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	<title>TdG</title>
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	<description>Tom de Grunwald &#124; Digital Strategist &#38; Social Entrepreneur</description>
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		<title>Joining Open Rights Group&#8217;s Board of Directors</title>
		<link>https://tdg.me/2018/02/joining-open-rights-groups-board-directors/</link>
					<comments>https://tdg.me/2018/02/joining-open-rights-groups-board-directors/#respond</comments>
		
		<dc:creator><![CDATA[Tom]]></dc:creator>
		<pubDate>Fri, 16 Feb 2018 13:00:20 +0000</pubDate>
				<category><![CDATA[Multimedia]]></category>
		<guid isPermaLink="false">http://tdg.me/?p=764</guid>

					<description><![CDATA[<p>I am honoured at today&#8217;s announcement that I have been elected to Open Rights Group&#8217;s Board of Directors. Open Rights Group is an essential organisation in today&#8217;s connected world. With so much of our lives conducted or mediated by technology, human rights and civil liberties in the digital sphere need to be defended and promoted. [&#8230;]</p>
<p>The post <a href="https://tdg.me/2018/02/joining-open-rights-groups-board-directors/">Joining Open Rights Group&#8217;s Board of Directors</a> appeared first on <a href="https://tdg.me">TdG</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>I am honoured at <a href="https://www.openrightsgroup.org/blog/2018/election-results">today&#8217;s announcement</a> that I have been elected to <a href="https://www.openrightsgroup.org/people/board">Open Rights Group&#8217;s Board of Directors</a>.</p>
<p>Open Rights Group is an essential organisation in today&#8217;s connected world. With so much of our lives conducted or mediated by technology, human rights and civil liberties in the digital sphere need to be defended and promoted. Increasingly we are seeing how important this is to the health of our democracies &#8211; I am looking forward to putting myself in the service of this cause.</p>
<figure id="attachment_766" aria-describedby="caption-attachment-766" style="width: 300px" class="wp-caption alignright"><img fetchpriority="high" decoding="async" class="size-medium wp-image-766" src="http://tdg.me/wp-content/uploads/2018/02/org-profile-square-300x300.png" alt="Open Rights Group" width="300" height="300" srcset="https://tdg.me/wp-content/uploads/2018/02/org-profile-square-300x300.png 300w, https://tdg.me/wp-content/uploads/2018/02/org-profile-square-150x150.png 150w, https://tdg.me/wp-content/uploads/2018/02/org-profile-square.png 500w" sizes="(max-width: 300px) 100vw, 300px" /><figcaption id="caption-attachment-766" class="wp-caption-text">Open Rights Group</figcaption></figure>
<p>This was my statement to the electors (the members):</p>
<blockquote><p>I’m Tom, I work with digital media and film to help empower citizens when they vote, and to help companies and charities communicate effectively.</p>
<p>A proud ORG member since 2009, I’ve long been passionate about how the Internet and social media enable diverse creative voices: freedoms we must defend. Only people who understand the power of the Internet can help ensure it serves society and does not oppress.</p>
<p>I co-founded Swap my Vote as a direct, practical response to our iniquitous electoral system. Public and press alike have responded tremendously, tens of thousands of people signing up to collaborate and help each of their votes count: a simple action enabling real change. Interviews with high profile press and TV outlets have given me valuable insights into dealing with media.</p>
<p>Managing creative teams at award-winning agencies, I have produced and/or devised social and digital strategy for projects including Downton Abbey, Magnum Photos, and Unreported World; producing Shorts for Channel 4, I worked with Scope to shift attitudes towards disability. As Director of Media at Blurrt, a Cardiff startup, I sat on the company’s board and led its Media offering. I am currently training clients including the BBC on digital engagement strategy and skills.</p>
<p>With social media and video such important channels in reaching and shaping public opinion, I would love to offer my experience to the ORG board and team, helping us to continue to communicate important messages simply and relatably, and further deepen our positive social impact.</p></blockquote>
<hr />
<p>Addendum: as an extra bonus, the election (the first I have stood for) was under Single Transferable Vote (STV), by most accounts the best system of PR, as recommended by Electoral Reform Society.</p>
<p>The post <a href="https://tdg.me/2018/02/joining-open-rights-groups-board-directors/">Joining Open Rights Group&#8217;s Board of Directors</a> appeared first on <a href="https://tdg.me">TdG</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">764</post-id>	</item>
		<item>
		<title>Scratching a seven year (democratic) itch</title>
		<link>https://tdg.me/2017/05/scratching-seven-year-democratic-itch/</link>
					<comments>https://tdg.me/2017/05/scratching-seven-year-democratic-itch/#respond</comments>
		
		<dc:creator><![CDATA[Tom]]></dc:creator>
		<pubDate>Wed, 31 May 2017 16:20:43 +0000</pubDate>
				<category><![CDATA[Civic Tech]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Policy]]></category>
		<guid isPermaLink="false">http://tdg.me/?p=740</guid>

					<description><![CDATA[<p>I’m excited today to have confirmed an excellent partner with whom to #SwapmyVote, in my ideal marginal. It’s been something of a lifelong dream for my vote really to count somewhere. Win or lose, it feels so much more worthwhile. It’s deeply upsetting to know that this feeling of democratic potency is so rare, and [&#8230;]</p>
<p>The post <a href="https://tdg.me/2017/05/scratching-seven-year-democratic-itch/">Scratching a seven year (democratic) itch</a> appeared first on <a href="https://tdg.me">TdG</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p class="graf graf--h3">I’m excited today to have confirmed an excellent partner with whom to #SwapmyVote, in my ideal marginal.</p>
<p class="graf graf--p">It’s been something of a lifelong dream for my vote really to count somewhere. Win or lose, it feels so much more worthwhile.</p>
<figure class="graf graf--figure">
<p><figure style="width: 800px" class="wp-caption alignnone"><img decoding="async" class="graf-image" src="https://cdn-images-1.medium.com/max/800/1*wWY7sbv-dF41cfIVQZGQxQ.jpeg" alt="Marilyn" width="800" height="987" data-image-id="1*wWY7sbv-dF41cfIVQZGQxQ.jpeg" data-width="2431" data-height="3000" /><figcaption class="wp-caption-text">Marilyn Monroe in her iconic ivory dress, featured in The Seven Year Itch; public domain.</figcaption></figure></figure>
<p class="graf graf--p">It’s deeply upsetting to know that this feeling of democratic potency is so rare, and that a ‘hack’ has been necessary to bring it about.</p>
<p class="graf graf--p">Every day I see hundreds of people trying to get the same, meaningful, vote. It’s beyond strange, this in a supposedly advanced democracy.</p>
<p class="graf graf--p">I’m proud of the community of people who have taken part in what is still an experiment, who’ve shared the idea with their friends &amp; family.</p>
<p class="graf graf--p">And by doing so allowed more and more people to work together, two at a time, across the country, for a better representative democracy.</p>
<p class="graf graf--p">It’s a long haul — I don’t expect that more than a few hundred to a few thousand people will escape the tyranny of First Past the Post, this general election.</p>
<p class="graf graf--p">But we are building a new way of working together, a community of people prepared to take action. That is truly valuable, now &amp; in future.</p>
<p class="graf graf--p">If you feel similarly, you can sign up at <a class="markup--anchor markup--p-anchor" href="http://swapmyvote.uk/" target="_blank" rel="nofollow noopener noreferrer" data-href="http://swapmyvote.uk/">http://swapmyvote.uk</a> and hopefully find a voting partner.</p>
<p class="graf graf--p">And if you want to campaign, or share links to promote specific swaps with people in certain constituencies, try .</p>
<p class="graf graf--p">The campaigning links are built on the Swap my Vote API, which you can find out more about here .</p>
<p class="graf graf--p">Happy voting!</p>
<p class="graf graf--p">NB: Originally published as a stream on <a class="markup--anchor markup--p-anchor" href="https://twitter.com/tdgme/status/869918366244507653" target="_blank" rel="nofollow noopener noreferrer" data-href="https://twitter.com/tdgme/status/869918366244507653">Twitter</a>.</p>
<p class="graf graf--p">(It’s seven years since the blog post where I originally proposed the platform.)</p>
<p>The post <a href="https://tdg.me/2017/05/scratching-seven-year-democratic-itch/">Scratching a seven year (democratic) itch</a> appeared first on <a href="https://tdg.me">TdG</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">740</post-id>	</item>
		<item>
		<title>&#8216;Creating electoral reform, ourselves&#8217;</title>
		<link>https://tdg.me/2017/05/creating-electoral-reform/</link>
					<comments>https://tdg.me/2017/05/creating-electoral-reform/#respond</comments>
		
		<dc:creator><![CDATA[Tom]]></dc:creator>
		<pubDate>Wed, 31 May 2017 16:14:34 +0000</pubDate>
				<category><![CDATA[Civic Tech]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Policy]]></category>
		<guid isPermaLink="false">http://tdg.me/?p=735</guid>

					<description><![CDATA[<p>Great intro to our innovation in digital democracy, Swap my Vote, in the &#8216;i&#8217; “We’re not just waiting around for a electoral reform to happen. Instead, we’re creating it ourselves.” &#160; &#160; &#160; &#160; How to swap your General Election vote with a stranger</p>
<p>The post <a href="https://tdg.me/2017/05/creating-electoral-reform/">&#8216;Creating electoral reform, ourselves&#8217;</a> appeared first on <a href="https://tdg.me">TdG</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Great intro to our innovation in digital democracy, Swap my Vote, in the &#8216;i&#8217;</p>
<p>“We’re not just waiting around for a electoral reform to happen. Instead, we’re creating it ourselves.”<br />
<a href="https://inews.co.uk/essentials/news/swap-vote-stranger/"><img decoding="async" class="size-full wp-image-737 alignleft" src="http://tdg.me/wp-content/uploads/2017/05/iNews.png" alt="" width="664" height="536" srcset="https://tdg.me/wp-content/uploads/2017/05/iNews.png 664w, https://tdg.me/wp-content/uploads/2017/05/iNews-300x242.png 300w" sizes="(max-width: 664px) 100vw, 664px" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<blockquote data-secret="hPvueHkKgI" class="wp-embedded-content"><p><a href="https://inews.co.uk/essentials/news/swap-vote-stranger/">How to swap your General Election vote with a stranger</a></p></blockquote>
<p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" src="https://inews.co.uk/essentials/news/swap-vote-stranger/embed/#?secret=hPvueHkKgI" data-secret="hPvueHkKgI" width="500" height="282" title="&#8220;How to swap your General Election vote with a stranger&#8221; &#8212; iNews" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p>
<p>The post <a href="https://tdg.me/2017/05/creating-electoral-reform/">&#8216;Creating electoral reform, ourselves&#8217;</a> appeared first on <a href="https://tdg.me">TdG</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">735</post-id>	</item>
		<item>
		<title>My teacher, my friend. </title>
		<link>https://tdg.me/2016/04/my-teacher-my-friend/</link>
					<comments>https://tdg.me/2016/04/my-teacher-my-friend/#comments</comments>
		
		<dc:creator><![CDATA[Tom]]></dc:creator>
		<pubDate>Tue, 05 Apr 2016 16:34:21 +0000</pubDate>
				<category><![CDATA[Life]]></category>
		<guid isPermaLink="false">http://tdg.me/?p=728</guid>

					<description><![CDATA[<p>I&#8217;m terribly sad to have heard yesterday that my primary school headteacher, and friend, Brian Thompson, has passed away. Brian was an exceptional person, inspiring and helping equip hundreds of people to lead creative lives. He had a natural curiosity and wonder at the world, a wry and cultured sense of humour, and the school [&#8230;]</p>
<p>The post <a href="https://tdg.me/2016/04/my-teacher-my-friend/">My teacher, my friend. </a> appeared first on <a href="https://tdg.me">TdG</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>I&#8217;m terribly sad to have heard yesterday that my primary school headteacher, and friend, Brian Thompson, has passed away.</p>
<p>Brian was an exceptional person, inspiring and helping equip hundreds of people to lead creative lives. He had a natural curiosity and wonder at the world, a wry and cultured sense of humour, and the school he created reflected and amplified these values in its students and in the community.</p>
<p>It was often noted that Brian could easily have been promoted t<span class="text_exposed_show">hrough the education system, but that he chose to stay a headteacher, because he loved teaching and making that difference to people. Brian always had creative projects on the go, whether the children&#8217;s  books he published with Quentin Blake (<em>update: and many more &#8211; see the Guardian&#8217;s obituary below</em>), the annual school plays he would research and write himself, the silk screening, the sculpture..</span></p>
<p>I remember fondly going with him and my mother, who had forged a friendship through working together (she was his right hand woman as secretary of the school), to some of the plays and musicals he watched as research for his own work &#8211; these outings were a bit of light in what was a darker time for me around my parents&#8217; divorce. We would also help out and water his plants when he and his partner were away and I was always struck by what wonderfully green fingers he must have had &#8211; the countless plants in that sunlit room that overflowed with such an extraordinary vitality.</p>
<div class="text_exposed_show">
<p>I&#8217;m so glad to have seen them both as recently as a month ago &#8211; Minko and I were passing nearby, knocked on the window, and with great friendliness and cordiality were invited in for tea. We saw the house, some of the inventive beach sculptures he had made, their lifelong collection of art made by good friends adorning the walls throughout. I&#8217;ve since learnt that they had just heard that he was very ill and hadn&#8217;t long to live. Brian&#8217;s grace and humanity shone through, even more so now in the knowledge that they were dealing with such very difficult news.</p>
<p>I will always remember a good, kind and wonderfully creative man. RIP Brian.</p>
</div>
<blockquote><p><a href="http://www.theguardian.com/education/2016/apr/04/brian-thompson-obituary"><img decoding="async" class="alignnone size-full" src="http://tdg.me/wp-content/uploads/2016/04/499.jpg" alt="" /></a></p></blockquote>
<blockquote><p>Other lives: Teacher who sought to give children control over their education and their lives</p>
<p><em><a href="http://www.theguardian.com/education/2016/apr/04/brian-thompson-obituary">Brian Thompson obituary | Education | The Guardian</a></em></p></blockquote>
<p>[I posted this tribute To Brian a few weeks ago, and thought that now would be a good time to post it here.]</p>
<p>The post <a href="https://tdg.me/2016/04/my-teacher-my-friend/">My teacher, my friend. </a> appeared first on <a href="https://tdg.me">TdG</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">728</post-id>	</item>
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		<title>Swap my Vote on the Radio</title>
		<link>https://tdg.me/2015/11/swap-my-vote-on-the-radio/</link>
					<comments>https://tdg.me/2015/11/swap-my-vote-on-the-radio/#respond</comments>
		
		<dc:creator><![CDATA[Tom]]></dc:creator>
		<pubDate>Fri, 27 Nov 2015 11:31:25 +0000</pubDate>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Policy]]></category>
		<category><![CDATA[#GE2015]]></category>
		<category><![CDATA[Democracy]]></category>
		<category><![CDATA[swapmyvote]]></category>
		<category><![CDATA[Vote swapping]]></category>
		<guid isPermaLink="false">http://tdg.me/?p=695</guid>

					<description><![CDATA[<p>This spring our vote swapping platform took off by way of some networking and influencer work, a few choice retweets, some nifty web design work, and a groundswell of people getting behind the idea, and as a result I ended up doing quite a few interviews about the phenomenon for press and radio, even a [&#8230;]</p>
<p>The post <a href="https://tdg.me/2015/11/swap-my-vote-on-the-radio/">Swap my Vote on the Radio</a> appeared first on <a href="https://tdg.me">TdG</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>This spring our <a href="http://blog.swapmyvote.uk" target="_blank">vote swapping platform</a> took off by way of some networking and influencer work, a few <a href="https://twitter.com/SwapmyVote/status/588786107145388032">choice retweets</a>, some nifty web design work, and a groundswell of people getting behind the idea, and as a result I ended up doing quite a few interviews about the phenomenon for press and radio, even a bit of TV. </p>
<p>Here are the radio interviews gathered together. Meeting John Humphys at New Broadcasting House before dawn was probably my high point &#8211; as captured here for posterity. </p>
<p>It&#8217;s strange revisiting this now in the light of what we now know about the eventual result &#8211; how wrong the polls were puts everything into a different context. </p>
<p>But socially-enabled vote swapping is an innovation which may yet prove to have an important effect in a future election.. Watch this space.  </p>
<p><iframe loading="lazy" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/playlists/112019150&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;visual=true" width="100%" height="450" frameborder="no" scrolling="no"></iframe></p>
<p>The post <a href="https://tdg.me/2015/11/swap-my-vote-on-the-radio/">Swap my Vote on the Radio</a> appeared first on <a href="https://tdg.me">TdG</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">695</post-id>	</item>
		<item>
		<title>Selfie Portrait</title>
		<link>https://tdg.me/2014/12/selfie-portrait/</link>
					<comments>https://tdg.me/2014/12/selfie-portrait/#respond</comments>
		
		<dc:creator><![CDATA[Tom]]></dc:creator>
		<pubDate>Mon, 01 Dec 2014 11:15:42 +0000</pubDate>
				<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Social TV]]></category>
		<category><![CDATA[TV]]></category>
		<guid isPermaLink="false">http://tdg.me/?p=708</guid>

					<description><![CDATA[<p>Devised and produced new work for Sky Arts Portrait Artist of the Year 2014, with The Project Factory and Syndicut, and resulting in over twenty thousand selfie portraits posted. How would you look in a Da Vinci?</p>
<p>The post <a href="https://tdg.me/2014/12/selfie-portrait/">Selfie Portrait</a> appeared first on <a href="https://tdg.me">TdG</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><a href="http://selfieportrait.co.uk" target="_blank"><img loading="lazy" decoding="async" class="alignleft size-large wp-image-709" src="http://tdg.me/wp-content/uploads/2015/12/selfieportrait.co_.uk-Frank-1024x640.png" alt="selfieportrait.co.uk Frank" width="1024" height="640" srcset="https://tdg.me/wp-content/uploads/2015/12/selfieportrait.co_.uk-Frank-1024x640.png 1024w, https://tdg.me/wp-content/uploads/2015/12/selfieportrait.co_.uk-Frank-300x188.png 300w, https://tdg.me/wp-content/uploads/2015/12/selfieportrait.co_.uk-Frank.png 1440w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></p>
<p>Devised and produced new work for <a href="http://sky.com/portrait" target="_blank">Sky Arts</a> Portrait Artist of the Year 2014, with The Project Factory and <a href="http://www.syndicut.com/" target="_blank">Syndicut</a>, and resulting in over twenty thousand selfie portraits posted.</p>
<p>How would you look in a Da Vinci?</p>
<p>The post <a href="https://tdg.me/2014/12/selfie-portrait/">Selfie Portrait</a> appeared first on <a href="https://tdg.me">TdG</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">708</post-id>	</item>
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		<title>I Miss You Tomorrow Mrs Magpie</title>
		<link>https://tdg.me/2014/11/i-miss-you-tomorrow-mrs-magpie/</link>
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		<dc:creator><![CDATA[Tom]]></dc:creator>
		<pubDate>Thu, 27 Nov 2014 14:45:55 +0000</pubDate>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Photography]]></category>
		<guid isPermaLink="false">http://tdg.me/?p=672</guid>

					<description><![CDATA[<p>More music out today from the ever inventive songstress-producer, Minko. Following her two recent EPs, this time it&#8217;s a double A-side digital single, to which I&#8217;m the proud contributor of cover photography (embedded below). Which do you prefer; the lazy pop bossa of &#8216;I Miss You Tomorrow&#8217; &#8211; or the pastoral waltz feel of the mythical &#8216;Mrs [&#8230;]</p>
<p>The post <a href="https://tdg.me/2014/11/i-miss-you-tomorrow-mrs-magpie/">I Miss You Tomorrow Mrs Magpie</a> appeared first on <a href="https://tdg.me">TdG</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>More music out today from the ever inventive songstress-producer, <a title="Minko" href="http://minkomusic.com" target="_blank">Minko</a>.</p>
<p>Following her two recent EPs, this time it&#8217;s a double A-side digital single, to which I&#8217;m the proud contributor of cover photography (embedded below).</p>
<p>Which do you prefer; the lazy pop bossa of &#8216;I Miss You Tomorrow&#8217; &#8211; or the pastoral waltz feel of the mythical &#8216;Mrs Magpie&#8217;?</p>
<p><iframe loading="lazy" style="border: 0; width: 350px; height: 522px;" src="https://bandcamp.com/EmbeddedPlayer/album=3599852910/size=large/bgcol=ffffff/linkcol=0687f5/transparent=true/" width="300" height="150" seamless=""><a href="http://minko.bandcamp.com/album/i-miss-you-tomorrow-mrs-magpie">I Miss You Tomorrow | Mrs Magpie by Minko</a></iframe></p>
<p>The post <a href="https://tdg.me/2014/11/i-miss-you-tomorrow-mrs-magpie/">I Miss You Tomorrow Mrs Magpie</a> appeared first on <a href="https://tdg.me">TdG</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">672</post-id>	</item>
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		<title>Gotta love a Lovie!</title>
		<link>https://tdg.me/2014/10/gotta-love-a-lovie-downton-abbey-sherlock/</link>
					<comments>https://tdg.me/2014/10/gotta-love-a-lovie-downton-abbey-sherlock/#respond</comments>
		
		<dc:creator><![CDATA[Tom]]></dc:creator>
		<pubDate>Thu, 16 Oct 2014 18:11:14 +0000</pubDate>
				<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[award]]></category>
		<category><![CDATA[downton]]></category>
		<category><![CDATA[sherlock]]></category>
		<guid isPermaLink="false">http://tdg.me/?p=654</guid>

					<description><![CDATA[<p>Very chuffed to hear our team has won three four Lovie Awards 2014: two for Downton Abbey&#8216;s social media, one for our Sherlock: The Network app, produced with Hartswood Films, and one for Unreported World Shorts with Channel 4. Downton Abbey won the Bronze Lovie Awards in two categories: Social: Overall Social Presence and Social: Entertainment. Sherlock: The Network [&#8230;]</p>
<p>The post <a href="https://tdg.me/2014/10/gotta-love-a-lovie-downton-abbey-sherlock/">Gotta love a Lovie!</a> appeared first on <a href="https://tdg.me">TdG</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Very chuffed to hear our team has won <del>three</del> four Lovie Awards 2014: two for <a title="Downton Abbey on Facebook" href="https://facebook.com/downtonabbey" target="_blank">Downton Abbey</a>&#8216;s social media, one for our<a title="Sherlock: The Network app" href="bit.ly/sherlockthenetwork" target="_blank"> Sherlock: The Network app</a>, produced with <a title="Hartswood Films" href="http://www.hartswoodfilms.co.uk/" target="_blank">Hartswood Films</a>, and one for <a title="Unreported World | Shorts | Playlist on YouTube" href="http://tdg.im/1pftRnU" target="_blank">Unreported World Shorts</a> with Channel 4.</p>
<figure id="attachment_655" aria-describedby="caption-attachment-655" style="width: 405px" class="wp-caption alignnone"><a href="http://tdg.im/1z76PUy"><img loading="lazy" decoding="async" class="wp-image-655 size-full" src="http://tdg.me/wp-content/uploads/2014/10/2014_Winner_Black.jpg" alt="2014_Winner_Black" width="405" height="185" srcset="https://tdg.me/wp-content/uploads/2014/10/2014_Winner_Black.jpg 405w, https://tdg.me/wp-content/uploads/2014/10/2014_Winner_Black-300x137.jpg 300w" sizes="(max-width: 405px) 100vw, 405px" /></a><figcaption id="caption-attachment-655" class="wp-caption-text">Downton Abbey &#8211; Bronze Lovie Award Winner 2014</figcaption></figure>
<figure id="attachment_656" aria-describedby="caption-attachment-656" style="width: 405px" class="wp-caption alignnone"><a href="http://tdg.im/ZXP4ra" target="_blank"><img loading="lazy" decoding="async" class="wp-image-656 size-full" src="http://tdg.me/wp-content/uploads/2014/10/2014_Winner_White.jpg" alt="2014_Winner_White" width="405" height="185" srcset="https://tdg.me/wp-content/uploads/2014/10/2014_Winner_White.jpg 405w, https://tdg.me/wp-content/uploads/2014/10/2014_Winner_White-300x137.jpg 300w" sizes="(max-width: 405px) 100vw, 405px" /></a><figcaption id="caption-attachment-656" class="wp-caption-text">Sherlock: The Network and Unreported World | Shorts &#8211; Silver Lovie Award Winners 2014</figcaption></figure>
<p class="p1">Downton Abbey won the <a title="Downton Abbey - Lovie Awards " href="http://tdg.im/1z76PUy" target="_blank">Bronze Lovie Awards</a> in two categories: <em>Social: Overall Social Presence</em> and <em>Social: Entertainment</em>.</p>
<p class="p1">Sherlock: The Network won the <a title="Sherlock: The Network  -  Silver Lovie Award Winner  -  Mobile Handheld: News &amp; Entertainment" href="http://tdg.im/ZXP4ra" target="_blank">Silver Lovie Award</a> in the <em>Mobile Handheld: News &amp; Entertainment </em>category.</p>
<p class="p1">Unreported World won the <a title="Unreported World | Shorts - Silver Lovie Award Winner - Internet Video | Documentary" href="http://tdg.im/1vFwrqd" target="_blank">Silver Lovie Award</a> in the <em>Internet Video: Documentary </em>category.</p>
<p>Well played <a title="Rebecca Winch" href="https://twitter.com/bexwinch" target="_blank">Rebecca Winch</a>, <a title="Lauren Fenner" href="https://twitter.com/fennerfenfen" target="_blank">Lauren Fenner</a>, <a title="Sarah Howell" href="https://twitter.com/SarahHowell3" target="_blank">Sarah Howell</a>, <a title="Rob Barnes" href="https://twitter.com/robjbarnes" target="_blank">Rob Barnes</a>, <a title="Sandra Lehner" href="https://twitter.com/s_lehner" target="_blank">Sandra Lehner</a>, <a title="Chike Newman" href="https://twitter.com/newmanimation">Chike Newman</a>, <a title="Az Newman" href="https://twitter.com/newmanconcept">Az Newman</a>, and the <a title="TPF Team" href="http://www.theprojectfactory.com/people/" target="_blank">whole team at The Project Factory</a>, not to mention our wonderful partners, in all the dedicated work bringing these top notch storytelling projects to life.</p>
<p>The post <a href="https://tdg.me/2014/10/gotta-love-a-lovie-downton-abbey-sherlock/">Gotta love a Lovie!</a> appeared first on <a href="https://tdg.me">TdG</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">654</post-id>	</item>
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		<title>New Woodland Recordings Compilation</title>
		<link>https://tdg.me/2014/03/new-woodland-recordings-compilation/</link>
					<comments>https://tdg.me/2014/03/new-woodland-recordings-compilation/#respond</comments>
		
		<dc:creator><![CDATA[Tom]]></dc:creator>
		<pubDate>Wed, 26 Mar 2014 19:11:12 +0000</pubDate>
				<category><![CDATA[Multimedia]]></category>
		<guid isPermaLink="false">http://tdg.me/?p=643</guid>

					<description><![CDATA[<p>Chuffed to be part of this, with the wonderful Minko More on Woodland Recordings 50th release here.</p>
<p>The post <a href="https://tdg.me/2014/03/new-woodland-recordings-compilation/">New Woodland Recordings Compilation</a> appeared first on <a href="https://tdg.me">TdG</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Chuffed to be part of this, with the wonderful <a title="Minko" href="http://minkomusic.com">Minko</a><br />
<iframe loading="lazy" src="//www.youtube.com/embed/Csen6an3rNk" height="315" width="560" allowfullscreen="" frameborder="0"></iframe><br />
More on Woodland Recordings 50th release <a title="Woodland Recordings 50th release" href="http://www.woodlandrecordings.com/RELEASES/WR050.html">here</a>.</p>
<p>The post <a href="https://tdg.me/2014/03/new-woodland-recordings-compilation/">New Woodland Recordings Compilation</a> appeared first on <a href="https://tdg.me">TdG</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">643</post-id>	</item>
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		<title>Join the Network</title>
		<link>https://tdg.me/2014/03/join-the-network/</link>
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		<dc:creator><![CDATA[Tom]]></dc:creator>
		<pubDate>Tue, 18 Mar 2014 20:57:20 +0000</pubDate>
				<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[TV]]></category>
		<guid isPermaLink="false">http://tdg.me/?p=635</guid>

					<description><![CDATA[<p>When the time came to let the world know about The Project Factory&#8217;s official Sherlock app, we knew we had a winner. We’d shot exclusive content for the app with two of the moment&#8217;s biggest names in TV and film,  Benedict Cumberbatch and Martin Freeman, and wanted to reward the shows&#8217; fans with sneak peaks &#8211; and let [&#8230;]</p>
<p>The post <a href="https://tdg.me/2014/03/join-the-network/">Join the Network</a> appeared first on <a href="https://tdg.me">TdG</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>When the time came to let the world know about The Project Factory&#8217;s <a href="/projects/sherlock/" target="_blank">official Sherlock app</a>, we knew we had a winner.</p>
<p>We’d shot exclusive content for the app with two of the moment&#8217;s biggest names in TV and film,  Benedict Cumberbatch and Martin Freeman, and wanted to reward the shows&#8217; fans with sneak peaks &#8211; and let them share their excitement and enthusiasm to spread the word about the game far and wide.</p>
<p>The app is named after Sherlock&#8217;s network which players join to help him solve cases. We built a  with a hashtag counter where fans could get a sneak peek of exclusive images from the app &#8211; and tweet to unlock content, calling others to do the same and help the network reach the next milestone. So, of course, the campaign hashtag had to be #jointhenetwork.</p>
<figure id="attachment_639" aria-describedby="caption-attachment-639" style="width: 1024px" class="wp-caption alignright"><a href="http://tdg.me/wp-content/uploads/2014/03/jointhenetwork-20000-tweet2.png"><img loading="lazy" decoding="async" class="size-large wp-image-639" src="http://tdg.me/wp-content/uploads/2014/03/jointhenetwork-20000-tweet2-1024x563.png" alt="Join the Network viral site" width="1024" height="563" srcset="https://tdg.me/wp-content/uploads/2014/03/jointhenetwork-20000-tweet2-1024x563.png 1024w, https://tdg.me/wp-content/uploads/2014/03/jointhenetwork-20000-tweet2-300x165.png 300w, https://tdg.me/wp-content/uploads/2014/03/jointhenetwork-20000-tweet2.png 1302w" sizes="(max-width: 1024px) 100vw, 1024px" /></a><figcaption id="caption-attachment-639" class="wp-caption-text">Join the Network viral site</figcaption></figure>
<p><span style="line-height: 1.5em;">We wanted to allow the social conversation around the television show to run its course, but with only a few days between the show airing on BBC One and the release into the App Store,  we had just two days to build the buzz before launch. In those two days, 16,000 people used the #jointhenetwork hashtag in tweets and 12,000 people followed the dedicated </span><a style="line-height: 1.5em;" href="http://twitter.com/sherlocknetwork" target="_blank">Twitter account</a><span style="line-height: 1.5em;">. We had hoped we might see 10,000 tweets; at the time of writing, the counter is about to tick over 30,000.</span></p>
<p>In the fortnight after launch,  became number 1 Entertainment app in in 34 countries, topping the overall charts for over a week in the UK. The game so far has 279 ratings with 233 of them being 5 stars. On Twitter, #jointhenetwork tweets are reaching an average of a million people a week, and have been seen by 24 million.</p>
<p>Find out what the fuss is about:</p>
<p><span style="line-height: 1.5em;">Cross posted with kind permission of <a title="TPF - Join the Network" href="http://www.theprojectfactory.com/news/join-the-network/" target="_blank">The Project Factory</a>.</span></p>
<p>The post <a href="https://tdg.me/2014/03/join-the-network/">Join the Network</a> appeared first on <a href="https://tdg.me">TdG</a>.</p>
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