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<channel>
	<title>TM Branding Cap</title>
	
	<link>http://tmbrandingcap.com</link>
	<description>Quick thoughts on trademarks and branding</description>
	<pubDate>Wed, 15 Jul 2009 01:01:49 +0000</pubDate>
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		<title>It seems that the tweets being pulled in…</title>
		<link>http://feedproxy.google.com/~r/TmBrandingCap/~3/-bYhJsrJ_80/</link>
		<comments>http://tmbrandingcap.com/2009/06/04/it-seems-that-the-tweets-being-pulled-in/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 17:47:12 +0000</pubDate>
		<dc:creator>tmbc</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tmbrandingcap.com/2009/06/04/it-seems-that-the-tweets-being-pulled-in/</guid>
		<description><![CDATA[


It seems that the tweets being pulled in are fairly relevant. Nice to see all the trademark updates on twitter.]]></description>
			<content:encoded><![CDATA[<p>It seems that the tweets being pulled in are fairly relevant. Nice to see all the trademark updates on twitter.</p>]]></content:encoded>
			<wfw:commentRss>http://tmbrandingcap.com/2009/06/04/it-seems-that-the-tweets-being-pulled-in/feed/</wfw:commentRss>
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		<item>
		<title>Shortly, you’ll see some posts with the…</title>
		<link>http://feedproxy.google.com/~r/TmBrandingCap/~3/wxyc51Pdtfs/</link>
		<comments>http://tmbrandingcap.com/2009/05/30/shortly-youll-see-some-posts-with-the/#comments</comments>
		<pubDate>Sat, 30 May 2009 02:34:49 +0000</pubDate>
		<dc:creator>tmbc</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://tmbrandingcap.com/2009/05/30/shortly-youll-see-some-posts-with-the/</guid>
		<description><![CDATA[Shortly, you&#8217;ll see some posts with the title &#8220;Fresh From Twitter&#8221;. These are a collection of tweets where people mention either trademark registration or trademark infringement in the tweet. Just a way to keep things fresh on TMBC.]]></description>
			<content:encoded><![CDATA[<p>Shortly, you&#8217;ll see some posts with the title &#8220;Fresh From Twitter&#8221;. These are a collection of tweets where people mention either trademark registration or trademark infringement in the tweet. Just a way to keep things fresh on TMBC.</p>]]></content:encoded>
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		<item>
		<title>Press Release: SEC Settles Dispute With …</title>
		<link>http://feedproxy.google.com/~r/TmBrandingCap/~3/pJkg1t5ew0g/</link>
		<comments>http://tmbrandingcap.com/2009/05/30/press-release-sec-settles-dispute-with/#comments</comments>
		<pubDate>Sat, 30 May 2009 02:20:28 +0000</pubDate>
		<dc:creator>tmbc</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Settlement]]></category>

		<guid isPermaLink="false">http://tmbrandingcap.com/2009/05/30/press-release-sec-settles-dispute-with/</guid>
		<description><![CDATA[Press Release: SEC Settles Dispute With CaseWare Over IDEA Trademark
HOUSTON, May 27 /PRNewswire/ &#8212; CaseWare International Inc., together with CaseWare IDEA Inc. and Audimation Services, Inc., are pleased to announce that they have reached a settlement with the U.S. Securities and Exchange Commission (SEC) which will result in the SEC permanently discontinuing its use of [...]]]></description>
			<content:encoded><![CDATA[<p>Press Release: <a href="http://sev.prnewswire.com/banking-financial-services/20090527/DA2262927052009-1.html">SEC Settles Dispute With CaseWare Over IDEA Trademark</a></p>
<p>HOUSTON, May 27 /PRNewswire/ &#8212; CaseWare International Inc., together with CaseWare IDEA Inc. and Audimation Services, Inc., are pleased to announce that they have reached a settlement with the U.S. Securities and Exchange Commission (SEC) which will result in the SEC permanently discontinuing its use of the mark IDEA in any form as a trademark or other source identifier on or in connection with SEC software and related goods and services. The settlement also provides that the SEC acknowledges that CaseWare International Inc. is the owner of Registration No. 2,423,582 of the trademark IDEA for CaseWare IDEA Software and that Registration No. 2,423,582 has attained incontestable status under section 15 of the U. S. Federal Trademark Act, 15 U.S.C. section 1065. In return for these undertakings, CaseWare has voluntarily dismissed its civil action against the SEC, filed in the U.S. District Court for the Southern District of Texas (Houston Division) on March 10, 2009.</p>
<p>&#8220;We&#8217;re satisfied with the outcome but disappointed that we had to resort to the courts for resolution,&#8221; said Cal Bruner, Chief Financial Officer, CaseWare International Inc. &#8220;While it&#8217;s unfortunate that we needed to take this action, we have demonstrated that we will aggressively defend our trademarks, regardless of the size or resources of the infringer.&#8221;</p>
<p>&#8220;I&#8217;ve been associated with IDEA for over 20 years,&#8221; said Bob Cuthbertson, Chief Operating Officer, CaseWare IDEA Inc. &#8220;I&#8217;m very pleased to see that all our efforts to build a powerful brand will be preserved.&#8221;</p>
<p>&#8220;Throughout this process, we received lots of support from our clients,&#8221; said Carolyn Newman, CEO and co-founder of Audimation Services, Inc. &#8220;The possibility of confusion in the marketplace over product names was very concerning to us; with this settlement, we can now return to building our business and creating much-needed jobs.&#8221;</p>
<p>About CaseWare International Inc.</p>
<p>CaseWare International Inc. is the world leader in business-intelligence software for accountants, auditors and other professionals. CaseWare products enable users in over 110 countries to conduct their business with unparalleled ease and efficiency. <a href="http://www.caseware.com" rel="nofollow">http://www.caseware.com</a></p>
<p>About CaseWare IDEA Inc.</p>
<p>CaseWare IDEA Inc. is a software development and marketing company with offices in Toronto and Ottawa, Canada, and distributor partners serving more than 90 countries. CaseWare IDEA Inc. is a subsidiary of CaseWare International Inc. <a href="http://www.caseware-idea.com" rel="nofollow">http://www.caseware-idea.com</a></p>
<p>About Audimation Services, Inc.</p>
<p>Audimation Services, Inc. provides data analysis expertise and technology to accountants, auditors and financial professionals. Through its partnership with CaseWare IDEA Inc., Audimation Services offers the most powerful and complete set of data analysis software available to improve auditing performance and detect fraud. Founded in 1992 and headquartered in Houston, the company is recognized for its extensive knowledge in areas such as data analysis, internal and external auditing, financial and operational auditing and fraud detection. <a href="http://www.audimation.com" rel="nofollow">http://www.audimation.com</a></p>
<p>IDEA is a registered trademark of CaseWare International Inc.</p>
<p>Website: <a href="http://www.caseware.com" rel="nofollow">http://www.caseware.com</a><br />
Website: <a href="http://www.audimation.com" rel="nofollow">http://www.audimation.com</a></p>]]></content:encoded>
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		<item>
		<title>Press Release: Facebook and Think Comput…</title>
		<link>http://feedproxy.google.com/~r/TmBrandingCap/~3/Pa43NLA9D_0/</link>
		<comments>http://tmbrandingcap.com/2009/05/30/press-release-facebook-and-think-comput/#comments</comments>
		<pubDate>Sat, 30 May 2009 02:17:13 +0000</pubDate>
		<dc:creator>tmbc</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Petition to Cancel]]></category>

		<category><![CDATA[Settlement]]></category>

		<category><![CDATA[TTAB]]></category>

		<guid isPermaLink="false">http://tmbrandingcap.com/2009/05/30/press-release-facebook-and-think-comput/</guid>
		<description><![CDATA[Press Release: Facebook and Think Computer Corporation Resolve Trademark Dispute
PALO ALTO, Calif., May 28 /PRNewswire/ &#8212; Think Computer Corporation and Facebook announced today that they have settled all outstanding claims, including all of Think&#8217;s claims related to Facebook&#8217;s registered trademarks.
On January 10, 2006, the USPTO issued U.S. Registration No. 3,041,791 to Facebook for the mark [...]]]></description>
			<content:encoded><![CDATA[<p>Press Release: <a href="http://sev.prnewswire.com/null/20090528/SF2348528052009-1.html">Facebook and Think Computer Corporation Resolve Trademark Dispute</a></p>
<p>PALO ALTO, Calif., May 28 /PRNewswire/ &#8212; Think Computer Corporation and Facebook announced today that they have settled all outstanding claims, including all of Think&#8217;s claims related to Facebook&#8217;s registered trademarks.</p>
<p>On January 10, 2006, the USPTO issued U.S. Registration No. 3,041,791 to Facebook for the mark &#8220;FACEBOOK.&#8221; On July 25, 2006, the USPTO issued a second registration (No. 3,122,052) to Facebook. In April 2008, Think filed a petition to cancel the &#8216;052 registration. In March 2009, Think filed a petition to cancel the &#8216;791 registration. In the settlement, Think agrees to abandon its petitions to cancel the registrations.</p>
<p>Think&#8217;s CEO and founder, Aaron Greenspan, attended Harvard with Facebook CEO and founder Mark Zuckerberg in 2002-2004, where both were entrepreneurially minded programmers. Starting in August 2003, Think released a web based student portal called houseSYSTEM through a Harvard student group. This software was designed to make life easier for students, faculty, and alumni. By September 2003, houseSYSTEM featured a section (devised and implemented by Greenspan) called &#8220;The Universal Face Book&#8221; (sometimes called &#8220;The Face Book&#8221;).</p>
<p>Think&#8217;s system contained a number of features, including a course scheduler, student marketplace, email service, automatic birthday reminder, message boards, photo album, digital flyer advertising, event calendar (with online RSVP&#8217;s), map integration, job placement, and local business reviews. At launch, houseSYSTEM did not feature member profiles due to campus security concerns. Profiles were added after Zuckerberg launched Facebook in February 2004, along with new features, allowing friends to record the way they had met and noting the strength of their relationships.</p>
<p>Mark Zuckerberg, founder and CEO of Facebook, said &#8220;Aaron and I studied together at Harvard and I&#8217;ve always admired his entrepreneurial spirit and love of building things. I appreciate his hard work and innovation that led to building houseSYSTEM, including the Universal Face Book feature. At school, I was even a member of houseSYSTEM. We are pleased that we&#8217;ve been able to amicably resolve our differences.&#8221;</p>
<p>Aaron Greenspan, founder and CEO of Think, said &#8220;I am glad that my contributions have been recognized by Facebook. Mark has built a tremendous company at Facebook, and I wish them continued success in the future.&#8221;</p>
<p>About Think</p>
<p>Think was founded in 1998 with the long-term goal of developing simple, useful computer software. From its inception through 2001, the company offered IT consulting services to over 150 clients. Today, it writes software programs that make businesses and organizations worldwide more productive. Think is on the web at <a href="http://www.thinkcomputer.com" rel="nofollow">http://www.thinkcomputer.com</a>.</p>
<p>Website: <a href="http://www.thinkcomputer.com" rel="nofollow">http://www.thinkcomputer.com</a></p>]]></content:encoded>
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		<feedburner:origLink>http://tmbrandingcap.com/2009/05/30/press-release-facebook-and-think-comput/</feedburner:origLink></item>
		<item>
		<title>The US Patent and Trademark Office recen…</title>
		<link>http://feedproxy.google.com/~r/TmBrandingCap/~3/ktkhp1jZq5Y/</link>
		<comments>http://tmbrandingcap.com/2009/05/30/the-us-patent-and-trademark-office-recen/#comments</comments>
		<pubDate>Sat, 30 May 2009 01:57:50 +0000</pubDate>
		<dc:creator>tmbc</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[likelihood of confusion]]></category>

		<category><![CDATA[USPTO]]></category>

		<guid isPermaLink="false">http://tmbrandingcap.com/2009/05/30/the-us-patent-and-trademark-office-recen/</guid>
		<description><![CDATA[The US Patent and Trademark Office recently rejected Microsoft&#8217;s trademark filing for the mark BING for “computer search engine software; graphical user interface software, namely, toolbar software for use with search engine software and websites”.
The PTO cited the mark BING MOBILE, INC. for “mobile phone software for a social networking service” and rejected under the [...]]]></description>
			<content:encoded><![CDATA[<p>The US Patent and Trademark Office recently rejected Microsoft&#8217;s trademark filing for the mark BING for “computer search engine software; graphical user interface software, namely, toolbar software for use with search engine software and websites”.</p>
<p>The PTO cited the mark BING MOBILE, INC. for “mobile phone software for a social networking service” and rejected under the grounds of likelihood of confusion.</p>
<p><a href="http://www.liveside.net/main/archive/2009/05/22/us-trademark-office-rejects-bing-likelihood-of-confusion.aspx">News link</a></p>]]></content:encoded>
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		<item>
		<title>Will there be a Wii Fit Plus? Maybe so. …</title>
		<link>http://feedproxy.google.com/~r/TmBrandingCap/~3/96vkTmWLMwQ/</link>
		<comments>http://tmbrandingcap.com/2009/05/30/will-there-be-a-wii-fit-plus-maybe-so/#comments</comments>
		<pubDate>Sat, 30 May 2009 01:40:51 +0000</pubDate>
		<dc:creator>tmbc</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[competitive intelligence]]></category>

		<category><![CDATA[trademarks]]></category>

		<category><![CDATA[Wii]]></category>

		<guid isPermaLink="false">http://tmbrandingcap.com/2009/05/30/will-there-be-a-wii-fit-plus-maybe-so/</guid>
		<description><![CDATA[Will there be a Wii Fit Plus? Maybe so. It was reported that Nintendo recently registered the &#8220;Wii Fit Plus&#8221; trademark in Japan.]]></description>
			<content:encoded><![CDATA[<p>Will there be a Wii Fit Plus? Maybe so. It was reported that Nintendo recently <a href="http://www.slashgear.com/nintendo-wii-fit-plus-trademark-discovered-2744889/">registered the &#8220;Wii Fit Plus&#8221; trademark in Japan</a>.</p>]]></content:encoded>
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		<item>
		<title>Branding on a receipt</title>
		<link>http://feedproxy.google.com/~r/TmBrandingCap/~3/UBeXzXK54a4/</link>
		<comments>http://tmbrandingcap.com/2009/05/19/branding-on-a-receipt/#comments</comments>
		<pubDate>Tue, 19 May 2009 02:19:46 +0000</pubDate>
		<dc:creator>tmbc</dc:creator>
		
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://tmbrandingcap.com/2009/05/19/branding-on-a-receipt/</guid>
		<description><![CDATA[I like how Bath &#038; Body works brands their receipts. But it does somewhat interferes with the type. 
]]></description>
			<content:encoded><![CDATA[<p>I like how Bath &#038; Body works brands their receipts. But it does somewhat interferes with the type. </p>
<p><a href="http://tmbrandingcap.com/wp-content/uploads/2009/05/p-1600-1200-7d5f4e7b-6277-4e60-aa6c-c1a9dd37a90c.jpeg"><img src="http://tmbrandingcap.com/wp-content/uploads/2009/05/p-1600-1200-7d5f4e7b-6277-4e60-aa6c-c1a9dd37a90c.jpeg" alt="" width="225" height="300" class="alignnone size-full wp-image-364" /></a></p>]]></content:encoded>
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		<item>
		<title>Lot’s of W branding out there</title>
		<link>http://feedproxy.google.com/~r/TmBrandingCap/~3/A_bV8agra4s/</link>
		<comments>http://tmbrandingcap.com/2009/05/18/lots-of-w-branding-out-there/#comments</comments>
		<pubDate>Mon, 18 May 2009 04:50:06 +0000</pubDate>
		<dc:creator>tmbc</dc:creator>
		
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://tmbrandingcap.com/2009/05/18/lots-of-w-branding-out-therr/</guid>
		<description><![CDATA[Recently, I placed a &#8220;W&#8221; WordPress sticker on my car. My wife freaked, because she thought it was for George W. Bush. After explaining what it was, she still hated it. 
Oh well. 
There are a bunch of W branding out there if you think of it. For example:
George W. Bush
W Hotels
Webkinz
WordPress
]]></description>
			<content:encoded><![CDATA[<p>Recently, I placed a &#8220;W&#8221; WordPress sticker on my car. My wife freaked, because she thought it was for George W. Bush. After explaining what it was, she still hated it. </p>
<p>Oh well. </p>
<p>There are a bunch of W branding out there if you think of it. For example:</p>
<p>George W. Bush<br />
W Hotels<br />
Webkinz<br />
WordPress</p>
<p><a href="http://tmbrandingcap.com/wp-content/uploads/2009/05/p-1600-1200-4b2b60d7-e818-460e-aff1-3402112cc276.jpeg"><img src="http://tmbrandingcap.com/wp-content/uploads/2009/05/p-1600-1200-4b2b60d7-e818-460e-aff1-3402112cc276.jpeg" alt="" width="225" height="300" class="alignnone size-full wp-image-364" /></a></p>]]></content:encoded>
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		<item>
		<title>Speaking of Automattic, and having just …</title>
		<link>http://feedproxy.google.com/~r/TmBrandingCap/~3/EhZbrMwQhTA/</link>
		<comments>http://tmbrandingcap.com/2009/05/18/speaking-of-automattic-and-having-just/#comments</comments>
		<pubDate>Mon, 18 May 2009 04:44:46 +0000</pubDate>
		<dc:creator>tmbc</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://tmbrandingcap.com/2009/05/18/speaking-of-automattic-and-having-just/</guid>
		<description><![CDATA[Speaking of Automattic, and having just organized WordCamp Columbus,  I learned the proper branding of WordPress is &#8220;WordPress&#8221; not &#8220;Wordpress&#8221;.]]></description>
			<content:encoded><![CDATA[<p>Speaking of Automattic, and having just organized <a href="http://wordcampcolumbus.com">WordCamp Columbus</a>,  I learned the proper branding of WordPress is &#8220;WordPress&#8221; not &#8220;Wordpress&#8221;.</p>]]></content:encoded>
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		<item>
		<title>Welcome to the new theme for TM Branding…</title>
		<link>http://feedproxy.google.com/~r/TmBrandingCap/~3/NayEThb4Fzo/</link>
		<comments>http://tmbrandingcap.com/2009/05/18/welcome-to-the-new-theme-for-tm-branding/#comments</comments>
		<pubDate>Mon, 18 May 2009 04:17:07 +0000</pubDate>
		<dc:creator>tmbc</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[P2]]></category>

		<guid isPermaLink="false">http://tmbrandingcap.com/2009/05/18/welcome-to-the-new-theme-for-tm-branding/</guid>
		<description><![CDATA[Welcome to the new theme for TM Branding Cap. It&#8217;s the new P2 theme from Automattic, which will give this a more twitter like feel.]]></description>
			<content:encoded><![CDATA[<p>Welcome to the new theme for TM Branding Cap. It&#8217;s the new P2 theme from Automattic, which will give this a more twitter like feel.</p>]]></content:encoded>
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