Sorry for the break but exercise outdoors was more fun than watching webcasts inside.  However, as winter approaches I return again to running on the treadmill … and I came across this keynote by Eric Schmidt.

• Why it caught my eye:
  • I like Eric Schmidt
• Would I recommend you watch it?:
  • No, he is rather vague in the talk.
• Most Notable Point:
  • Eric Schmidt is on Obama’s Transition team focused on Economy.  Now that is a huge win.  Would love to see him step down from Google and be part of the Obama administration.  It is rumored on the web right now.
• When should you fast forward?
  • Q&A.  Nothing notable was driven there.
• What the audience didn’t hear:
  • Eric mentioned a couple of times how he is looking for government to embrace crowd sourcing.   Funny thing was a few of the government I.T. leads asked in return when they could talk to the Google engineers.   (totally didn’t get his point)

As always, for those amused here are my raw notes:

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http://battellemedia.com/archives/004718.php
Eric Schmidt on 2009
• 11/24/2008, 11:56 AM
• New America Foundation
……………○ Schmidt board member.  Prior to Google.
……………○ Thinktank
……………○ Chairman of New America now (Eric)
……………○ Member of Transition Team for Obama for Economics
• 11/24/2008, 12:00 PM
• Eric comes up
……………○ Issues to look at
…………………………§ How restore trust in government
…………………………§ Healthcare
…………………………§ Schools
……………○ 11/24/2008, 12:02 PM
……………○ Dependence on foreign oil
……………○ He is an optimist, average IQ talent of population
……………○ Talking how 3-4 years how all people in the world will have information of all time … similar to printing press and gutenburg bible moment
……………○ 11/24/2008, 12:04 PM
……………○ Power of ability for people to share their ideas is not yet fully understood
……………○ 11/24/2008, 12:05 PM
……………○ Energy Efficiency leader is in our power
……………○ Tech makes a difference
……………○ Talk about waves of innovation – telegraph, electricity
……………○ Regulatory control of innovation – Right answer is a balance
…………………………§ Understand the objective – Win as a country
…………………………§ Use the objective to find the balance point
……………○ Key is to fund the new startups … that is where innovation comes from
…………………………§ Eric Schmidt via DARPA funding was enabled
……………○ 11/24/2008, 12:09 PM
……………○ Energy grid
…………………………§ Example – Battery from car to provide peak power during day
…………………………§ Problem is design and will to make it happen
……………○ Infrastructure research
…………………………§ Foundation on which wealth is created
…………………………§ More than roads, bridges
…………………………§ New networks (why is US 15th in broadband?)
……………○ Move from regulatory framework
…………………………§ Roosevelt – Electric framework
…………………………§ Eisenhower – Transport framework
…………………………§ Obama – Regulatory Framework
………………………………………□ FCC – example of good regulation – opening white spaces to allow people to create new goods / services
…………………………§ Open systems
………………………………………□ Innovation will come from who knows where so your platform must enable
……………○ 11/24/2008, 12:12 PM
……………○ Open system
…………………………§ Community makes a better decision than an individual
…………………………§ Alternative – Ma Bell … limited choice
………………………………………□ De-regulatory … unleashed the wave of the 90’s in part
……………○ 11/24/2008, 12:14 PM
……………○ Cloud computing
…………………………§ Defines
…………………………§ Move to cloud – due to regulatory changes  allowing data to flow to mobile users
…………………………§ Enables small business
………………………………………□ Takes infrastructure away as a barrier to entry
……………○ 11/24/2008, 12:16 PM
……………○ R&D
…………………………§ Not good in last few years
…………………………§ Businesses by law don’t fund … they are tied to shareholder value … can’t do long term
…………………………§ Most innovation comes from universities.  Core aspect of US edge
………………………………………□ Budget went down last year for science
………………………………………□ Obama has promised to double funding
…………………………§ Focus on science and math
………………………………………□ Problem if the competitors (other nations) innovate  … and have better talent .. And more cash
…………………………§ Federal Tax R&D credit … continues to get pushed out
……………○ 11/24/2008, 12:19 PM
……………○ Visa system – wrong
…………………………§ Why are we kicking out the best and brightest after they come to university here?
……………○ 11/24/2008, 12:19 PM
……………○ Patent Reform
…………………………§ Why is every case is filed in east texas?  Bad policy
……………○ 11/24/2008, 12:20 PM
……………○ International Property Laws
……………○ 11/24/2008, 12:20 PM
……………○ What is google is doing?
…………………………§ Flu trends.  Anonymous way let people know.
…………………………§ Universal language translation.  Can translate from language to language without a dictionary.
………………………………………□ Language causes war
………………………………………□ So now we can bulk transform … no humans required (for rough translation)
…………………………§ What should you do this weekend?
……………○ 11/24/2008, 12:22 PM
……………○ Energy
…………………………§ Oil is finite, Information is Infinite
………………………………………□ How apply to oil issue
…………………………§ Trillion $ industry
…………………………§ Climate change (tied w/ nuclear disaster for risks globally)
…………………………§ Is there a silver bullet … climate change, oil down, gets people to where they need go, creates export industry, and we can afford
………………………………………□ Google 2030 energy plan
……………………………………………………® Electrical power generation (coal, gas)
…………………………………………………………………◊ Same level of consumption per citizen for next 20 years
…………………………………………………………………◊ Reality is consumption is growing … except where utility profit <> efficiency
………………………………………………………………………………► Paid on energy of they save, not what they produce
…………………………………………………………………◊ Every plant rebuilt by 2050 anyway
…………………………………………………………………◊ Solar, Wind, Enhanced Geothermal
………………………………………………………………………………► Turbines approaching cost of coal
………………………………………………………………………………► Problem of wind, solar … grid not connected.
……………………………………………………………………………………………} Problem with grid … can’t get infrastructure approved.
……………………………………………………………………………………………} Federal incentives required
……………………………………………………® Transportation (oil)
…………………………………………………………………◊ Plug-in hybrids.  Small engine.  40 miles.  Chevy volt.
…………………………………………………………………◊ Charge on battery for short trips.
…………………………………………………………………◊ 1/2 the gas saved.
…………………………………………………………………◊ Works for all cars
…………………………………………………………………◊ Aerodynamic styles, carbon … down by factor of 30 of oil prices
……………○ 11/24/2008, 12:30 PM
……………○ Stimulus program
…………………………§ Use that money to get the energy and infrastructure built
…………………………§ Matching programs … get vc’s tied to federal funds
………………………………………□ Utilities (state).  Fund them for efficiency models.  No brainer.
……………………………………………………® Do those via local contractors
…………………………§ Insulation
……………○ 11/24/2008, 12:32 PM
……………○ Example – Improvement to Homes not doing due to 3-5 year turn
…………………………§ Bond for home improvement (green improvement)
…………………………§ Bond goes on title
…………………………§ Nice and friendly rate
……………○ 11/24/2008, 12:33 PM
……………○ Auto – Fund them to beat the Café standards
……………○ 11/24/2008, 12:33 PM
……………○ Renewable portfolio standards
…………………………§ State shoots for 10% renewable by 2015.
…………………………§ Fund transmission lines between states if have portfolio
……………○ $ flow
…………………………§ Tax credits to solar wind, geo thermal
…………………………§ Create a federal energy lending entity … modelled after 1930’s farm act … make low interest long term loans to build the businesses we are described
…………………………§ Tie to federal buying authority
…………………………§ Co2 eating rock … turns to marble
……………○ Buy polluting cars and replace the fleet
……………○ Jobs programs basically
……………○ 11/24/2008, 12:36 PM
……………○ Restore trust in the government
…………………………§ Obama was skillful in using the internet for funding
…………………………§ People are debating Obama’s weekly address on YouTube.  Fundamental to how we get through this.
………………………………………□ Historically legislation is very closed doors
……………○ Political scandals didn’t occur because falsehoods are quickly corrected in internet
…………………………§ Tracked what everyone said
…………………………§ Political leaders know it matters.  See fellow members get caught
……………○ 1st African American President
…………………………§ Encourage debate
…………………………§ Still can’t see the base information that government uses to make decisions
…………………………§ Stream all the public meetings
…………………………§ Government has not embraced  – blogs, video, etc
………………………………………□ Patent office does – putting out applications early.  Wisdom of crowds gets it done early.
……………○ 11/24/2008, 12:42 PM
……………○ Closing
…………………………§ Optimist
…………………………§ Force people to deal w/ current choices.  Get population involved.  Recognition among Amercians of private and public sectors working together.
…………………………§ 1831 quote – America will do well because of optimism of people, abundance of land, and absence of a king
……………○ 11/24/2008, 12:46 PM
……………○ Q&A
…………………………§ Social Security – $1B payouts a day.  Change the structure.  Get it right.  IT advisory panel.  Get new innovations into government.
………………………………………□ Social Security is most successful IT area in US
………………………………………□ Suggest to how get other people (crowds) to do the job with them
…………………………§ John Simpson – Consumer Watchdog.  No king comment.  Fear Google as ‘king’.  Privacy of  data.  Problems of Google Apps getting marketing to government.   Spread privacy problems.
………………………………………□ He has read their letter
………………………………………□ HTTPS, ETC … too slow
…………………………§ Elizabeth Holferd – Neutral Net – Infrastructure questions.   Where is the network that does all the goals.  How do you get investment into infra companies again?
………………………………………□ He point out Obama is supporting this
………………………………………□ Can’t do infra only – not enough stimulation there.  Not mature enough, can’t scale.
………………………………………□ Google and GE are working together
…………………………§ Wil – Use the grid for hybrid cars.  Immediate threat transfer wealth to other parts of world via oil.  Can natural gas fix the problem
………………………………………□ Crack of energy.
………………………………………□ Problem is its not a long term answer.   Sources are limited so as demand rises the price will rise.   L&G and C&G … use for fleet of buses and trucks.  That works.
…………………………§ DOD Advisory – Doing work inside of government.   Leverage web3.0/2.0.  How do we connect w/ the transition team to share lessons learned?
………………………………………□ Speak to transition team.  They are listening.
…………………………§ Vicki – MIT PHD in Mgmt – Director from NSF talked about MIT projects.   Do they fund?
………………………………………□ Fund computer science
………………………………………□ Fund in energy – Alternative fuels
………………………………………□ Invest in companies for energy future
…………………………§ Charlie Clark – Tax Notes – R&D Tax credit.  Make it permanent.  Would companies do new work if it were permanent.
………………………………………□ Expenses are tied to innovation
…………………………§ Bill Tucker – Consultant – How do you think nuclear power fits into the overall solution.
………………………………………□ Rats nest of issues.   Safety, long term storage, reprocessing.  Political issues.  Debate of a federal/national reprocessing center.
………………………………………□ No new plants since 1970’s.   Capital costs to build a new plant exceed budgets of power companies.
………………………………………□ 4-5 interesting new power plant designs.  Billions on speculative funding so a question mark there.
………………………………………□ Easy to say pro-nuke, anti-nuke.
………………………………………□ Compare wind farms … quicker to build wind farms

Actually, Judy wrote a book titled “Close the Innovation Gap” but I was more taken by the four points she laid out as keys as they seemed so clear:

• Leadership
• Policy
• Culture
• Funding

I was impressed with her clarity of though on this subject.   This is no “Tim Ferris” marketing ploy1.  She did some hard research here and pulled out some very concise messages.

So if you are in business, or responsible for an area of a business I would ponder what she has to say..

Would be curious on your thoughts … as always.

1-Side comment on Ferris, I continue to read aspects of his book and ponder.  He did have some notable insights as well … just too much marketing oil for me.

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• Judy Estrin Author
• 9/5/2008, 6:40 AM Start
• Author
………………○ serial entrepreneur, worked on protocol w/ Stanford, CTO Cisco for 2 years, PackageDesign,
………………○ Thinking about innovation on 2004
• Complex for a set of reasons
………………○ Incremental innovation
………………○ Disruptive
………………○ Disruptive but not breakthrough (ipod, not genetic engineering)
• Its an ecosystem
………………○ Research community – furthers understanding
………………○ Dev comm – builds
………………○ App comm – Applies
………………○ Google example – Algorithm –> Product –> Execution (innovated in all areas)
………………○ 9/5/2008, 6:45 AM Energy example
• 9/5/2008, 6:45 AM — Where are we (US)
………………○ Sits on board of FedEx and Walt Disney
………………○ Valley is more risk averse … as is large corporations … so incremental innovation focus
………………○ Talked to — Tech, Educators, Policy, Life Science, Etc
………………○ Found – - Policy problem
………………………………§ Innovation gap in last 8 years … over harvested in last 8 years
………………………………§ Most interesting things are based on disruptors that are 10-20 years old
………………………………§ Became more short term focused in the way funding worked … not funding lab work. After 2000 acute in % of spend. Respect for science. Listening to science.
………………………………§ Kids — not inspired to be science / tech
• 9/5/2008, 6:50 AM Kids
………………○ Not inspired to learn how things work
………………○ Bauer Comment – wouldn’t it be interesting to allow kids to virtually break down and assemble the pieces of things. Like CAD/CAM light.
………………○ Can’t tinker today
• 9/5/2008, 6:52 AM Can do
………………○ Virtual worlds
………………………………§ Bauer Comment – Amusing. She and I think about it
• 9/5/2008, 6:53 AM Education
………………○ US are more anti-immigrant
………………○ Lower class focus (like Mexico) to block
………………○ Harder for US Foreign Nationals to stay here (Israel)
………………○ Her response
………………………………§ Great upper ed
………………………………§ But policy of immigration got clamped down when we needed to expand
………………………………………………□ Bauer Comment – Ouch for the us nationals (supply and demand) in tech sector
………………………………§ Need to be able to: Risk, Be Open, Patience, Self Assess, Trust
………………………………§ Need a balance of the above … enough to be real …
………………………………§ Innovation is not zero sum … US vs China … no … but if US doesn’t innovate with them we are toast
………………………………§ Two things hurt innovation — Policy (immigration) and Classification of Federal Research
………………○ Google doesn’t share as much research
………………………………§ They help by open up aspects of their source
………………○ MSFT Research … give a lot of credit of becoming more open
• 9/5/2008, 6:55 What is the difference between research and Dev
………………○ Research about furthering understanding. No outcome. Applied research is constrained to a problem. Usage research with consideration of application.
………………○ Development is building something
………………○ Disruptive research is unclear … ie dustbuster came from moon program
………………○ Tendancy today is too much of “how is this used”,
………………○ 9/5/2008, 7:03 AM Solar Energy example …. Wants VC to have more patience
………………………………§ Bauer Comment – Patience will only occur with payback models they can see that are better odds or multiples than today.
………………………………§ Scoble points out market for energy in Europe
• 9/5/2008, 7:05 AM Leadership, Policy, Culture, Funding
………………○ Impacts to innovation
………………○ Same inside company and outside of company
………………………………§ Bauer Comment – Cockroach model enables innovation due to reducing financial requirements
• 9/5/2008, 7:07 AM Talk of Government Innovation
………………○ Afraid of government not google
………………○ Candidate runs on create change
………………○ Middle ground of government and free markets
………………○ Gov, Business, and Non-Profits need to address problems
………………○ Markets are too short term focused so they can’t solve this
………………………………§ Bauer Comment – Which is why floors on types of energy, as an example, are key to R&D
• 9/5/2008, 7:10 AM How people help
………………○ Create innovative environments
………………○ Think long term
………………○ Talk about longer term problems
………………○ Wrote book to escalate dialog around this
• 9/5/2008, 7:12 AM Solutions of Long Tail
………………○ Can’t procrastinate
………………○ Pick small battles that help … don’t try to win the war
………………………………§ Bauer Comment – Similar to startups, daily battles are the key … not the scoreboard on a given day.
• 9/5/2008, 7:13 AM Is there hope?
………………○ You can be fooled by the valley … they are just a part of the US innovation need
………………○ The rest of historical US isn’t holding line
………………○ However, there is hope

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The mainframe wasn’t that bad … was it? That is the question the CEO of LongJump wants you to ponder.   I was curious on how deeply he would talk about why we moved off centralized computing in the 90’s and why those drivers are solved now (enabling Platform as a Service aka PaaS) so I spun it up. As always … notes and highlights below …

Details Notable Points Title/Link: WorkFastTV Interview Duration: ~30m Interviewee: Pankaj Malviya Started with CRM solution in 2003 (ala SFDC) called “Relationals, Inc”.  Refocused it on PaaS in 2007. Recommend to Watch? Maybe Much marketing buzz in this interview and very little notable facts that could compel you to PaaS.  However could give you a good overview if you haven’t pondered PaaS too much. 1.  PaaS = Portal?   If so … trouble. If you listen to the 1st 15 minutes alot of value propositions made for PaaS are similar to Portal marketing angles.  This makes me uncomfortable because the value proposition of portals are still fuzzy in most organizations outside of the self service equation.  The worker organizing / tailoring their desktop has not arrived as a big driver (in my view). 2.  Longjump = SFDC?   If so, why not SFDC? I question why one would go with a PaaS provider like Longjump over SFDC.  I assume the pricing is lower.   Given SFDC’s R&D is notably more you would think the nuance and power of their feature stack would be better.  I can’t say for sure.  If you are thinking about Longjump seriously however I would consider that heavily.  Force.com is moving far more quickly to meet business needs. 3.  Why not the PaaS from AMZN or IBM?   Big is slow?  Is that bad? When poked about how this sounds like doing “Visual Basic” in the clouds (simple, decentralized) Pankaj pointed out how the larger enterprises are not agile and so someone like Longjump needs to be used for emerging solutions.   Interesting.  I ding the big battleships all the time, however, they are slow because they cannot run their customers out on an unproven solution.  So, I would hesitate to jump on agile upstarts just because they have a handful of features larger players do not.  It would be better to evolve those missing pieces on the backbone of the larger player and evolve with them (versus against). 4.  The elephant in the room — Lock In. The problem with PaaS providers right now is that to move on to their stacks you give up choice (outside of manually rebuilding).  You cannot easily move applications from one vendor to another (hardware or software).  This is no different than a ERP commmitment the difference is the PaaS providers are less mature so its a more notable risk.  If you don’t like how it works … you are up the river.

Given all the above I am still a big PaaS fan.  Many of the clients I server are leveraging it for non-critical applications as Pankaj points out.  However, I am not sold the best path to PaaS is a small upstart.  I would think smaller bets with SFDC, AMZN, IBM, MSFT would be wiser.  Otherwise there are high odds you will be unravelling proprietary applications 3-4 years from now.

Would be curious on your thoughts … as always.

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• http://www.fastcompany.tv/video/paas-provider-longjump
Thursday, August 14th, 2008
• Longjump has built an enterprise applications development platform (among other things, you’ll see it does quite a bit). We’ll meet Longjump’s CEO, Pankaj Malviya, who’ll tell us what he’s learned about how business is changing due to online tools like Longjump and we’ll get a look at why Longjump is attracting attention inside enterprises.
• 9/2/2008, 7:09 AM
• 9/2/2008, 7:10 AM Talked to Scoble a year ago
• 9/2/2008, 7:11 AM Scoble – Trends?
…………….○ Longjump CEO -
…………….○ Return to centralized computing (cloud computing, PaaS)
…………….○ Not about ERP (mission critical items, that is done … about web app dev build. Corp IT focuses on non-web critical apps. Longjump helpse
…………….○ Examples – Localization project.
• 9/2/2008, 7:16 AM Scoble – What is app dev trends
…………….○ Longjump CEO – Applications delivered in personalized way
…………….○ Bauer Comment – sounds like the portal pitch
…………….○ “Interface to see information they want to see, create reports, deploy business processes on it”
• 9/2/2008, 7:18 AM Scoble – What are the choices for a CIO
…………….○ L CEO -
…………….○ Bungee – dev focus; AMZN – plat focus
…………….○ Longjump – does all three aspects
…………….○ Bauer Comment – Differences vs SFDC? Not many and I doubt same level of R&D by SFDC has been done by Longjump
…………….○ “Give us your #4 app and we will deliver in 4 days”
…………….○ (acknowledges and ‘force.com”)
…………….○ Their difference is they are focused in PaaS … 5 years on the job
…………….○ Use this platform for long tail of IT system needs
• 9/2/2008, 7:21 AM Scoble – Why do this (why did you start)
…………….○ The recreation of the wheel on every system
…………….○ 2003 Launched CRM; 2007 pushed out PaaS
…………………………..§ Bauer Comment – again similar to SFDC (same origins)
• 9/2/2008, 7:22 AM Scobe – What has changed
…………….○ Landscape changing … no silos … more integration
…………….○ Workforce is demanding personalization
…………………………..§ Bauer Comment – where is the proof of this … same was said w/ portals
• 9/2/2008, 7:23 AM Scoble why is SFDC doing well
…………….○ Nothing notable (bauer
• 9/2/2008, 7:24 AM Scoble – Fee model?
…………….○ Subscription per user
…………….○ Bauer Comment – Lock in, How do you get app out of PaaS to internally owned?
• 9/2/2008, 7:25 AM Scoble – How long to learn to build in system
…………….○ Click not Code
…………….○ 90%
…………….○ Then you can code in java (adjust the generated programs). VB, Excel, programmers can come here.
…………….○ SOAP/REST based
• 9/2/2008, 7:26 AM Scoble – Integrate apps into Longjump (how port)
…………….○ Manual port
…………….○ Example of port in 3 days (show results in 3 days)
…………………………..§ Bauer – The promise here is generic “I”ll show you results”. The nuance of processes in existing systems is typically the rarely used scenarios (20%).
• 9/2/2008, 7:27 AM Scoble – Mobile?
…………….○ Excited by iphone, working on it
• 9/2/2008, 7:28 AM Scoble – Built on?
…………….○ Java, XML, mysql … server is custom (XML based app server)
…………………………..§ Bauer Comment – there is the proprietary lock in
• 9/2/2008, 7:29 AM Scoble – Can I control the data? Can I source parts to the cloud
…………….○ Companies want private clouds. VLANs by company for company.
• 9/2/2008, 7:30 AM Scoble data center setup
…………….○ Rackspace, out of San Antonio, TX
…………….○ Core compentency … focus … not infrastructure
• 9/2/2008, 7:31 AM Scoble – what else are you hearing around pain points
…………….○ Shift in enterprise IT landscape … SaaS big change
• 9/2/2008, 7:32 AM PaaS vs SaaS
…………….○ SaaS … is about one function or app
…………….○ PaaS — Provides a foundation to build multiple apps
…………………………..§ All apps can talk to one another
…………………………..§ Centralized (customer, etc)
• 9/2/2008, 7:33 AM Scoble – Sounds like VB for the cloud
…………….○ Big corps are not agile in learning new things
…………………………..§ Bauer Comment – in a way here he is dismissing how tactical concerns of users are key to big companies … they don’t jump because its not as easy to hit all scenarios as this CEO is implying
• 9/2/2008, 7:34 AM – Scoble
…………….○ Created – Integrators, Report Engines, Validation Engines
…………………………..§ Bauer Comment – SFDC does this as well probably better
…………….○ Bootstrapped themselves … so no VC $ … not about $ … are you building an app that can make companies have ROI
…………….○ Now 500 customers
…………….○ Customer centric approach
…………………………..§ Bauer Comment – wonder if they have gone to customer centric selling?
• 9/2/2008, 7:37 AM Scoble – Flip?
…………….○ VC pressures … hire sales … too soon … push product out too soon
…………….○ Get > 3 customers (reference) prior to asking for VC funding
…………….○ Have to solve issues no one else is wrestling … a core problem
• 9/2/2008, 7:38 AM Scoble – Team
…………….○ 95% in SV
…………….○ 5 people in India
…………….○ Most are engineers
• 9/2/2008, 7:39 AM – Remote Team Learnings
…………….○ Today 7X24 … big change … can cost on lifestyle
…………….○ Collaborative systems
…………….○ Tools used – WIKI platform (add to email and phone)
…………….○ Collaboration sharing is tuff … figure it out before global teams
• 9/2/2008, 7:40 AM
…………….○ End
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Seems my laptop couldn’t go on and died this past weekend.   Onsite visits to replace the motherboard were in vain (dead).  So it will have to be sent in (they suspect the CPU).  Excellent.

So, while I can run w/ a laptop … taking my scribble while I go is half the fun.  Therefore I’ll be holding off on posting till my rig returns … ETA 5-7 business days.

This discussion between Scoble and the head of Live Search at MSFT (Brad Goldberg) was rather uneventful so I am not going to do a typical full writeup. For those are still intrigued, here is the URL:

Link to Webcast

And a nice wordle.net tag cloud of the notes

Hope if helps

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http://www.fastcompany.tv/video/microsoft-search-will-it-use-mahalo-techniques-compete-with-google
Brad goldberg (GM of MSFT Search Business – Aka Windows Live Search)
……………..○ 6/16/2008, 5:37 AM
……………..○ Big announcement on cash back last week
……………..○ Query stats
…………………………….§ 40% queries unanswered
…………………………….§ 50% refined
……………..○ Targeted pages for key words
……………..○ Content … that is what they do well
……………..○ MSFT has ability – software, software @ scale, long term investment (ie servers)
……………..○ 6/16/2008, 5:40 AM
……………..○ Status
…………………………….§ 1st Goal … get relevant
…………………………….§ Quality of search – Believe it same across yahoo, google, msft
…………………………….§ Key goal how to get relevance high % on 1st page
…………………………….§ Up till now focused on basics of relevance
…………………………….§ Now cash base
……………………………………………□ 4 tasks in search
…………………………………………………………..® Entertain, buy, reference, navigation
……………………………………………□ Commercial focus … task basis
……………………………………………□ Niche focus
……………..○ 6/16/2008, 5:43 AM
……………..○ Other fundamentals – Speed, design, etc
…………………………….§ In the US, On par w/ relevance … in US … not outside of US
…………………………….§ UX – Biggest change in next 5 years (no change in last 5 years in industry)
……………………………………………□ Blended search
……………………………………………□ Universal search
……………………………………………□ Their advantage … not driven by AD $ … so they can take more risks
…………………………………………………………..® Bauer Comment – Google does limited A/B testing … not sure if that is accurate
……………..○ 6/16/2008, 5:46 AM
……………..○ Mobile, Local
…………………………….§ Two goals
……………………………………………□ PC Search
……………………………………………□ Mobile Search
…………………………….§ Bauer Comment – I am not sure if in the 5 year view this is a wise play
…………………………….§ Gas finder / prices
…………………………….§ Tell me – voice based search
…………………………….§ Two main mobile use cases
……………………………………………□ Mapping
……………………………………………□ Business information
……………..○ 6/16/2008, 5:47 AM
……………..○ How change the game? w/ Google.
…………………………….§ A few things
……………………………………………□ Great relevance
……………………………………………□ Commerce (i.e. cash back … reward for search behavior)
…………………………………………………………..® Bauer Comment – better use of their 3B $ they offered Yahoo … buy the eyeballs … a lot of market share is comfort … have to break that
……………………………………………□ Advertisers
…………………………………………………………..® Cost per action (defined by merchant) focus is ADS
…………………………………………………………..® Afraid of monopoloy … no choice (just google) … europe examples
……………..○ 6/16/2008, 5:51 AM
……………..○ Brand
…………………………….§ Took his dad 2 years (scoble) to switch from alta vista to MSFT
…………………………….§ Split search query types
……………………………………………□ Users are not aware (via toolbar embedded in PC or site) of engine
…………………………………………………………..® So they need a better search engine
…………………………………………………………..® HP deal last week as an example
…………………………………………………………..® Last few years not out there
……………………………………………□ Users are aware of search engine
…………………………………………………………..® Users only aware of google
…………………………………………………………..® Really they use 4 major engines
…………………………………………………………..® How create awareness
………………………………………………………………………….◊ Commercial search, cash back … provide reasons to try it on an ongoing business
………………………………………………………………………….◊ Then drive awareness (homepage, OEM, marketing)
………………………………………………………………………….◊ How much engagement (return usage)
…………………………….§ Bauer Comment – They need to run a lotto … ticket per search … gaming it would be a problem
……………..○ 6/16/2008, 5:54 AM
……………..○ People search
…………………………….§ How to integrate to search experience as social networks emerge and people want to find people
…………………………….§ Most of experience on people search is hard (per him)
……………………………………………□ Bauer Comment – Disagree … if you know 1-3 things about the person … you have a pretty good lock in on google
…………………………….§ Facebook … walled garden … does MSFT’s 10% stake give them special access?
……………………………………………□ Bauer Comment there is a ok result on facebook profiles
……………..○ 6/16/2008, 5:57 AM
……………..○ Media search … hard to get results that are media
…………………………….§ Two pieces to that
……………………………………………□ Video search
…………………………………………………………..® Built a browser summary of a video … quickly navigate from a set of videos
…………………………………………………………..® How create traffic … search on videos link
………………………………………………………………………….◊ Bauer Comment – Really they need one search … that dynamically adjusts
………………………………………………………………………….◊ Scoble agrees w/ that point
…………………………………………………………..® At some point there will be break through on UX to get image search going
………………………………………………………………………….◊ Bauer Comment – agree that image search on google works for me
…………………………………………………………..® Not that exciting if you don’t change the UX based on content
……………………………………………□ Weather
…………………………………………………………..® Informational query (answer on 1st page)
…………………………………………………………..® Bauer Comment – Semantic search sounds probably here
……………..○ 6/16/2008, 6:01 AM
……………..○ Back to usability
……………………………………………□ All searches stop @ 1000 results (no matter how many hits they have
……………………………………………□ Over time … users will look on a task basis
……………..○ 6/16/2008, 6:01 AM
……………..○ Mahalo
…………………………….§ Whats experience been w/ that? (asking Scoble)
……………………………………………□ He answers Google, Yahoo, MSFT .. Not satisfying wants a portal
……………………………………………□ Better experience
……………………………………………□ Head oriented query
…………………………….§ Doesn’t scale even w/ crowdsourcing
…………………………….§ 2 Styles
……………………………………………□ Portals – Human programmed experience
……………………………………………□ Search – Algorithmic result
……………………………………………□ Bauer Comment – Good point … he knows the focus of his tool … MSN is the portal
……………………………………………□ Bauer Comment – Google’s style of search types might be the wisest … blog, image, news, etc … basically categorizing pages by style of author … you get a better sense of where to present that (or allow user to choose)
…………………………….§ Ideal model has mix of algorithmic + programmatic
……………..○ 6/16/2008, 6:05 AM
……………..○ Friendfeed push
…………………………….§ New data type … activity streams
…………………………….§ Friendfeed indexes real time
…………………………….§ Google, MSFT … indexes hourly … so cutting edge focus
…………………………….§ What was your experience w/ that (his ? To scoble)
……………………………………………□ Good. For real time.
…………………………….§ How much will users segment searches by search portal focus
……………………………………………□ Friend feed – current breaking news
……………………………………………□ Mahalo – Trips
……………………………………………□ MSFT -
……………………………………………□ Google
……………………………………………□ Paid views for search … increasing focus on navigation … not discovery … sites become primary way to find other sites
……………..○ 6/16/2008, 6:08 AM
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I bumped into this webcast from others referencing it as a ‘must watch’ from NextWeb 2008. So, while I had sworn off pondering semantics for awhile (too early for most clients) I decided I should check it out. I wasn’t disappointed. Nova Spivack (CEO of Twine) gave the best 101 on Semantic I have seen: Five approaches to add/infer semantic data How semantic enables JIT database models How semantic enables part of the “Web as an OS” dream Where we are now, where we are going Q&A and moreAs usual, the keys I saw are below plus my usual raw scribble I took while running/watching this.

Details Notable Points Title/Link: NextWeb Presentation Slides (Excellent clarity & flow) Duration: ~45m Presenter: Nova Spivack AI focus (I knew I liked him for a reason), Co-Founded Earthweb which created DICE.com Recommend to Watch? Yes Put aside that he and I both agree this is early adopter material … you need to watch this to begin to get your head around it. If what he is saying shakes out … the tooling to enable semantic frameworks around data is 2-3 years away from prime time. That is just a blink (especially if you have kids). 1. Queue the “Circle Of Life” Song … Web 3.0 Returns Us To The Backend via Semantic Tools He made some excellent points on the cyclical nature of development focus and how Web 2.0 is all about the UI. The next wave, however, will refocus us on the backend and the catalyst for that will be the value semantic structures can bring to businesses (he has some great slides on that). Primarily he pointed to how documents and data exploding on the web making algorithmic search models like Google begin to be inefficient. 2.Not AI … AS (as in Artificial Stupidity) Perhaps a joke only a AI major would appreciate. His point was that AI can’t solve complex riddles like deriving semantic data for existing stuff. It can help but it is more of tool for the human mind to apply … than a machine you can delegate this task to. 3. Smart Data … Dumb Software Another good word play. Here he was talking about how enriching data with semantics can enable the applications that consume it to become dumber about the specifics of data (relationships between it, what it means). Instead all of the application focus can be on how to dynamic leverage data that is presented to it based on its associated semantics. I think his venture Twine is something along that front.

I’m am going to ask to get an invitation to the beta of Twine. From that I hope to get a better sense of what he is seeing here.

Would be curious on your thoughts … as always.

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• 6/6/2008, 6:11 AM
• Radar Networks – CEO – Nova Spivack
,,,,,,,,,,,,,,○ Product called Twine
• Excellent article hitting topics -
,,,,,,,,,,,,,,○ http://www.techcrunch.com/2008/04/25/is-keyword-search-about-to-hit-its-breaking-point/
,,,,,,,,,,,,,,○ http://thenextweb.org/2008/04/03/nova-spivack-the-semantic-web-as-an-open-and-less-evil-web/
• 6/6/2008, 6:12 AM
• Overview
,,,,,,,,,,,,,,○ Stuff = Nouns
,,,,,,,,,,,,,,○ Connections = Verbs
,,,,,,,,,,,,,,○ Social Graph is subset of Semantic Graph
,,,,,,,,,,,,,,○ Improves collab, integration of data, personalization, etc
• 6/6/2008, 6:15 AM
• Web 3.0
,,,,,,,,,,,,,,○ Coming 3rd Decade of Web (till in 2.0)
,,,,,,,,,,,,,,○ Focus enrich structure of web
,,,,,,,,,,,,,,○ File Server to Database
,,,,,,,,,,,,,,○ Bauer Comment – nice slide showing evolution by web ‘waves’ (1, 2, 3, etc)
,,,,,,,,,,,,,,○ Pendulum from front end focus to a back end focus
,,,,,,,,,,,,,,○ 3.0 backend … 4.0 back to front end based on improved backend
• 6/6/2008, 6:18 AM
• Failure of search as data on web increases
,,,,,,,,,,,,,,○ Bauer Comment – another referenced graph that is solid (on his blog)
,,,,,,,,,,,,,,○ Solutions
,,,,,,,,,,,,,,,,,,,,,,,,,,,,1. Tagging
,,,,,,,,,,,,,,,,,,,,,,,,,,,,2. Natural language search
,,,,,,,,,,,,,,,,,,,,,,,,,,,,3. Semantic (goes into understanding meaning of natural search)
,,,,,,,,,,,,,,a. Keyword search is capped out
• 6/6/2008, 6:19 AM
• Five approaches to add / infer from data
,,,,,,,,,,,,,,,,,,,,,,,,,,,,1. Tagging
,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,1) Bad due to inconsistency between public taggers
,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,a) Bauer Comment – he talk about how large data set can analyze the tags and reach a common definition of tags from the crowd (UX card sorting in mass)
,,,,,,,,,,,,,,,,,,,,,,,,,,,,2. Statistical Approach
,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,1) Google
,,,,,,,,,,,,,,,,,,,,,,,,,,,,3. Linguistic Approach
,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,1) Understand meaning of text … rules, grammar, etc … read the text systemically
,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,2) Great but high CPU, hard to scale, language dependancies
,,,,,,,,,,,,,,,,,,,,,,,,,,,,4. Semantic web
,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,1) Set of standards (open) make the semantic web (W3)
,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,2) Semantic technologies
,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,a) Express, infer meaning of things
,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,3) Meta Data … put into the data that describes meaning of data
,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,4) Does w/ open standards
,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,5) Problems — Hard to scale, who makes all this meta-data on existing content
,,,,,,,,,,,,,,,,,,,,,,,,,,,,5. Artificial Intelligence
,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,1) Decades away … Cycorp in US … 15 years manually keying human knowledge
,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,2) Wikipedia – AI on top might do better keeping up w/ human consensus
,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,3) Huge in 4.0 …. But far away
• 6/6/2008, 6:24 AM
• How to compare add/infer data
,,,,,,,,,,,,,,○ Software smarter
,,,,,,,,,,,,,,○ Data smarter
,,,,,,,,,,,,,,○ AI is both
,,,,,,,,,,,,,,○ Semantic web is in the middle
• 6/6/2008, 6:26 AM
• Two paths
,,,,,,,,,,,,,,○ Manual – RDF, L … too hard
,,,,,,,,,,,,,,○ Top down – Automatically generating … from content .. More practical
• Twine
,,,,,,,,,,,,,,○ Use RDF … top down
• Make a higher resolution web as each piece of data carries more information about it
,,,,,,,,,,,,,,○ Types (person, city)
,,,,,,,,,,,,,,○ Relationship (like ‘lives in’)
,,,,,,,,,,,,,,○ Google is just pages / links
,,,,,,,,,,,,,,○ Bauer Comment – Key becomes normalizing, in effect, static content via verbs and nouns descriptions
• Bauer Comment – Between websites imply global nouns
• Smart data
,,,,,,,,,,,,,,○ Enables dumb software …. To become smart via the enriched data
• Applications evolve that read semantic data and are independent of vertical (health, etc)
• He wants to not use AI … use AS (Artificial Stupidity)
,,,,,,,,,,,,,,○ Bauer Comment – good word play … helps clarify role of machine in complex decision chain
• 6/6/2008, 6:31 AM
• JIT in time data
,,,,,,,,,,,,,,○ Semantic web pulls in just when needed
,,,,,,,,,,,,,,○ Problem in past way communicating schema (i.e. XML, DDL)
,,,,,,,,,,,,,,○ Semantic web … does it via an entology … a page on web … makes sense of data
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Bauer Comment – sounds like XML to me
• 6/6/2008, 6:33 AM
• Making the web an OS
,,,,,,,,,,,,,,○ File system aspect could be based on semantic
,,,,,,,,,,,,,,○ Bauer Comment – How does MESH play into this … or similar
• Open – Ontologies, Rules, Data Records, Data Mappings, Query Interface,
,,,,,,,,,,,,,,○ Bauer Comment – Key break down of basic semantic framework
• Standards
,,,,,,,,,,,,,,○ OWL – Built on RDF … more expressive schemas
,,,,,,,,,,,,,,○ SWIRL – Rules Language
,,,,,,,,,,,,,,○ Griddle – Transform data
,,,,,,,,,,,,,,○ Sparkle – Another RDF solution
• 6/6/2008, 6:36 AM
• Basic Unit of Data in Semantic Web
,,,,,,,,,,,,,,○ Triple – Subject , Predicate, Object (susan, works for, IBM)
,,,,,,,,,,,,,,○ URI – Points to location on web with further information on each piece (for the triple) …
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Bauer Comment – Linking database definitions or file definitions cross site
,,,,,,,,,,,,,,○ Then link data records – create open database
,,,,,,,,,,,,,,○ Better term “Data Web”
• 6/6/2008, 6:39 AM
• Table isn’t how we think
,,,,,,,,,,,,,,○ List of triples … but lists get really REALLY long … talking billions
,,,,,,,,,,,,,,○ Vomits a DB to stick triples in DB
,,,,,,,,,,,,,,○ Solve this via ‘Triple Store” … new DB designed for this
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Easier to maintain
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ List A + List B = List C
,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,□ Bauer Comment – Hello VSAM
,,,,,,,,,,,,,,○ Form and Dissolve database relationship structure
• 6/6/2008, 6:41 AM
• Linked data universe
,,,,,,,,,,,,,,○ Number of ontologies cover various Ontologies
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Reviews, Music, Communities, etc
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Bauer Comment – Open XML standards are similar
• 6/6/2008, 6:42 AM
• Right now
,,,,,,,,,,,,,,○ Early adoption period
,,,,,,,,,,,,,,○ A lot of momentum in developers … early applications like Twine
• Focus today is how to become more open
,,,,,,,,,,,,,,○ Data portability project
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Semantic web enables portability
• Very hard … no tools
,,,,,,,,,,,,,,○ Two examples
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ FOOF – Friend of Friend
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Shock – Sharing forums
,,,,,,,,,,,,,,○ API’s get more open in next year
• Twine
,,,,,,,,,,,,,,○ TO get into beta — nova@radarnetworks.com nextweb2008 twine
• Q&A
,,,,,,,,,,,,,,○ 6/6/2008, 6:47 AM
,,,,,,,,,,,,,,○ Economic consequences of this? New business models? Theme.
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Semantic web doesn’t create new business models. Just makes existing ones better.
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Bauer Comment – Better can be disruption for existing players that don’t change
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Example of new player – Singechay (sp?) … semantic commerce, ads, etc
,,,,,,,,,,,,,,○ Open standards … enable?
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Semantic web … can you use it to lock in users?
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Technically if you use the open standards … it is easier (in his view)
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Focus more on value creation … not lock in
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Trick to lock in … make your own Ontology … stuck in your system
,,,,,,,,,,,,,,○ Reason web succeeded was simple … Semantic web isn’t
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Key question is how long did WWW take to get defined … 15 years
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ We typically think of explosion point in early 90’s
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Get to point of ‘easier’ to use
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Gap is tools for Semantic web … estimate 1st wave 12-18 months … twine is open up hosted development tools
,,,,,,,,,,,,,,○ Semantic requires definitions of objects and relationships… how get agreement
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Bauer Comment – Whispering in background about ‘free beers at door’ … hehe
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Semantic web designed for disagreement
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Good but many definitions
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Bauer Comment – Similar to MLS in real estate market
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Built into standard you can map across Onotologies
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Anyone can make associations … community driven …
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Bauer Comment – so the walls come down via crowd
,,,,,,,,,,,,,,○ Amazed on how quickly google tagged images online
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Twine is doing same .
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Social network for sharing knowledge … discover around interest
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Add information auto tags
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Learn and make recommendations
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Open more in summer / fall
,,,,,,,,,,,,,,,,,,,,,,,,,,,,§ Tries to automate RDF setup
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Given I spend so much of my life heads down I try to periodically look up and listen to speakers on the subject of the purpose of work and life as a whole. Randy Pausch, author of the best seller Last Lecture, is my most recent counsel on that front. You see, Randy Pausch was given six months to live back in late 2007, but has used that time as a platform to demonstrate how to live life … even in the face of death. So, when I noticed that Randy was giving the ‘charge’ to the current graduating class of Carnegie Mellon I thought: I wonder how he is doing. More importantly, what is he thinking. As usual, Randy didn’t let me down. My thoughts … on his thoughts … below (and detail notes of course).

Details Notable Points Title/Link: 5/18/08 Address 9/21/08 – Good Morning America Interview (best summary) 9/18/08 – The Last Lecture Duration: ~5m ~10m ~85m Presenter: Randy Pausch Professor @ Carnegie Mellon specializing in Virtual Worlds Recommend to Watch? Yes Specifically I would watch the ABC summary clip. It summarizes his key points well from the 9/18 lecture that started it all. Then the 5/18 address as I think it was on of his better insights (and new). The lecture itself is probably something you want to skim the notes on. 1. We don’t beat the reaper by living longer … We beat him by living well This was his best point. Today’s society is so focused on how long we can live and not so much on what it means to live well. Really that is what matters. 2.It isn’t what you DID that bothers you on your death bed, it’s what you DIDN’T I know personally there are things I hope to chase and haven’t … 3. Find Your Passion … In People Randy points out that passion focused around things and/or money is a slippery slope. Both are easily measured and others will always have more leading to a life of chasing what can never be attained as the target is always moving. However, your passion will always be yours and attainable. More interestingly, as you discover your passion you find it is intricately interwoven in people. In relationships. These relationships are also attainable and rewarding. Especially when they are founded on respect and true love for one another. 4. What Focuses I notated in the title “What focuses” because it intrigues me how I didn’t know Randy Pausch before he became terminally ill … but I should have. Its interesting how I (and people in general) allocate attention when death is involved. Would we have listened to Randy’s words if he wasn’t dying? I don’t think I would have as it would of been similar to so many voices on the subject. But, similar to Tuesday’s With Morrie and My Life, when the speaker is clearly dying … a ring of truth arises … an aura of focus. And rightly so. My (our) increased focus on Randy due to his situation is actually a corollary to our lives in total. His situation is our situation. We are all dying. And when we realize our time is finite we become inspired/focused on how to live it ‘well’ to Randy’s first point. Wouldn’t it be great if we had such focus all the time?

Moving on, I think the last ‘notable point’ above is the point I am taking forward to ponder more.

How do I maintain perspective on each the gift of each moment?.

If I can solve that for myself, I suspect I will be answer Randy’s challenge of living well when my time comes.

Would be curious on your thoughts … as always.

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Randy Pausch
83k views
……………..

…………….○
…………….○ Randy Pausch addresses graduating class
…………….. http://www.youtube.com/watch?v=RcYv5×6gZTA&feature=userhttp://www.youtube.com/watch?v=RcYv5×6gZTA&feature=user
…………….○ 6/5/2008, 7:07 AM
…………………………..§ Recap of his
…………………………………………□ He loves carnegie mellon
…………………………………………□ Cancer update … on month 9
…………………………..§ Beating Grim Reaper …
…………………………………………□ Don’t beat by living longer
…………………………………………□ Beat by living well
…………………………………………□ Reaper will come for all of us
…………………………………………□ Key is what you do between when you are born and when he shows up
…………………………………………□ Once he shows it is too late
…………………………..§ What we did isn’t what we regret … it what we didn’t do
…………………………………………□ From his view looking at his life
…………………………..§ Passion (find it)
…………………………………………□ It is never too late
…………………………………………□ Find it … follow it
…………………………………………□ Not in things …
…………………………………………□ Not in money …
…………………………………………□ In people
…………………………..§ To be thought well of by your peers is a tremendous honor
…………………………..§ So your passion will be grounded in people and the relationships and what they think of you
…………………………..§ Reference to late marriage being an indicator of passion for spouse … true love
…………………………………………□ Carries her off
…………….○
…………….○ Original “Last Lecture” Notes
…………….○
http://www.youtube.com/watch?v=ji5_MqicxSo#
Druation 1:15
Really Achieving Your Childhood Dreams
…………….○ 2.5 Million Viewers
…………….○ 3-6 months to live
…………….○ 6/4/2008, 6:11 AM
…………….○ Example of health … push ups … good shapes
…………….○ Not talking about
…………………………..§ Cancer, my wife/kids, spirituality/religion
…………………………..§ Did just buy a mac
…………………………..§ Bauer Comment – he is funny
…………….○ Todays Talk
…………………………..§ His dreams
…………………………..§ Enable dreams of others
…………………………..§ Lessons learned
…………….○ 6/4/2008, 6:13 AM
…………….○ Born in 1960 … 8 years old on moon landing
…………….○ Inspiration to dream
…………….○ His dream
…………………………..§ Zero gravity, Playing in NFL, World Book Author, Captain Kirk, Stuffed Animals, Disney Imagineer
…………………………..§ Zero Gravity
…………………………………………□ Did the vomit comet
…………………………………………□ Got around rules by applying as a journalist
…………………………..§ NFL
…………………………………………□ Learned team … from Coach Jim Graham (sp?) … 22 guys … 1 guy w/ ball
…………………………………………□ Get fundamentals down
…………………………………………□ Coach riding him was a gift … bad place is when no one says anything as you screw up
…………………………………………□ Experience is what you get when you didn’t get what you wanted
……………………………………………………….® Bauer Comment – Good point
…………………………………………□ Learn indirectly … head fake learning
…………………………..§ Article in World Book
…………………………………………□ Authored article for virtual reality
…………………………..§ Meeting Captain Kirk
…………………………………………□ Great role model
…………………………………………□ Not smartest guy (spock, scotty)
…………………………………………□ Leadership was his skill
……………………………………………………….® Bauer Comment – Hard to measure … but interesting point … no love for Kirk
…………………………………………□ Met Kirk. Came to see their VR setup of red alert
…………………………………………□ Cool was his idol coming to see him
…………………………..§ 6/4/2008, 6:25 AM
…………………………..§ Winning Stuffed Animals
…………………………………………□ Won a lot of them
…………………………..§ 6/4/2008, 6:27 AM
…………………………..§ Being an Imagineer
…………………………………………□ For Disney
…………………………………………□ Hit brick wall
…………………………………………□ Point of brick walls is to stop people that don’t want it badly enough
…………………………………………□ So here is how he worked around it … VR on $5/day
…………………………………………□ Walt Disney … Denying VR … Aladdin Attraction … Gator Vision
……………………………………………………….® Brief secretary of Defense on VR
……………………………………………………….® Gave him excuse to meet Walt Disney use Sec Defense meeting … to see their setup
……………………………………………………….® 80 hours … talking to all experts in world … what to ask disney
……………………………………………………….® 2hr lunch w/ Jon Snody … Sabbatical coming up … asked to work w/ them
……………………………………………………….® Wait long enough …people will surprise and impress you
…………………………………………□ Dean @ Univ VA (Dean Wormer – Name not important)
……………………………………………………….® Clause on owning IP … told him to block it
……………………………………………………….® Unpaid leave of absence …
……………………………………………………….® Dean said wouldn’t allow that
……………………………………………………….® Got into pissing match … get out of it
……………………………………………………….® Redirect to dean of sponsored research
……………………………………………………….® He talked to him different “Star Prof, Want to Hear more”
…………………………………………□ Some brick walls are made of flesh
…………………………………………□ Charlie and Chocolate Factory
……………………………………………………….® Get everything you wanted … “Lives Happily Ever After”
…………………………………………□ How to put artist and engineers together
…………………………………………□ Turned down being a full time imagineer …
…………………………………………□ Instead became 1 day a week consultant
……………………………………………………….® Virtual Jungle Cruise
……………………………………………………….® Pirates of Caribbean best done
…………………………..§ 6/4/2008, 6:40 AM
…………………………..§ How enable dreams of others?
…………………………………………□ Professorship
…………………………………………□ Tommy … student … told him want to work on next star wars film (1993)
……………………………………………………….® Told him there wouldn’t be a sequel
……………………………………………………….® Tommy work on all 3 of the next films
…………………………………………□ Building virtual worlds (created a course)
…………………………………………□ Random teams … 4 wks … rebuild team … 5 projects a semester
…………………………………………□ Texture mapping, 3D graphics … was awesome
…………………………………………□ No violence, pornography … been done … stumped his male students
……………………………………………………….® Bauer Comment – heh
…………………………………………□ Copied process from VR lab
……………………………………………………….® Bauer Comment – interesting … 2 week sprints … rotate members
…………………………………………□ Students went beyond his expectations … he challenged them to do better
…………………………………………□ 6/4/2008, 6:48 AM
…………………………………………□ Example of hello world
……………………………………………………….® Bauer Comment … rather amusing at end
…………………………………………□ People would line up to register for his course
…………………………………………□ Favorite … roller skating ninja
……………………………………………………….® World crashed
……………………………………………………….® Pulled out ninja sword … “I am dishonored” die
……………………………………………………….® Teammates drag him off
……………………………………………………….® Bauer Comment – Funny
…………………………………………□ Hard to hand stuff over … find someone better
…………………………..§ 6/4/2008, 6:55 AM
…………………………..§ The Dream Fulfillment Factory
…………………………………………□ Don marinelli (Drama), and him Randy Pausch (CS)
…………………………………………□ Entertainment Technology Center
…………………………………………□ 2 years masters degree … Masters of Entertainment Technology
…………………………………………□ 6/4/2008, 6:58 AM
…………………………………………□ A lot of talk of Don and his serious energy
…………………………………………□ Gives most credit to Don for ETC
…………………………………………□ All time spent making stuff … no book learning
…………………………………………□ 6/4/2008, 6:59 AM
…………………………………………□ No dean’s to report to … liscense to break mold … field trips … 50 students to pixar
…………………………………………□ Have 5 contracts from companies will hire students for summer internships
…………………………………………□ Focus Groups … Learning to Work In Groups
……………………………………………………….® Do peer feedback from each group on how your work style does
……………………………………………………….® Bauer Comment – Great point … broad sample set
……………………………………………………….® Best gift of an educator … help people self reflect
…………………………..§ Alice Project
…………………………………………□ How to teach computer programming
…………………………………………□ Fake kids into learning to code … by helping them to learn code games /movies
…………………………………………□ Alice is his legacy
…………………………………………□ Java … next wave …. 2008 … v3.0 … using SIM characters
…………………………………………□ Wanda is who to email …
…………………………..§ 54min in
…………………………..§ Lessons Learned
…………………………………………□ Parents, Mentors, Students
…………………………………………□ Reflect on his parents
…………………………………………□ His remembers them as giving, fun, talented, etc
…………………………………………□ His dad got the bronze star for service in WWII … never told anyone (found it after he died)
……………………………………………………….® Bauer Comment – now that is a deep point …
…………………………………………□ Allowed him to paint his room
…………………………………………□ Andy van Dam
……………………………………………………….® Hi mentor
……………………………………………………….® Got him to go to grad school
……………………………………………………….® Dutch uncled him … told him his arrogance would limit him
……………………………………………………………………..◊ Bauer Comment – honesty from a peer
……………………………………………………….® Job advice was best … prof route for career
……………………………………………………….® Told him to use his sales skills selling education … not some widget
…………………………………………□ Best point of all time – student
……………………………………………………….® Why is alice I fun?
……………………………………………………….® Approach teaching as a story telling activity
…………………………………………□ Mentors counsel him to talk about fun
……………………………………………………….® He is having fun … even now
…………………………………………□ Are you tigger or eyore?
…………………………………………□ Never lose childlike wonder
…………………………………………□ Help others
……………………………………………………….® Working class roots
…………………………………………□ Kept his letterman jacket
……………………………………………………….® Shows it
…………………………………………□ Relationships
……………………………………………………….® Loyalty – 2 way street
……………………………………………………….® Student … has dean not liking him … he went in to vouch for him
……………………………………………………………………..◊ Put his tenure case on the line
……………………………………………………………………..◊ Bauer Comment – interesting job risked in favor of people and loyalty
……………………………………………………….® To assess people … ignore what they say … look at what they do
…………………………………………□ Never give up
……………………………………………………….® Never got into Brown University
……………………………………………………….® Carnegie Mellon turned him down … met w/ Dean (met w/ him)
……………………………………………………………………..◊ Bauer Comment – interesting … similar to dana
……………………………………………………….® Talked to Berkley and Cornell … not right
……………………………………………………….® So Dutch called
……………………………………………………………………..◊ Nico .. Allows to see him @ 8 a.m.
……………………………………………………………………………………► Why are we here?
……………………………………………………………………………………► He tried to show he has a fellowship … didn’t matter
……………………………………………………………………………………► Nico wanted to know why …
……………………………………………………………………………………► Key was know why you are blessed and say it
…………………………………………□ How get help from people
……………………………………………………….® Being honest … no hip … earnst
……………………………………………………….® Apologize when you screw up
……………………………………………………….® Focus on others
……………………………………………………………………..◊ Example brings out cake for his wife’s bday in lecture
……………………………………………………………………..◊ Sings b-day song (Jay)
…………………………………………□ Remember Brick Walls … Are there for those that don’t want the dream bad enough
…………………………………………□ Don’t bail … best gold at bottom of barrels of crap
……………………………………………………….® EA sabbatical story
……………………………………………………….® They were going to give funding to another company for Alice concept
…………………………………………□ Get a feedback loop and listen
……………………………………………………….® Data from surveys
……………………………………………………….® Peers
……………………………………………………….® Key is listening … anyone can get chewed out
……………………………………………………………………..◊ Bauer Comment – excellent point
…………………………………………□ Show Gratitude
……………………………………………………….® Took em to disney world
…………………………………………□ Don’t complain … work harder
…………………………………………□ Keys
……………………………………………………….® Be good at something … it makes you valuable
……………………………………………………….® Work hard
……………………………………………………….® Find best in everyone
……………………………………………………….® Luck – prep + opp
…………………………..§ Wrap up
…………………………………………□ His final head fake
…………………………………………□ This isn’t about achieving dreams
…………………………………………□ It is living right … as dreams come true in that manner
…………………………………………□ 2nd head fake
…………………………………………□ All he does (like this) is for his kids
** END RAW SCRIBBLE TAKEN WHILE RUNNING **

Didn’t even break a sweat on these two … too short … here was the skinny:

Interesting … but nothing groundbreaking … having a bit more time …. I wandered over to Google.

Another snoozer.

The biggest lesson from these two … I shouldn’t of strayed from my rule that it has to be a presentation or a high end interview. Adhoc interviews (both of these) are more ‘hit-n-miss’ in revelations or insights. People take more time preparing for conferences. Quality of content is better.

* START OF RAW SCRIBBLE TAKEN WHILE RUNNING **

http://www.techcrunch.com/2008/06/01/bezos-talks-web-services/
Also mentioned on Nick Carr
……………..○ 6/2/2008, 6:26 AM
……………..○ Complexity inside … network and apps
…………………………….§ Bulid interface between groups
……………..○ Services solution
……………..○ 4 years ago
……………..○ 2 years to build services
…………………………….§ Simple queue
…………………………….§ Storage
…………………………….§ Ec2
……………..○ People are using those services
……………..○ 6/2/2008, 6:27 AM
……………..○ Why book retailer innovating here
…………………………….§ Retail is a low margin business
…………………………….§ Efficiency is key to their low margin business
…………………………….§ So their culture might of drove it
……………..○ 6/2/2008, 6:28 AM
……………..○ Why do cloud computing … per wall street
…………………………….§ These services drive their businesss
…………………………….§ They are jut doing it in a manner to share
……………..○ 6/2/2008, 6:29 AM
……………..○ What is next
…………………………….§ Persistent storage in ec2
……………………………………………□ Limited beta
…………………………….§ Cloud computing webservices for startups .. Grateful
……………..
…………………………….
……………..
http://techbays.com/2008/05/29/google-io-android-qa/
6/2/2008, 6:30 AM
……………..○ 2nd half this year is release plan
……………..○ www.AndroidCommunity.com
……………..○ Buy device or retro fit?
…………………………….§ Software opensource …so anyone can use it
……………..○ High use of touch
…………………………….§ Platform is very generic to UI
…………………………….§ Showed a touch screen
…………………………….§ Could of done w/ trackball
……………..○ Touchscreen demo … detail
…………………………….§ Vendor did it … NDA
…………………………….§ Details … qualcomm processor
…………………………….§ Synaptics touchscreen
…………………………….§ Memory …128mb of ram … 256 on flash
……………..○ 6/2/2008, 6:34 AM
……………..○ What was shown first?
…………………………….§ Notifications
…………………………….§ Desktop launcher (spatial representation of workflow)
…………………………….§ Compass / GEO location
…………………………….§ Unlock via user gestures
…………………………….§ PacMan
……………..○ 6/2/2008, 6:34 AM
……………..○ Google will provide?
…………………………….§ Infrastructure to OEMs
…………………………….§ Developers will range from free to buy
……………..○ 6/2/2008, 6:36 AM
……………..○ Who was represented in team
…………………………….§ A lot of interest … globally
…………………………….§ Collaborative in many countries
……………..○ 6/2/2008, 6:36 AM
……………..○ Why in house till now? When open … what open/closed?
…………………………….§ Usually in the middle
…………………………….§ Now a corporate sponsor is different (usually organic)
…………………………….§ Important to have a open stack in industry in mobile
…………………………….§ When handset can run stack well … they will release
…………………………….§ What liscense?
……………………………………………□ Contribute intellectual
……………………………………………□ Apache liscense … use software … any pieces … contribute modifications back is optional
……………………………………………□ Linux stack is example
…………………………….§ Everything shown to date is open source
……………………………………………□ Exception … google services being used … not long term block … roadmap issue
……………..○ 6/2/2008, 6:39 AM
……………..○ Platform … Envision carriers to allow people to hack their phones? Pose problems for them (mgmt, reliability?) carriers or parents.
…………………………….§ His answer … why not?
…………………………….§ Current platform is 20 years old
……………………………………………□ Use lowercase l instead of 1’s
…………………………….§ Security gets better (in options) in platform
…………………………….§ Bauer comment — Still I think the point is valid. This will be highly hacked. Blocks on bundles getting broken (like AT&T and Usage of IP ) will be hard … just by # of developers

** END RAW SCRIBBLE TAKEN WHILE RUNNING **