Video marketing

When you search a topic, it’s likely you will be faced with thousands or even millions of competing websites. This list will contain everything from corporate and business websites to user generated websites like blogs and niche websites. It’s impossible to investigate every link listed in the SERP (Search Engine Result Page), so most of the time people only pay attention to the first few pages, primarily the first page. Interestingly, the first page of the search results often include videos. Since Google purchased YouTube, videos have now become part of the search experience. According to Forrester, properly structured and indexed videos have a 50 times greater chance of ranking on the first page of Google.

This is important to know if you’re a business trying to increase traffic to your website through video marketing. Online video traffic, as a whole, is increasing every month and a well-produced, professional video can have a major impact on your product sales. If you want to get your video on the first page of a Google search, here are a few things you should consider:

Create an informative and well-structured video

You can do this on your own or by hiring a professional video production service. While it may be less expensive to do it yourself, a service can take care of everything from scriptwriting, filming and editing. And typically, the quality of video will be much better when produced by a professional video production company.

Studies show that most people will drop out of a video in the first 15 to 30 seconds. Make sure your content is well written and engages the audience immediately.

Post your video online

Your video should be uploaded to YouTube and then put on your own website using YouTube’s embed feature. Here are some key things to remember when uploading your video to YouTube:

• Upload a high-quality HD version of your video
• Your video title is very, very important for SEO. Make sure it has the most important keywords. Keep is short, simple and keyword rich!
• Write a very good description using other relative keywords. Describe your video well, and include links to your company.
• Properly tag and categorize your video with relative information.
• Engage your audience. Respond to every comment and build your fan base.

Produce Ongoing Content

Most people think that all they need is one video to put on YouTube. Remember, you’re competing with billions of videos. It’s very saturated, but not impossible. The key is to produce regular, relative content for your audience. What do they want to see? What would capture their interest? How would they stay engaged? Regular content builds a strong foundation for improving your search results.

Professional videos, marketed properly online, have a good chance of ranking well in search engines. By getting your business videos out there, you can increase your readers, subscribers and even buyers. Web studies have shown that online shoppers are more likely to buy after viewing a product video. Since the potential of online video marketing is so enormous, every business trying to reach a wider audience and increase sales should be doing it.

If you need help creating a video that will make an impact, we can help. Having produced hundreds of videos for clients, we can help you reach your audience. Contact us today for more information.

We worked closely with the Granado group to plan the creative, style and production of the video. We spent two days shooting interviews and B Roll, and then finished out the editing in a few weeks.

Here’s the final video:

As a consumer, I always try to research the product I am looking to buy, but I don’t want to waste hours or days in the process. Today, it’s much easier to just hop online and search the different companies’ websites to find the best deal and product details. But, even that can take lots of time. I love when a company has a video on their home page. That way, I get the information I want in a fraction of the time and I can see a product or service in action. No longer do I have to sift through dozens of pages.

If coming to a page with both text and video, most people will opt to watch the video rather than read. Not only does a promotional video save the consumer time, it can:

• Effectively educate them on your company and product
• Give them a sense of familiarity and comfort with your brand
• Represent you and your business in a professional light
• Build trust with your customers
• Successfully market your new product or service

The Web has proven to be an effective way to reach customers. Recent studies published by Internet Retailer show that:

• Shoppers prefer to research products online before buying them
• Website visitors who view product videos are 85 percent more likely to buy than visitors who don’t watch the videos
• Online videos increase the visitor’s time on a website by nine percent, making them more likely to buy
• Product pages with video are proven to have higher conversion rates than product pages without video

Online videos have become ubiquitous, so if you are hoping to have a competitive presence online, you will need to include videos of your product or service on your website.

If you need help producing your online business video, contact us. Whether you need a large corporate production or a small business video, we will work with you to write a professional script and design a visually appealing video. From conception to shooting and editing the video, we will make sure you have a strong business video that will draw online viewers and build customers.

At Top Pup Media, we know your brand, your product, and your reputation are on the line. Quality is of the utmost importance and a high quality online video can skyrocket your business to success.

Television ads aside, today’s technology allows any target audience to be reached further and faster. Internet commercials are everywhere and almost anyone can make one, but an amateur video can be spotted a mile away. When it comes to producing a high-quality ad or marketing video that is guaranteed to grab your audience’s attention, it’s probably a good idea to leave the camera phone at home and let a professional video production company take care of your needs.

Specialized video production services can help your company create a video for any business need, from public ads like product launches or brand awareness videos for trade shows, to internal communications like technology demonstration or employee training videos. Either way, you want to come off in a professional manner and a great video will get that message across.

But, what do you look for when choosing a video production company?

A Variety of Choices

Not all video production services are the same. Take time to research the different companies because equipment, experience and expertise play a big part in providing high-quality production services.

Team Environment

Make sure the video production company you choose has a fully functional team, including a scriptwriter, cameraman, director and producer. It will be easier to get your idea across if you can work directly to the producer and the team. This way you can discuss concepts, location ideas and direction for your video. A quality production company must understand and see your vision.

Proper Planning

A compelling, original video can be a powerful business tool, but the video production process can involved and time-consuming. A good production company will cover everything, including pre-production planning, scriptwriting, location, filming, music, sound effects, graphics and post-production. These are all important factors in creating a quality product, so you don’t want to skimp out.

Budgeting

Discuss costs first. The production company can work with you to refine your ideas to fit your budget. The video company will look at things like length and schedule to determine the production elements required for your project. High-quality productions will run thousands of dollars. Shooting in numerous locations, using a lot of computer graphics, hiring professional actors and shooting for multiple days can increase your production costs.

High production value videos will look very different than low-budget films. You don’t have to spend a million dollars, but keep in mind a video done well is an investment. While there are a lot of companies out there that offer video services, a skilled production service will deliver better results.

In order to make sure you are choosing a skilled and experienced service, there are a few things you should ask when researching different companies:

• How long have they been producing? As video technology becomes more affordable, many new production companies are popping up all the time. Make sure you find one that has been in business for a few years.
• Do they have a portfolio? Most of the time, you can watch sample videos right from the production company’s website. Make sure the videos are high-quality by looking at camera placement and movement, lighting, sound quality, pace and editing. A well-produced video will be obvious.
• Can the production company provide you with some creative ideas for your business video? An experienced team that has been around for awhile will be able to offer up a variety of video suggestions.

A good video production company will offer a strong balance of technical knowledge and creativity. It’s not just about making a video–it’s about creating a marketing resource that will reach your audience and give you a return on your investment. A good video production company will know that.

If you have any video production needs, contact Top Pup Media today and let us help you with your video.

Through creative scripting, guided direction and quality production value, these promotional videos have helped Parish Episcopal School communicate their vision and passion for education.

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Top Pup Media, LLC is a full-service video production company based in the Dallas / Ft. Worth TX area.  We provide a variety of video and media services for small and large companies. Contact us today for more information.

We worked with an amazing creative agency, Luxus.

The 30-second television commercial was shot in one day using a couple DSLRs for video capture. Using sliders and a crane, wer were able to capture some nice moving shots within the restaurant.

The short web marketing video demonstrates the benefits and features of the ScanChart web-based software. This video animation was used at a trade show to demonstrate their service, and it is also being used on their website to promote this service.

Here is the video animation we produced for them:

Top Pup Media is a turnkey video production company providing video services to Dallas, Fort Worth, Arlington, Irving, and other surround cities in the DFW metroplex. Contact us today for your marketing and production needs.

Here’s the final video:

Using quality scripting, voice over, engaging animations and creative storytelling, the DCA historical video was featured at their 50-year event in March 2011.

“Just returned from the convention and the 50th video was a HIT! Thanks so much for a job well done.” — DCA Project Coordinator.

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Top Pup Media is a full service, marketing video production company based in the Dallas and Fort Worth area. We produce corporate videos, training videos, promotional videos and marketing videos. Please contact us today for your video service needs.