TowerOne.com http://towerone.com The Business of Technology Sat, 19 May 2012 15:16:56 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Google’s New Privacy Policy For Advertisers http://towerone.com/2012/03/02/googles-new-privacy-policy-for-advertisers/ http://towerone.com/2012/03/02/googles-new-privacy-policy-for-advertisers/#comments Fri, 02 Mar 2012 10:18:53 +0000 Andy Wood http://towerone.com/?p=1821 So 1 day into the new Google privacy policy and it looks as though we avoided the armageddon widely predicted. The hysteria has been whipped up, not without some cause, but at the end of the day, no-one is being forced to use Google services or products and if you still choose to, then [...]]]> http://towerone.com/2012/03/02/googles-new-privacy-policy-for-advertisers/feed/ 0 The Marketer’s View Of Social Media http://towerone.com/2012/03/01/the-marketers-view-of-social-media/ http://towerone.com/2012/03/01/the-marketers-view-of-social-media/#comments Thu, 01 Mar 2012 16:16:14 +0000 Andy Wood http://towerone.com/?p=1815 We all know that social media is an incredibly influential engagement channel for marketeers. Twitter, Facebook and a wealth of other platforms all foster a continual dialogue enabling people to quickly get  information about your company, your products or services, your CEO and about you! So what is the Marketeers view of social media? [...]]]> http://towerone.com/2012/03/01/the-marketers-view-of-social-media/feed/ 0 Facebook Timeline for Pages http://towerone.com/2012/03/01/facebook-timeline-for-pages/ http://towerone.com/2012/03/01/facebook-timeline-for-pages/#comments Thu, 01 Mar 2012 08:43:19 +0000 Andy Wood http://towerone.com/?p=1810 The new Facebook Timeline for Pages opens up some amazing possibilities for brands to generate engagement through storytelling. We like!

Timeline presents a number of options for brand engagement including the possibility to allow fans to follow the development of the brand over time and hence gain a better understanding of values and direction. [...]]]> http://towerone.com/2012/03/01/facebook-timeline-for-pages/feed/ 0 Aspiro Implements Social TV http://towerone.com/2012/02/24/aspiro-implements-social-tv/ http://towerone.com/2012/02/24/aspiro-implements-social-tv/#comments Fri, 24 Feb 2012 11:05:39 +0000 Andy Wood http://towerone.com/?p=1679

Aspiro TV, the multi-screen video enabler has announced it’s implementing social TV features as part of its services. The seamless social integration into Facebook Timeline will open up new possibilities for Aspiro’s customers.

Integrated into the Aspiro TV platform, the new social TV feature enables end-users to show their friends what they’re watching on [...]]]> http://towerone.com/2012/02/24/aspiro-implements-social-tv/feed/ 0 Schweppes Facebook Profile App http://towerone.com/2011/01/05/schweppes-facebook-profile-app/ http://towerone.com/2011/01/05/schweppes-facebook-profile-app/#comments Wed, 05 Jan 2011 16:26:53 +0000 Andy Wood http://internet-business-underground.com/?p=277 Schweppes the beverage firm and its Amsterdam-based digital agency, Super Social, have introduced an app called Profile Yourself that lets users run one giant photo via multiple windows on a profile page.

The trend was started by French artist Andre Oudin. Oudin manipulated the vertical photo slot on the left side of the [...]]]> http://towerone.com/2011/01/05/schweppes-facebook-profile-app/feed/ 0