw the other day. The day after the lunch I checked on Telegraaf (the largest Dutch newspaper) what their journalists had to say about the launch. Apart from my observations...