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Ever hear the expression set it and forget it? I think lots of folks think that SEO, Digital Marketing and Content Marketing are all technical. Some technician wearing a pocket protector sits behind a terminal and tweaks, makes some adjustments to your website and BAM, instant success. When I’m out speaking to organizations I often ask what they think an SEO guy or girl looks like and 9 times out of 10, they describe that tech geek.

Digital Marketing is ever evolving. It demands a strategy. It demands attention, it demands change and oftentimes, needs to rapidly be adjusted in order to work. Companies that rely on that tech geek to drive traffic to their website are failing. Why? Here’s a few reasons:

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1.) The corporate web site sucks.
It doesn’t matter how much traffic you through at a bad website, it still won’t convert.

2.) Mismatch.
If you’re trying to get your tech geek to get you ranked under search terms that don’t make any sense to your consumers, when they land on your website, they are going to bounce straight off, because the search doesn’t match what they (the consumers) are after.

3.) Social Media Automation.
Scheduling a bunch of social media posts that are all about selling your products and services is a great way to fail at Digital Marketing. People on the Internet are NOT looking to be sold to. They will un-follow your business / brand quicker then crap through a goose if they feel like you’re trying to sell to them.

4.) BORING, automated content written for search engines and NOT humans.
This is probably one of the most common infractions on the web today. Search engines crave content, so do people. It is often VERY tempting to hire an off-shore company to create content in order to hyper-inflate your SEO. This MAY work for a bit, but as soon as one of your customers / prospects / website visitors reads this jumbled up nonsense, they hit the back button and move on to your competitor. Crappy content can do more harm to your brand then anything.

5.) PPC / SEM FAILS.
Believe it or not, running a successful pay per click or Gooogle Adwords campaign is NOT easy. I actually think that Google has done a disservice to small businesses by offering them the $50.00 coupons that they send out to new businesses. Business owners, hungry for their own piece of the Google real estate jump in, create a campaign and flip the switch. They often BURN through all of their money within 8 hours with oftentimes, ZERO leads, sales, results, etc.. There are many nuances of running a successful PPC campaign that experienced Digital Marketers know.

It’s like this.
The web changes daily. You need not only a strategy to reach your core demographic, you need a partner who understands how to execute, analyze, re-adjust and tweak constantly. If your digital marketing strategy isn’t changing frequently, odds are you’re doing it wrong.

The post #MarketingFail : Don’t Hire An IT Geek To Market Your Business. appeared first on Orlando Digital Marketing Expert Specializing in Content Marketing & SEO.

We all have a lens that we look at things through. Things like philosophies, convictions, religion, politics, ethics, etc. and that’s what makes the well-rounded world go ’round. It’s the hodge-podge of thought, the situations that have brought us to how we think and see the sun that help shape the world. Sometimes, though, we get tunnel vision. One thing, and one thing only is, in our world, the only way. The only path to whatever, the only way to think, the only way others should think and when those ‘others’ don’t see it our way, they are obviously wrong. Dangerous for certain.

When it comes to digital marketing, one-sided thinking will lead to failure, maybe not today, maybe not tomorrow, but without a doubt, soon. Dirty lenses or lenses that aren’t even capable of being cleaned to let the ‘light come in’ turn into archaic thinking, and ultimately, lead to a catastrophic failure. It’s ok to have theories, it’s ok to have philosophies, but in the marketing world, there are many ways to skin the proverbial cat and honestly, the best way to skin the cat is through utilizing a wide variety of methods, a holistic approach if you will.

Meet The One Trick Pony.

The one trick digital marketing pony knew about one way to do things, fifteen glorious years ago. Back in the day, this worked or back in the day, our marketing team scored hits because we simply focused on one angle. Guess what? the Internet changes EVERY day. The methods, what works, what doesn’t work. The algorithms, the attention span of a hungry digital populous, the platforms that we as a society use to post cat photos and spread proud dad photos of our kiddos. Marketing folks who rely on the way we used to do it are destined to fail. Marketers who cannot clean their marketing lenses end up in a brand tail-spin and look for the next people to blame for its failure.

The one trick digital marketing pony can’t continue to grow. The digital marketing space is fluid, as fluid as can be and certain lenses just don’t work anymore, and will probably not work again in the future. As long as we as a society keep changing the way we pay attention to stimulus and outside influences, the marketing folks worth their salt will continue to adjust strategy on the fly. They remain committed to learning, they remain OPEN to new ideas and concepts. They try, they fail, they try again and win. They rely on multiple strategies in order to skin the cat properly and cover all of the bases. They simply continue to clean their lenses.

Thanks for reading, and for cleaning your lenses from time to time.

Take care and thanks for sharing.
@TomJelneck

The post One Trick Marketing Ponies. appeared first on Orlando Digital Marketing Expert Specializing in Content Marketing & SEO.

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Do you know your profession inside and out? Do you live it, eat it, drink it, breathe it daily? Can you hold your own with a room full of peers because you know your “stuff” so well? Yes. The answer is yes. You, my friend are an expert. Experts know the ins and outs, experts have walked the walk and bitten the dust a few times. Experts know how to get it done without blinking an eye. Then there’s Mike.

Mike knows a little bit about everything. He dabbles here, he dabbles there. He tells you how it should be because he read that article once about the thing with the widget and the flux capacitor. He gets news alerts in his inbox about widgets and trusts everything. Heck, he’s even listened to a podcast or two about a thing or two and NOW he knows. Yes my fellow experts, Mike is real, and Mike is here to tell you how you should skin the cat, how you should roll, how you should focus on this or not focus on this. Mike has never actually done what you do, but gosh darnit, he read that article on LinkedIn and has a friend on Twitter who agrees most of the time.

The Mike’s of the world distract the experts of the world. The Mike’s of the world become the CEO’s “consultant” and throw everything off course so that they can simply keep their gig. The Mike’s of the world can ultimately end up single-handily throwing an entire company off course just because of a shiny object.

Knowing enough to be dangerous is a huge danger. Learning by doing, learning by experience, learning by the ole’ school of hard knocks is what makes an expert an expert. A never ending quest for learning coupled with a never-ending zest for finding a better, newer and more relevant way of doing this is what makes YOU an expert. Learning to trust your gut is challenging, but will ultimately insulate you from the many Mike’s of the world.

In my world, there are millions of Mike’s. They know how to do SEO better because their cousin Joey once got a site ranked in Bing by altering some code. They think Social Media isn’t right for your business because it simply just doesn’t ROI, they think that content can be churned out quicker, faster and cheaper in India and simply don’t get why we’re creating it in the first place. The Mike’s of the world are fixated on one particular portion of marketing and never look at the big picture because they kind of sorta know something about that particular portion. The Mike’s of the Digital Marketing world are everywhere and news-flash, the Mike’s aren’t going anywhere anytime soon.

How do you keep the Mike’s out? You don’t budge. You stay the course. You stay grounded. You challenge. If you’re not allowed to challenge, you get the hell away from Mike. The Internet has made it stupid simple to get to see what Mike is really about. Use it. Challenge him. Avoid him, take his advice ALWAYS with a grain of salt.

The post Enough To Be Dangerous. appeared first on Orlando Digital Marketing Expert Specializing in Content Marketing & SEO.

With rich content and an evolving attitude as his main tools to fight the noisy world we live in, digital marketing entrepreneur and content machine Tom Jelneck tastefully feeds his hungry audiences on a daily basis. His premise “content makes the digital world go ‘round” has lead Jelneck, the owner of On Target Digital Marketing, to great success in this evergreen marketing industry.

Communication, sales, and search engine optimization (SEO) are some of the positions that configure Jelneck’s background. All of them together helped to build the path that would help him dig deeper into SEO and digital marketing to finally realize the common key among digital marketing – content.

During his marketing journey, Jelneck found joy watching a client rise to the top of the search engines while transforming the client’s business as a result of his efforts. Moved by these gratifying experiences, he decided to open his own digital marketing agency, On Target, in 2005.

“Getting clients to the top, getting clients talked about, getting clients more leads and more traffic still brings a smile to my face at the end of every day.”

Staying Out In Front

Since then, he admits that this industry has evolved tremendously. “I’ve seen many companies fold, and I’ve seen many more companies hit the SEO scene.”

Knowing how to adapt and evolve with the industry has been the key for his success in digital marketing. For Jelneck, content is what makes the Internet come alive, and in order to move the needle for his clients’ websites, that’s what he and his expert team of digital marketers do all day long. 

His english and communications degree, along with a side of philosophy and theology, have given Jelneck an opportunity to become an early adopter of what is still considered one of the newest terms when it comes to digital marketing – content marketing.

“Users own the browser; users own the Google search box. You have to feed the user what they want in order to get the results your business needs. Content has and always will be the root, or the core motivation, as to why consumers are on the Internet in the first place.”

Jelneck believes content marketing represents a shift in the fundamentals of marketing, in that it’s now a pull-marketing mentality rather than a push-marketing one. He says, “As a business, your mission online should be to pull people to your brand via a content creation strategy. Pull your audience to you by creating amazing content that they can digest, love, and share throughout their social media channels.”

Be Unique; Be a Content Machine

His passion in writing and his eagerness to deliver value to his client’s audience have challenged Jelneck to continue to find ways to make an impact in the content marketing industry. With podcasts as a powerful tool to deliver content for certain audiences, Jelneck goes a step further and believes that in the future we’ll be able to see a bit more educational content for TV or Internet-related content providers, like Netflix.

Tools like Periscope and Snapchat will progressively gain power in today’s emerging content industry, according to Jelneck. But what’s more important, content will influence a consumer’s purchasing decisions.   

In the eyes of Jelneck, it seems a little ironic that in an online world with so many advertising and marketing techniques, it’s the power of the positive review that moves the e-commerce business. In other words, people trust people. “The Internet has changed the way people buy, and our job as marketers is to make certain that our clients and brands have a strong presence when a consumer searches for their products and services,” says Jelneck.

People Trust People

People are tired of being sold to, and Jelneck’s company has embodied the belief that we have to market to consumers in a whole new light.  This is certainly something that brands need to embrace, for it is building communities that build and feed content.

“Google found that the average consumer visits or consults an average of 10.4 places prior to buying anything today,” Jelneck shared. With consumers making their buying decisions before they visit a store, Jelneck proposes to attract your digital audience with relevant and unique content specifically geared to enrich, educate, enlighten, or entertain them. “The average consumer today doesn’t have time or the brain capacity to absorb any more sales pitches,” he added.

Being ahead of the curve and knowing the right time and place to drop the content is what Jelneck recommends to any marketer willing to make an impact. This remarkable attitude is what leads his business to always help his clients stand out and connect with their audience in 10.4 ways and places.

Q&A with Tom Jelneck, Owner of On Target Digital Marketing

What’s your favorite type of digital content?

I love video content and podcasting content. I think the future of the Internet is more interactive and visual.

What’s surprised you the most about content marketing so far in 2015?

I think it’s interesting that many businesses still have not yet embraced mobile versions of their website. I see so many blogs and websites that aren’t connecting with mobile phones and tablet users, simply because their website hasn’t evolved. If your business doesn’t have a solid mobile and content strategy, your competition could be creeping up on you way quicker than you may ever imagine. (Less than 95 percent of B2B enterprise marketers use content marketing.)

Who is your mentor and why?

I think Seth Godin has really helped to inspire and frame many of the marketing decisions I make for my clients on a daily basis. His marketing framework is simple, create amazing stuff, stand out from the crowd, and get people’s permission to create a relationship.

Three items you would take to an island.

Paper, pen and music.

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Suckerfish will suck the life out of you. Suckerfish will show up un-announced, suckerfish will EXPECT your time, suckerfish will not thank you for the knowledge they have sucked out of your brain. Once they determine that you no longer will provide them with free work / information / knowledge, they will move on to another victim within either your organization or your industry and suck them dry as well and then proceed to complain / bash YOU for cutting them off.

How to spot a suckerfish:

– They pit you against other businesses.

– They never really accomplish anything of business worth.

– They break down and belittle others with zero remorse.

– They oftentimes talk out of their ass and don’t have a clue.

– They are very quick to judge others but never look at themselves.

Suckerfish can be found everywhere, sometimes consultants, sometimes competitors, sometimes members of an organization you are a part of, sometimes disguised as friends. Suckerfish will completely distract you. It’s imperative that you spot them quickly and cut them off from the source as rapidly as you can.

It all comes down to boundaries and valuing your own time, so here are some ways to bypass suckerfish all together:

– Never let people just pick your brain without billing them for the time or only giving them 15 minute increments, etc.

– Create boundaries and stick to them. Don’t answer their call every time, don’t answer every email. If you aren’t getting paid for this time, you’re simply losing money.

– Don’t accept dangled carrots. If I had a nickel for everytime I heard that someone would be connecting me with so and so, or that they will get business if I give them some time in exchange, I’d be a freaking millionaire. Dangled carrots NEVER work.

– Get a gatekeeper. Putting someone in front of you as a line of defense is amazing if you can afford it. Let them answer your phone calls / set your appointments, etc..  Hire a tough one. Suckerfish are good at getting past enemy lines.

If you feel called to help folks out, volunteer on a board (with your boundaries) or offer to mentor an MBA or graduate student at a local college, you’ll find this to be way more gratifying.

Thanks for reading and sharing.
@TomJelneck

The post Don’t Feed The Suckerfish. appeared first on Orlando Digital Marketing Expert Specializing in Content Marketing & SEO.

How is that some blogs spread like a virus? Why do some infographics get talked about and shared across the digital world? How is it that a cat video is being talked about so much on Facebook and shared on cat loving walls all across the planet? That’s easy. They are remarkable. They are NOT like the others. They are DISRUPTIVE to the digital world.

So many companies come to me and my companies asking us to create a viral video for them. Make it go viral they’ll say. We want 2 million shares on this one… This stuff simply can’t be forced. Things get shared online because they stand out like a sore thumb. They stand out because someone did something REAL and captured it on film. They weren’t trying to make something go viral, they were simply being real. People like real. People on the Internet like to see real, and share real and celebrate real.

Take the recent rant by Fox 35 anchor John Brown regarding the Kardashians. He had a bit of a Kardashian meltdown on live TV. It was humorous, it was lively, it was real… and it got shared, and shared again, and televised, and featured on Mashable and talked about by hundreds of thousands of people. He was real.

So, how can your social media, website, SEO, content and digital marketing in general stand out? Be a DISRUPTER. Do something to take your marketplace off center. Do something that no one expects or sees coming. I’ve compiled a few content strategies that can help your business DISRUPT your particular marketplace.

1.) BE REAL.
I talked about this above, but being real is oftentimes very unexpected. Share real life stories in your blog content and how they relate to your customers, products or services. Don’t be afraid to show frustration, joy and other real emotions through your content. It’s imperative that you add a personality to your brand. The bottom line, your marketplace doesn’t expect your content to be real, make it that way and you’ll stand out and shine.

2.) BE THE EXPERT.
I’ve had the great fortune and have been blessed to be featured on Fox 35, CCTV, USA TODAY, CFNEWS13, NBC and more because I constantly present myself as an expert. The media wants experts. Your customers want to buy from experts. Your social media tribe wants to follow experts. As you create your blog, infographic, video, etc., do so with authority. Create as if you and your business are the LEADERS of your industry. We don’t all like to brag about ourselves and our accomplishments, but, I encourage you to make your expertise known.

3.) BE DIFFERENT.
If you aren’t be different online, why bother? Why post that snooze fest of a blog? Is that infographic you are posting of your ordering flowchart really going to take the Internet by storm? Create the unexpected. Sometimes it’s simply a matter of not playing it safe. Sometimes it’s simple doing something no one saw coming. Sometimes it’s as simple as creating a value add for your clients, a tool, a gizmo, a new report, a weekly tweet about the office dog, a story about that one time that your factory worker rescued a bird from the warehouse. Be different and stop talking about the same ole, same ole. Be that purple cow standing out from all of the NORMAL cows.

4.) ONE LAST THING.
Proceed with some type of boundaries. I’m not encouraging you to create anything that doesn’t represent your brand well. I’m not encouraging you to go out and be a jackass. I’m simply encouraging you to start creating stuff that no one in your industry would see coming. I’m encouraging you to build value by providing your prospects, clients, website visitors, social media followers with an expert insight that no one else is sharing. I’m encouraging you to INTERRUPT the current way that your industry is doing business. If you can’t be different, why bother at all?

Now, go forth and DISRUPT.

Thanks for reading and sharing.
@TomJelneck

The post 4 Content Strategies To DISRUPT Your Marketplace. appeared first on Orlando Digital Marketing Expert Specializing in Content Marketing & SEO.

I do consider myself a good judge of character but sometimes, I completely miss the call. I’ll see a prospect that I think we should pursue, their story checks out, their budget seems legit, they talk the right talk, they agree and shake their head when I try my darndest to manage expectations, I take on their project and within a month, I regret every second of it and EVERY dollar of it.

We recently took on a digital marketing job that was packaged just right. It looked right, the product looked right, the foundation was in place, but when I met the folks in our conference room, I could tell that something wasn’t quite right. I should have trusted that feeling. 2 months went by, after we went overboard explaining what to expect out of an SEO campaign and then they wanted to meet. No big deal, it will be an opportunity to show them the amazing results that our team has produced. Analytics were all way up over the last 3 months, search results were WAY up way quicker than expected, leads were up by 60% over the previous quarter, things were looking way up.

24 hours after that productive meeting, they fired us. The ex-client exclaimed how SEO just takes way too long. They noted that they received 0 leads, (totally incorrect.) They noted that their search results were not as expected (despite several number one rankings in 2 months). They noted that their son-in-law could do the job and will do it for free from here. This is always frustrating for my team. They truly put their hearts and souls into each client campaign. They all go the extra mile, they all take a loss personally. I feel partially responsible for that. I should have said no to their business from the beginning. I should have realized that they would bail as soon as they actually started to get rankings. This would probably explain why they had been through 4 SEO / Digital Marketing companies in a one year period. Lesson learned.

A wise man once told me, you can’t expect your business to grow if you never say no. In fact, I read an article just this week that illustrated how some of the world’s most successful CEO’s say no 78% of the time. Saying no means saying no to new business that just doesn’t feel right. Saying no means not letting customers work around your boundaries. Saying no means not dropping your pants on pricing just to get the business. Saying no can sometimes SUCK. But, it HAS to be said. It’s not easy. It’s not fun. It’s NEVER popular, but at the end of the day, it’s your organization. It’s your products and services that people need. It’s your business process, employees, your bottom line, your life. I should have listened to that wise man AND my gut with this particular client.

The bottom line, if you ever feel that the person / company you’re about to do business with is not above board, you owe it to yourself, to the integrity of your business, to the sanity of your employees and to the bottom line of your company to walk away. Practice saying no. Practice it often. You can still provide excellent customer service by creating boundaries. Could you lose clients? Sure. Will some clients expect a YES all of the time? Yes. The truth is, great clients will understand that you need boundaries, that you have a process, a system and a method to your operations. Those, my friends, are golden clients.

The post It’s Not You, It’s Us. Oh Wait, No, It’s You. appeared first on Orlando Digital Marketing Expert Specializing in Content Marketing & SEO.

Until… I walked in the door. I walked into a waiting room type area with multiple chairs. There was an unmanned receptionist desk, but their were signs of life on the desk, including a really moldy coffee cup and some crumbled up, presumably used kleenex. I waited a few moments and could see some cubicle dwellers in the wings. They were busy, doing their thing and none had even looked up to see me standing there. So 3 minutes has gone by and I finally did the throat clear thing, you know, to get someone’s attention and acknowledge that their was a new human being in the office. One gentleman in a bright sweater walked by, looked at me and turned his back on me to help a cubicle dweller. He was literally 5 feet away from. He saw me standing, saw me make eye contact and chose to do nothing. No head nod, no 1 minute signal, no nothing. Cold.

Finally, I decided to walk around the corner and flag someone down to get our meeting started. Hospitality Fail. I’ve been thinking about this awkward encounter a lot. This great online presence, this shiny website that is very welcoming, this organization that serves people in such a profound way and then within their organization, their people, their team have no sense of carrying that mission out internally. Maybe this was an isolated issue, maybe it was just a crazy busy day, but maybe, just maybe, the interior culture isn’t matching the outbound messaging.

How does your business address culture? Do you hold days of retreat and reflect upon the organizations’ mission? Do you hire only certain folks that seem to fit within? Do you send them daily quotes of inspiration and instill in them the mission of the organization? Do you let Mike with the Yellow sweater ignore guests? Do you let Sally behind the cubicle not acknowledge people walking in the door? Now granted, I’m just a consultant. But what if I was a new potential community partner or donor meeting to discuss a large gift? What if I was a volunteer who had just donated weeks of their time organizing the last fundraising event?

Our outside marketing needs to match our inside reality and vice versa. That rings true for businesses, for nonprofits, for churches, for city governments. The next chance you get, reflect upon how people perceive the good work that you do and how you’ve built a culture to bolster and build that up.

Thanks for reading and sharing.
@TomJelneck

The post Outside Marketing Reality VS. Inside Reality. appeared first on Orlando Digital Marketing Expert Specializing in Content Marketing & SEO.

Nonprofits don’t normally liked to be compared to the business world. They do good deeds, they devote their whole life to a worthy cause, they are passionate about executing their mission. Oftentimes, they are the EXACT opposite of how a business behaves. When nonprofits come to me for my digital marketing consulting services, the first question I ask them is can people find you in Google? Most of the time, the answer is no. That’s a problem. That’s a big problem.

Google and the Nonprofit.
People don’t just use Google to find window washers, restaurants, personal injury attorneys, or digital marketing agencies. They use Google to give. They use Google to learn. They use Google to contribute to the greater good. Oftentimes, nonprofits simply don’t have that pair of eyeglasses on, and they aren’t thinking in terms of search or getting found. They need to be.

Your audience is searching. They are searching for things to get involved in. They are searching for information on poverty, or the homeless, or the hungry. They are searching about endangered species, the arts, the humanities, the symphony. They are looking for you. Can they find your nonprofit?

Lost & Found.
I was recently appointed to the board of Michelee Puppets, an honor which I take very seriously. I was appointed because they see the value of digital marketing for their nonprofit, and they are looking forward because they see the massive need for being found online.

Michelee came to On Target a few months back and we donated a digital marketing plan for their amazing nonprofit. As I was meeting with the board president and executive director today, she informed me how very pleased she was that their traffic has shot up, their content is being read, their rankings are moving from page 10 of Google (the best place to bury a dead body) to page 1, position 1 under some of her core keyphrases. On Target is literally helping to transform her nonprofit by putting it on the radar in Google. Now, when schools are seeking educational programming for their students, Michelee Puppets is among those options. More people are served, and more lives are touched because of a simple search.

5 SEO Quick Tips for Nonprofits.
1) Content, Content, Content: Your audience is hungry, Google is hungry. Feed your audience, get found in Google. Focus your content on the mission you serve. Write about the grateful people that you’ve served. Tell the stories about the mother you helped, the little one who needed guidance, the amazing contribution that a corporate sponsor just made. SPREAD THE LOVE and don’t stop. The more amazing, shareable content that your nonprofit creates, the more Google will reward you with better search rankings.

2) Get Social: Installing amazing and fresh content on your website is great, and should be happening often. But you’ve got to take your nonprofit farther than that to get your audience and Google’s attention. Creating rich content for social media and building a strong following will not only keep your prospects, donors, board members and volunteers engaged, it will show Google that your nonprofit is alive and vibrant. Be sure to reference your website URL from time to time and steer your audience to your blog, newsroom, donation page, mission statement, etc.

3) Optimize Your Nonprofit: The majority of nonprofit websites that I see are NOT optimized for search. They don’t reference the specific location that they serve, they don’t adjust title and description tags, they didn’t incorporate best SEO practices, they didn’t chose the right URL structure, etc., etc. Have a professional look over your site and perform a quick analysis. Oftentimes, the majority of the SEO issues are easily fixed, but 9 times out of 10, a nonprofit website was built by a donor or volunteer who just simply doesn’t have the SEO background, OR the nonprofit was simply not thinking about getting the website found via search engines from the inception.

4) Get Local: If your nonprofit serves a particular regions, i.e., Orlando, be sure to claim your Google Places page. Add some rich photos, add some testimonials about the lives you’ve changed, add your ‘business’ hours. This will ensure that your nonprofit shows up during a Google search as a ‘place’ near the searcher’s location. Google is a real estate game, and you’ve got to make certain that you obtain every possible free listing that you can in order to own the real estate.

5) Get Responsive: Does your nonprofit website conform to tablets or smartphones? Many do not and Google has recently (in April) announced that it will be ranking websites that are built to ‘respond’ to the many different Internet enabled devices out there higher than websites that were built to remain static and seen on a desktop / laptop. This is critical and will typically require some pretty large modifications to your website code and sometimes, look and feel.

The Bottom Line.
It’s critical to treat your nonprofit and its online presence like you would a business. Your nonprofit needs to get found, get shared, get talked about, and get noticed by the people who can help share and spread the good word about your organization. SEO is a huge and critical factor (and just the tip of the iceberg) when it comes to digital marketing and growing your organization.

If we can help your nonprofit with its SEO or digital marketing in any capacity, I encourage you to give my team a call at On Target Digital Marketing. In Orlando, call 407-830-4550, In the midwest and Atlanta, call 866-471-4748.

Thanks so much for reading and sharing,
@TomJelneck

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