Web Site Optimizers Blog by Tom Bowen http://www.websiteoptimizers.com/blog Thoughts and musings on Usability, Conversion, SEO, and Web Site Development Tue, 27 Aug 2019 14:21:55 +0000 en-US hourly 1 https://wordpress.org/?v=4.4.30 Ingenious or Crazy? Adjusting Your Bounce Rate http://www.websiteoptimizers.com/blog/adjusted-bounce-rate/ http://www.websiteoptimizers.com/blog/adjusted-bounce-rate/#comments Tue, 13 Aug 2019 03:06:33 +0000 http://www.websiteoptimizers.com/blog/?p=1340
Marketers are increasingly "adjusting" their Bounce Rate in Google Analytics in an attempt to better reflect engagement on a page. It's hip to do, but is it wise? See why I'm not sold on this.

The post Ingenious or Crazy? Adjusting Your Bounce Rate appeared first on Web Site Optimizers Blog by Tom Bowen.

]]> http://www.websiteoptimizers.com/blog/adjusted-bounce-rate/feed/ 1 The Evolution of Mobile Ecommerce Conversion Optimization http://www.websiteoptimizers.com/blog/evolution-mobile-ecommerce-conversion-optimization/ http://www.websiteoptimizers.com/blog/evolution-mobile-ecommerce-conversion-optimization/#comments Thu, 28 Sep 2017 11:54:05 +0000 http://www.websiteoptimizers.com/blog/?p=1277
Responsive Design alone is not enough to improve mobile conversion rates. Now, wise marketers follow an evolution to increase mobile conversions. Here are the three stages of Mobile Ecommerce Conversion Optimization.

The post The Evolution of Mobile Ecommerce Conversion Optimization appeared first on Web Site Optimizers Blog by Tom Bowen.

]]> http://www.websiteoptimizers.com/blog/evolution-mobile-ecommerce-conversion-optimization/feed/ 3 The Ultimate Guide To Designing Your Cart Recovery Email http://www.websiteoptimizers.com/blog/designing-cart-recovery-email-ultimate-guide/ http://www.websiteoptimizers.com/blog/designing-cart-recovery-email-ultimate-guide/#comments Tue, 22 Aug 2017 16:55:04 +0000 http://www.websiteoptimizers.com/blog/?p=1248
The right way and the wrong way, with examples for 7 different components of your cart abandonment email that will help you recapture more of those lost orders.

The post The Ultimate Guide To Designing Your Cart Recovery Email appeared first on Web Site Optimizers Blog by Tom Bowen.

]]> http://www.websiteoptimizers.com/blog/designing-cart-recovery-email-ultimate-guide/feed/ 1 How To Speed Up Your Site by Reducing Download Size of Your Largest Images Without Sacrificing Quality! http://www.websiteoptimizers.com/blog/speed-site-reducing-download-size-largest-images-without-sacrificing-quality/ http://www.websiteoptimizers.com/blog/speed-site-reducing-download-size-largest-images-without-sacrificing-quality/#comments Mon, 31 Jul 2017 20:51:31 +0000 http://www.websiteoptimizers.com/blog/?p=1216
Shrink the file size of your images by over half and end up with as high a quality picture on your page? It can be done, and I’ll show you how!

The post How To Speed Up Your Site by Reducing Download Size of Your Largest Images Without Sacrificing Quality! appeared first on Web Site Optimizers Blog by Tom Bowen.

]]> http://www.websiteoptimizers.com/blog/speed-site-reducing-download-size-largest-images-without-sacrificing-quality/feed/ 3 How To Make Your Customer Testimonials Effective & Credible to Boost Sales & Conversions http://www.websiteoptimizers.com/blog/make-customer-testimonials-effective-credible-boost-sales-conversions/ http://www.websiteoptimizers.com/blog/make-customer-testimonials-effective-credible-boost-sales-conversions/#comments Thu, 20 Jul 2017 18:42:14 +0000 http://www.websiteoptimizers.com/blog/?p=1190
Do your customer testimonials look like they did back in 2002? Those won’t convince many people to convert! Learn how to make your testimonials credible, noticeable, and effective to build more trust for your website.

The post How To Make Your Customer Testimonials Effective & Credible to Boost Sales & Conversions appeared first on Web Site Optimizers Blog by Tom Bowen.

]]> http://www.websiteoptimizers.com/blog/make-customer-testimonials-effective-credible-boost-sales-conversions/feed/ 4 How You Benchmark And Why That’s Wrong http://www.websiteoptimizers.com/blog/benchmark-thats-wrong/ http://www.websiteoptimizers.com/blog/benchmark-thats-wrong/#respond Tue, 13 Jun 2017 19:37:02 +0000 http://www.websiteoptimizers.com/blog/?p=1140
Almost everyone looks at their metrics & compares to industry benchmarks. But here’s why that’s a waste of time.

The post How You Benchmark And Why That’s Wrong appeared first on Web Site Optimizers Blog by Tom Bowen.

]]> http://www.websiteoptimizers.com/blog/benchmark-thats-wrong/feed/ 0 Home Page Carousels: Good or Bad? The Ultimate Guide to Existing Studies With Real Data http://www.websiteoptimizers.com/blog/home-page-carousels-good-ultimate-guide-existing-studies-real-data/ http://www.websiteoptimizers.com/blog/home-page-carousels-good-ultimate-guide-existing-studies-real-data/#respond Wed, 22 Feb 2017 17:54:59 +0000 http://www.websiteoptimizers.com/blog/?p=1106
Are or carousels, or image sliders, harmful or helpful to your website? A round up of available research on the question can help you determine the answer.

The post Home Page Carousels: Good or Bad? The Ultimate Guide to Existing Studies With Real Data appeared first on Web Site Optimizers Blog by Tom Bowen.

]]> http://www.websiteoptimizers.com/blog/home-page-carousels-good-ultimate-guide-existing-studies-real-data/feed/ 0 Form Wisdom: 6 Techniques Making Your Forms Easier To Fill Out For Mobile Users http://www.websiteoptimizers.com/blog/form-wisdom-6-techniques-making-forms-easier-fill-mobile-users/ http://www.websiteoptimizers.com/blog/form-wisdom-6-techniques-making-forms-easier-fill-mobile-users/#respond Thu, 05 Jan 2017 18:20:03 +0000 http://www.websiteoptimizers.com/blog/?p=1091
With more and more of your visitors coming on mobile devices, make your forms as easy to complete as possible on phones to gain more conversions.

The post Form Wisdom: 6 Techniques Making Your Forms Easier To Fill Out For Mobile Users appeared first on Web Site Optimizers Blog by Tom Bowen.

]]> http://www.websiteoptimizers.com/blog/form-wisdom-6-techniques-making-forms-easier-fill-mobile-users/feed/ 0 Can All Your Recipients Really View Your Responsive Email Easily? http://www.websiteoptimizers.com/blog/can-recipients-really-view-responsive-email-easily/ http://www.websiteoptimizers.com/blog/can-recipients-really-view-responsive-email-easily/#respond Thu, 08 Dec 2016 22:49:21 +0000 http://www.websiteoptimizers.com/blog/?p=1074
Responsive Design is still all the rage in web design circles, and that extends into email. But not all email clients can process Responsive messages. What are some alternatives that will work for all mobile users?

The post Can All Your Recipients Really View Your Responsive Email Easily? appeared first on Web Site Optimizers Blog by Tom Bowen.

]]> http://www.websiteoptimizers.com/blog/can-recipients-really-view-responsive-email-easily/feed/ 0 How To Use Google Analytics Calculated Metrics (And Get More Insight) http://www.websiteoptimizers.com/blog/use-google-analytics-calculated-metrics-get-insight/ http://www.websiteoptimizers.com/blog/use-google-analytics-calculated-metrics-get-insight/#comments Tue, 16 Feb 2016 17:34:13 +0000 http://www.websiteoptimizers.com/blog/?p=1044
New to Universal Analytics, Calculated Metrics enable you to eliminate some tedium by allowing a little math within Custom Reports. See how they can help you learn more about your site.

The post How To Use Google Analytics Calculated Metrics (And Get More Insight) appeared first on Web Site Optimizers Blog by Tom Bowen.

]]> http://www.websiteoptimizers.com/blog/use-google-analytics-calculated-metrics-get-insight/feed/ 2