Affordable Exhibit Displays, Inc.

Trade Show Finder from Affordable Exhibit Displays

noreply@blogger.com (Affordable Exhibit Displays, Inc.) — Mon, 31 Oct 2011 14:30:00 +0000

Have you ever wondered what other trade shows are going on within other U.S. cities and beyond.

According to the CEIR, the number of 2010 events held in the United States, Canada, and Mexico total 14,451, with Medical and Health Care exhibitions hold 17.6 percent of the total and Business Services at 10.4 percent.

But, where are they taking place? Affordable Exhibit Displays offers a FREE Trade Show finder you can use at anytime.

Easily search by show name, city, country, or even by industry listings.

Tradeshow Finder is conveniently located on our website http://www.affordabledisplays.com/

Exhibition Industry Census

CEIR’s Exhibition Industry Census provides the statistics needed to accurately identify current involvement, plan strategies, set legitimate goals and precisely measure progress. The data can also provide business intelligence on market changes and how to position a case for organizers in locating an event in a city and for civic and facility leaders to build a case for new construction, expansion and renovation.
The Census contains data on all exhibitions occupying at least 3,000 net square feet of space and with at least 10 exhibiting companies - including both B2B and consumer exhibitions. The Census includes data for Canada, and for the first time, Mexico. View sample report.

Exhibition / Convention Center venues host the majority of events:
Venue / Percentage
Exhibition / Convention Center 41%
Hotel 39%
Conference Center / Seminar Facility / Other Not Classified 20%
Totals: 100%

Mainebiz Momentum Convention TOMORROW 10/20

noreply@blogger.com (Affordable Exhibit Displays, Inc.) — Wed, 19 Oct 2011 18:24:00 +0000

The Mainebiz Momentum Convnetion is happening TOMORROW, October 20th at the Augusta Civic Center! Haven't purchased a convention or exhibition hall pass? It's not too late, visit http://www.momentumconvention.com/ to pre-register or visit the registration desk at the show for day of registration!

Once in VISIT our booth #202P

We'll be there waiting to see you!

Quick tip Trade show Packing TIP!

When getting ready to travel to a trade show, pack your displays and booth items with quick setup in mind.

The things you'll need first for setting up your booth should be on the top when you open your boxes. At the bottom of your boxes should be the last things you'll need for setting up. Don't forget to fold any fabric items nicely to diminish the wrinkles.

We're MOVING - check out our MOVING SALE

noreply@blogger.com (Affordable Exhibit Displays, Inc.) — Tue, 06 Sep 2011 20:05:00 +0000

BIG MOVING SALE ON NOW

It's finally time! Our renovation on our new location is almost complete.

Before the moving trucks are here we must first move out all of our pop up table top display and panel table top display inventory. Help us reduce it so we don't have to move it to our new location!

Check it out and SAVE UP TO 40% OFF TODAY.
Sale Ends 9/30.

Trade Shows: Why Exhibit? Read the TOP 22 Reasons

noreply@blogger.com (Affordable Exhibit Displays, Inc.) — Tue, 26 Jul 2011 16:37:00 +0000

Trade Shows: Why Exhibit?

Top Reasons why Exhibitions Are Key to the Marketing Mix

1.91% of attendees rank trade shows as “extremely useful” as a source for product purchasing information.
Source: Simmons Market Research Bureau

2.The vast majority (87%) of survey respondents state that national exhibitions are an “extremely useful” source of needed purchasing.
Source: Center for Exhibition Industry Research 2004 report entitled “Decision Makers Prefer Exhibitions”

3.79% of attendees say that attending shows helps them decide on what products to buy.
Source: Exhibit Surveys, Inc.

4.91% of attendees say that trade shows impact their buying decisions because the competition is in one place allowing for comparison shopping in real time.
Source: EXHIBITOR magazine, 2006

5.91% of attendees tell us they get the most useful buying info from trade shows and events.
Source: Skyline Exhibits, 2006

6.Trade shows are the #1 sales or marketing medium for quickly overcoming objections and accelerating the buying process.
Source: Skyline Exhibits, 2006

7.On average, 77% of all qualified attendees represent a new prospect and potential customer for exhibiting companies. The results from this study have been consistent for the past 20 years.
Source: Center for Exhibition Industry Research report entitled “Exhibitions Attract Market of Visitors with Buying Authority”

8.In 2007, an average of 82% of exhibition attendees reported that they had buying influence for exhibited products.
Source: Center for Exhibition Industry Research report entitled “Exhibitions Attract Market of Visitors with Buying Authority”

9.Approximately two thirds (63%-70%) of trade show attendees place a high level of importance on face-to face interaction during the pre-purchasing stages.
Source: CEIR's six-part study series entitled, “The Role and Value of Face-to-Face Interaction”

10.When asked the question “Which marketing mix components do you find most effective in achieving [specific] objectives?” respondents answered overwhelmingly that exhibitions are more effective than business-to-business advertising, public relations, direct mail and telemarketing.
Source: Center for Exhibition Industry Research Report from research conducted by Deloitte & Touche Consulting Group report titled “Exhibitions Are More Effective in Achieving Sales/Marketing Objectives: The Power of Exhibitions II: Maximizing the Role of Exhibitions in The Total Marketing Mix”

11.76% of attendees rate face-to-face meetings with potential new vendors very or extremely important.
Source: Center for Exhibition Industry Research as presented to the Major American Trade Show Organizers January 22, 2003

12.Trade show visitors will tell 6+ people about their experience.
Source: Center for Exhibition Industry Research

13.87% of exhibitors rate face-to-face very or extremely important in marketing to prospects.
Source: Center for Exhibition Industry Research as presented to the Major American Trade Show Organizers January 22, 2003

14.Overall, face-to-face interaction is of high importance to over 60% of attendees along most of the purchasing and customer relationship stages of the continuum.
Source: Center for Exhibition Industry Research

15.97% of all qualified attendees represented a new prospect and potential customer for exhibiting companies.
Source: Exhibit Surveys, Inc.

16.The cost of contacting a prospect in the field is $308, which does not include the cost of identifying that prospect prior to the sales call! The cost per visitor contacted at a trade show is $212!
Source: Simmons Market Research Bureau

17.85% of decision makers say attending trade shows saves their company time and money by bringing vendors together under one roof.
Source: Center for Exhibition Industry Research

18.Trade shows cost 38% less than sales calls for generating a sale.
Source: American Business Media, 2006

19.Trade shows are the #1 business-to-business marketing spend to support sales, beating out specialty publications, internet, promotions and PR respectively.
Source: Market Reality eSurvey

20.The average total cost of closing a sale in the field is $1,080, while the cost of closing a sale to a qualified trade show prospect is $419.
Source: Trade Show Bureau

21.Trade shows allow exhibitors to show their full product range in real life rather than a catalogue. Let buyers use all five senses to gain a full appreciation of your product and gain immediate feedback on products.
Source: EXHIBITOR magazine, 2006

22.Trade shows provide valuable insights on your current and new competition.
Source: American Business Media, 2006

According to the AEM, these are the top reasons.

22.Trade show booths from Affordable Exhibit Displays, Inc. are able to be transported easily, set up quickly, and viewed with envy by all. Call us today!
Source: Affordable Exhibit Displays, 2011

What is yours? We want to hear it.

It's Christmas in July at Affordable Exhibit Displays, Inc.

noreply@blogger.com (Affordable Exhibit Displays, Inc.) — Wed, 20 Jul 2011 19:51:00 +0000

it's christmas in july
here at Affordable Exhibit Displays, Inc.

Why wait - Save 7% today!!!
7% off any order thru the month of July!

Any order, any item, any quantity. It's your choice!
Offer ends 7/31/2011. Enter coupon code "JULY7" at checkout or mention code when ordering by phone.

Trade Show AFTER Tip

noreply@blogger.com (Affordable Exhibit Displays, Inc.) — Thu, 30 Jun 2011 19:16:00 +0000

After trade show tip:

Write down any lessons learned. This way at the next show you won't make the same mistake a second or even third time. Review the list prior to your next trade event since it's easy to forget once you've left.

So simple, yet so effective. Try it.

Let us know if you've got any lessons you've learned along the way.

3 second Quick Tips on Graphic Design from Affordable Displays, Inc.

noreply@blogger.com (Affordable Exhibit Displays, Inc.) — Mon, 20 Jun 2011 15:32:00 +0000

YOUR MAIN GOAL: APPEAL TO YOUR CUSTOMERS’ NEEDS AND WANTS in a message that is short and to the point.
At a trade show you have 3 SECONDS… that’s it. That is all the time you have to spark the passers by and inspire them to ask questions that convert into sales.

Here are some simple tips and tricks that may ignite the creative side in you allowing your company to display its best image.

1. BIG letters?
A rule of thumb is the average eyesight can read approx. 1" of text for every 10' they are standing away.

2. Should you use photos or illustrations? Photos are always preferred over illustrations. Photos are more credible, easily understood and have a bigger impact with the consumer. Take your own photos or for generic photos use high quality stock photography.
3. How many words should be used?
Keep it under 10 words or less and no more than 5 lines. Lead with your strongest benefit first then the next relevant benefits to follow – if you have 30 year warranty and no one else does, shout it out. Most importantly, keep to your branding guidelines and keep all text within the top half of the display design.

Some simple tips to follow:
• A single sentence, phrase, or word
• Use concrete facts that are a benefit – what makes you different

Final note: by clearly communicating your company information in as few words as possible will benefit you in the end. Showing large, high quality photo(s) & colors will promote your products and make it easier for people to remember you.

Take a look at our online trade show display portfolio to see what others have done by Affordable Exhibit Displays.

Affordable Displays and the Maine Red Claws team up

noreply@blogger.com (Affordable Exhibit Displays, Inc.) — Thu, 16 Jun 2011 17:04:00 +0000

Affordable Displays announces the winner of the 2011 B2B trade show giveaway.

Drum roll please….

Seth Shuman of the Maine Red Claws. And, Seth was thrilled he won, “THANK-YOU!!! I’m so excited, I never win anything! Let me know what I need to send you and I’ll get you what you need.”

See Affordable Exhibit Displays, Inc. today for, retractable banner stands, panel displays, pop up displays, custom printing and more.

Check out our new Cruzer table top display series. It's great for college and universities! We now have shorter size panels for the height restriction shows.

Affordable Displays to attend local B2B Trade Show

noreply@blogger.com (Affordable Exhibit Displays, Inc.) — Wed, 08 Jun 2011 19:48:00 +0000

Androscoggin Business to Business Trade Show
June 9th
9:30 am - 5:30 pm

Hope to see some familiar faces at the B2B trade show tomorrow. Come check us out, drop your business card and enter to WIN a Boost retractable banner stand package. All the winner needs to do is supply us with ready to print art. Simple as that!

Affordable Exhibit Displays will be at Booth 510.

We'll be sporting our NEW logo!! Here's a sneak peek:

Hey, even we have to rebrand.

Pop up displays by Affordable Displays

noreply@blogger.com (Affordable Exhibit Displays, Inc.) — Tue, 07 Jun 2011 21:00:00 +0000

IT'S OUR ANNUAL SPRING SPECIAL!

For the whole month of JUNE receive 10% OFF any pop up display purchase - full size floor model or table top. It is up to you.

Affordable Exhibit Displays is offering a discount on 4' mini pop up displays. They are great for the smaller shows.

Affordable Display APRIL Trade show display package special

noreply@blogger.com (Affordable Exhibit Displays, Inc.) — Tue, 12 Apr 2011 16:07:00 +0000

It's that time of year again when Trade Shows are in full swing. April is a great time of year to spruce up not only our yards and gardens but also your trade show display. Check out April 2011 Trade show display package special now. Plus, take a look at this just released list of Top 250 U.S. Trade shows by TSNN.

2010 TSNN Top 250 Trade Shows in the U.S. List Released

Tarsus Advon, a division of U.K.-based Tarsus Group, released the 2010 TSNN 250 US Trade Shows list of rankings. Culled from show management and data supplied to the Trade Show News Network, the list represents the top 250 trade shows held last year ranked by net square footage in the United States. The full list can be found at www.TSNN.com/datasite.

Snagging the No. 1 spot on the list is the Consumer Electronics Association’s International CES, with an impressive 1,442,000 net square foot showfloor at the Las Vegas Convention Center.

“The incredible technologies unveiled at the 2010 International CES brought new optimism and endless opportunity for our industry and the global economy,” said Gary Shapiro, president and CEO of CEA. “We are no longer looking back in our rearview mirrors, but are moving forward to a new decade of defining innovation.”

The No. 2 spot was nabbed by AMT – The Association for Manufacturing Technology’s biennial International Manufacturing Technology Show, which spanned 1,137,375 net sq. ft. at Chicago’s McCormick Place.

Close behind at No. 3, also held at the Las Vegas Convention Center, was the Packaging Machinery Manufacturers Institute’s biennial Pack Expo International/Process Expo/CPP Expo, with 1,054,505 net sq. ft.

Besides hosting two of the largest three shows in the country, Las Vegas also has bragging rights for hosting the most shows on the list, with 60 shows, representing a 24-percent share of the 2010 TSNN Top 250.

“Las Vegas was built to host events and maintaining our position as the No. 1 trade show destination reinforces the commitment and dedication of everyone who works in the industry,” said Rossi Ralenkotter, president/CEO for the Las Vegas Convention and Visitors Authority. “Our resort partners provide unparalleled facilities, amenities and service to ensure the best possible experience for clients. There is no better experience for the value than Las Vegas."

Orlando takes second place, with 25 shows, representing a 10-percent share, and Chicago was third, with 22 shows on the 2010 TSNN Top 250 list and an 8-percent share.

With the most shows, comes the most net square footage hosted by one city on the list. The 60 shows in Las Vegas represented 20,687,203 net sq. ft. of space, or 32 percent of the list’s share.

Chicago’s 22 shows leapfrogged over Orlando, representing 6,151,442 net sq. ft. of space, or 10 percent of the share; and Orlando’s 25 shows represented 5,504,826 net sq, ft., or 9 percent of the share.

Two show management companies tied for the most 2010 TSNN Top 250 shows on the list – Reed Exhibitions and Nielsen Business Media – with 11 each, or 4.4 percent of the list’s share.

Dmg world media, which includes George Little Management shows, had seven shows on the list, or a 2.8-percent share, followed by Hanley Wood Exhibitions, with five shows, or a 2 percent share.

The busiest month on the 2010 TSNN Top 250 list was March, with 30 shows, followed by January and February tying, with 27 shows each. It comes as no surprise that the slowest month of the year, by far, was December, with just four shows on the list.

The full list can be found at www.TSNN.com/datasite.

Affordable Exhibit Displays, Inc.: Let our Display Bundles Save you money!

noreply@blogger.com (Affordable Exhibit Displays, Inc.) — Wed, 16 Mar 2011 00:37:00 +0000

Affordable Exhibit Displays, Inc.: Let our Display Bundles Save you money!

Affordable Displays works on new Table Top Display

noreply@blogger.com (Affordable Exhibit Displays, Inc.) — Fri, 18 Feb 2011 14:44:00 +0000

CALLING ALL COLLEGES, UNIVERSITIES, CARRER FAIR AND JOB FAIR ATTENDEES!

We are working on developing a Table Top Display with you in mind.
- Carry bag w/ graphic pocket included
- Travel friendly
- Fabric covered for easy graphic changes w/ velcro
- 8 Fabric colors to choose from
- Produced with in 5 business days

We'll keep you posted on its progress and unveil photos!

Until then...

Here's a few photos of other displays just completed.

Let our Display Bundles Save you money!

noreply@blogger.com (Affordable Exhibit Displays, Inc.) — Wed, 26 Jan 2011 14:27:00 +0000

Big Hit Bundle #1 Complete Display Package
Price: $1,411.00

Item # BH1: 8-Piece Package Includes: Table top display with prints , printed arch top header, Retractable banner stand with print & bag, (1) 8 pocket Literature rack, 6' imprinted throw cover & Shipping case to hold all items.

Big Hit Bundle #2 Complete Display Package
Price: $1,265.00

Item # BH2: 6-Piece Package includes: (3) Retractable banner stands, (1) 8-pocket literature rack & (1) shipping case with Custom printed podium wrap & counter top..

Bundle package FabUP Tension Fabric Full Height Pop-Up Display
Price: $1,658.00

Item # BH3-2: Complete 3x3 Display includes Pop-Up frame, custom printed fabric graphic, soft carry bag and Shipping case w/ wheels.

Bundle 4 Banner backdrop system with Custom printed banner
Price: $1,137.00

Item # BH-5B: Fully adjustable pole Banner Stand system Up to 96" high x 96" wide. Includes 89" x 89" custom printed fabric banner w/ pole pockets and 8" x 36" Tank Tube Shipping Case.

Submit your graphic files today or take advantage of our in-house designing. Take a look at some of 2011 created displays below.

How to FIND Tradeshows Fast

noreply@blogger.com (Affordable Exhibit Displays, Inc.) — Thu, 29 Jul 2010 16:21:00 +0000

How to find Tradeshows Fast! We've taken the guess work out for you. Click here to use our Trade Show Finder to get in touch with the latest trade shows all around the USA! It's fast, it's easy and it's all FREE.

Give it a try today. Locate the show when you want and where you want. It's all online so access the finder from work or your home office. It's that easy.

While your on http://www.affordabledisplays.com/ take a look at our Trade Show products. And our exclusive Maine Made Products from table top to full size, counter and towers. We've got your next show covered.

Renew Bamboo Banner Stand

noreply@blogger.com (Affordable Exhibit Displays, Inc.) — Wed, 28 Jul 2010 16:41:00 +0000

Renew Retractable Bamboo Banner Stand package Price: $390.00

Item # R3477: Renew Retractable BAMBOO Banner Stand Includes Custom Printed Banner, 3-section corded pole & soft padded carry bag. Banner Size: 77.25" high x 33.5" wide.

E-mail us about this product

GO GREEN! with our Renew Retractable Bamboo Banner Stand package.
Perfect for retail spaces, airports, churches, car dealerships, hotel and bank lobbies. Included with each stand is a Custom Printed Fabric banner, 3-section Pole and Soft padded carry bag.

* Banner Size: 77.25" high x 33.5" wide
* Weight: 15 lbs. in the bag
* Warranty: 1 year Manufacturer Warranty
* INCLUDES Padded Canvas Carry Bag
* INCLUDES Full Color Digital Printed Polyester Fabric Banner
* Note: All pricing is based upon your ready to print graphic files meeting our guidelines.

Graphic files not meeting our specifications will incur an additional design fee.

Instant Savings! Take 10% off your order today

noreply@blogger.com (Affordable Exhibit Displays, Inc.) — Tue, 27 Jul 2010 20:58:00 +0000

Instant Summer Savings on Your Next Order

When to stop looking and start buying a Trade show display

noreply@blogger.com (Affordable Exhibit Displays, Inc.) — Wed, 14 Jul 2010 16:58:00 +0000

Remember as a kid how it was frustrating to get started on that report for school. I remember when I was in the 5th grade. I had to complete a report and a draw a poster about the extinct dinosaur Brontosaurus. I had to research the facts like, for example, they are herbivores. Their necks needed to be long to reach the tops of the trees kind of link the modern day giraffe. I remember having a hard time ending the research and beginnning my report. This brings me to today's topic: how to start researching a trade show display, when to stop researching and when to take the plunge and buy.

First step in research is knowing the questions to ask in narrowing down what style that suits you and your company best. Here are 8 - that's right - 8 questions to ask yourself.

1. What are the long term goals? Do you have multiple shows lined up or none at all?

2. How many people will need to attend each show? This will help on what type of booth you choose. One, two, three, etc. people to set up?

3. How many shows are out of your state - as in travel plans? Will the booth need shipping cases? If so, how many and will they be shipped ahead of time or need to be taken on a plane or in a car.

4. Do you have a budget? If so, what's the magic number. If you've deligated the research part, make sure you inform that person of the budget they'll need to work within. Don't save it for last.

5. What type of product or services are your promoting? This is very important in choosing the right display.

6. If you have a product to display, how will you display it? Will you need shelving, podiums and so forth.

7. When the display is being stored can it instead be used at other events? Maybe have it set up in your entryway or meeting room. You don't just have to pack it away.

8. Lastly, will the booth you're eyeing fit in the space you are renting? 6', 8', 10' or more...

You're now 8 steps closer to narrowing down the right display for your specific needs. Now you should be right on top of the display that's right for you - it's time to stop researching and purchase the booth and it's accessories.

Remember, time might be running out as the show date rapidly approaches on your calender. It's time to purchase, it's now or never, it's go time, it's on, ready-set-go. Your nervous and you have every right to be - especially if its your first time. But, if you use the 8 points we've outlined above the best display will be easy to decide to buy.

Don't forget, Affordable Exhibit Displays staff is ready and willing to help assist you in making the right decision. Call today to talk! 800.723.2050

Good Luck!

Not just another Trade show company

noreply@blogger.com (Affordable Exhibit Displays, Inc.) — Wed, 14 Jul 2010 15:37:00 +0000

Affordable Displays does not just sell tradeshow banner stands and other exhibition equipment displays, but in fact, we are the only manufacturer of 80% of our products and we also offer in-house printing and continually inspect the graphics before they are sent out, making certain that our clients only receive the best quality graphics.

Our company is a family owned and operated company and as such, we have deep-seated family values and we focus on quality and on offering our clients a top choice of eye-catching and appealing tradeshow exhibits and displays. Affordable Displays has been in operation since 1994 and over the last 16 years, we have provided the tools necessary, such as the tradeshow banner stands, table coverings, literature racks, life size cutouts and full size displays to make any tradeshow a resounding success.

When it comes to tradeshow banner stands, Affordable Displays offers several different configurations, such as the double-sided retractable stands, the single-sided retractable and the non-retractable stands. In order to view the full details and prices of the tradeshow banner stands, feel free to visit the Affordable Displays website, http://www.affordabledisplays.com/, and make you choice on the right tradeshow banner stands for your exhibition.

Other than the very effective tradeshow banner stands, Affordable Displays has also created package deals, called Big Hit Bundles. These all inclusive packages contain their most popular display models that will fit within your 8' or 10' show space.

Bundle #1 includes 3-panel tabletop display with arch top header and velcro panel graphics, a Boost retractable tradeshow banner stand with bag, 4pocket literature rack, 6 ft imprinted throw cover and a shipping case to contain all the items.

This is a one-stop tradeshow display package and can be purchased via the Affordable Displays website for just $1,344.00.

Bundle #2 includes 3- Boost retractable tradeshow banner stand with bag, 4pocket literature rack,and a shipping case with graphic podium kit to contain all the items.

This is a one-stop tradeshow display package and can be purchased via the Affordable Displays website for just $1,205.00.

Bundle #3 includes 8' wide Graphic Pop Up display, 2- 4pocket literature racks, 2- Tall director chairs and a shipping cases.

This is a one-stop tradeshow display package and can be purchased via the Affordable Displays website for just $2,745.00.

Bundle #4 includes 10' wide fabric Pop Up display, 2- Tall director chairs, 2- 4pocket literature rack, and two shipping cases.

This is a one-stop tradeshow display package and can be purchased via the Affordable Displays website for just $1,738.00.

Trade Shows WORK

noreply@blogger.com (Affordable Exhibit Displays, Inc.) — Fri, 02 Jul 2010 13:47:00 +0000

Dear Partner,

Please join us in a nationwide movement and campaign to revitalize and re-invigorate the tradeshow industry.

Unfortunately, as you are challenged to increase sales with fewer marketing dollars, tradeshows and events are often cut from your marketing programs. Collectively, we can help influence and educate our clients that tradeshows and events still represent the best and most meaningful way to connect with key customers. Face-to-face marketing accelerates the sales cycle and still represents the best dollar-for-dollar value versus other competing media/marketing vehicles.

With this movement, the goal is to collectively communicate that TRADESHOWS WORK! As part of this campaign, we will be placing this logo on our website, store front window, marketing collateral and more. Together we can start a trend!

Join us in taking an active role in promoting TRADESHOWS WORK.

Sincerely,
Your friends at Affordable Exhibit Displays, Inc.

How to let Constructive Criticism be a guide

noreply@blogger.com (Affordable Exhibit Displays, Inc.) — Tue, 29 Jun 2010 20:11:00 +0000

Step 3 of June's STOP THE ROUTINE MONTH revealed: Constructive Criticism

A post ago we discussed Motivation. We gave you 7 quick tips to stay on track. Today we’ll discuss getting real with how your trade show booth works. It’s about accepting constructive criticism when you can’t see the clear message anymore.

The solution! A fresh set of eyes. To know where to begin with how your current booth is working you’ll need to ask and outer source – someone who is not related to your business or industry is best.

Give your ‘fresh set of eyes’ a good look at your exhibit booth and materials. Ask yourself these questions:

What do they notice first?

What impression do they get of your company?

What emotions do your graphics evoke?

Record their impressions and compare how they measure up to your marketing objectives. This fresh set of eyes will be viewing your booth the same way the attendees do - with no prior knowledge or preconceived notions of how the exhibit is 'supposed' to look.

:: Case Study ::

Custom Service Solutions, Inc., 2320 Colby St., Brockport, NY 14420
Sales - Jeff Gagnon, 585-472-6294

Recently, we had one of our returning customers, Custom Service Solutions, came to us with an idea. They wanted a small self-standing sign to distribute to the machine vendors that will attending the same trade show as them.

They submitted their own artwork and asked our opinion. We asked, “What’s the main goal?”: to inform customers about a drawing for a free Firetrace System. Our comment back: there is no clear, single message, there may be too much going on. So, with a bit of discussion Custom Service Solutions decided to allow us to come up with a single targeted message.

BEFORE

AFTER

Here’s our point: by opening up the door for constructive criticism Custom Service Solutions ended up with a clear, concise design that will draw customers in to ask “How can I qualify?” Thus, in turn opening the door to obtain a lead, close a sale, or boost their ROI for the show.

Many times we have looked at our own exhibits so many times that we don't 'see' them anymore. A fresh set of eyes may make all the difference in the world. Have someone who is in no way related to the trade show industry or your company look at your exhibit or marketing materials.

Try it today! But, don’t forget, we’re a ‘fresh set of eyes’ here at Affordable Displays, Inc. Ask us for our unbiased opinion today!

Trade Show Displays and Beyond

noreply@blogger.com (Affordable Exhibit Displays, Inc.) — Tue, 22 Jun 2010 12:51:00 +0000

Ever think how many uses you could use your trade show display for? They are not just for exhibiting only. Spread your dollars wider, the opportunities for uses are endless.

Exhibiting
Advertising
Retail/Store Fixtures
Mobile Advertising
POP (Point of Purchase Displays)
POS (Point of Sale)
Demonstrations
Merchandising
Office Greeting Area
Indoor Kiosk
Educational Events
Intimate Meeting
Network Luncheons
Military Recruiting
Holiday Specials
Food Sampling or Demos
Fundraisers
Sporting Events
County Fairs
Customer Service Information
Media Relations
Employment Services
Marketing and Sales
Author/Book Signings
Corporate Events
Church Program Information
Shopping Malls
Supermarket Sales
Hospitality
Security Checkpoints - Airports, Hotels
Municipalities
Non-Profit Agency Information

You + Motivation = Trade Show Exhibit Success

noreply@blogger.com (Affordable Exhibit Displays, Inc.) — Mon, 21 Jun 2010 14:46:00 +0000

According to Wikipedia, Motivation is the activation or energization of a goal-oriented behavior. You already know the goal: Trade show success. So are you actively trying to complete the steps you’ll need in order to achieve this success. At this point, only you know. But when it comes down to exhibiting at the show all attendees will know what kind of motivation you truly had. Prepared? If not, let’s get motivated.

What can you do to enhance your motivation and awaken the power that will push you toward accomplishing trade show success?

Here are a few suggestions:

1. Set one major goal for the trade show along with a few minor goals. The minor goals will act as small stepping stones heading towards your major goal. An example of a major goal is: to obtain X amount of new contacts at the show. Your minor goals are the road map to get those X new contacts - a giveaway entry form, a sign up sheet to your newsletter, product or information mailings.

2. Understand that finishing what you start is important. Whatever you start must be finished. Develop the habit of going to the finish line. Keep a running list of goals with dates on completion. Plus, keep it in plain view to look at each day.

3. Ask around. Know of someone else attending the show. Pick their brain on what steps they are taking or plan to take. Then mold their advice to fit your needs.

4. Don’t procrastinate. Procrastination leads to fewer accomplishments. Need a flyer printed; don’t wait until 2 days before the show.

5. Persistence, patience and not giving up despite failure and difficulties keep up the motivation to succeed.

6. Constantly affirm to yourself that you can and will succeed.

7. Visualize yourself at the show feeling great about the steps you’ve taken. Be proud!

Ask us at Affordable Exhibit Displays how having the right trade show display can also help your motivation.

Trade show branding vs. routine. Which side are you on?

noreply@blogger.com (Affordable Exhibit Displays, Inc.) — Thu, 17 Jun 2010 16:46:00 +0000

Let's clear this up right away. The repetition of doing the same thing, using the same display and graphics at every show you've ever been to is NOT branding. It's boredom. Effective branding is not just a logo or certain color scheme; it's not a product either. A brand is a promise of a clear-cut benefit and value that is fitting to your users.

To effectively promote your brand to your users does not mean you need to keep with the same everything. It can mean change too. Take a large corporation for instance, for example, ExxonMobil. They've been in business for over 125 years. Check out ExxonMobil's history here. They've changed their logo over the years as often as needed to keep up with the current market. And it hasn't slowed the company's progression.

So, really it's okay to take your trade show routine in a different direction. In fact, you really should Break the Routine all together today.

Launch your next show by breaking your trade show routine.

noreply@blogger.com (Affordable Exhibit Displays, Inc.) — Thu, 17 Jun 2010 15:16:00 +0000

Routine is comfortable, it's safe and it's a rut you don't want to be in especially at a Trade Show. Trade show should be everything else but routine.

Say you go to X show each year, you bring the same display using the same graphics, you hand out the same literature even use the same giveaways, you may even wear the same clothes. By now I'm sure your're pretty bored. And so are your customers!!

June is STOP THE ROUTINE MONTH!

Look for our next 5 posts to reveal 5 steps to help you break your way out of the trade show rut you may be in and make this year's show a complete success.