Trademark Attorney, Lawyer: Trademark Registration & Trademark Infringement

What is Trademark Infringement? A Trademark Infringement Lawyer Answers Your Questions.

contact@traverselegal.com (Traverse Legal Radio) — Tue, 26 Feb 2013 09:11:55 PST

What is trademark infringement? As a trademark lawyer, I hear the question all the time. Of course, we, as attorneys working at big law firms, we tend to think that everyone understands legal jargon. But they don't. Play: What is...

Trademark Cease and Desist Letter Samples

contact@traverselegal.com (Traverse Legal Radio) — Sat, 27 Oct 2012 06:52:00 PDT

A sample trademark cease and desist or threat letter is something that can be very valuable for you as a client in working with a trademark infringement attorney who knows how to draft these documents because it can give you...

Trademark Infringement Claim by Ben & Jerry's against Porn Company

contact@traverselegal.com (Traverse Legal Radio) — Fri, 07 Sep 2012 08:11:03 PDT

As reported by Gina Bullard of WCAX (Full transcript): Gina Bullard (WCAX Reporting): When you dig into a cone of Boston Cream Pie flavored Ben & Jerry’s Ice Cream, the last thing the company wants you to think of is...

How to Deal with Trademark Infringement on the Internet: One Attorney's Perspective

contact@traverselegal.com (Traverse Legal Radio) — Tue, 04 Sep 2012 07:46:02 PDT

Trademark infringement on the Internet and the World Wide Web is rampant. There is such a complete explosion of trademark infringement on the internet as a result of the registration of domain names, or the use of trademarks on web...

I Want To Register My Name As A Trademark. How do I do it?

contact@traverselegal.com (Traverse Legal Radio) — Tue, 04 Sep 2012 07:05:48 PDT

I want to register my name, my brand, my slogan as a trademark with the United States Patent and Trademark Office, the USPTO. What do I do? How do I go about taking my brand, my name, which I put...

Twitter's Trademark Infringement Problem

contact@traverselegal.com (Traverse Legal Radio) — Fri, 24 Aug 2012 08:50:05 PDT

You may have heard that users have registered trademark terms on Twitter, and have also impersonated celebrities or other brand names. This is a consistent and ongoing problem for Twitter. The bigger problem, however, is Twitter's statement with regards to...

How to Trademark a Name at the USPTO

contact@traverselegal.com (Traverse Legal Radio) — Mon, 20 Aug 2012 08:09:19 PDT

Understanding how to trademark a name at the United States Patent and Trademark Office or the Trademark Office, is incredibly important. Many businesses and small companies often want to trademark their name, the name of their website, URL, or the...

Ownership of a Trademark

contact@traverselegal.com (Traverse Legal Radio) — Thu, 09 Aug 2012 05:52:57 PDT

who actually owns a trademark really depends on what entity was the first to make use of a distinctive mark in commerce. It is that entity that has ownership of the trademark. And that is under common law because common...

Can I Use a Trademark that is Not Registered?

contact@traverselegal.com (Traverse Legal Radio) — Fri, 27 Jul 2012 06:39:16 PDT

Common law trademark rights go to the first entity to use a distinctive mark in interstate commerce. The reality is, common law rights are only applicable to those areas in which you've used the trademark. So for example, if I...

Trademark Monitoring Is Critical To Online Brand Protection

contact@traverselegal.com (Traverse Legal Radio) — Thu, 26 Jul 2012 11:46:18 PDT

brand monitoring is a phenomena which really kind of has grown up with the Internet. In the old brick and mortar world, you might worry about someone else using your trademark, but your ability to actually see that someone else...

No Trademark Protection for Generic Marks

contact@traverselegal.com (Traverse Legal Radio) — Fri, 13 Jul 2012 12:12:51 PDT

A generic term is the weakest type of mark and can not, under any circumstances, become a protectable trademark. Likewise, a generic mark is not entitled to trademark registration with the United States Patent and Trademark Office (USPTO). If the...

How to Use and Display Your Registered Trademark

contact@traverselegal.com (Traverse Legal Radio) — Thu, 12 Jul 2012 12:36:50 PDT

...you should use the registered ® symbol every time you use your particular mark. Obviously, this would pertain to written materials only since when you're talking about your mark and using it in an oral sense; you cannot identify it...

How to Assign a Trademark

contact@traverselegal.com (Traverse Legal Radio) — Tue, 19 Jun 2012 14:30:00 PDT

Today, I will be answering a common question that I received which is how to effect a trademark assignment. And before I get going on that, let’s talk about what a trademark assignment is. Sometimes, people get confused between a...

Google Trademark Under Attack. Lawsuit filed claiming “Google” as Generic.

contact@traverselegal.com (Traverse Legal Radio) — Tue, 05 Jun 2012 08:20:19 PDT

what a lot of folks understand is that we use common terms to refer to things, actions verbs and nouns for objects, so things that were trademarked in the past; such as escalator, aspirin, things like that. Those are objects,...

How can a Trademark be used in Keyword Advertising?

contact@traverselegal.com (Traverse Legal Radio) — Fri, 01 Jun 2012 08:52:13 PDT

The reality is people can bid, or users can bid on any kind of a word. It just so happens that some words that people bid on are trademark protected. They can be trademark protected in one of two ways....

Trademark Specimen Refusal – Does Not Show Use With Specified Services

contact@traverselegal.com (Traverse Legal Radio) — Mon, 09 Apr 2012 09:07:23 PDT

You want to trademark a name. You thought you figured out how to file for trademark registration and filled out the online application form at www.uspto.gov. Several months after filing your trademark to be registered, you received an office action...