Comments for Top Fermented http://www.topfermented.com Commentary on beer, brewing, and the craft brew industry. Thu, 02 Feb 2012 17:24:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on The problem with wow. by Ben http://feedproxy.google.com/~r/TopFermentedComments/~3/6ygBxiDclI8/ Ben Thu, 02 Feb 2012 17:24:33 +0000 http://www.topfermented.com/?p=2104#comment-2373 Ha! Not sure how I missed this a few weeks ago, but man, it hits home. Next time you're up in the middle of the night worrying about this, give me a call — I'm sure I'll be awake worrying about the same thing. Ha! Not sure how I missed this a few weeks ago, but man, it hits home. Next time you’re up in the middle of the night worrying about this, give me a call — I’m sure I’ll be awake worrying about the same thing.

]]> http://www.topfermented.com/2012/01/18/the-problem-with-wow/comment-page-1/#comment-2373 Comment on The problem with wow. by Erin http://feedproxy.google.com/~r/TopFermentedComments/~3/uq-q0jdxZd4/ Erin Mon, 23 Jan 2012 19:11:07 +0000 http://www.topfermented.com/?p=2104#comment-2369 I don't think you need to be gimmicky or full or hype, but I do think this is the moment to take your "Wow" and use it as a way to direct people to another, deeper layer of who/what your brewery is, your ethos, your craft, your story. Beer enthusiasts need additional reason to care, especially in a flooded market. Otherwise, you're right -- it's good beer, but so is other craft beer in your area. Why should people care about *your* beer, your brand? And of course, that's the essence of marketing, and there's nothing wrong with that, especially if it's backed by really good beer. I am drawing a difference here between legit craftsmanship and telling a story about that and advertisements about "frost brewed" and "triple hopped" beer. Obviously, there's plenty of ridiculous, nonsense, gratuitous marketing, but doesn't mean marketing is bad in general. Again, I really don't think it has to be gimmicky, nor do I think serious beer drinkers really buy into that in a way that would consistently provide support to a brewery, but do give people something to talk about in addition to just "yeah, that beer was good, but this one was, too." I don’t think you need to be gimmicky or full or hype, but I do think this is the moment to take your “Wow” and use it as a way to direct people to another, deeper layer of who/what your brewery is, your ethos, your craft, your story. Beer enthusiasts need additional reason to care, especially in a flooded market. Otherwise, you’re right — it’s good beer, but so is other craft beer in your area. Why should people care about *your* beer, your brand? And of course, that’s the essence of marketing, and there’s nothing wrong with that, especially if it’s backed by really good beer. I am drawing a difference here between legit craftsmanship and telling a story about that and advertisements about “frost brewed” and “triple hopped” beer. Obviously, there’s plenty of ridiculous, nonsense, gratuitous marketing, but doesn’t mean marketing is bad in general. Again, I really don’t think it has to be gimmicky, nor do I think serious beer drinkers really buy into that in a way that would consistently provide support to a brewery, but do give people something to talk about in addition to just “yeah, that beer was good, but this one was, too.”

]]> http://www.topfermented.com/2012/01/18/the-problem-with-wow/comment-page-1/#comment-2369 Comment on Startup: Starting small – the nanobrewery concept. by Michael Long http://feedproxy.google.com/~r/TopFermentedComments/~3/MEdNDmQZ660/ Michael Long Sun, 22 Jan 2012 18:12:05 +0000 http://www.topfermented.com/?p=1052#comment-2368 Are there federal or state requirements for the size of the fermantation tanks I must have to get a federal lice...5 - 10-20 barrel tanks....can not fimnd this info anywhere. Are there federal or state requirements for the size of the fermantation tanks I must have to get a federal lice…5 – 10-20 barrel tanks….can not fimnd this info anywhere.

]]> http://www.topfermented.com/2010/01/06/startup-starting-small-the-nanobrewery-concept/comment-page-2/#comment-2368 Comment on The problem with wow. by Mark http://feedproxy.google.com/~r/TopFermentedComments/~3/Bu-sYDG_sp0/ Mark Sat, 21 Jan 2012 22:29:39 +0000 http://www.topfermented.com/?p=2104#comment-2367 Are they just live when they go into the brewing process or do they have to say alive the entire time? Are they just live when they go into the brewing process or do they have to say alive the entire time?

]]> http://www.topfermented.com/2012/01/18/the-problem-with-wow/comment-page-1/#comment-2367 Comment on The problem with wow. by Aaron http://feedproxy.google.com/~r/TopFermentedComments/~3/qeLl-PT40tk/ Aaron Thu, 19 Jan 2012 15:58:44 +0000 http://www.topfermented.com/?p=2104#comment-2366 Porturtle'r If they can make stouts with oysters, why not a porter with turtles? Porturtle’r

If they can make stouts with oysters, why not a porter with turtles?

]]> http://www.topfermented.com/2012/01/18/the-problem-with-wow/comment-page-1/#comment-2366