tag:blogger.com,1999:blog-9555764719925201672010-11-18T10:59:54.892-08:00This blog reflects the thinking and learning process of a newly-graduated marketing professional. It aims to cover everything that a marketing professional needs to know...Jing Zhaohttp://www.blogger.com/profile/00510327007955576891noreply@blogger.comBlogger45125tag:blogger.com,1999:blog-955576471992520167.post-38564677078684819202010-11-18T10:30:00.001-08:002010-11-18T10:38:45.691-08:002010-11-18T10:38:45.691-08:00

I am the kind of person who doesn't like to read a long case study to understand a company's capabilities. So I found the most effective format of case studies as follows:First, list the client name and industry.Secondly, use 1 para. to describe the situation before the client seeks your help.Thirdly, use 1 para. to explain your solution to this client.Fourthly, use 1 para. to paint a visual

Jing Zhaohttp://www.blogger.com/profile/00510327007955576891noreply@blogger.comtag:blogger.com,1999:blog-955576471992520167.post-3350328177557731122010-11-17T14:24:00.000-08:002010-11-17T14:53:59.422-08:002010-11-17T14:53:59.422-08:00

Lots of people are using Google Analytics to monitor their websites, and we all know something about it because it is well-designed to be intuitive and easy to understand. Today I picked up a few terms and learned in depth about how to best interpret Google Analytics results.I will try to explain in the simplest way as possible so I can remember.1. Bounce Rate:(in my word)So basically, if someone

Jing Zhaohttp://www.blogger.com/profile/00510327007955576891noreply@blogger.comtag:blogger.com,1999:blog-955576471992520167.post-53106081560066574752010-04-22T18:45:00.000-07:002010-04-22T19:09:17.609-07:002010-04-22T19:09:17.609-07:00

Google ChromeActually I haven't used Chrome till late February, 2010 when a friend told me all the great features Chrome provided. Without any doubt, Google constantly produces wonderful ideas and great applications to make our life easier. Well, I am not talking about Buzz here:-P.Chrome is a great web browser I would recommend you to try. It carries Google search engine toolbar, enables

Jing Zhaohttp://www.blogger.com/profile/00510327007955576891noreply@blogger.comtag:blogger.com,1999:blog-955576471992520167.post-36370532027695442092010-04-16T07:51:00.000-07:002010-04-16T08:03:01.965-07:002010-04-16T08:03:01.965-07:00

Various organizations use social media to help with their products and services. Nonprofit organizations especially tend to rely on social media since they are for free. When they use social media, they will wonder about the same question: how well does the organization use social media.The following are several social media metrics (some in my last post) and how to evaluate social media use with

Jing Zhaohttp://www.blogger.com/profile/00510327007955576891noreply@blogger.comtag:blogger.com,1999:blog-955576471992520167.post-37431238417130243532010-04-10T16:59:00.000-07:002010-04-10T20:44:13.533-07:002010-04-10T20:44:13.533-07:00

Various organizations use social media to help with their products and services. Nonprofit organizations especially tend to rely on social media since they are for free. When they use social media, they will wonder about the same question: how well does the organization use social media.The following are ten social media metrics and how to evaluate social media use with these metrics.First of all

Jing Zhaohttp://www.blogger.com/profile/00510327007955576891noreply@blogger.comtag:blogger.com,1999:blog-955576471992520167.post-9974550438161230922010-04-07T07:40:00.000-07:002010-04-10T20:26:26.276-07:002010-04-10T20:26:26.276-07:00

As a web analysis tool, Google Analytics also utilizes different social media for its brand and PR. As you can see, analytics.blogspot.com is Google Analytics' blog for GA users. In its blog, GA team talks about tips that makes websites work better like a post called "make the web faster". Also included are the training videos and several tutorials for using GA. A good point about having a blog

Jing Zhaohttp://www.blogger.com/profile/00510327007955576891noreply@blogger.comtag:blogger.com,1999:blog-955576471992520167.post-40480576651452976002010-03-24T17:08:00.000-07:002010-03-25T18:41:45.780-07:002010-03-25T18:41:45.780-07:00

A local organization called Asian Focus held a career conference last weekend for local Chinese community. The conference invited a few seasoned professionals to talk about how to find a job, how to impress an employer/recruiter, how to polish your resume/cover letter, and how to use social media to land a job offer.There was this speaker called Neal Hill that really impressed the audience. Neal

Jing Zhaohttp://www.blogger.com/profile/00510327007955576891noreply@blogger.comtag:blogger.com,1999:blog-955576471992520167.post-82507322950540179612010-03-17T09:04:00.000-07:002010-03-17T09:05:44.550-07:002010-03-17T09:05:44.550-07:00

chat roulette from Casey Neistat on Vimeo. After watching the video from Casey Neistat regarding Chat Roulette, I realized why Chat Roulette has been such a struggle for me since I knew about its existence the first day.  It is officially providing people a place to judge other people by the way they look. The Appearance outweighs wisdom, knowledge, personality, and pretty much everything else.

Jing Zhaohttp://www.blogger.com/profile/00510327007955576891noreply@blogger.comtag:blogger.com,1999:blog-955576471992520167.post-29935661973464585282010-03-12T08:43:00.000-08:002010-03-12T08:52:48.471-08:002010-03-12T08:52:48.471-08:00

 It is the first time in my life to hear that moms nowadays may choose to breast feed their babies off-breast. The Times article discusses how moms feel lonely, uncomfortable, or inconvenient to breast-feed their babies, instead, they choose to pump breast milk and feed their babies with bottled breast milk. Later I checked one of the web sites the article mentioned called Got Breast Pump! The

Jing Zhaohttp://www.blogger.com/profile/00510327007955576891noreply@blogger.comtag:blogger.com,1999:blog-955576471992520167.post-44999829310676299292010-03-11T20:02:00.000-08:002010-03-11T20:09:12.324-08:002010-03-11T20:09:12.324-08:00

As mobile marketing becomes more and more popular, ad and marketing agencies gets heated competition. Oglivy Interactive did some quite impressive accounts. One that I really like is Dove 'Campaign for Real Beauty.'  Dove erected a large billboard of a happy, fresh-looking older woman with a text-to-vote number so that pedestrians could choose between 'wrinkled' and 'wonderful.' The billboard's

Jing Zhaohttp://www.blogger.com/profile/00510327007955576891noreply@blogger.comtag:blogger.com,1999:blog-955576471992520167.post-35583596499479181522010-03-07T13:35:00.000-08:002010-03-07T13:35:50.841-08:002010-03-07T13:35:50.841-08:00

I've been struggling with the Capital One promotional letters for months. I still did not figure out where they got my contact information and send me the annoying credit card mails. Did you have the same problem before? Got spammed by some company you have no idea about? This is what I learned from Leah Betancourt's post---How Companies Are Using Your Social Media Data? It is almost incredible

Jing Zhaohttp://www.blogger.com/profile/00510327007955576891noreply@blogger.comtag:blogger.com,1999:blog-955576471992520167.post-75836359908454839782010-03-07T12:25:00.000-08:002010-03-07T13:08:49.630-08:002010-03-07T13:08:49.630-08:00

As many Fortune companies take the lead and adopt Twitter for customer service, social media is considered as the panacea for customer service by many organizations who are thinking of using it. However, social media is not the cure for bad customer service. Complaining over tweets doesn't help the customer service people to give prompt feedback. There is no Twitter magic. It is just people

Jing Zhaohttp://www.blogger.com/profile/00510327007955576891noreply@blogger.comtag:blogger.com,1999:blog-955576471992520167.post-48071450067057465042010-02-27T17:24:00.000-08:002010-02-27T17:25:25.464-08:002010-02-27T17:25:25.464-08:00

Almost 3 years from now, Facebook has a mere 20 million U.S. users.  Today, over 103 million Americans use Facebook, let alone the big number of its users world-wide. The following is a graph showing the growth rates of various user bases in Facebook from 1/4/2009 to 1/4/2010. All data comes directly from Facebook’s Social Ads system. While I was appalled by this incredible growth of a social

Jing Zhaohttp://www.blogger.com/profile/00510327007955576891noreply@blogger.comtag:blogger.com,1999:blog-955576471992520167.post-80997319602101738192010-02-23T10:35:00.000-08:002010-02-24T19:41:31.997-08:002010-02-24T19:41:31.997-08:00

In my post few days ago, I talked about why Chatroulette will hardly make any profit for its creator. Now that this is interesting to many of us. I want to discuss some ideas to commercialize Chatroulette. Here is an example of people responding to the famous Brooklyn cat. (I experimented with my yellow kitten, and people reacted exactly the same.)  (Credit: Chatroulette)The blogger of Life

Jing Zhaohttp://www.blogger.com/profile/00510327007955576891noreply@blogger.comtag:blogger.com,1999:blog-955576471992520167.post-53931670646129795182010-02-21T10:22:00.000-08:002010-02-21T10:38:47.552-08:002010-02-21T10:38:47.552-08:00

What is adding value to the community? We hear social media gurus talk about it over and over again, and yet we don't know exactly what is value and how to add value. In this interesting post called "The Top 10 Reasons I Will Not Follow You in Return on Twitter", the author listed "not at all adding value" as No. 6. He put it as: I will not follow you because "your updates clearly indicate that

Jing Zhaohttp://www.blogger.com/profile/00510327007955576891noreply@blogger.comtag:blogger.com,1999:blog-955576471992520167.post-6889565466392590092010-02-21T09:39:00.000-08:002010-02-21T10:18:18.305-08:002010-02-21T10:18:18.305-08:00

The site Chatroulette.com was founded by a 17-year-old high school student in Moscow. His vision is to establish a U.S.-based company to run the site. His ambition was so familiar to what I anticipated in a 17-year-old boy. I don't want to sound like I am the professional or whatsoever, but let's be realistic, will Chatroulette make a profit? I have three reasons that it hardly will. 1. It only

Jing Zhaohttp://www.blogger.com/profile/00510327007955576891noreply@blogger.comtag:blogger.com,1999:blog-955576471992520167.post-62031288295054366672010-02-13T15:16:00.000-08:002010-02-13T15:42:51.515-08:002010-02-13T15:42:51.515-08:00

I followed Guy Kawasaki on twitter after I created my twitter account. I knew him because I searched "people to follow on twitter" via Google. One web page caught my attention: Ten People All Twitter Beginners Should be FollowingGuy Kawasaki is No. 1 in that list who had 21,000 followers within 9 months. Plus, he has a very special name. So I followed him and I never regretted doing so. Guy

Jing Zhaohttp://www.blogger.com/profile/00510327007955576891noreply@blogger.comtag:blogger.com,1999:blog-955576471992520167.post-72920877068454760752010-02-11T20:55:00.000-08:002010-02-13T15:04:03.853-08:002010-02-13T15:04:03.853-08:00

Link to the article: Microblogging spreads in China, even without Twitter - USATODAY.comMicroblog is a cultural phenomenon. With more celebrities creating their micro-blog accounts, Chinese netizens use microblog as a way to connect with others. Han Han, China's famous blog writer and representative of the Generation Y, opened his personal micro-blog not long ago. His first micro-blog is only one

Jing Zhaohttp://www.blogger.com/profile/00510327007955576891noreply@blogger.comtag:blogger.com,1999:blog-955576471992520167.post-64183044290642451072010-02-06T17:07:00.000-08:002010-02-06T18:05:48.456-08:002010-02-06T18:05:48.456-08:00

With Toyota's escalating safety crisis, media and the public started to question other products 'made in Japan'. A WSJ article written by Jeff Kingston discussed the poor crisis management of most Japanese brands. Instead of apologia, they generally chose to use denial, and then mitigation. Here's what Jeff Kingston said in the article:Over the past two decades, I cannot think of one instance

Jing Zhaohttp://www.blogger.com/profile/00510327007955576891noreply@blogger.comtag:blogger.com,1999:blog-955576471992520167.post-73047946553698726662010-02-05T17:31:00.001-08:002010-02-05T18:23:02.744-08:002010-02-05T18:23:02.744-08:00

This video below brought me several 'good' old memories about YouTube videos, which were also considered as the 'kickoffs' of the new vlogging era.Several researches studied the new media phenomenon, and I can recommend this one about gender differences. Research claimed that men checked YouTube videos almost every day, and they were found to be more active than in responding to video comments.

Jing Zhaohttp://www.blogger.com/profile/00510327007955576891noreply@blogger.comtag:blogger.com,1999:blog-955576471992520167.post-88095932949487837712010-01-28T16:53:00.000-08:002010-01-28T17:48:30.074-08:002010-01-28T17:48:30.074-08:00

E-mail is the most important one in daily communication. Quote from a post, "e-mail is the glue that holds the social web together". A simple example is, you cannot sign up for any social media without using an email address. The memory of signing up for a gmail account remains fresh to me. That was when I decided to apply for graduate studies in the States, and I found out nobody at the other

Jing Zhaohttp://www.blogger.com/profile/00510327007955576891noreply@blogger.comtag:blogger.com,1999:blog-955576471992520167.post-24620388355446107922010-01-25T15:57:00.000-08:002010-01-25T16:12:38.299-08:002010-01-25T16:12:38.299-08:00

I digged some old news but related with the ethics topic we covered this week. It's about Terry Moran tweeting about President Obama's off-the-record comments to his followers. To me, that is very unethical for a media worker/journalist. Terry interviewed President Barack Obama, and during the interview, they talked about Kayne West off the record. Maybe Mr. President gave his comment about Kayne

Jing Zhaohttp://www.blogger.com/profile/00510327007955576891noreply@blogger.comtag:blogger.com,1999:blog-955576471992520167.post-76134415123996528002010-01-18T20:44:00.000-08:002010-01-24T12:50:55.602-08:002010-01-24T12:50:55.602-08:00

Social networks bridge communication gaps by engaging more people to interactions regardless of their ages, genders, locations, time differences, culture backgrounds, and so on. However, one interesting fact about social networking, also discussed in Groundswell, is the virtual worlds provided by the groundswell. Teenagers are obsessed with SNS. I asked students from the sessions I taught, and

Jing Zhaohttp://www.blogger.com/profile/00510327007955576891noreply@blogger.comtag:blogger.com,1999:blog-955576471992520167.post-20539520809537133362010-01-17T20:42:00.000-08:002010-01-24T12:51:24.060-08:002010-01-24T12:51:24.060-08:00

Link To Article: 5 Advanced Social Media Marketing Strategies for Small BusinessesPosted using ShareThisI am very interested in how to promote small and medium-sized business. Although they are not as powerful and influential as huge international companies, they have their own market share, they run in their unique ways, and they make profits just as their big peers do.The other reason for small

Jing Zhaohttp://www.blogger.com/profile/00510327007955576891noreply@blogger.comtag:blogger.com,1999:blog-955576471992520167.post-70441060762037470862010-01-08T20:45:00.000-08:002010-01-08T20:46:33.731-08:002010-01-08T20:46:33.731-08:00

Ha, new semester's coming.Also the last semester here. Time flies. Time flies.

Jing Zhaohttp://www.blogger.com/profile/00510327007955576891noreply@blogger.com