New Maple Espresso doors added August 2011

In response to overwhelmingly positive customer reaction to their Maple Espresso finish, Timberlake Cabinetry, a leading supplier to the new construction market, is extending the shade into six more collections within the Timberlake^® Portfolio^® and Portfolio Select^® series. This near-noir finish, the darkest in the Timberlake maple line, is now available in twelve styles.

The Espresso finish reflects the current trend toward furniture darks in cabinetry, infusing an intense depth while highlighting the natural grain of the hardwood maple. The combination creates a striking impact and welcoming warmth. The new shade, first introduced in August, 2010, can now be found in the Sierra Vista^®, Durango^®, Capistrano^®, Yellowstone^®, New Haven^™, Rushmore^®, Wyoming^®, Lausanne^™, Cumberland^®, Sonoma^®, Scottsdale^® and Tahoe^® collections.

“With the extension of this popular color, we’ve vastly expanded homebuilders’ ability to create custom-built looks for the kitchen, and virtually any room in the house,” says Todd Jarvis, Channel Marketing for Timberlake.

Frosted Glass in Aluminum Frame

Timberlake Cabinetry, a leading supplier to the new construction market, adds a crisp Euro accent to classic wood cabinetry with its new aluminum-and-glass doors. The popular stainless steel finish features frosted glass inserts. Together they bring a crisp, urban highlight to the authentic wood collections in the Portfolio Select^® and Portfolio^® series.

The eclectic tastes of today’s homebuyers are drawn to the unique blending of materials and styles. With the new aluminum doors, homebuilders can create a custom look of rich wood, metal textures and translucent glass.

“We design cabinetry to give homebuilders a constant stream of new ways to create a unique look, which is so essential in today’s market,” comments Chad Roberts, Channel Marketing for Timberlake.

Timberlake Launch Brochure, 2011 Magnum Opus Grand Award winner.

Timberlake Cabinetry, a leading supplier to the new construction market, has won two 2011 Magnum Opus Awards for marketing publications to the homebuilder audience. The Grand Award, the highest given in the competition, was awarded to the Timberlake Launch Brochure, in the category of Other Print Publication – External Audience. A Timberlake ad focused on the company’s strength in on-trend design received a Gold Award for Best House Ad Design.

The Magnum Opus Awards are sponsored by ContentWise, the leading interactive publication covering best practices in creating, producing, and delivering content, in conjunction with the Missouri School of Journalism. The Timberlake pieces topped the field of 560 entries in 217 categories.

“Our aim is to drive homebuilder success by being a trusted information source on the market, trends and design, so it’s important to communicate with impact and depth,” offers Laura Jo Boynton, Brand Marketing for Timberlake. “We’re honored that our work with our communications agency, flourish, has been recognized for achieving that goal.”

“Excellence is a core value of the Timberlake team, and that’s a daily opportunity for us to do our best, most compelling work,” says Henry Frey, co-founder and principal at flourish, Timberlake’s Ohio-based marketing, creative and design agency. “It’s a partnership of committed professionals that delivers recognition and results like these.”

Rushmore Oak Espresso door

The classic simplicity of oak meets the dramatic elegance of rich, deep coloring in the new Espresso Oak collections in the Portfolio Select^® and Portfolio^® series from Timberlake Cabinetry, a leading supplier to the new construction market. The wood’s popular and distinctive raw graining gets a sophisticated update with the intense highlighting of the darkest of Timberlake’s finishes.

In a fresh incarnation of today’s return to unadorned grace, the rich depth of Espresso brings warm sensibilities to the remarkable texture of this natural favorite. The new shade is available in the Rushmore^®, Wyoming^®, Scottsdale^® and Tahoe^® door styles.

“Today, homebuyers are looking for unpretentious spirit and a handcrafted feel in home design. Espresso Oak gives them new ways to express this provincial trend,” says Laura Jo Boynton, Brand Marketing for Timberlake.

In addition, visitors will see a complete style makeover. The site is now lighter and brighter to better showcase product photography and reflect the company’s brand image.

The Timberlake.com redesign.

The new web presence recognizes and specifically addresses the needs of several audiences: builders, distributors, lumberyards, architects/designers and government project managers. It will help users understand what differentiates Timberlake and give them a better grasp of how the company supports them with affordable custom-look cabinetry, high quality standards, field personnel strength, operational excellence, and sustainability initiatives.

A homeowners section of the site is designed to provide the trade with a selling tool and post-sale customer service outreach. There, consumers can find pages explaining why their builder chooses Timberlake for quality, value and sustainability. This section also provides homeowners with complete warranty information and the essentials of cabinetry care and maintenance.

Future plans for the site include adding a blog on topics of importance to a trade audience, such as upgrade strategies, color and design trends, and market outlooks.

“This new web site, like everything we do at Timberlake, is focused on serving our builder audience,” says D.J. Lein, Online Communications Manager for Timberlake. ”We give our partners the products and support to be successful. The new www.timberlake.com will make a difference to their business.”

Java is Timberlake’s darkest finish for cherry. It takes the natural warmth of cherry hardwood and adds a richness and sophistication to the look. The strong color creates an instant impression of contemporary elegance. A closer look reveals all the graining and texture that makes hardwood cherry a perennial favorite.

“Cherry is exceptionally beautiful in darker shades, and this intense coloring creates a refined and upscale look. It creates a welcoming look in a kitchen, a professional air for an office, a quiet grace in a bedroom. We’ve featured it extensively in the 2011 New American Home with impressive results,” says Laura-Jo Boynton, Brand Marketing for Timberlake.

The near-noir Espresso finish creates dense, dramatic coloring, yet brings out the natural grain of the Maple hardwood. The result is a look that’s striking, elegant and cosmopolitan. The new shade was launched in August of 2010 in the Capistrano^®, Sonoma^®, Cumberland^® Square, Scottsdale^® Square, and Tahoe^® Square door styles. It will be available on Timberlake’s new Lausanne™ collection when it debuts in March 2011.

“More than ever, we see homeowners drawn to the darker shades in all types of home decor,” says Laura-Jo Boynton, Brand Marketing for Timberlake. “With our Espresso finish Timberlake expands the palette, opening new options in design thinking. For example, Espresso adds depth to today’s contemporary home designs and also complements transitional looks. It moves effortlessly from the kitchen to the living room, dining room, bath, home office, and throughout the home. Espresso is another fresh, chic Timberlake style that gives homebuilders the elements to create a custom-built look.”

Lausanne is crafted with natural maple- or cherry hardwood-veneered slab door styles and offered in a choice of eight finishes. The maple finishes are Natural, Honey, Spice, Cognac, and Espresso. In cherry, the finishes are Spice, Bordeaux and Java. The unadorned style embraces the beauty of the wood, making it both a handsome focal point and a rich backdrop for a variety of room designs. The effect is thoroughly modern but with a down-to-earth warmth.

“Lausanne is the perfect demonstration of how minimalism can translate to maximum style,” says Laura-Jo Boynton, Brand Marketing for Timberlake. “In simplicity there is a gracefulness that creates a room that’s urbane, sophisticated and cosmopolitan. At the same time, the personality is serene and easy-going. That’s why the slab door style flows so easily throughout today’s home, from kitchen to living room, library to bath. It makes Lausanne a versatile choice for homebuilders who want to differentiate themselves with custom-look cabinetry at affordable prices.”

Striking contrast is created by a rich, brown glaze wiped over a warm, white-painted hardwood maple. A timeless light look takes on new depth with the hazelnut accentuating the detailing and textures of the design. The new premium finish was introduced in August 2010 in the Sierra Vista^® and Rushmore^® door styles. It will also be offered on Timberlake’s forthcoming New Haven™ collection at its March 2011 launch.

“By staying in touch with homebuyers preferences, Timberlake is able to consistently bring fresh, new ideas to the marketplace that have the look and feel of custom-built.” says Laura-Jo Boynton, Brand Marketing for Timberlake. “With our Maple Hazelnut Glaze, we recognized the trends toward refined contrasting looks. Homebuyers told us they liked the play of light and dark, the dappling of color in the grooves and corners. In addition, the light-and-dark blend opens the option of pairing the glazed cabinetry with classic wood finish cabinets for a sophisticated custom look. This motif is showcased beautifully in the kitchen of the 2011 New American Home, where the interior designer chose to feature Maple Hazelnut Glaze with our new Cherry Java cabinetry.”

The New Haven door front features a recessed panel gracefully bounded on all sides by broad 3-inch rails characteristic of the Mission style. In an inspired touch of detailing, the door design is mirrored in the drawer front’s vertical 3-piece construction. The outermost drawer pieces are the same 3-inch width as the door rails, aligning perfectly.

The real beauty of New Haven is the chameleon-like adaptability of its clean lines. In one designer’s hands, it harks back to the warm charm of Mission’s traditional, almost rustic, beginnings. With a change of choice of colors and accents, the look takes a decidedly modern turn, sophisticated and minimalist.

“For homebuilders looking to offer their buyers contemporary choices, New Haven provides a generously creative canvas,” says Laura-Jo Boynton, Brand Marketing for Timberlake. “It starts with solid cherry or maple and fifteen finish choices, from today’s furniture-inspired darks to timeless mid-tones. Accents and hardware are the strokes that complete the mood. The result can be a storybook country cottage or a sleek urban vibe. And, Timberlake offers accessories and options that let a designer integrate New Haven seamlessly throughout a home.”