Thought Leadership Marketing

Lastest Blog Posts on Thought Leadership Marketing

jimpennypacker — Wed, 02 Nov 2011 17:00:29 +0000

More and more bloggers are writing about thought leadership marketing. Here are a few recent posts that I thought you might appreciate. 9 Attributes of the Best Thought Leadership Content — Chris Koch. Chris Koch continuously publishes some of the best content on thought leadership marketing. Here he argues that effective thought leadership content must [...]

What is a Thought Leader?

jimpennypacker — Wed, 26 Oct 2011 17:35:54 +0000

I read a nice blog post today about what it is to be a thought leader by Rayanne Thorn that you should read. She says, “We hear about thought leaders, we refer to them, we listen to them, we engage with them, we quote them, we ask them to speak at conferences and we often [...]

White Papers and the Buying Cycle

jimpennypacker — Fri, 21 Oct 2011 18:56:07 +0000

Wikipedia defines a white paper as an “authoritative report or guide that helps solve a problem…often used to generate sales leads, establish thought leadership, make a business case, or educate customers, channel partners, or investors.” White papers need to have enough content to build a credible story, so you’ll usually find them to be roughly [...]

Thought Leadership Curmudgeon

jimpennypacker — Mon, 25 Jul 2011 12:41:50 +0000

I write a blog called The Thought Leadership Curmudgeon on TechnologyMarketers.com and thought you might be interested in reading those posts. Although the site is for technology marketers, most of my posts apply to any type organization. Here’s what I’ve written so far: Haydn Shaughnessy and the Next Generation Enterprise Great Reading for Thought Leadership [...]

Is Your Thought Leadership Marketing Content Great?

jimpennypacker — Thu, 09 Jun 2011 17:07:00 +0000

What counts as great thought leadership marketing content? Bad content? So-so content? If you don’t know the difference, how will you be able to tell whether or not your organization has great content? I sincerely hope you’re shooting for greatness. Every month I’m going to critique a website and evaluate the thought leadership marketing content [...]

B2B Content Marketing Research Results

jimpennypacker — Tue, 10 May 2011 20:44:30 +0000

We’ve just released a research report, B2B Content Marketing (co-sponsored with the Philadelphia Chapter of the Business Marketing Association), that offers some great advice for thought leadership marketers. Content marketing is one of the most important tactics used to position firms as thought leaders. Yet, according to our research, more than half (54%) of all [...]

Lead Generation Best Practices

jimpennypacker — Tue, 04 Jan 2011 19:17:56 +0000

I recently came across some research from the Information Technology Services Marketing Association and RainToday.com that offers great advice to thought leadership marketers: how successful firms fill their sales pipelines. Know your target market Successful firms know their prospects well: they’ve done their research so they know the names of the firms they should be [...]

New Research on B2B Content Marketing

jimpennypacker — Tue, 02 Nov 2010 20:18:55 +0000

Do you know what content marketing practices work best? What challenges firms are facing? How well they’re performing? Discover the answers by taking our brief survey, B2B Content Marketing: Practices, Challenges, Performance. You’ll receive the complete results – free. Take the survey now: http://bit.ly/B2B-Content Sponsored by the Philadelphia Chapter of the Business Marketing Association and [...]

Social Media: Inspire Your Audience to Act

jimpennypacker — Wed, 27 Oct 2010 17:20:14 +0000

You don’t engage in social media activities for the fun of it (although it can be fun). You’re in business, and you have business goals to meet. You think that using social media will help you meet those goals — like making money — but how. You need a clearly defined social media strategy. Strategic clarity will guide you [...]

Customers, Competition, and Content

jimpennypacker — Thu, 08 Jul 2010 19:26:10 +0000

When creating a thought leadership marketing strategy, you should focus first on three elements: customers, competition, and content. In this post I’ll give a brief overview on what you need to think about these elements and go into more detail on each one in my next three posts. Customers Who are your customers, and what [...]