This graphic represents one client of mine where that’s all we did was straighten out some of the page issues.

Things like H1 and H2 Tags as well as Meta Page Titles and Meta Descriptions.

It took about 30 days to go through and fix some of these issues and I can tell you that was completed roughly 30 days before the traffic breakout.

I’ve always told people that SEO is like real estate…

Basically it looks like this Google is the agent and your site is the property.

Now, ask yourself this question if you were selling your home what condition would it be in when the agent brought a prospective buyer to your home?

Spic and span, as perfect as you could get it, going as far as scrubbing grout joints all night long with a toothbrush, right?

So why is your website in shambles?

I know slap me for that assumption, but I’ll bet I’m right.

The site in the graph is an established company with an established website. The company has been around as long as I can remember and I’m not exactly a spring chicken.

According to who is the domain was created in 1999 and all we did is some basic house cleaning to get these results.

Believe me there is a lot more to do but getting all the people excited to get it done is no easy task.

If you’d like a basic guide to on page SEO tactics I’ll give it to you here:

Just fill out the form and I’ll email you a pdf

Nothing to buy unless of course you’re looking for someone to go through your site with a fine toothed comb and hand you a spreadsheet to give to your techies to implement.

With that being said, how does this SEO thing work? In order to answer this question it is important to take a look at what search engines are and how they work. Of course, it is much more technical than how I’m going to lay it out, but this description gives you what you need to know without bombarding you with mathematical formulas or insanely technical internet terminology.

There are really only 2 things you need to know about Search Engines:

What do they do?

How do they do it?

What they do is simple. They answer questions made by you and countless other individuals. They answer by finding and providing the answers to user requests in an easy to navigate listing of relevant pages sorted by importance.

How they do this is not as simple, but it is easy to break down. Now, this is going to sound like something from a sci-fi movie, but, it really, truly is how search engines accomplish the feat of answering our questions. They utilize robots, aka “crawlers”. These bots search the web, sort the code, and then categorize it. Think of them as the individuals who organize a library, putting all of the cooking books in one section, the gardening books in another and the history books in yet another. Bots do the same thing: search through content, decide what it’s about, whether or not it’s important, and then categorize it as such.

That’s the first big task the bots take on. The next is then utilizing that catalogue of information to answer your inquiries. When you search for something, the bots quickly search their index and return the relevant pages to you in order of importance.

Now back to SEO… once you understand how the search engines work, then you can optimize your personal or business site to gain higher rankings on all of the search engine results. You do this by making your site appealing to two important audiences: the bots and of course, your potential human audience.

In an answer to the original question at hand, good SEO (Search Engine Optimization) simply makes your site more accessible and ultimately more successful!