If Google were to put itself in to the geo-location game right now there may be some real howling about Google and world domination. Well, leave it to Google not to be completely out of any game. In the case of the check-in craze that is being pioneered by foursquare, Gowalla, Loopt and others, Google has found a way in without having their own ‘product’. How you ask? Google tells us at the Geo Developers blog

We have been delighted with the enthusiasm we have seen for the Places API, and the innovative ways in which developers would like to use it. We have seen applications that offer check-in to places and need to identify an individual place at which a user is currently located, applications looking to show a user Places around them, and applications looking to offer a search and browse experience for Places similar to that offered on Google Maps.

We are going to focus initially on check-in applications. These are the applications that we feel the API currently caters to well, and we are excited to work with developers building these applications to understand their requirements, and ensure that we are offering them the best possible experience.

When we previewed the Places API back in May we indicated that we planned to begin processing applications in July. I’m happy to say that we have now begun reaching out to developers who have expressed an interest in building check-in applications using the API, including those working on client applications for the Buzz API.

So Google is in the game without being in the game, so to speak. Let’s face it, there is nowhere online where Google will not be in some way manner shape or form. Maybe Google is going to let the developer community work out the kinks and make the mistakes while Google gets to sit right next to them as they do it. Who knows?

With all the talk of Google looking to get into the social networking game it only makes sense that geo-location functionality wouldn’t be far behind. What do you think this might all look like one day? Will Google be a real player in more than just search when it comes to the social check-in world?

It’s Friday Pilgrims. Check-in with your thoughts before you check out for the weekend.

While Google struggles with a lot of issues because of their high profile involvement in just about everything, they are still the king of the search mountain by a country mile. This is obviously not news but how that domination extends into the mobile search world is still a bit stunning. According to Pingdom, based on global stats with the help of Stat Counter, Google currently owns 98% of the mobile search market. Yup ……. 98%. The picture below will add to the ‘wow factor’ of that number.

So what does this all mean? It could mean plenty of things. The biggest question is around the age old tech question of what is more important, the hardware / device or the application? With Apple and Google fighting tooth and nail over the burgeoning mobile market, who has the edge? Android devices are making strides but the iPhone and the iOS are the standard for now. To be sure Google would like to own the entire experience from the device through the conversion but if it can’t beat the iPhone at least all of those iPhone users will be searching on Google. The result will still be filling Google’s pockets with mobile paid search money and more. Not a bad position to be in if you are Google.

It has to make Steve Jobs’ blood boil that while the iPhone and its associated apps are a license to print money, Google is still going to make a lot of money through the iPhone marketplace. The fact is that iPhone fanatics are as dependent on Google as they are on Apple.

So the question is, is there anyone out there that could possibly slow Google down in this market of the future? I don’t see anyone, do you?

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To enable this:

1. Open the Windows Explorer options (Control Panel > Folder Options).
2. Go to the View tab.
3. Select the option to use check boxes for selecting files.
4. Apply your changes.

Now whenever you need to pick a particular group of files, one wrong move doesn’t mean you have to start over.

Post from: PCMech. Helping Normal People Get Their Geek On And Live The Digital Lifestyle.

Multi-Select Files In Windows 7 With Checkboxes

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While most sources are predicting a rise in ad dollars for the rest of this year, Barclays analyst Anthony DiClemente is lowering his estimate from 5.5% to only a 5% growth. That may not sound like much but these days, even .5% really counts.

In an article at MediaMemo, Peter Kafka says that it’s print (including phone book advertising) and radio that are skewing the numbers as they continue to have poor ad sales. The web and TV networks are seeing an uptick but when you average it together it’s not a pretty picture.

Kafka goes a step further, noting that things were so bad last year that even a 5% hike isn’t bringing ad dollars back to what they once were. He says we’ll know more when the big media companies turn in their Q2 reports next week but he’s not hopeful.

“Even if you assume that those guys report healthy-looking numbers, it’s important to remember that they are based on very weak comps from the previous year. Which means that industries that are still posting declines are really, really, down.”

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