While this is not really a site on blogging tips, keeping a blog is a very powerful marketing technique.

With a blog you can easily keep a fresh supply of articles posted without worrying about them being declined by some article directory. You can include as many links as you want while also being very personal. However, many people are intimidated by the thought of starting a blog. You don’t have to be if you remember one HUGE blogging tip.

Keep Posts Full Of White Space!

You have probably heard by now that people on the Internet skim the various posts and articles they find. The sad thing is that so many people do not adhere to this. They smash in 24 sentences in one paragraph and follow that up with a longer one. No one is going to read that.

The reason for this is pure psychology. If your blog posts are all mashed together your brain will say that it is too hard to read and want to move on. If there is enough white space, though, it will look easier to read.

Cut your paragraphs into smaller, two to three sentence, paragraphs. Doing this will help the reader move at a constant pace down your post. Once they have read it they will not feel like the life has been drained out them and click on a few of the links.

Have a blog? Thinking of blogging? Use shorter sentences with a lot of white space. That, my friends, is the best blogging tip ever.

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I just stumbled over a video post at Michael Dunlop’s website Retire@21.com. It is a short little interview between Michael and Gary Vaynerchuk.

In the video, Gary is giving inspiring advice to young entrepreneurs, but I believe anyone can gain inspiration from this short message.

What did you think? I love the way that Gary not only tells it from his heart, but he shows it in his expressions. You know that he is absolutely passionate about helping others succeed also. That’s the kind of person that we should all be listening to!

Gary Vaynerchuk is also the author of Crush It!: Why NOW Is the Time to Cash In on Your Passion(Amazon Link). It is an amazing book that has even more great information without having you read through hundreds of pages of garbage.

Niche marketing, when you are an affiliate marketer, is the way to create ongoing commissions.

When working with affiliate programs, one of the ways that many marketers reach such high levels of commissions is to focus on one particular niche – topic, product, theme, industry, etc. – and drive traffic that is interested in that one niche to their website. Populating your website with great content will keep these visitors coming back to see what else they can learn about this niche.

Niche Marketing And You

The trick to making niche marketing work for you is to choose something that you are passionate about. This is something that I had to learn the hard way. While it should be quite obvious, it wasn’t. I fell into the trap of creating sites for the “hot” products instead of building sites around those niches I was passionate about, knew a lot about, or wanted to know more about. It took some resources from Sitesell.com to change my way of thinking. In fact, it wasn’t until I read their flagship ebook – Make Your Site Sell – that I really figured things out about niche marketing.

Niche Marketing Example

One of the ways that I have found that makes learning easier is to find an example. This is especially true for niche marketing. Here is a quick video of a niche marketer and how they put it all together.

Niche Marketing Success Tips

Think niche marketing is something you want to do? Here are some quick success tips.

1. Choose a niche YOU are passionate about – This could be anything from apple growing to zebra care.

2. Create Your Content – This can be in the form of articles, ebooks, reports, videos, audios, pictures, whatever you can think of to grow your website.

3. Keep It Simple – Write your content in a personal style. Many of the most successful niche marketing sites are blogs where the author is speaking to their audience like they are all old friends. Works everytime!

4. Be Different – One of the major hallmarks of niche marketing is to provide something new to the audience.

5. Stay With It – I have known many aspiring affiliate marketers who have quite their affiliate marketing business just when it was about to explode. The waiting was too much. This is the main reason marketing a product, or creating content, on something that you love is so important. You will be able to stay with it much longer.

What do you think? Are you ready for niche marketing?

I can’t get over how many people are still trying to churn out content for their websites that is just, well… crap. Recently I read two posts in my Google Reader that really stirred up the ‘great content‘ issue. The first is one by Joe Hall talking about creating great content or to hardcore porn. I love the in your face way that Joe talks about creating great content for your website.

That was followed up by another great post by Nick Stamoulis over at Search Engine Optimization Journal about writing great content or go out of business. And I love the way that Nick explains it.

“But, seriously, if you are so lazy and cheap that you’ll use a free service to ask someone for free advice on how you can get more traffic to your blog with less work and less-than-great content then you don’t need to be producing content. Imagine a business owner planning to start a laundry service in his neighborhood asking the home owners in that area, “How can I build a great laundry service without great laundering machines?”

Great Content IS Your Site’s Lifeblood

Anyone who is thinking about a new website or blog needs to think about the content they are going to be putting on it. It needs to be good. Maybe not great, but at least readable and enjoyable. There is way too much content on the Internet today. Every affiliate marketer is overloading places like EzineArticles.com with short articles that really don’t say anything. And they want this stuff to send traffic to their site?

Great website content is the lifeblood of your entire marketing. It doesn’t matter if it is an article, a report, an ebook, email ad, or even social marketing presence – you need to have something good for people to read. It’s just that simple.

Create Great Content

Before you go ahead and hit that publish button, or submit your article, take time to read your article or post. Is it any good? Does it make sense? Will people want to read it? If not, then change it around, rewrite it, or hire someone else to do it for you.

Your content should do three things to be valuable as website content or content for traffic.

1. Inform – Your article, or blog post, should inform the reader about your topic.

2. Presell – This is where you article works for you. You need to write it in a way that will get the reader to want to visit your site, read more information, or buy your product.

3. Establish – With the content you write, it is not just for a one time shot of traffic. The content is to establish you as an authority on the particular topic.

Does your content do that?

Of course, the one piece of the puzzle that holds it all together is that your content must be good!

The biggest reason people go to the ‘net is for information. This information is in the form of articles, or web page content, that populates websites. Gaining a piece of that traffic is the number priority of any online marketing business. Article writing, then, is a huge part of what you do as an internet marketer.

Here is a quick little presentation video that explains quite well the reasons why you want to use these articles and how to write them.

Article Writing Tips

I had a sort of breakthrough this week that has huge implications for my online business. It is a week I made a stand. This week I put back the BIGGEST most important part of my online marketing and online business. That is passion.

I have been online for 13 years now and have gone through several different changes along the way. Learning new skills so I can offer new services, adding and taking away services as the internet changes, and then going for a spell of just freelancing. Throughout it all I had a great deal of passion for my online marketing (I even wrote about the importance of it in affiliate marketing before), but because of some recent life stuff that passion had a sort of ebb and flow until it began to deteriorate all together.

However, this past week I got it back full force. And it was kind of an eye opening experience. The largest part of your online marketing business is not the website, the traffic, or even the size of your mailing list or social media followers. It is without a doubt your passion for success and life.

Passion Is Fuel

When you have just put in a long day and there is still a lot more work to be done, you need to have your passion high in order to keep going. Lately I’ve been putting in 12 to 14 hour days just writing for one client. At first it was great, because the money I was being paid for it was pretty good. But, after about two weeks it was becoming very apparent that I was burning out. I didn’t have time for anything, or anyone else. My family was becoming second. That’s not why I started. So, I made the decision to make a big change.

Passion Keeps You Goal Oriented

When you are feeling good about what you are doing goals are a lot easier to keep in front of you and march along towards meeting them. Even the Big, Hairy, Audacious ones. But, when it begins to wain a little, the goals begin to fade away. You still want to reach them, but they seem harder, more distant, and even less important than before.

Every few years, as the Internet changes and evolves, I update my goals in order to keep them in line with what is happening now and in the future. Lately, that wasn’t happening because I was focused in the wrong direction. Now, I am back on track and can’t wait to unleash some new things. One of those is to build a larger business instead of a one man operation. That means hiring and looking for writers, advertisers, and other consultants.

Another big goal is to build a content empire. Ebooks, courses, and blogs for getting out great information on various topics for the sole purpose of both entertaining and educating. Because I have been working so much on just one project, I began to lose sight of the goals I had been working towards. Now, however, that passion is back and my goals are firmly encamped in front of my eyes.

Passion Leads To Overcoming

I have learned through the years, over and over again, that when it seems like the world is throwing everything it has at you, that your passion for family, friends, business, and life will bring you through it. The past few months have been progressively harder for my family and I. The reason for it… my passion was beginning to falter. Today, with new eyes, I am feeling great. Things are starting to turn a corner and I am believing in only good things.

Passion does that for you. It gives you a new breath on life and the energy to continue on.

Think About Your Passion First

Your internet marketing business is only going to be as good as your passion for it. If it isn’t there, your business will begin to suffer. However, if you take a day to refocus, catch your breath, and find your passion you are going to see a tremendous difference.

How is your passion? Is it there or has it been lagging lately?

I have come to know a lot of great people all over the world while helping them with their advertising campaigns. Of course, I have also met some less than desirable people. During the last several years of online marketing I have come to see that there are three distinctly different types of internet marketers.

Marketing and Sports

Being a coach, fitness fanatic, and personal trainer I like to compare everything to sports. In fact, if you think about it, there isn’t much in life that you can not directly compare with sports and athletics. Every time I work on a new campaign I think about a large sports arena with the advertising materials as my team and the internet target as the audience, spectators, and opposing team.

In sports there are three different types of athletes. The same thing goes for internet marketing. In the several years I have immersed myself in the internet world, I have come to see that there are three different types of internet marketers. And they are not all good.

What I mean by that is this; there are those who are hurting themselves by being one, or even two, of these types of marketers. It sounds harsh, but if you are not willing to step up and change the way you approach your internet marketing – you will fail.

Three Types of Internet Marketer

Before you take a look at the different types of marketers take a minute to think about how you go about your own internet business, or presence. If you take a very honest look at your business, you will most likely be able to pinpoint which type of marketer you are. And, be able to make some changes for future success.

1. Quick Hitter – Only In It For The Money (Glory)!

You know the kind of athlete that moves from team to team looking for a better deal? Today with free agency, many players jump ship at the sign of a more lucrative contract. By the end of their career they have played for several different teams. However, it isn’t only in the pro ranks that this type of athlete is found. I played men’s softball for several years and was amazed at the number of people who would join different teams each year because they had the “good” players.

In essence, these types of athletes want the glory – the accolades of either earning more money or being on a “winning” team. Internet marketing has this same type of marketer. They are in it for the glory, and most definitely for the money.

This type of marketer jumps from opportunity to opportunity, or plasters the web with quickly put together two page websites based on the “hottest” keyword. This is the perfect formula for failure.

The Quick Hitter is so wrapped up in keyword research, tweaking Adwords ads, optimizing landing pages, and leaving a trail of mini sites in their wake that they cannot possible focus on building a real business. They are in it for the quick hit.

2. Weekend Warrior – Plays On The Weekends But Believes They Know It All!

I’m sure you know about this type of athlete. Every town is overrun with these types. I know mine is. These are the guys who play a few pick up games of basketball, softball, or even volleyball at the local recreation center and think they know it all about sports. As a coach, these people drive me absolutely nuts. In the internet marketing world, this type of marketer is one that has dabbled with a few MLM programs, sold a few Clickbank products, and now gives out their “expert” advice.

This type of marketer is a step above the Quick Hitter in that they are more consistent with what they are doing. However, it is mostly very inconsistent.

3. Lifestyle Athlete – Dedicated To Lifelong Success And Growth!

I have been active all my life. In fact, I’ve been called “obsessed with sports”. I wouldn’t quite call it an obsession. Rather, I would call it a dedication. I love playing, coaching, and helping athletes reach past their goals and continually establish new ones. That takes a lifetime of dedication and passion.

Internet marketing, or building any business really, requires the same type of passion, dedication, and lifelong “obsession”. Anything short of this and you are missing the mark as far as what you can potentially achieve.

The first time I ever set foot on a field as a coach was on a soccer field. I love soccer. I’ve played it since I was about 10 years old. Even though I had a lot of experience, I was scared. I had never coached anything before. Now, I was going to be leading a team of middle school boys. I’d like to say we had a stellar season. We only won one game. However, the learning experience was invaluable. Now, I have gone on to coach several sports.

When I started marketing on the internet, I had a simple online shopping mall with banners to hundreds of different sites I was affiliated with. It did alright, but I knew I had to continue learning, growing, and stretching myself. So, I started copywriting, advertising, and consulting. It wasn’t a one time thing – it has been a life of learning and reaching.

Internet Marketing Is A Lifestyle

This has been made even more crystal clear with the advent of social media. You can see, in real time, how the most successful people have become that way. They live what they do.

The most successful athletes – from the middle school soccer player to the professional, highly paid athlete – live their sport. They practice, live healthy, and put all their energy into being better. Not just once, or every few months, but continually.

Marketing on the internet demands that same type of lifelong dedication. It does not matter if you are an affiliate, a service provider, own a retail website, consultant, or info publisher. You must live it.

Which type of marketer are you? Where do you find yourself? Are you the Quick Hitter, Weekend Warrior, or the Lifestyle Athlete?

I am always amazed at the way things change online. In fact, I like to try and figure out what type of internet advertising strategy is going to be the next big thing. So far, over the years, I’ve had some services that have thrived only to see that they are being replaced with something else.

When I first started, solo email ads were the biggest service I offered. I literally wrote thousands of solo ads when I first started, which caused me to write an ebook about how I transformed my writing into a simple 7 step process. After the solo ads, came Pay-Per-Click marketing.

I offered this type of service after PPC had been out for awhile so I could learn the ins and outs of it. I did quite a bit of setting up, and managing, PPC campaigns in the few years that I offered it. I only do so now as contained in the overall marketing package.

Once the big rush for PPC ads subsided article marketing really began to come to the front of the pack as far prominently taking over internet advertising. Article marketing is one of those marketing strategies that is proving to be timeless and unaffected by advancing technology.

Since I began offering exclusive article marketing services it has consistently remained at the top of the services that I offer. As I begin to rework my copywriting and advertising business (cleaning out older services while replacing with newer, more sought after services) I will definitely be keeping writing articles as the top one.

Article marketing is the flagship of internet marketing. With this type of content you can easily;

Even though I see blogging and social media marketing as up and coming forms of internet advertising, I think I’ll continue on with the article marketing services as a top priority.

I recently came across a free membership site that is offering free private label and resell rights products. I have to admit, I haven’t done anything with this type of marketing in a very, very long time. I got started with affiliate marketing and then resell rights (Jimmy D. Brown products mostly), but have not really been active in it since like 2000.

If you don’t know what Private Label or Resell Rights products are, they are a cross between having your own product and affiliate marketing. You either buy the rights to a membership site that provides these types of products on a monthly basis, or buy products outright like in private label articles. Once you sell them you keep the profits instead of just receiving a commission. But, the process to sell them, or give them away, is basically the same as affiliate marketing.

Today I saw a tweet from ArticlesBin that mentioned a free membership site that gives away free PLR and resell right products. Since I’m always looking for free incentives I was intrigued. So I took a look at it. Even with a hint of skepticism.

However, I do have to say that Mark Austin (the owner of the membership site) has put together a pretty neat little concept here. With the free membership to the site you can get access to;

Instant access to over 153 hot selling PLR/RR digital products worth hundreds of dollars!

Two hot new products each and every week with either Private Label Rights or Resale Rights!

Instant access to over 10,740+ Private Label Rights articles!

Instant access to 330+ free tools that will help your web business be more profitable!

Instant access to the Resell Rights Weekly Members Forum!

Two things stood out to me that might make this worthwhile.

First, the amount of free products that I can use as either incentives (for myself or for clients). After taking a quick look through them, this is a pretty good list.

Second, the free forum access. This is always worth it’s weight in gold. A forum is a great place to meet people, learn new things, and even promote yourself a little.

I think Mark Austin’s Resell Rights Weekly is a pretty good membership site. It’s organized and has great products for any info-marketer. Go ahead and check it out.

Here’s a quick list of 60 online advertising tricks I’ve learned over the last 13 years of online marketing and setting up marketing campaigns. There is no particular order, just some of the do’s and don’ts I’ve come across along the way.

Do….

1. Be persistent in continuing to learn advertising and marketing.

2. Find a proven marketing coach to help you.

3. Learn, and practice simple copywriting as soon as you can.

4. Be familiar with different advertising tactics.

5. Use articles for website promotion.

6. Write and submit a consistent 3 to 5 articles a week.

7. Be an expert author at EzineArticles.com.

8. Submit articles to individual ezine publishers.

9. Get started with social media marketing.

10. Start a blog dealing with your niche.

11. Be a consistent participant in forums.

12. Comment, comment, comment on other blogs in your niche.

13. Provide quality content through weekly ezine or newsletter.

14. Send traffic to landing pages for capturing email and preselling visitors.

15. Be active on Twitter

16. Learn solid pay per click strategies.

17. Spend time optimizing webpages for higher search engine rankings.

18. Use an email signature in all your emails.

19. Seek out relevant sites and ask to exchange links.

20. Spread some ‘link love’ in your own articles and blog posts.

21. Give away a lot of free information in reports, ebooks, and email courses.

22. Keep landing pages up to date with relevant information and web copy.

23. Always test new copy, landing pages, headlines, and ads.

24. Participate in webinars, internet radio shows, and teleconferences.

25. Hold contests to increase web traffic.

26. Focus your advertising on one single action.

27. Go Viral in your advertising.

28. Have a plan and work diligently on it.

29. Use email ads in relevant ezines for targeted marketing.

30. Think of how you want to be thought of (brand) and build your online presence from there.

31. Experiment with buying targeted ad space on relevant websites.

32. List your website with all major search engines and directories.

33. Work hard in creating effective, stirring, and “pullable” headlines and titles.

34. Keep a ’swipe file’ of other advertising to learn from.

35. Create a social media landing page.

36. Do budget your advertising dollars to spread out over several areas.

37. Write guest posts on other blogs.

38. Form partnerships with other people within your niche.

39. Use social bookmarking sites like StumbleUpon and Digg for further exposure of your site.

40. Have a multi-pronged attack in your advertising.

41. Use coupons and time limits as incentives.

42. Write and submit press releases on newsworthy events in your business, or affiliate company.

43. Use offline advertising methods (business cards, newspaper ads, etc.) to promote your website.

The Do Nots

44. Get discouraged if you don’t see overnight millions.

45. Write over-hyped sales copy for landing pages.

46. Get started with PPC advertising without really studying it first.

47. Just post your own links on Twitter.

48. Only participate in forums when you want to advertise your website.

49. Only publish your newsletter when you want to sell something.

50. Use pre-written, company supplied landing pages and ads.

51. Comment on blogs with “Great blog!” and leave it at that.

52. Spam publishers and site owners with your content on a daily basis.

53. Focus only on selling a product.

54. Limit yourself to just one advertising method.

55. Waste your money with safelists and paid “guaranteed” traffic sites.

56. Jump into social media marketing without a plan.

57. Use only free blog hosting for your blog.

58. Spam your ezine subscribers with daily issues or ads.

59. Try to do everything yourself.

60. Present an answer to your target audience’s problems.

The Biggest Marketing Do Of Them All

You can really get lost in the do’s and don’ts of advertising website and kind of lose the fun of it. (Yes, advertising and marketing is fun!)

You can also get so wrapped up in what you should and should not do that you kind of get frozen and don’t know where to go. But, I think I can lessen the anxiety a little bit with the number one marketing “do”.

Just do it.

You simply won’t achieve any type of traffic to your website if you don’t do something. Get started slowly and begin to build as you learn, work with someone, and see some results. But… you must do it!

What about you?

Do you have any tips for the “do” and “don’t” list? I’d love to hear them. Why not jotting it down in the comment section?