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<<h1>Lies, damned lies and statistics | Consumer behaviour, social media and advertising stats</h1<body class="home blog unknown">
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<p>I've got a particular interest in research that shows how social media changes behaviour, an area where I think that social networks are potentially at their most powerful. </p>
<p>Any questions or comments - dirk (at) therabbitagency.com</p>
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				<h2 class="title">Show me the sales. How does social media impact the bottom line?</h2>
				<p class="meta-info">Posted by Dirk Singer on Jan 12, 2012</p>
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					<h3 class="title">Significant number of newspaper visits driven by Facebook</h3>
					<p class="meta-info">Jan 24, 2012 <span>by</span> Dirk Singer</p>
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					<p>Here&#8217;s a chart that neatly shows how social media is driving a sizeable chunk of traffic towards news sites.

According to... </p>
					<span>read more</span>
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					<h3 class="title">The most active Instagram fans are in the Philippines, Brazil and Turk...</h3>
					<p class="meta-info">Jan 18, 2012 <span>by</span> Dirk Singer</p>
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								<img src="/static/liesdamnedliesstatistics.com-igerusers-75054_73x73.jpg" alt="The most active Instagram fans are in the Philippines, Brazil and Turkey"/>								<span class="overlay"></span>
							
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					<p>
There is a wealth of research showing that social media users in emerging markets are proportionally more active than their Western... </p>
					<span>read more</span>
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					<h3 class="title">Show me the sales. How does social media impact the bottom line?</h3>
					<p class="meta-info">Jan 12, 2012 <span>by</span> Dirk Singer</p>
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					<p> ;
Almost every agency in this space, ourselves included, is often asked to prove a direct link between social media and sales /... </p>
					<span>read more</span>
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					<h3 class="title">The Internet is now the preferred customer services channel</h3>
					<p class="meta-info">Jan 11, 2012 <span>by</span> Dirk Singer</p>
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								<img src="/static/liesdamnedliesstatistics.com-lifeisart1-112081_73x73.jpg" alt="The Internet is now the preferred customer services channel"/>								<span class="overlay"></span>
							
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					<p>
The other day econsultancy released the findings of a SITEL-commissioned (UK) study showing that 15% of 16-24 year olds prefer to... </p>
					<span>read more</span>
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					<h3 class="title">A guide to SoundCloud</h3>
					<p class="meta-info">Jan 10, 2012 <span>by</span> Dirk Singer</p>
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								<img src="/static/liesdamnedliesstatistics.com-RabbitRecord-01-copy-1493193_73x73.png" alt="A guide to SoundCloud"/>								<span class="overlay"></span>
							
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					<p>As we head into 2012, a number of social networks are being touted as the next big thing &#8211; this includes Path,... </p>
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					<h3 class="title">Google+&#8217;s user base &#8211; impressive or not?</h3>
					<p class="meta-info">Jan 5, 2012 <span>by</span> Dirk Singer</p>
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								<img src="/static/liesdamnedliesstatistics.com-5885993008_1b96ac8ac6_z-47391_73x73.jpg" alt="Google+’s user base – impressive or not?"/>								<span class="overlay"></span>
							
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					<p> ;
 Recently various figures have come out about the growth of Google+. Just today The Guardian reports on the network seeing... </p>
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					<h3 class="title">Stats of the month &#8211; January</h3>
					<p class="meta-info">Jan 2, 2012 <span>by</span> Dirk Singer</p>
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								<img src="/static/liesdamnedliesstatistics.com-2167734846_bb076dc194_z-80699_73x73.jpg" alt="Stats of the month – January"/>								<span class="overlay"></span>
							
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					<p>
Stats of the month &#8211; January
To kick off the New Year, here&#8217;s the second in my series of presentations about ten stats of... </p>
					<span>read more</span>
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					<h3 class="title">Apple&#8217;s iDevices continue to dominate the mobile web</h3>
					<p class="meta-info">Dec 27, 2011 <span>by</span> Dirk Singer</p>
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								<img src="/static/liesdamnedliesstatistics.com-3905907681_5630aa5210_z-132401_73x73.jpg" alt="Apple’s iDevices continue to dominate the mobile web"/>								<span class="overlay"></span>
							
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					<p>
There may be more Android phones on the market than iPhones, but research shows that it is Apple users that dominate the mobile... </p>
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					<h3 class="title">Twitter shaped the 2011 news agenda over Facebook</h3>
					<p class="meta-info">Dec 26, 2011 <span>by</span> Dirk Singer</p>
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								<img src="/static/liesdamnedliesstatistics.com-facebook-107168_73x73.jpg" alt="Twitter shaped the 2011 news agenda over Facebook"/>								<span class="overlay"></span>
							
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					<p>
Despite commanding 95% of social networking time in the US it is Twitter which shaped the news agenda in 2011.
According to Highbeam... </p>
					<span>read more</span>
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					<h3 class="title">Indonesia, Russia, Egypt lead in social media use</h3>
					<p class="meta-info">Dec 20, 2011 <span>by</span> Dirk Singer</p>
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								<img src="/static/liesdamnedliesstatistics.com-Technology-2011-03-18983_73x73.png" alt="Indonesia, Russia, Egypt lead in social media use"/>								<span class="overlay"></span>
							
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					<p> ;
US research house Pew has come out with a global study breaking down the use of mobile / cell phones, the Internet and social... </p>
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