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    <title>Tipping Points</title>
    
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    <id>tag:typepad.com,2003:weblog-373860</id>
    <updated>2009-08-30T23:45:40-04:00</updated>
    
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    <link rel="self" href="http://feeds.feedburner.com/TippingPoints" type="application/atom+xml" /><feedburner:browserFriendly></feedburner:browserFriendly><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><entry>
        <title>Apple Approves Spotify iPhone App Ahead Of U.S. Launch (AAPL)</title>
        <link rel="alternate" type="text/html" href="http://artchang.typepad.com/tippingpoints/2009/08/apple-approves-spotify-iphone-app-ahead-of-us-launch-aapl.html" />
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        <id>tag:typepad.com,2003:post-6a00d83456124d53ef0120a535a574970b</id>
        <published>2009-08-30T23:45:40-04:00</published>
        <updated>2009-08-30T23:45:40-04:00</updated>
        <summary>Congrats to Daniel Ek for his calm perseverance in getting Spotify to this position. Competes with iTunes with the slickest and most advanced streaming music service I've ever used. And where did he get his catalog? Check out the YouTube...</summary>
        <author>
            <name>Art Chang</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Music" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://artchang.typepad.com/tippingpoints/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;Congrats to Daniel Ek for his calm perseverance in getting Spotify to this position.&amp;nbsp; Competes with iTunes with the slickest and most advanced streaming music service I've ever used.&amp;nbsp; And where did he get his catalog?&amp;nbsp; Check out the &lt;a target="_blank" href="http://www.youtube.com/watch?v=QNCb1IdmJ_0&amp;amp;feature=player_embedded"&gt;YouTube demo&lt;/a&gt;.&lt;br&gt;&lt;br&gt;&lt;a title="Apple Approves Spotify iPhone App Ahead Of U.S. Launch (AAPL)" href="http://www.businessinsider.com/apple-approves-spotify-iphone-app-ahead-of-us-launch-2009-8"&gt;Apple Approves Spotify iPhone App Ahead Of U.S. Launch (AAPL)&lt;/a&gt;.&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>What Happened to the Ad-Network Apocalypse?</title>
        <link rel="alternate" type="text/html" href="http://artchang.typepad.com/tippingpoints/2009/08/what-happened-to-the-ad-network-apocalypse.html" />
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        <id>tag:typepad.com,2003:post-6a00d83456124d53ef0120a58c6fa3970c</id>
        <published>2009-08-30T23:39:43-04:00</published>
        <updated>2009-08-30T23:39:43-04:00</updated>
        <summary>..."rampant consolidation" and "decimation" were used to describe the impending, inevitable shakeout that was sure to come. Almost a year later, no apocalyptic shakeout has hit yet. So what happened? What Happened to the Ad-Network Apocalypse? - Advertising Age -...</summary>
        <author>
            <name>Art Chang</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Advertising" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://artchang.typepad.com/tippingpoints/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;..."rampant consolidation" and "decimation" were used to describe the impending, inevitable shakeout that was sure to come. 

&lt;/span&gt;&lt;p&gt;

Almost a year later, no apocalyptic shakeout has hit yet. So what happened?&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;a title="What Happened to the Ad-Network Apocalypse? - Advertising Age - DigitalNext" href="http://adage.com/digitalnext/post?article_id=138641"&gt;What Happened to the Ad-Network Apocalypse? - Advertising Age - DigitalNext&lt;/a&gt;. &lt;/p&gt;&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>Wenda Harris Millard To Lead MySpace Ad Sales (YHOO, MSLO, NWS)</title>
        <link rel="alternate" type="text/html" href="http://artchang.typepad.com/tippingpoints/2009/08/wenda-harris-millard-to-lead-myspace-ad-sales-yhoo-mslo-nws.html" />
        <link rel="replies" type="text/html" href="http://artchang.typepad.com/tippingpoints/2009/08/wenda-harris-millard-to-lead-myspace-ad-sales-yhoo-mslo-nws.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83456124d53ef0120a50fd724970b</id>
        <published>2009-08-22T09:53:36-04:00</published>
        <updated>2009-08-22T09:53:36-04:00</updated>
        <summary>Wenda Harris Millard To Lead MySpace Ad Sales (YHOO, MSLO, NWS). Here's what interested me about this story: Amazing team. Wenda, Jason, the Partovis, Nat Brown, Sam Wick - all superstars Renewed energy post-iLike acquisition Hats off to Media Link,...</summary>
        <author>
            <name>Art Chang</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social networks" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://artchang.typepad.com/tippingpoints/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;a title="Wenda Harris Millard To Lead MySpace Ad Sales (YHOO, MSLO, NWS)" href="http://www.businessinsider.com/myspace-hires-wenda-harris-millard-to-lead-ad-sales-2009-8"&gt;Wenda Harris Millard To Lead MySpace Ad Sales (YHOO, MSLO, NWS)&lt;/a&gt;.&amp;nbsp; &lt;br&gt;&lt;br&gt;Here's what interested me about this story:&lt;br&gt;&lt;ul&gt;
&lt;li&gt;Amazing team.&amp;nbsp; Wenda, Jason, the Partovis, Nat Brown, Sam Wick - all superstars&lt;/li&gt;
&lt;li&gt;Renewed energy post-iLike acquisition&lt;/li&gt;
&lt;li&gt;Hats off to Media Link, the strategy advisory firm who will continue advising MySpace.&amp;nbsp; Wenda, who will keep both her current post as President of Media Link, as well as become temporary head of MySpace Ad Sales&lt;/li&gt;
&lt;/ul&gt;&lt;/li&gt;
It's going to be fascinating watching what an all-star team can do to resurrect MySpace's damaged brand.&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>Cautious optimism: Up Rounds Increase But Down Rounds Still Prevail</title>
        <link rel="alternate" type="text/html" href="http://artchang.typepad.com/tippingpoints/2009/08/cautious-optimism-up-rounds-increase-but-down-rounds-still-prevail.html" />
        <link rel="replies" type="text/html" href="http://artchang.typepad.com/tippingpoints/2009/08/cautious-optimism-up-rounds-increase-but-down-rounds-still-prevail.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83456124d53ef0120a4f84afd970b</id>
        <published>2009-08-15T10:17:40-04:00</published>
        <updated>2009-08-15T10:17:40-04:00</updated>
        <summary>Green Shoots In Company Financings?. Pre-money valuations up from Q1, especially at Series D level Up rounds 25% vs. Down/Flat rounds at 56% Liquidation preferences are 1x or greater 60% of deals done with fully participating preferreds 67% of deals...</summary>
        <author>
            <name>Art Chang</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Finance" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://artchang.typepad.com/tippingpoints/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;a title="peHUB » Green Shoots In Company Financings?" href="http://www.pehub.com/47219/green-shoots-in-company-financings/"&gt;Green Shoots In Company Financings?&lt;/a&gt;. &lt;br&gt;&lt;br&gt;&lt;ul&gt;
&lt;li&gt;Pre-money valuations up from Q1, especially at Series D level&lt;/li&gt;
&lt;li&gt;Up rounds 25% vs. Down/Flat rounds at 56%&lt;/li&gt;
&lt;li&gt; Liquidation preferences are 1x or greater&lt;/li&gt;
&lt;li&gt; 60% of deals done with fully participating preferreds&lt;/li&gt;
&lt;li&gt;67% of deals have drag along provisions&lt;/li&gt;
&lt;li&gt;71% of deals have anti-dilution provisions; 50% have full anti-dilution&lt;/li&gt;
&lt;li&gt;Redemption and accruing dividends are widely used outside northern California&lt;/li&gt;
&lt;li&gt;Pay-to-play provision are not typical at Series A, but are not uncommonly used in later stages&lt;/li&gt;
&lt;/ul&gt;&lt;/li&gt;&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>Chat Profile Hijacking - But which profile?</title>
        <link rel="alternate" type="text/html" href="http://artchang.typepad.com/tippingpoints/2009/08/chat-profile-hijacking-but-which-profile.html" />
        <link rel="replies" type="text/html" href="http://artchang.typepad.com/tippingpoints/2009/08/chat-profile-hijacking-but-which-profile.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83456124d53ef0120a54f6ef2970c</id>
        <published>2009-08-15T09:53:10-04:00</published>
        <updated>2009-08-15T09:53:10-04:00</updated>
        <summary>This is the first time I've had someone spoof a good friend on Chat before. I reported this to Facebook, thinking it was a Facebook chat scam, but then I realized that the chat appeared via Adium, which aggregates my...</summary>
        <author>
            <name>Art Chang</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social networks" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://artchang.typepad.com/tippingpoints/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>This is the first time I've had someone spoof a good friend on Chat before.  I reported this to Facebook, thinking it was a Facebook chat scam, but then I realized that the chat appeared via Adium, which aggregates my iChat, AIM, MSN Messenger and Facebook Chat profiles.  So the source? </p><p>I found this to be particularly chilling.  Online chat is what I do with my friends.  It is the closest thing to a real conversation and because of that, it feels immediate and can feel intimate.  A valuable lesson.</p><p>Here's the transcript:</p><p><br />[Friend]<br />
9:22<br />
hi<br />
are u there</p><p>
Art Chang<br />
9:22<br />
i am!<br />
are you?<br />
where is there?<br />
there for me is shelter island!<br />
9:22 [Friend] became active<br />
[Friend]<br />
9:22<br />
wish i could say good<br />
am in a kinda tight situation and really need your help urgently</p><p>
Art Chang<br />
9:24<br />
what's happening?!<br />
[Friend]<br />
9:24<br />
am stuck in london<br />
i was mugged at a gun point</p><p>
Art Chang<br />
9:24<br />
no way<br />
where's your family?<br />
[Friend]<br />
9:25<br />
all cash on me and my credit card was stolen by the muggers<br />
that is why i need your help<br />
they are in fiji island</p><p>
Art Chang<br />
9:25<br />
i'm going to call them now<br />
[Friend]<br />
9:26<br />
yes<br />
but that is what i could my self<br />
but my cell phone as been stolen my the muggers</p><p>
Art Chang<br />
9:27<br />
for verification, what are the names of your family and what is your street address<br />
[Friend]<br />
9:27<br />
i have lost all contact t my friend and family<br />
what do u mean mu name of my family</p><p>
Art Chang<br />
9:27<br />
tell me your last place of employment<br />
also your current street address<br />
9:30[Friend] disconnected</p></div>
</content>


    </entry>
    <entry>
        <title>Greenhill SAVP Completes Investment in Mobile Commons</title>
        <link rel="alternate" type="text/html" href="http://artchang.typepad.com/tippingpoints/2009/05/greenhill-savp-completes-investment-in-mobile-commons.html" />
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        <id>tag:typepad.com,2003:post-67379439</id>
        <published>2009-05-28T15:16:10-04:00</published>
        <updated>2009-05-28T15:16:10-04:00</updated>
        <summary>Congrats to Jed Alpert, Chris Muscarella, Ben Stein and the Mobile Commons team! Congrats to Steve Brotman, JB Lockhart and Greenhill SAVP on a terrific investment in a Tipping Point Partners portfolio company. PRESS RELEASE May 28, 2009 For Immediate...</summary>
        <author>
            <name>Art Chang</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Mobile" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Who we work for" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://artchang.typepad.com/tippingpoints/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Congrats to Jed Alpert, Chris Muscarella, Ben Stein and the Mobile Commons team!  Congrats to Steve Brotman, JB Lockhart and Greenhill SAVP on a terrific investment in a Tipping Point Partners portfolio company.  </p><table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" style="background-color: #ffffff;" width="100%"><tbody><tr><td align="left" colspan="1" rowspan="1" style="padding: 0px;" valign="top" width="100%"><table border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" colspan="1" rowspan="1" style="color: #000000; font-family: Arial,Helvetica,sans-serif; font-size: 10pt; width: 300px;" valign="top" width="300"><font color="#000000" face="Arial,Helvetica,sans-serif" size="2" style="color: #000000; font-family: Arial,Helvetica,sans-serif; font-size: 10pt;"><table border="0" cellpadding="5" cellspacing="0" cols="0" width="100%"><tbody><tr><td align="left" style="color: #000000; font-family: Arial,Helvetica,sans-serif; font-size: 10pt;"><font color="#000000" face="Arial,Helvetica,sans-serif" size="2" style="color: #000000; font-family: Arial,Helvetica,sans-serif; font-size: 10pt;">
<div>PRESS RELEASE</div>
<div>May 28, 2009</div></font></td></tr></tbody></table>
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<div>For Immediate Release</div>
<div>Contact:</div>
<div>Steve Brotman</div>
<div>(212) 389-1600</div>
<div>Greenhill SAVP</div>
<div>Blog: <a href="http://rs6.net/tn.jsp?et=1102594124843&amp;s=2475&amp;e=001pJLiK43qyVdNcgtDzQK5Wi87-Yek5_jVY_ur5n00BKVXGbSdpq1YM-YxH_7tt9zKNSmBJK_e_DM-DK4BADPwpi4zzKaNUQIdfS2q9MurgQ6qn9_O6fo2Zw==" target="_blank">http://www.vcball.com/</a><br />    Twitter: <a href="http://rs6.net/tn.jsp?et=1102594124843&amp;s=2475&amp;e=001pJLiK43qyVcxcPGAwc7b_a_xjjDSPzlj-Y5tKcy9NDJAUPDcxs-WMpkbId2j7zu6ca2IuD9OEfe_jtMQWaprs0SKqw9N92YJjr2K-Jjoj2FT_VOA0DAMYhblRfw34znd" target="_blank">www.twitter.com/stevebrotman</a> </div></font></td></tr></tbody></table>
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<div style="text-align: center; color: #000000; font-family: Georgia,Times New Roman,Times,serif; font-size: 24pt;"><span color="#000000" size="6;" style="color: #000000; font-family: Georgia,Times New Roman,Times,serif; font-size: 24pt;"><strong>Greenhill SAVP Completes Investment in Mobile Commons</strong></span></div>
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<div> </div>NEW YORK, NEW YORK, May 28, 2009 - Greenhill SAVP announced
today it has invested in Mobile Commons, Inc. ("Mobile Commons").
Greenhill SAVP led the Series A financing and was joined by Zelkova
Ventures. As a result of this financing, Steve Brotman, Managing
Director of Greenhill SAVP, has agreed to join the Mobile Commons Board
of Directors. <br /><br />Based in downtown Manhattan, Mobile Commons (<a href="http://www.mobilecommons.com" target="_blank">www.mobilecommons.com</a>)
has developed an easy to use mobile messaging platform.  Its web-based
user interface enables any business or organization to instantly create
mobile campaigns that combine SMS, voice, and mobile web
functionality.   Mobile Commons' applications seamlessly connect to the
web, social networks, existing CRM databases, and other media.  Mobile
Commons has over 100 blue chip clients, including Bank of America,
Credo Mobile, Diageo, Humane Society, Planned Parenthood, and the
Sacramento Kings.<br /><br />Greenhill SAVP's investment in Mobile Commons
represents the fund's fifth online media and marketing services
investment in the past 18 months. <br /><br />"Mobile Commons has built a
quick, easy and efficient solution that has the potential to
revolutionize the execution of mobile marketing campaigns.   Mobile
Commons is the established leader in the public, advocacy, and
non-profit sectors. We are excited to partner with Mobile Commons'
accomplished management team to realize its full market potential in
the commercial and government sectors as well," commented Steve
Brotman, Managing Director of Greenhill SAVP. <br /><br />"We are very
pleased to have Steve join our board and Greenhill SAVP as an investor.
Given Greenhill SAVP's notable experience and successful track record
in technology-enabled marketing services, we believe they will add
significant value and expertise to help us grow our business," said Jed
Alpert, Founder of Mobile Commons.<br />
<div> </div><strong>About Mobile Commons 
<div> <br /></div></strong>Used by the leading marketers and
cause-related organizations in the world, Mobile Commons makes it
simple to create mobile programs based around text messaging, voice
calls, and web-based interactive components. With these tools,
organizations can raise money, build lists, grow support on the web,
add interactivity to live events, and spread their ideas more
effectively. <br /> <br />Mobile Commons' goal is to provide customers
with a seamless offering of products that spans the web, the real
world, and the full range of mobile mediums. For more information,
visit <a href="http://www.mobilecommons.com" target="_blank">www.mobilecommons.com</a>. </font></td></tr></tbody></table>
    
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<div><strong>About Greenhill SAVP<br /></strong> <br />With over $100
million under management, Greenhill SAVP makes early stage venture
investments in technology-enabled services and business information
services companies.  Prior fund manager investments include LivePerson
(NASDAQ: LPSN), OpenWave (NASDAQ: OPWV), YellowJacket (acquired by the
Intercontinental Exchange, NYSE: ICE), UGO Networks (acquired by Hearst
Corporation), and KnowledgeStorm (acquired by TechTarget, NASDAQ:
TTGT).  </div>
<div><br /> </div>
<div>Greenhill SAVP is an affiliate of Greenhill &amp; Co., Inc. (NYSE:
GHL), an independent global investment banking firm with offices in New
York, London, Frankfurt, Toronto, Tokyo, San Francisco, Dallas and
Chicago.   Greenhill SAVP leverages its deep domain expertise, a proven
investment track-record, and a global corporate network to create
significant portfolio value.    For more information about Greenhill
SAVP, please visit <a href="http://www.gsavp.com" target="_blank">www.gsavp.com</a>.<br /></div>
<div> </div>
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</content>


    </entry>
    <entry>
        <title>Cookstr Gains Two Webby Noms and an Honor </title>
        <link rel="alternate" type="text/html" href="http://artchang.typepad.com/tippingpoints/2009/04/cookstr-gains-two-webby-noms-and-an-honor-.html" />
        <link rel="replies" type="text/html" href="http://artchang.typepad.com/tippingpoints/2009/04/cookstr-gains-two-webby-noms-and-an-honor-.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-65807533</id>
        <published>2009-04-21T11:13:20-04:00</published>
        <updated>2009-04-21T11:13:20-04:00</updated>
        <summary>Cookstr.com garnered two nominations and was named an honoree for the 13th Annual Webby Awards. Hailed as the "Internet's highest honor" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet. Please...</summary>
        <author>
            <name>Art Chang</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Cookstr" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Media" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Who we work for" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://artchang.typepad.com/tippingpoints/">
<div xmlns="http://www.w3.org/1999/xhtml"><p style="margin-bottom: 12pt;"><font face="Times New Roman" size="3"><span style="font-size: 12pt;">Cookstr.com garnered two
nominations and was named an honoree for the 13th Annual <span class="il">Webby</span> Awards. Hailed
as the "Internet's highest honor" by the New York Times, The <span class="il">Webby</span>
Awards is the leading international award honoring excellence on the Internet. </span></font></p><p style="margin-bottom: 12pt;"><span size="3;" style="font-family: Times New Roman"><span style="font-size: 12pt;">Please vote for Cookstr in the People's Choice Awards at <a href="http://pv.webbyawards.com" target="_blank">http://pv.webbyawards.com</a>!</span></span></p><p style="margin-bottom: 12pt;"><font face="Times New Roman" size="3"><span style="font-size: 12pt;">
Cookstr is a nominee in the Best Practices category, alongside the NYTimes.com,
Digg, WebMD Health, and The Daily Beast. Past nominees in the Best Practices
category have included Facebook, Flickr, and Google (who was the first winner
of this award). The Webbys define Best Practices as the following: </span></font></p>

<div style="margin-left: 30pt;">

<p><font face="Times New Roman" size="3"><span style="font-size: 12pt;">“Best Practices sites serve as an industry benchmark for the most
current, innovative, and advanced practices in Web development. Sites
demonstrating unparalleled excellence across The Academy's six criteria:
content, structure &amp; navigation, visual design, interactivity,
functionality, and overall experience.” </span></font></p>

</div>

<p><font face="Times New Roman" size="3"><span style="font-size: 12pt;">Cookstr is the only content site to receive a nomination in the Food and
Beverage category, joining Red Bull Flugtag Flight Lab, Music in a bottle,
Hotel 626, and Hello Sour Sally.  <br /></span></font></p><p><span size="3;" style="font-family: Times New Roman"><span style="font-size: 12pt;">Cookstr also won an Honorary Mention in the Lifestyle Category.<br /><br /></span></span></p>

<blockquote style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color #cccccc; border-width: medium medium medium 1pt; padding: 0in 0in 0in 6pt; margin-left: 4.8pt; margin-right: 0in;">



</blockquote>

<p><font face="Times New Roman" size="3"><span style="font-size: 12pt;">This recognition would not have been possible without the amazing work of The
Barbarian Group (design) and Pivotal Labs (software development).  <br />
<br />
<br />
</span></font></p></div>
</content>


    </entry>
    <entry>
        <title>peHUB » VC Recruiter Jon Holman on the VC Job Scene, Nine Months Into Downturn</title>
        <link rel="alternate" type="text/html" href="http://artchang.typepad.com/tippingpoints/2009/04/pehub-vc-recruiter-jon-holman-on-the-vc-job-scene-nine-months-into-downturn.html" />
        <link rel="replies" type="text/html" href="http://artchang.typepad.com/tippingpoints/2009/04/pehub-vc-recruiter-jon-holman-on-the-vc-job-scene-nine-months-into-downturn.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-65299251</id>
        <published>2009-04-09T22:56:01-04:00</published>
        <updated>2009-04-09T22:56:01-04:00</updated>
        <summary>peHUB » VC Recruiter Jon Holman on the VC Job Scene, Nine Months Into Downturn.</summary>
        <author>
            <name>Art Chang</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://artchang.typepad.com/tippingpoints/">
<div xmlns="http://www.w3.org/1999/xhtml"><a title="peHUB » VC Recruiter Jon Holman on the VC Job Scene, Nine Months Into Downturn" href="http://www.pehub.com/36809/vc-recruiter-jon-holman-on-the-vc-job-scene-nine-months-into-downturn/">peHUB » VC Recruiter Jon Holman on the VC Job Scene, Nine Months Into Downturn</a>.</div>
</content>


    </entry>
    <entry>
        <title>Mark Penn at Media Summit</title>
        <link rel="alternate" type="text/html" href="http://artchang.typepad.com/tippingpoints/2009/03/mark-penn-at-media-summit.html" />
        <link rel="replies" type="text/html" href="http://artchang.typepad.com/tippingpoints/2009/03/mark-penn-at-media-summit.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-64326137</id>
        <published>2009-03-18T15:02:39-04:00</published>
        <updated>2009-03-18T15:02:39-04:00</updated>
        <summary>I'm listening to Mark Penn, global head of Burson-Marstellar at McGraw-Hill's Media Summit. Some key themes: 1. 20-25% are "info shoppers". Thee consumers don't trust messages pushed at them but require independent research to validate buying decisions. 2. People get...</summary>
        <author>
            <name>Art Chang</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://artchang.typepad.com/tippingpoints/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>I'm listening to Mark Penn, global head of Burson-Marstellar at McGraw-Hill's Media Summit. </p>

<p>Some key themes:</p>

<p>1. 20-25% are "info shoppers". Thee consumers don't trust messages pushed at them but require independent research to validate buying decisions. <br />
2. People get 2 hours less sleep a night. Some wake up early, but a lot of this time is spent using the Internet. <br />
3. Green is important as a reflection of "value shopping". A growing group of consumers view shopping as an extension of their values. Marketers need to recognize this. <br />
4. Early tech adopters used to be anti-social; today early tech adopters are the most social people. Tech tools are no longer serving the isolated tech geek; instead, these tools enhance social connections.</p></div>
</content>


    </entry>
    <entry>
        <title>Cookstr Featured in WSJ.com Guide to New Food Sites </title>
        <link rel="alternate" type="text/html" href="http://artchang.typepad.com/tippingpoints/2009/03/acookstr-featured-in-wsjcom-guide-to-new-food-sites.html" />
        <link rel="replies" type="text/html" href="http://artchang.typepad.com/tippingpoints/2009/03/acookstr-featured-in-wsjcom-guide-to-new-food-sites.html" thr:count="1" thr:updated="2009-03-12T13:17:12-04:00" />
        <id>tag:typepad.com,2003:post-63980241</id>
        <published>2009-03-12T09:55:25-04:00</published>
        <updated>2009-03-12T10:41:01-04:00</updated>
        <summary>It is really gratifying that Cookstr continues to get attention and favorable reviews. See A Guide to New Food Sites - WSJ.com. User comments and other social features are in the works!</summary>
        <author>
            <name>Art Chang</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Cookstr" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://artchang.typepad.com/tippingpoints/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>It is really gratifying that Cookstr continues to get attention and favorable reviews.  See <a href="http://online.wsj.com/article/SB123669745373684121.html?mod=article-outset-box" title="A Guide to New Food Sites - WSJ.com">A Guide to New Food Sites - WSJ.com</a>.  User comments and other social features are in the works!</p></div>
</content>


    </entry>
 
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