Top 50+ management resources you need to know

Fast-moving technologies, rapid global expansion, shifting business models, mergers and acquisitions all hold out dazzling possibilities. But leadership remains a huge challenge, even for companies relatively unscathed by the economic by economic turmoil. Today, employees continue to seek guidance from their leaders, who must find time to reassure their people while trying to establish a [...]

How to get your employees engaged

Are your employees giving your company their all? Do they believe that what they’re doing is important? Do they feel appreciated? Do they show up for work each day filled with passion and purpose? A red flag should go up if you answered “no” to any of these questions. Why? Because there is a direct [...]

Twitter hashtag campaign backfires by unhappy customers

Many company’s have discovered that using hashtags effectively can put Twitter and social media campaigns over the top. But what happens when a hashtag campaign backfires? An attempt to launch a Twitter campaign in the midst of a bitter strike affecting thousands of passengers did backfire for Qantas. The company hoped to generate some positive PR [...]

Blind to disruptive changes in the marketplace

In the 20th century, Kodak was truly one of the world’s powerhouses. Its rise to prominence began when it launched its affordable Brownie camera in 1900. In the decades that followed Kodak established a dominant position in the lucrative film business, with its “you push a button, we do the rest” slogan demonstrating its commitment [...]

Before the rise of social media

Social media have created a participation culture. We no longer merely watch and consume culture. We create, share and interact with it. Social media has forced openness and transparency in businesses that was not possible before. The power has shifted to the customer who can – if dissatisfied with the business – impact the business: [...]

Can corporate culture boost financial performance

Executives spend a lot of time worrying about their companies’ products and prices, but they don’t spend nearly enough time worrying about corporate character. A lot of them don’t believe companies even have a character, and others don’t see what difference it could possibly make. But is there a direct correlation between employee investment and [...]

Is creative crisis communication gaining ground

Apologizing has become one of the standard practices of crisis communication and reputation management. The problem is, they are all starting to sound alike. Johnson & Johnson, already under fire for a string of product recalls, had another public relations issue on its hands after its o.b. tampons temporarily disappeared from stores and little was [...]

Is this what social media fail looks like

This is what a social media fail looks like: 900+ comments and no response from VW. On their Facebook fan page VW was asking for advice for 2012: “We hope you had a fantastic New Year. Do you have any resolutions and what would you like to see us do more of this year?” Over [...]

Top 5+ learning’s from social media failure

With the explosion of attention businesses have begun giving social media, many are jumping into the social sphere without understanding how to use it the right way. What can we learn from these social media failures? Don’t abdicate responsibility for your social media accounts. When you hand the daily management of these profiles to a [...]

Customers have the power to make changes

The voice of the customer has changed – it can influence the actions of even the biggest companies. When Bank of America announced that it would begin charging debit card users a $5 monthly fee, 22-year-old Molly Katchpole got mad and started an online petition. Her petition eventually gained more than 306.000 signatures and that started [...]

Top 10+ social media disasters

Many global marketing companies are “sitting on the sidelines” looking for opportunities to “commercialize” social media. But sometimes brands don’t do this the right way. Sometimes brands get things wrong. But there are preventative measures brands can take to lessen the likelihood of these mistakes happening. And if they do happen, there are also ways [...]

Wake up call – don’t let things get arrogant

Big companies start off with verve and energy and aspiration and incredible values that fuel their growth, then grow to the point that they’re no longer in tune with what really moved the enterprise forward in the first place. It happened to McDonald’s, it happened to IBM, and it even happened to Apple and Nokia. [...]

1 in 5 customer complain to companies through social media

Social media has forced openness and transparency in businesses that was not possible before. The power has shifted to the customer who can, if dissatisfied with the business, impact the business and brand very publically. According to new research by Sage 22% of UK consumers would  complain to a company using social media when they [...]

Responding to a social media crisis before it is too late

There have been countless examples of businesses not understanding the power and speed that social media can turn something from minor irritation into full scale PR disaster. Here’s an excellent example of the importance of responding to a social media crisis before it is too late. A YouTube user uploaded a video of a FedEx [...]