Our Point of View

"Our Point of View" is written by Toyota associates and explores current issues in the automotive industry. From time-to-time, they will contribute posts that we hope will be of interest to the Toyota community. We encourage you to speak up, tell us what’s on your mind and say whether you agree or disagree with our posts. Thanks for visiting... and enjoy!

June 11, 2009 by Bill Kwong

Hybrid Cost Analysis

We often rationalize large-ticket purchases based on price, and even more so when our pocketbooks are pinched. We see a lot of hybrid affordability comparisons these days. Here’s mine. So, let’s do the comparison. The...
May 07, 2009 by Mike Michels

Lies and Urban Legends

It seems that email, that most ubiquitous element of modern life, can be a dangerous thing. Anyone can send e-mails that allege almost anything, that convey the most pernicious and malicious falsehoods. They hit and zap...
March 19, 2009 by Irv Miller

The Two Roads to Sustainable Mobility

Without detailing the long list of challenges currently facing the auto industry, there is one that is clearly a top priority: road building. Now, more than ever, while we are so focused on the pressing issues...
March 06, 2009 by George Borst

It’s Really About Providing Consumers the Credit They Need

Toyota Financial Services Corp. (TFSC) has been in the headlines recently. It may be stating the obvious, but this doesn’t happen too often. As Toyota’s financial unit, TFSC’s business is to provide vehicle financing to...
February 05, 2009 by Irv Miller

Irv’s Sheet: Prius Plug-In MPG Not Yet Available

You may have read a recent headline and story in Automotive News that suggested a Toyota spokesperson said that our U.S. plug-in hybrid (PHV) test vehicles have achieved, on average, about 65 mpg in testing....
January 30, 2009 by Toyota Open Road Blog

Doing the Hybrid Numbers

Last summer, you may recall, gas prices spiked. Depending upon where you lived, and depending on the grade of gas you bought, you may have paid as much as $5 per gallon. Think of it--a...
December 29, 2008 by Toyota Open Road Blog

Prius Battery Change is No Big Deal

You probably know that we’ve been selling our Prius hybrid here in the U.S. since 2001. So let’s do the mileage math: At an average of 15,000 miles per year for seven years, that suggests...
October 16, 2008 by Toyota Open Road Blog

The Real Deal?

Many of you will have seen by now photographs on sites like PriusChat, Jalopnik and AutoblogGreen of a vehicle said to be the new Prius. We thought we’d take a moment to confirm that the car...
October 02, 2008 by Toyota Open Road Blog

Two News Cars in the City of Light

Paris, of course, is known as the City of Light, but this week it might better be known as the City of Headlights. That’s because this week, the action will be at the Mondial de...
September 29, 2008 by Toyota Open Road Blog

SEMA Preview: Venza Project Cars

Toyota will display two Venza project cars at this year’s Specialty Equipment Market Assn. (SEMA) show in Las Vegas to help illustrate the Venza’s versatility. The first of them is called the Venza AS V...

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June 11, 2009

Hybrid Cost Analysis

We often rationalize large-ticket purchases based on price, and even more so when our pocketbooks are pinched. We see a lot of hybrid affordability comparisons these days. Here’s mine. So, let’s do the comparison. The...
May 07, 2009

Lies and Urban Legends

It seems that email, that most ubiquitous element of modern life, can be a dangerous thing. Anyone can send e-mails that allege almost anything, that convey the most pernicious and malicious falsehoods. They hit and zap...
December 29, 2008

Prius Battery Change is No Big Deal

You probably know that we’ve been selling our Prius hybrid here in the U.S. since 2001. So let’s do the mileage math: At an average of 15,000 miles per year for seven years, that suggests...

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