Top Draw Inc. https://www.topdraw.com/ Fri, 22 May 2026 21:35:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 How to Create a Digital Marketing RFP That Gets You the Right Agency https://www.topdraw.com/insights/how-to-create-a-digital-marketing-rfp/ Thu, 05 Mar 2026 16:17:38 +0000 https://www.topdraw.com/?p=21498 What a Digital Marketing RFP Actually Does for You Marketing budgets are under more pressure than ever. The Gartner 2025 CMO Spend Survey found that 39% of marketing leaders plan to cut agency allocations this year, while budgets remain stuck at 7.7% of company revenue. Choosing the right agency the first time has never been...

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]]> Canadian Business Grants and Loans for Digital Marketing in 2026 https://www.topdraw.com/insights/canadian-business-grants-and-loans-for-digital-marketing/ Tue, 17 Feb 2026 17:13:23 +0000 https://www.topdraw.com/?p=21486 Canadian businesses can fund professional digital marketing services through government grants, government-backed loans, and private financing programs. This guide lists the major programs available to Canadian business owners in 2026, explains who qualifies, how much funding each program provides, and how businesses can direct those funds toward digital marketing work – including agency services such...

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]]> Why GA4 Direct Traffic is Mislabeled: A Technical Guide to Attribution https://www.topdraw.com/insights/ad-blockers-steal-credit-from-your-best-marketing-channels/ Mon, 02 Feb 2026 23:45:33 +0000 https://www.topdraw.com/?p=21364 Research shows approximately 30% of GA4 traffic categorized under the “(direct)/(none)” session source/medium originates from other marketing channels, with Organic Search suffering the most severe misattribution. Business Impact: If your analytics show $100,000 in monthly revenue from “direct” traffic, approximately $30,000 likely comes from other sources – with $18,000 (60%) originating from organic search, $9,000...

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]]> What Is Website Schema & Why Should You Care? https://www.topdraw.com/insights/what-is-website-schema/ https://www.topdraw.com/insights/what-is-website-schema/#respond Mon, 02 Feb 2026 21:57:51 +0000 https://topdraw.tdev.ca/?p=10214 Disclaimer: This post is intended for business owners, and oversimplifies some of the technicality of Schemas in general—a more technical schema post is in the works!

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]]> https://www.topdraw.com/insights/what-is-website-schema/feed/ 0 5 SEO, Digital Marketing and Social Media Strategies for Scaling Your Business https://www.topdraw.com/insights/types-of-digital-marketing-strategies/ https://www.topdraw.com/insights/types-of-digital-marketing-strategies/#respond Mon, 02 Feb 2026 21:28:55 +0000 https://topdraw.wpengine.com/?p=20416 A digital marketing strategy is a data-driven plan that uses search engine optimization (SEO), paid advertising, social media, and content marketing to achieve specific business objectives. Your strategy aligns marketing activities with revenue goals, ensures budget efficiency, and tracks measurable results through key performance indicators (KPIs). Follow the 9-step process to build your strategy. What...

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]]> https://www.topdraw.com/insights/types-of-digital-marketing-strategies/feed/ 0 Top Draw Announced as 2017 Leading SEO Firm in Canada (Updated 2026) https://www.topdraw.com/insights/top-draw-announced-as-leading-seo-firm-in-canada/ https://www.topdraw.com/insights/top-draw-announced-as-leading-seo-firm-in-canada/#respond Mon, 02 Feb 2026 20:27:03 +0000 https://topdraw.tdev.ca/?p=15904 We're excited to announce we have been selected as one of the top 10 leading SEO digital marketing firms in Canada by Clutch.

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]]> https://www.topdraw.com/insights/top-draw-announced-as-leading-seo-firm-in-canada/feed/ 0 5 Social Media Marketing Trends (Updated 2026) https://www.topdraw.com/insights/social-media-marketing-trends-2021/ https://www.topdraw.com/insights/social-media-marketing-trends-2021/#respond Mon, 02 Feb 2026 20:26:53 +0000 https://topdraw.wpengine.com/?p=19517 With 41% of Canadians reporting increased screen time in 2020, this past year was massive for social media growth and influence. The COVID-19 pandemic, anti-racism movement, and the U.S. presidential election made for a particularly stressful and life-changing time for us all. Many people turned online to cope, stay connected, and even laugh and be...

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]]> https://www.topdraw.com/insights/social-media-marketing-trends-2021/feed/ 0 5 SEO and Digital Marketing Strategies You Need in 2026 with Wild Life Distillery https://www.topdraw.com/insights/5-digital-marketing-strategies-you-need-in-2022-with-wild-life-distillery/ https://www.topdraw.com/insights/5-digital-marketing-strategies-you-need-in-2022-with-wild-life-distillery/#respond Mon, 02 Feb 2026 20:26:39 +0000 https://topdraw.wpengine.com/?p=20051 Wondering how to launch a powerful digital marketing strategy in 2026? You’ve come to the right place. It’s important to be thoughtful about your investment. Rather than trying a smattering of digital marketing tools and seeing what sticks, you need to approach it with a plan. This will ensure you get the most value out...

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]]> https://www.topdraw.com/insights/5-digital-marketing-strategies-you-need-in-2022-with-wild-life-distillery/feed/ 0 Top SEO and Digital Marketing Trends for 2026: Strategic Planning Guide https://www.topdraw.com/insights/plan-your-path-2022-marketing-trends/ https://www.topdraw.com/insights/plan-your-path-2022-marketing-trends/#respond Mon, 02 Feb 2026 20:26:20 +0000 https://topdraw.wpengine.com/?p=20130 In 2021, marketers have proven their ability to adapt to the rollercoaster ride of lockdowns, vaccines, and cautious re-openings. Not to mention, we’ve become more purpose-driven than ever, aligning with the values of today’s socially conscious consumer who increasingly demands brands take a stance on specific social issues and demonstrate authentic commitment to causes. Key...

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]]> https://www.topdraw.com/insights/plan-your-path-2022-marketing-trends/feed/ 0 8-Step SEO Guide: Creating High-Performance Websites in 2026 https://www.topdraw.com/insights/8-steps-to-creating-a-fantastic-website/ https://www.topdraw.com/insights/8-steps-to-creating-a-fantastic-website/#respond Mon, 02 Feb 2026 20:25:49 +0000 https://topdraw.wpengine.com/?p=20313 A website is an essential tool for transforming your users into enthusiastic customers. But, how do you take your site from “fine” to “fantastic”? There’s a lot that goes into creating a professional website that drives results: It needs to convey your unique value, provide a user-friendly experience, inform and inspire your audience, and generate...

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