More coverage from Search Engine Roundtable - (if you haven’t noticed yet, I love these guys from NYC)

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Right now at the SMX West search marketing Expo and conference the panel composed of Google, Yahoo and Eurekster  representatives are discussing the next generation of search - Personalized Search.

Some of the points are: content is king (deep and fresh), enabling search history (Google) allows the search engines to establish a relation between what you search and what you mean. E.G. a search for a “jaguar” are you interested in  a big cat or a car. When you click on a link talking about a big cat, the next time you look for anything jaguar related they will know to serve you more of the animal websites rather than cars.

A challenge is to not show you info you don’t need anymore.  Once you buy a diamond for your fiance you don’t need any more engagement rings, or diamonds for at least a while (until some significant anniversary). In this case you need to go to your search history and just delete that entry so that no more diamonds are served.

Eurekster mentioned Swicki: Social Search Widget and Social Search: Search Media meets search (swicki).

Eurekster mentioned some challenges: trusted relationships, expert source, how to effectively apply the social graph to search? high quality content (UCG),  feedback loops.

Once again for detail coverage of this Barry posted on SERoundtable.

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I am currently attending “Local Search & Blended Results” sessions of SMX West. Local search results are being blended into web search results. This changes the desired “number one position” rules on the search engine results page (SERP).

So, what does it mean to be number one on the search result page? It is not just a web page of your site only anymore. Click on the image in this post to see that the number one position of the organic results is not even showing up in the first page on my screen. It is right below the fold. Sponsored ads and the local business results with a map occupy the entire screen.

It is a blending of all your digital properties, like: news, images, video, blogs, music, shopping, products, cars, etc… If you want to optimize the traffic from the search engines you need to start incorporating optimization techniques for all, or some of these “vertical search” categories. For latest tips on optimizing images and video see a post from the previous session written by SEO Roundtable.

A great capture of more details from this sessions is done by Barry on his post.

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Details can be obtained on YSearchBlog.

Before

After

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SMX West will take place February 26 - 28, 2008 in Santa Clara, CA. With over 50 search marketing sessions and an Expo Hall, you will find all you need to either learn for the first time or sharpen your industry skills at all levels.

Michael McDonald of WebProNews created this humorous video commercial about the event.

To learn more and register about the event visit their website.

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I am attending a first event on Facebook in Seattle. Very interesting event drawing a team of Facebook pioneers such as Nick O’Neill a creator of AllFacebook.com, Dave McClure, Jeremiah Owyang a Forrester Research Social Computing analyst, and .

The topics discussed are:

• - Presented by Jeremiah Owyang
• - Presented by Jason Beckerman, Rodney Rumford
• - Presented by Brian Solis, Dave McClure, Teresa Valdez Klein
• - Presented by Justin Smith, Nick O’Neill, Rodney Rumford
• - Presented by Adam Loving, Dave McClure
• - Presented by Baratunde Thurston, Jeremy Pepper, Tris Hussey
• - Presented by Lee Lorenzen
• - Presented by Connie Bensen, Jake McKee, Mónica Guzmán
• - Presented by Christian Anderson
• - Presented by Halley Suitt, Jason Preston, Todd Sawicki

Web Community Forum organizers created a page allowing to post their short bios.

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From time to time, it’s healthy to poke a little fun at ourselves. In that spirit, I offer the following:

You MIGHT be an Internet Marketer IF…….

1) You are familiar with names such as Mike Filsane, Gary Ambrose, Joe Vitale and Mark Widawer, but you think Barack Obama is a type of sushi

2) You have more email addresses than silverware

3) You are considering replacing your office chair with a port-a-johnny because going to the bathroom takes away too much valuable computer time

4) You are actually able to convince people that they will make more money by reading emails at 3-cents a pop than getting a part-time job at 7-11

(more…)

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Neil Patel of Pronet Advertising raises a theory based on one the blogger’s twitter post, claiming that Digg censors select stories. Could that be true, after what they went through with the HD DVD encryption deal?

The blogger in the above article is Stefan Juhl, who happens to be one of my Twitter contacts. Well done Stefan!

Extensive discussion on this subject can be seen on Michael Gray’s threadwatch.org post. Nice collection Michael!

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