Torque Customer Strategy | Publications

Torque Study - Innovation Through Customer Experience

Innovation seems to be the hot topic these days and viewed as the Holy Grail if you want to make your leadership mark. Torque wanted to hear what the marketing leaders in Canada's technology sector had to say about innovation. We were pleasantly surprised to hear that it wasn't only about R&D or feature enhancements. Your peers actually told us it was more about being customer-centric and finding ways to enhance the customer experience.

Thanks to the folks at the following organizations for sharing their thoughts: Apple Canada, Bell Canada, Canoe.ca, CanWest, Cisco Systems, Dell Canada, HP Canada, Intel Canada, Kijiji Canada, Microsoft, MySpace Canada, Philips Electronics, RIM, Rogers Media, Rogers Wireless, Samsung Electronics Canada, Telus, and Yahoo! Canada, among others.

Click Here to download a PDF copy of this report.

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5 Rules for Successful Geographic Market Expansion

Foreign market expansion can elicit an uneasy feeling from even the most stoic executive, and for good cause. Despite reassurances from Frank Sinatra that if you can make it in New York, you can make it anywhere, this simply is not so. Each market presents a unique set of customer, distribution, regulatory and pricing intricacies that warrant careful consideration to ensure a successful entrance.

The purpose of Torque's most recent whitepaper is to provide a framework for key considerations when developing a strategy to enter a foreign market.Follow the link below to download the paper.

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Customer Experience in Canadian Financial Institutions

Torque Customer Strategy has just completed a qualitative and quantitative study to better understand the customer experience created by Canadian financial institutions. Follow the link for more details and to download the study findings.

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Customer Experience

While the practice of customer experience management has been the topic of much discussion as of late, it's worth clarifying that customers were having experiences long before the conversation about them began in marketing classrooms. Torque's customer experience study provides marketing executives with definitions, examples, and tactics for implementation.

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Intelligence Vault

Intellectual capital strategy: turn data in knowledge, and knowledge into weapons. Accelerate your learning curve. Torque’s intelligence vault contains insightful, accessible expertise and practical advice for business decision makers.

Section 1: Marketing How-To

Section 2: Leadership and Talent Development

Section 3: Market Research Tools

Section 4: Entrepreneurial

Section 5: Managing a Professional Services Firm

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Social Media

Social media represents an area of great opportunity, and even greater confusion for many marketing executives. Many executives feel like they should already be doing it - but they're not quite sure what it is, or why they should be doing it in the first place.

Torque's social media study provides marketing executives with a clear understanding of this emerging space and examines how approaches and technologies can create value for many businesses.

Click Here to download a PDF copy of this report.

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Green Marketing - A Primer

It seems like every day another familiar brand claims to have gone green - the ranks of self-proclaimed green champions even include an oil company and a giant retailer. Just what is green marketing, and to what extent are companies integrating its principles into their communications, and green thinking into their operations?

Torque's green marketing primer provides high level clarity, examples and considerations for executives seeking to better understand this space.

Click Here to download a PDF copy of this report.

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