Tifferet Films' shared items in Google Reader

Safety in Numbers with Animal Cops

2012-01-09T11:46:00-08:00

A new emergency telephone number recently started in the Netherlands: 114. This number is meant as you witness an animal in need by accident, abuse or neglect. It is like 112, 999 or 911.
“114, red een dier” (Call 114 and safe an animal).

The idea caused a lot of stir because it came from the Dutch political party PVV, a populist and extreme discriminatory new movement.
Animal rights is also an important topic for them. They call the idea ‘animal cops’.

In this post the introductory campaign to make the Dutch aware about the emergency number.
I read a lot of negative comments today on Twitter. And I agree it’s hard to ignore the political situation in the Netherlands. It is part of the emotion around this campaign.
But when looking at it like a pro, more technical, what do you think? A translation isn’t necessary. The message is brought primarily visual.

Trying to ignore all emotions around the idea is difficult but I think the visual part of the campaign is too technical. Emotions as we used to see in animal rights campaigns are missing.
Others find the morphed animals very creepy.

Author: Marc

Infomercial Pariah Vince Offer Returns With Brand-New Spot

2012-01-09T15:15:11-08:00

We hadn't heard much from former infomercial wunderkind Vince Offer since early 2009, when he was arrested for allegedly punching a prostitute—and getting punched himself, judging by the sad photos that made the rounds. He did a Slap Chop parody for Eminem in 2010. But now he's truly back in his element with a brand-new infomercial for a brand-new product called the Schticky—a reusable lint roller made from some kind of silicone. Vince, whose nasally, high-energy pitches for the ShamWow! towel made him famous, is as weirdly compelling as ever in the new spot, which even pokes fun at his now-sordid past—one shot shows him posing for a booking photo, and even includes the correct details. (He was indeed arrested on Feb. 7, 2009, in Miami Beach. See, even if you're accused of felony battery, you just know you'll laugh about it someday!) In the end, no one was going to keep Vince down, and anyway the product is a perfect fit. This is a guy with plenty of experience in schticky situations. Via Work That Matters.

Verizon FiOS: Vision

2011-10-27T21:00:00-07:00

Dizzifying.

Students’ Corner: The Last Train

2011-10-30T22:36:24-07:00

Time to share a new Student Project of the week. This time we give space to a beautiful 1 minute animation short movie made in Ireland created by The Animation Hub, a collaboration between staff and students of The Irish School of Animation, the Trinity College’s Graphics, Vision and Visualisation Group and the animation studio Giant Creative.

As usual, if you are a student and you have a project to share, send an email to: teamadverblog @ gmail. com

‫מר קו- פרק 1: מר קו מסתבך עם רשויות החוק‬‎ - YouTube

2011-10-29T23:42:53-07:00

‫تصويرة بن علي رجعت في حلق الوادي Retour de Ben Ali à La Goulette‬‎ - YouTube

2011-10-27T05:19:24-07:00

The Share Experiment

2011-10-20T11:44:00-07:00

This is why I started Osocio. And what I miss in today’s life and politics: solidarity.
The video is part of a campaign from the Spanish Acción contra el Hambre (Action Against Hunger).

“In a world which has the capacity to feed twice its population, 3.5 million children still die of starvation every year. We should learn.”

They launched this experiment named Experiment Comparte (The Share Experiment) to study the behavior of children when faced with an uneven reality. To share or not to share? The answer for children comes naturally: out of 20 kids who participated, all of them decided to share.
The video is also part of the campaign website where visitors can interact and donate. Easy to do, and appealing to create awareness.

The also use Twitter and Facebook to strengthen the campaign.

Author: Marc

Lowes: Exploded

2011-10-25T21:00:00-07:00

Your home, deconstructed.

Burn Energy Drink: Never Extinguish

2011-10-25T21:00:00-07:00

Feed the fire.

Commonwealth Bank of Australia: I Am Australian

2011-10-25T21:00:00-07:00

A part of Australia.

It's a Magical Life - (by @baekdal)

2011-09-21T03:41:29-07:00

Back in July, Porsche decided to have their own little short film contest. They invited movie makers to submit their films and the top ten finalist would then borrow a 2012 Porsche 911 Turbo S and have only 48 hours to shoot the final movie. These ten movie was then made available for voting by us, the public, over at mydailymagic.com.

The concept itself is not that special the short films are. Several of the films are just amazing. But I want to point out one in particular, from Anna Elizabeth James and Michael Koerbel over at MajekPictures.

Update: This short film won the Contest!

I have written about them before. Back in 2010, they took the new iPhone 4 and created the stunning Apple Of My Eye. Not only did they film it with the iPhone 4, they also edited it.

Then they decided to take it up a notch with Goldilocks, which was an eight-part movie in style of Bourne Identity ...also filmed with iPhone. It was remarkable.

Now, they have created this movie for Porsche. It is a very moving story about how magical our lives really are. It is directed by Michael, and according to what he told Helm's Deep, it's inspired by the relationship he had with his dad.

It is very moving story brilliantly told as glimpses of life from the front trunk of the Porsche. But you never see the car until the very end.

I hope that Michael and Anna wins. You can help them by voting for "It's A Magical Life" over at mydailymagic.com. And see some of the other great movies. Unfortunately, I'm a bit late in discovering this. The voting ends today at 11pm PST (Sep 21.)

Behind the scenes

Here is the behind the scenes look. Surprisingly it was not shot on the iPhone 4, but filmed using GoPros and a Canon 5D.

But just look at how simple the setup really is. It is a camera on a small tripod placed in the trunk of the Porsche. Everything else is a great story.

ChapStick Gets Itself in a Social Media Death Spiral

2011-10-26T11:02:03-07:00

We're catching up on all the social media shitstorms today. The major one this week involves ChapStick—a brand whose marketing I don't recall ever making any sort of impact. Until now. Here's the play-by-play. ChapStick posts weird image on Facebook of a woman, ass in the air, looking for her ChapStick behind a couch. Blogger is disgusted, blogs about it. Blogger tries to reply on Facebook too. ChapStick deletes her comments. Others object to the image. ChapStick deletes their comments. ChapStick's ads with the line "Be heard at Facebook.com/ChapStick" start to look foolish. People keep commenting. ChapStick keeps deleting. People get angry. ChapStick gets worried. The image isn't even that big of a deal—it's ChapStick's reaction to the criticism that galls. "What asses," people say of ChapStick (get it?). People start commenting about why they can't see their old comments. ChapStick can't keep up with all the deleting. Comments are getting through, and they're nasty. (People who aren't even fans of the brand can comment nowadays, of course.) ChapStick for some weird reason doesn't just delete the image, apologize, or even acknowledge the issue, beyond its infuriating deleting of comments. ChapStick apparently thinks the whole thing will just go away if it can silence enough of its "fans." Why is ChapStick so stupid? It's not a total mess, though. Burt's Bees and Carmex must be thrilled. Larger image after the jump.
     UPDATE: ChapStick has finally responded—deleting the offending post (it's gone from the ChapStick website, too) and adding a new Facebook post with a weird semi-apology. "We see that not everyone likes our new ad, and please know that we certainly didn't mean to offend anyone!" the post says. "Our fans and their voices are at the heart of our new advertising campaign, but we know we don't always get it right. We've removed the image and will share a newer ad with our fans soon!"
     But then, there's this very strange second paragraph: "We apologize that fans have felt like their posts are being deleted and while we never intend to pull anyone's comments off our wall, we do comply with Facebook guidelines and remove posts that use foul language, have repetitive messaging, those that are considered spam-like (multiple posts from a person within a short period of time) and are menacing to fans and employees."
     So, to those ChapStick fans whose comments were deleted—it was all your fault, you obnoxious, foul-mouthed, menacing spambots! Seriously, maybe just shut down the whole page at this point.
     UPDATE: In a phone interview, Ray Kerins, head of global media relations at Pfizer (which owns ChapStick), acknowledged the missteps, but added: "We're committed to listening. We're committed to the dialogue. This is a perfect example of listening to your followers, your fans. We're trying to live by those words."
     UPDATE: Trying to lighten the mood, a reader sent in a link to two Chapstick ads from the '70s featuring skier Suzy Chaffee as "Suzy Chapstick." See those spots after the jump, too.

Infographic: Anatomy of an Agency

2011-10-27T22:53:09-07:00

At last someone had the surgical mind to dissect what all our agency bodies are made of. Contrary to the title it is no empiric study but an entertaining look at the daily ‘marketing grind’. Find your own discipline and then share this graphic with your ’91 followers on Twitter’.

Anatomy of an Agency

It seems a successful strategy to promote your own agency with creating an infographic of sorts. This one is the brainchild of Canadian blog ‘Big Orange Slide‘.

The Big Orange Slide

Big Orange Slide is in turn run by employees of Grip Limited – their snazzy agency site is worth a click as well. The Art Director must have “tweaked and bumped” it quite a bit.

via

Axe Tames Even the Most Horrific Halloween Hooligan

2011-10-26T08:56:04-07:00

It's Halloween, right? Well that, of course, means it's time for spoofing horror classics.

Agent Provocateur: Fleurs Du Mal

2011-10-23T21:00:00-07:00

Frightening sensuality.

Explosive Water Projections

2011-10-27T22:54:26-07:00

For the launch of the new Jordan Melo M8 shoe Wieden+Kennedy New York came up with a pretty impressive execution in New York City last week (and you know that it’s not easy New Yorkers). Explosive projections on the water. The result is spectacular. As you can see from the video below, the projection features a three-story-tall dribbling, dunking and walking on water Melo, Jordan-branded helicopter and ultimately a live appearance of Melo himself.

Shawarma Republic: DJ spinning shawarma

2011-10-24T12:48:25-07:00

Advertising Agency: NINETEEN84, Lebanon
Production Company: Intaj
Director: Cherine Khoury
Producer: Raja Zgheib
Executive Producers: Dannielle Mousalli
DOP: Elie Kamal
Editor: Michel Raad
Aired: October 2011

Brands of the World Logo Awards

Dear creatives, nick Dear Photograph faster next time.

2011-10-20T04:28:32-07:00

Hey guys, when I say will be used in ads in 3... 2.... I expect you to get on it fast. It's been three months! Your timing is way off! Do I have to do everything myself? Sheesh. I bet you even took weekends.

Introducing 100 Years of Chevrolet.

While Dearphotograph.com (also twitter @dearphotograph ) is brilliant, and one of TIME's best sites of 2011, it was pointed out to me already in July that there's similar ideas floating about now, such as the augmented reality cinema app - where you can hold smartphone up to landmarks and find famous cinema scenes that match. Neat! In other words, we haven't seen the last of this type of trick by a longshot.

Take this lollipop – we dare you

2011-10-18T23:38:21-07:00

Halloween is almost upon us, so why don’t we get a bit scared online? This clever Facebook integration will have you fumbling for the ‘log out’ button pretty quickly. Connect with your facebook account and see a creepy guy starting to stalk you.

Take This Lollipop reminds us that we tend to underestimate the power of social networks and the swag of personal information that can be gleaned from them.

At the moment we are getting info that Jason Zada directed it, and we’ll surely update you on the agency and cause soon. Have a peek at what Take My Lollipop knows about you.

Head & Shoulders: Breeze

2011-10-22T19:57:00-07:00

Advertising Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Con Williamson
Creative Director: Mike Vaughan, Neil Levin
Executive Producer: Greg Hall
Art Directors: Grant Minnis, Michael Vaughan
Copywriters: Brett Baker, Neil Levin
Business Manager: Alan Zucker
Production Company: Supple & Demand
Director: Greg Pop
Director of Photography: Mark Plummer
Executive Producer: Charles Salice
Line Producer: Henri Dragonas
Executive Producer: Rika Osenberg
Editing House: Cosmo Street
Editor: Craig Deardorff
Producer: Jennifer Parikh
Executive Producer: Maura Woodward
Visual Effects: Company 3
Flame Artists: Randi
Producers: Samantha Patalano, Angela Lupo, Matt Engle
Creative Director: Randi Swanberg
Set Supervisor: Chris Bankoff

Brands of the World Logo Awards