Touchline Marketing https://touchlinemarketing.com/ Digital Marketing for Small Business Fri, 06 Aug 2021 20:50:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.5 What is a Buyer Persona? https://touchlinemarketing.com/what-is-a-buyer-persona-or-customer-avatar/ Sun, 06 Jun 2021 00:15:20 +0000 https://touchlinemarketing.com/what-is-a-buyer-persona-or-customer-avatar/ A buyer persona (or customer avatar) is a picture of a company's ideal customer.  Developing a buyer persona should be the first step in the sales & marketing planning process. 

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]]> Paid Social vs. Organic Social: Creating A Balanced Strategy https://touchlinemarketing.com/paid-social-media-vs-organic-social-media/ Tue, 06 Apr 2021 21:36:41 +0000 https://touchlinemarketing.com/?p=2066 While both organic and paid social haven been proven to be marginally effective on their own, a combination of both is likely to earn you the full engagement and customer base expansion that you seek.

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]]> The Psychology of Color In Your Small Business Logo Design https://touchlinemarketing.com/smal-business-logo-color-psychology/ Sun, 28 Feb 2021 19:58:17 +0000 https://touchlinemarketing.com/?p=2049 Through color and color psychology, you can make sure your small business logo communicates your brand’s message and personality to people effectively and immediately.

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]]> The Basic Digital Marketing Plan & Basic Digital Marketing Program https://touchlinemarketing.com/basic-digital-marketing-plan-program/ Wed, 16 Dec 2020 15:30:21 +0000 https://touchlinemarketing.com/?p=2117 After working with countless clients across several industries, these are the common components we find that every company needs as part of their digital marketing program. 

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]]> 4 Quick & Easy Ways To Say Thanks To Clients On Thanksgiving https://touchlinemarketing.com/2016-11-23-4-quick-easy-ways-to-say-thanks-to-clients-colleagues-partners-and-friends-on-thanksgiving/ Wed, 23 Sep 2020 22:37:20 +0000 https://touchlinemarketing.com/2016-11-23-4-quick-easy-ways-to-say-thanks-to-clients-colleagues-partners-and-friends-on-thanksgiving/ Feel free to use these simple templates as a starting point for your holiday message sent by handwritten note, greeting card, or email...  4 Quick & Easy Ways To Say Thanks To Clients, Colleagues, Partners, and Friends On Thanksgiving.

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]]> During A Pandemic, Digital Marketing Becomes More Important Than Ever https://touchlinemarketing.com/pandemic-digital-marketing/ Thu, 21 May 2020 16:08:39 +0000 https://touchlinemarketing.com/?p=2085 The businesses that have managed to maintain their customer base engaged and interested will be the first to experience growth. Here's everything you need to know to adapt your digital marketing strategies to battle a pandemic. 

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]]> SEO for Small Business: Meta Tags – 6 Snippets Of Code Your Webpages Need To Get Ranked https://touchlinemarketing.com/seo-meta-tags/ Thu, 14 Nov 2019 17:15:42 +0000 https://touchlinemarketing.com/?p=2030 For SEO purposes, you must identify the most impactful tags and capitalize on them. Here are six meta tags to include in your SEO strategy.

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]]> SEO 101: What Is SEO And What Are The Best Practices To Gain Organic Traffic? https://touchlinemarketing.com/seo-101-what-is-seo/ Mon, 14 Oct 2019 01:10:43 +0000 https://touchlinemarketing.com/?p=2019 You don't need to pay to to get your content listed on Google or Bing. Instead, optimize it for search engines with SEO. Now, this begs the question: What is SEO?

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]]> What is paid search (PPC) and why does it matter for small business? https://touchlinemarketing.com/paid-search-management-ppc-for-small-business/ Wed, 04 Sep 2019 03:43:47 +0000 https://touchlinemarketing.com/?p=2013 Here is more about what PPC is, how it works, why small businesses should use it, and how they can leverage paid search management to do so. Sounds like a lot to take in, but it’s all quite simple.

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]]> A Survival Guide for Small Business Digital Marketing https://touchlinemarketing.com/small-business-digital-marketing-survival-guide/ Wed, 31 Jul 2019 17:58:19 +0000 https://touchlinemarketing.com/?p=2003 Establishing a profound brand from your small venture is not easy. But you need to find a way to let people learn about your presence. Part of building your brand entails improving your online presence. This is where clearly defined digital strategy small business marketing comes into the mix.

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