toby knapp

Brands... what would a 5 year old say about yours?

2012-02-10T00:48:00.001-05:00

Isn't it amazing how POWERFUL the SIMPLE ones are?

This video is so good.... it's brilliant. Especially if you work in advertising, marketing or branding...

S**t Mitt Romney Says...

2012-02-09T23:08:00.000-05:00

Some videos are just... funny!

Enjoy...

Food Stamp President... not who Newt thinks it is...

2012-02-09T09:13:00.001-05:00

Laying the smack down...

Fight for the America we love?

2012-02-06T23:44:00.003-05:00

Mitt Romney has this line he likes to use. In his speeches, he likes to say, "let's fight for the America we love..."

Now, don't hold that line against him. He doesn't know what "America" has been up too while he's been, um, living on his massive dividends running for President since, um, 2008.

What Mitt doesn't know for whatever reason is that America... you and I... have been fighting. We've been fighting to keep our gigs, to excel at them, in the face of downsizing and the like so that big business can make profits for people like, well, Mitt.

What Mitt doesn't know is that some of us have been fighting for our family members who have been put out of work because it's a tax write off to fire people, pay 'em severance and wish 'em the best while they are told to "have a good life..."

What Mitt doesn't realize is that WE are America. We've been fighting... and the America we love has been fighting, too... We've been doing it for the last three years.

And by the way, Mitt, in case you've not checked, we, the people... America... yeah... we're winning.

SUPER BOWL: This might as well have been a Barack Obama commercial...

2012-02-06T02:39:00.004-05:00

The one thing I know is that all this negative stuff from one side of the political spectrum seems to have tired people out.

We've heard enough division lately. From Congress... to these primary campaigns... you can't watch the news without someone spewing hate about another, and then, you see commercials during the news and it's more of the same. Americans... talking worse about Americans... and their President... than those who want wipe us off the face of the map do. And one of these people spewing this vile... wants to be President?

I'm pretty confident Obama is going to win his re-election because we've made some amazing progress. Agree with him or hate to agree with him, you have to agree that America is moving again. Detroit is making amazing cars. People are going back to work. Roads are getting fixed, and people are starting that comeback. Our troops are coming home. Our wars are at an end. And while you want to disagree with whatever you want to disagree with, you have to agree with this: With a little help... and with sometimes a push... we pulled ourselves up by our bootstraps and said, "wait just a minute... we're not done yet..." Some have tried to stop us. Even the banks - as we're now learning - have worked against us. At times our leaders have done their best to delay it. But we're moving. Again. Forward... to the future we know we can have... that we deserve.

How far we've come in four years.

This spot might as well have been an Obama re-election commercial. Because, in it, the path and tone and record of the spot... telling the story of Detroit and the automakers there... and how they pulled together... and how they got 'help' from the people... to make the engine roar again...

... well, that might as well be the American story over the last 4 years.

How far we've come. In four years. In over 200 years.

One of these people running for President has this slogan... urging us to believe in America...

... well sir, you can put that sign away.

America... never stopped believing in it's self.

Goodnight.

FOOTBALL JESUS: Superbowl Sunday (2/6)

2012-02-04T17:31:00.000-05:00

iTunes and iTunes Radio: Unacceptable Business Practices?

2012-01-27T12:01:00.000-05:00

Now what exactly does this mean?

Was working with Google's AdWORDS earlier today on a project and, when I was modifying some keywords for something, Google's automated keyword management system kicked back a couple of keywords to me... now, this is not uncommon. Happens all the time.

But these were interesting to me.

iTunes and iTunes radio stations can't be used. They're "words related to unacceptable business practices."

Thus sayeth Google.

Google Music didn't get kicked back, however.

I'm not sure if the unacceptable business stems from the stuff in the news about CHINA and labor practices that Apple may or may not know about LOL... or if this stems from the fact that Google's MUSIC service is trying to take on iTunes...

... but either way it was interesting to me and I thought I'd share.

SANTORUM: Shooting to raise MILLIONS with C.U.M!

2012-01-23T16:35:00.001-05:00

Well DAMN.

Fed up with the frothy, frosty and nasty attacks - and perhaps looking to even the score with Mitt the MoneyMan Romney (R and D, Moneyland) and Newt the Gingrich (R, Georgia and Va), Rick Santorum, R-VA formerly of PA, is turning to CUM to fund his campaign efforts.

That's right. CUM.

The CONSERVATIVES UNITE MONEYBOMB.

Now, when we Google Santorum, the frothy byproduct won't be the only thing that pops up. Oh no. Not now. Not anymore.

CUM on America... vote! AND donate!

This GOP primary is the BEST. SIDESHOW. OF ALL. TIME!

Click here for more.

Mitt Romney: Let me speak!

2012-01-22T14:52:00.002-05:00

Poor Willard M. Romney... Just can't speak and no one will let him.

LOL.

SOPA Sucks.

2012-01-18T01:13:00.002-05:00

UK MTV Heroes...

2012-01-08T22:59:00.000-05:00

Lancaster...

2011-12-30T18:45:00.001-05:00

Ya know, it was a lot of fun back in the day at FM97...

Makes me wonder what it would be like to do it all over again.

Ponderous. Maybe I'm just daydreaming. Or it could be the booze.

Ya know the old saying, "if I knew then what I know now..."

What if?

A word about things in DC today...

2011-12-22T17:14:00.000-05:00

While I don't know him personally, I have met him on a couple of occasions... and I can say that he is an example of what happens when you have a dream, and you work hard... really really hard... to make that dream come true. He's an example to his peers, to his community and his tireless passion should be the kindle to the fire in all of us as people... that passion can move mountains, make the impossible possible, and can drive an intern from the bottom... to the very top of the entertainment industry.

He's a class act. And I wish him a happy Birthday and much continued success in his career, life and more in 2012.

If you stop to think about it, you know who HE is.

Thanks for reading.

Football Jesus Podcast (12/10)

2011-12-11T00:24:00.001-05:00

Here's the podcast for the week!

Having some trouble with the editor on the other site so I'm parking this week's here for you! Enjoy!

Toby Knapp

2011-12-08T18:06:00.000-05:00

Toby Knapp: Toby Knapp's blog post shows that SNOOP and WIZ can really - er - wrap. Check it!

Wait, what did they hand him?

Barack Obama's got his swagger back...

2011-12-08T13:09:00.001-05:00

From BUZZFEED... and this just about sums it up.

A Presidential STFU to Mitt the Flip Romney and all others who, well, talk out of their arse about the POTUS!

Tell the truth. And if necessary, use words.

2011-12-05T23:58:00.001-05:00

The video speaks for itself. This kid told Michelle Bachmann the truth about his mom and she was left speechless.

May we all be so bold. Gay, straight or neither.

Football Jesus Podcast: 2011 Week 12 (11/26)

2011-11-26T16:17:00.000-05:00

Now this could be an interesting Sunday in the NFL...

Football Jesus Podcast: 2011 Week 12 (11/26)

FOOTBALL JESUS: NFL Week TEN! | Toby Knapp

2011-11-12T15:12:00.000-05:00

FOOTBALL JESUS: NFL Week TEN! | Toby Knapp: It's time for a new FOOTBALL JESUS podcast!

Good news: American radio presenter Toby Knapp is 1-0 already going into this weekend's football games!

Tommy Chuck

2011-11-12T11:54:00.001-05:00

Tommy Chuck became a daddy this week.

This is a great thing, and it's the next step for him in a great journey... and with it, he's got a new name:

Daddy.

Congrats from one Dad to another, and lots of love to the new Mommy, too!

PS: Get as much sleep as you can when you can. :)

Remember The Titans...

2011-10-28T00:50:00.001-04:00

Tonight, here are some words which should really resonate:

"A team is defined as a unit. There is no team strength or weakness without 11 pulling together. Our strength is as a team and our weakness is as a team."

Herman Boone said this. If you don't know, he was the coach played by Denzel Washington in the movie "Remember The Titans."

Titans, indeed.

Here's to your team. Here's to being the best teammates we can be.

Thanks for reading.

The List (10/27)

2011-10-27T23:37:00.003-04:00

Don Coddington, Darrin Marshall, Samantha Brenner, Stacks, Mick Lee, Louis Gossett, Jr, Ralph Macchio

This is not a post about today's 'events' in our industry...

2011-10-27T00:48:00.000-04:00

This is not a motivational piece.

This isn't a beautiful rhetorical flourish designed to make you feel okay about life and things which may have happened to you, and it's not a piece designed to invoke optimism.

It's not a piece designed to say, "hey, shit happens and this happened for a reason."

It's a piece about life.

YOUR life.

As it is right now, this existence that you're living in. Your world, such as it is, right now.

If you're working, do you live to work? Or, are you working to live?

If you recently found yourself ~~fired, RIF'fed, eliminated, blown out, downsized, laid off,~~ "involuntarily making a life change" when it comes to the job, are you using this opportunity to evaluate the life you've been living, now that in some ways you've got your life back?

Too often, we've been held hostage to this idea that we can't control our destiny, that we can't control our fate. That our future is in someone else's hands someplace up the corporate totem pole or in the hierarchy.

It's not. It's in yours. It - your life - has always been in your hands. The control you choose to exercise over it... now, that's a different story, and that's what this post is really all about.

Take control of your life. Take control of your right now.

No matter what happens, take hold of your life. In doing so, you'll design your destiny. Refuse to be defined by "things" and don't let, as my boss would say, "anyone put you in a box..."

Take back your life. Do it now. Working, not working, you've got the time. Choose to get it done.

Thanks for reading. You're in my thoughts and prayers.

-t.

The List (10/26)

2011-10-27T00:18:00.000-04:00

So this is going live at Midnight-ish. Who cares. It's 9p on the West Coast, and we're global, right?

The List:

Melissa Hawes "Mother of this Child" Daddio, John McMann, Lora Helstrom, Laurie LaMartina, Toby Russell, Bob Burke, Joel Klaiman, Stan "The Man" Priest, Showbiz Shelly, Mike "Avi the HIT Man" Klein, JT BOSCH, Brad Hardin, Hartley Adkins, Jordan Walsh, Brian Bridgman, Bobbi Silver, Chris Lopes, Brenda Romano, Don Coddington, Donald O'Brien.

It's all the same...

2011-10-25T23:28:00.002-04:00

One of the great things that comes with experience is that you get to see a few things.

And after a while, you get to see a few things which get done different ways.

But funny, the more things seem different, the more you realize they're actually the same.

Some call sweepers imagers and positioners. Others call 'em drops and stabs. Still others prefer jingles or breakers.

They're all the same.

The category names may be different, but the end result is the same. And almost remarkably - but maybe not so much - the most successful ways of doing things always seem to be the same. As if they share the same DNA. The language may change, the methods might be slightly different, but in the end, it's all the same.

Winning.

Thanks for reading.

PS: I was kinda inspired to start blogging here a bit more on certain 'things' by a couple of people. I guess it did just kinda stop, didn't it. Ken Lucek.

And Joe Riccitelli has nothing to do with this post.

;)