Tim's Daily

Engage the World in a Whole New Way... With a Simple Tap. On thinaire!

2011-11-15T13:23:00.000-08:00

Sam I am

2011-10-09T11:12:00.000-07:00

Sam I am...

Green Eggs and Ham; In my opinion one of the great stories of persistence, belief in oneself, and refusal to give-up despite the odds stacked against the main character; Sam.
Contrast the lesson in this simple children's story with the headlines in the mainstream media of late. The stories about the various "Days of rage" and "Occupy Wall street" protests, and the apathy that has over taken too many.

When did it become a God Given Right to have success, wealth, and a six figure income? A new car every 2 years, and a home that will appreciate at over a 20% rate on an annualized basis? When did America turn the corner of a country of optimism and hope, and most importantly Belief in oneself, to a country where nearly 50% of the population are dependent upon the government in one way or another? When did it become the American way to demonize those that have achieved success? Those that are willing through hard work, innovation and personal risk taking to create something better for themselves and their families, and as a result create most of the new jobs, innovation and wealth in America?

While I appreciate and defend the rights of those that protest, I have to wonder where and why so many individuals of our great country strayed from the path that has made America the strongest and most prosperous nation on the Earth?

The keys to success, and the very foundation that has built this country have been education, innovation, risk taking and then hard work, Pride in your accomplishments, and then even more hard work applied Daily. Persistence, belief in yourself, in your good ideas are only a small part of the recipe of success. However diligently applied, those ingredients alone do not guarantee success. When confronted with rejection, Sam did not give up and walk away. He tried new innovative ways to convince his unnamed prospective client that if he were only to try the green eggs and ham, he would enjoy them.

I too have traveled the road traveled by so many in this country: a good education, good job, and due in no small part to my own innovation, risk taking, and hard work, was able to enjoy financial reward and success. However while I was able to enjoy the rewards; like so many people in America today, I see and feel the headwinds we all confront, I too have been greatly affected...

Is it the governments fault? Wall street? The politicians? The wealthy? NO it is not; there is nothing more real than reality, and we all must deal with the same adverse factors that confront the country on a daily basis.
Be like Sam, Educate, Innovate, take some risks, but most importantly Work your asses off to achieve your personal American dream, no matter what that dream is.

Never give up. I didn't and Never will...

...and guess what, I have created a new opportunity for myself, my family and loved ones, and those stakeholders who believe in my vision and dream and are willing like ME to take the risk to see it through to its eventual success. You see even if this idea doesn't work out the way we all believe it will, I know that the next one will; NO DOUBT in my mind.

Never give up, Sam and I didn't and NEVER will

TD

The power of NFC marketing

2011-09-29T20:10:00.000-07:00

"NFC marketing comes out of thinaire, marketing WILL never be the same..."

This post was originally written by NFC Rumors. http://www.nfcrumors.com/09-28-2011/nfc-marketing-comes-out-of-thinaire-with-the-nfc-billboard/#ixzz1ZOfW8E1a

Change: "To transform or convert"

2011-04-06T22:22:00.000-07:00

NFC: another good read
oh-so-close-5-reasons-to-get-excited-for-near-field-communicatioins/

We are there...

Its going to be all about thinaire....

2011-03-23T17:05:00.000-07:00

Its all about Near Field Communications...
My statement is a classic "Tease and reveal..."
See you at OAAA
Have you been Tapped?

TD
hypebusters-qr-codes-are-hopeless/

Google's Eric Schmidt Reveals NFC Smartphone Plans: It's All About Advertising

2011-02-21T07:25:00.000-08:00

NFC or Near Field Communications will change the way marketers reach and interact with consumers. The ability for brands to reach a consumer at the point of decision making/point of purchase on their mobile device using NFC will become the "Gold standard" for marketers.
Follow the link below for a recent article on Google's plans for NFC.

Google's Eric Schmidt Reveals NFC Smartphone Plans: It's All About Advertising

More from You Tube on the Nexus S and embedded NFC technologies:

We will see everyone in April at the OAAA -TAB conference in Miami...

Tim

Eric Schmidt of Google talks about Near Field Communications; the first 8 minutes will give you a great overview of NFC's potential as a "Game Changer" in our daily lives

2011-01-18T10:36:00.000-08:00

NFC Technology: 6 Ways It Could Change Our Daily Lives

2011-01-10T15:50:00.000-08:00

http://mashable.com/2010/05/06/near-field-communication/

I had a meeting today with a group that is moving aggressively in the Near Field Communications field.
NFC's potential as a game changer for the mobile, out of home, print, in-store, and other media venues and forms is real and seeming at hand. In one fell swoop, NFC technologies can, when used strategically in the right venues, render SMS, Bluetooth, QR codes, etc obsolete in my opinion.
Its anticipated that there will be over 500 million smartphones sold worldwide in 2011. and over 100 million of them will be shipped with NFC readers installed. Google, Apple, and others are all positioning themselves to be at the forefront in this area. Mobile wallet, banking, electronic ticketing, to name just a few of the potential applications.
Your mobile device, the relevant device, just "tap and go..."
Keep your eyes open for more to come on this very interesting old, yet new technology.

Tim

Back to basics; Sales 101 and your personal business plan

2011-01-07T12:02:00.000-08:00

Yesterday I was asked to write a lengthly essay on my sales management philosophy.
As I got more involved in the process of putting my thoughts on to paper. I realized that now would be a great time to go back to the basics of sales, planning, etc. and to publish my thoughts on building a personal business plan to my blog for all to read.

One of the things that every sales person that I have worked with during the last 10 years will say, is that upon the outset of our relationship they received two things from me:

A personalized copy of the greatest sales book ever written
A request and an offer from me to help them write their personal business plan for the upcoming year.

Getting up every morning and heading into your sales job with out a business plan would be the equivalent of getting into your car and driving from NYC to Los Angeles without a road map/plan (or in todays world a smartphone with GEO location or GPS app installed). While if you just head West you will eventually get close to your destination, your journey will not be the most efficient or rewarding. With gas rapidly approaching $4 per gallon unnecessary detours will be very expensive, and don't forget the fact that you will miss all of the really cool excursions along the way that you could have seen if you had only planned your trip in advance.

The same analogy applies to sales. In its simplest form sales is comprised of three main factors; Talent, Hard work, and Persistence. Talent is God given in its simplest form, and while we can and always should build and expand on our natural talent daily, if you do not have any talent or drive for selling there is not too much that you can do about it, (Thus the job of the person or team interviewing and hiring sales people to ensure at a minimum that your are only interviewing candidates that posses strong sales talent and drive).

Hard work, persistence and enhancing their god given talents are where I spend most of my time working with my team. This is where the business plan comes into its own. Using our road trip to LA analogy, if we drove our Turbo Porsche as hard and fast as we could without a plan, all we will do is waste more time and energy along the way. The plan is what helps us to maintain focus and be efficient, ultimately helping us to Drive more sales.

The key ingredients that I have always insisted on for any business plan are that it be:

simple to follow
realistic
measurable every day

So in effect you are creating a business plan for the year that is composed of 261 individual daily plans. At the end of every day, you are able to review your plan, to determine what did and did not work, and make any changes going forward as necessary. With your plan, one of the key things that you will be able to do is to closely monitor your efforts and hard work. If at any stage you find that your sales are suffering, the first thing that you will do is to review your completed daily plans to see that your efforts have always met or exceeded your daily goals. Once you have confirmed that, you can then move forward to review all of the other variables that go into selling successfully; your qualifying presentations to create leads/appointments, any changes you have made to your presentations, etc. You always want to eliminate the simplest variables first, and hard work is the one item that we can always be in control of.

It goes without saying that your plans daily goals must be written down for you to see and monitor your progress against all day long. I have always used a day timer, one page per day to write my goals down, but find more and more that I am copying them to my Blackberry. However to each his own as long as you can track and record and save your daily progress. For a sales manager its crucial that you insist that all of your team members have plans, and that you are involved in their creation and review to ensure that these plans are realistic and that they are followed every day. You do not want to micro-manage your team, but to be a part of the each team members plans creation and ultimate review as goals are met and exceeded.

Every company and division within a company has a business plan. Why not each sales person?
Those are some of my strong beliefs on one of the major factors that sets a great salesperson apart from an average salesperson. Assuming similar talent, the salesperson that has a plan/road map will ALWAYS have greater success and far less frustrations and worry than the salesperson who does not have a plan. The salesperson with the plan always know where they are now and where they are going.

Happy New Years to all
Tim Daly

Feel free to e-mail me your thoughts and comments:
tdaly@ingenuitymediaoutdoor.com

Unemployment at 9.6% in December: Look for the silver lining in this cloud

2011-01-06T07:28:00.000-08:00

Gallup Finds Unemployment at 9.6% in December

In every rain cloud there is a silver lining. The potential opportunity such a large pool of workers represents for our economy is vast. With so many potential employees on the sidelines, there is a vast pool of skilled and educated labor available. Businesses need to find ways to capitalize on this pool of labor. Hopefully there will be some additional clarity from Washington regarding taxes and regulations, allowing business the ability to deploy some of the cash they are sitting on. Productivity gains can only go on for so long before hiring must take place again.

Nobody knows exactly what or where the next great opportunity will be that comes along, the next Google, the next Facebook, the next innovation that will enhance our lives. However rest assured its being developed as I write this.

Someone somewhere will capitalize on this opportunity, why not you, me? Its time to think of new ideas, innovations, ways that business; yours mine anyones, can capitalize on this resource for the benefit of all.

As I said, "Your smart phone, its the Relevant device..."

2010-12-09T13:04:00.000-08:00

New evidence supporting the rapid growth of the mobile advertising market.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=141033&nid=121590

Good article on Digital OOH Networks: DOOH

2010-12-09T09:47:00.000-08:00

Place based digital out of home has been one of the most exciting additions to the OOH industry. However the reality and execution of many of the first DOOH networks has resulted in disappointment and failure for their owners and financial backers. Many of the first networks were built upon the notion of, "Build it and they will come." Well they built them and the advertisers didn't come.

The article below (link) is a good overview of the current DOOH industry and its future challenges and opportunities.
I would like to add that in my opinion, a key ingredient to all of this is the integration and engagement of the consumer through the interaction of the networks with the consumers mobile device. A network that is able to engage the consumer and create the digital relationship with the consumers mobile device will be able to capture a much higher cpm. The mobile device is the relevant device so we need to create new ways for the two to communicate with each other. The greater the opt in rate and sales lift for brands as a result of smart networks with captivating creative and content, the faster the industry will validate all of its potential promise.

http://www.digitalsignageexpo.net/DNNArticleMaster/DNNArticleView/tabid/78/ArticleId/4065/VIEWPOINT-The-Five-Things-You-Need-to-Know-About-Digital-Out-of-Home-for-2011.aspx

Your smart phone: The Relevant Device

2010-12-08T14:12:00.000-08:00

Nearly every one of use own one, they are turned on 24 x 7, and according to a recent survey, 15% of us will answer a call on one during sex http://mashable.com/2010/12/03/cell-phone-mobile-infographic/.
The "mobile device", the"smart phone", your "cellphone on steroids", call it what you will, but the device is here to stay.
So how do we in advertising, particularly those in out of home capitalize on this? The device is on our person at all times, when we shop, play, travel, etc. Which is why it should be the relevant device to advertisers and OOH vendors. The advertiser can bring their OOH ads to life with a "call to action" for the consumer: SMS, QR codes, photo recognition, DTFM, Bluetooth, Geo location based apps, etc. can all engage the consumer and create the "call to action". The value of OOH increases rapidly as an engaged consumer "Opts in". Drive traffic, transactions and ultimately sales lift by recognizing the relevancy of the mobile device.
More to follow