Trade Show Exhibit Pro

20×20 Trade Show Display Rentals

noreply@blogger.com (TradeshowExhibitPro) — Tue, 13 Apr 2010 00:17:00 +0000

Check out my latest very cool rental!

Exhibit rentals have become the way to go. Costing much less than a purchase, renting can help an exhibitor try a bigger booth space or try a unique or more sophisticated display before making a large investment. The above display was used by Student Transportation allowing them to show 4 videos along with 2 large plasmas on the center tower, so their unique messages were viewable from all angles. The graphics were purchased and this rental will be used again next year.

If you are considering renting, it pays to check out multiple vendors. Pricing can vary widely depending upon if you rent direct from the manufacturer or if you rent from a 3rd party. Taking your time by allowing at least 3/4 months to research your options, can save you money and headaches down the road!

Dirty Little Secrets: Five Things Trade Show Attendees Don't Want You to Know

noreply@blogger.com (TradeshowExhibitPro) — Thu, 08 Apr 2010 11:39:00 +0000

Look at there at the show floor. Check out the attendees. They look ordinary enough — but they have secrets. Dirty little secrets that they’d never tell anyone, not even under duress.

Successful selling at trade shows depends upon two things. One is your products and personnel: How good are your products and services, and how well do your people represent them.

The second has nothing to do with you at all. It has everything to do with secrets.

Not all attendees are the same, and not every buyer on the floor shares these secrets. But most do, whether they’d like to admit it or not. These secrets are strong unifying factors that influence their buying decisions. If you, as a smart and savvy trade show exhibitor, know what these secrets are and tailor your exhibit appropriately, you’ll come away with higher sales numbers every time.

If you could hear your attendee’s deepest, most secret thoughts, they might go something like this:

Secret #1: We’re impatient

Let’s be real here. The boss just shipped me to Orlando from the middle of a Buffalo blizzard. The last thing I want to do is spend the entire day putzing around looking at new attachments for our Widget making machine. If you show me what I want, at a reasonable price, I’m gonna close the deal in a hurry and go hit the beach.

What this means to you: Understanding your buyer is crucial. When you know what your target audience needs, wants, and expects, it’s easier to provide it for them. Added incentives and special savings only sweetens the pot, especially for the attendee who wants to get the business part of the business trip out of the way.

Secret #2: We’re lazy

Sure, it sounds like a great deal. But to get that price, I’ve got to go log onto the web, go to the website, enter a code, fill out a questionnaire, and then go through the purchasing process? Forget that! I’ll go over here to Vendor Z. I might pay a few dollars more, but I won’t have to jump through any hoops.

What this means to you: If you’re going to offer a show special or promotion, focus on making it user-friendly. Buyers are willing to pay more to avoid what they perceive as ‘too much’ work. Each market has a different threshold point, and this varies with how much potential savings you’re offering. Customers are willing to give more when they are getting more in return.

Secret #3: We’re Egotistical

You might not realize this, but I’m the smartest person here. And the tallest. And the best looking. I’m so gosh-darned amazing, actually, that you’ll find yourself compelled to give me awesome deals.

What this means to you: It’s important to give your buyers recognition. “Bonus Buys” — windfall items ’spontaneously’ thrown in when a purchase is made — is a fantastic way to do this. Offer discounted prices on the floor model, for the ’serious buyers only’. Exclusivity sells.

Don’t start the recognition at the trade show. Reach out to your clients before hand via e-mail and direct mail marketing, letting them know what special deals can be had at your booth. A little extra effort goes a long way.

Secret #4: We hate math

Ok, I don’t want to look like an idiot here. But there’s $25 off of Widget A, 15% off Widget A-1, and a $500 rebate if I buy now. Exactly how much is that? Is that a good deal? I hate percentages…

What this means for you: Remember the KISS acronym, especially when promoting discounts and sale prices at a tradeshow. You want to Keep It Super Simple! Rather than listing a complex set of discounts, focus on the total savings. Have printed price sheets where your booth staffers can highlight appropriate discounted prices and write in the total savings.

Secret #5: We liked to be pushed

I see that this price is only good for a limited time. I’ve read it on the sign. You’ve told me during the sales presentation. I know and understand that there’s a deadline.

And you know what? Chances are I’m going to forget. And when I discover that I missed out on saving hundreds of dollars, I am going to be miffed.

What this means for you: People have to experience a piece of information six times before they remember it — and that’s in normal, everyday circumstances, not the hustle and bustle of the show floor. Remind your booth staffers to mention the deadline often. Make note of it on any follow-up correspondence, and send a reminder notice to likely prospects. The reminder nudge will spur sales.

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training. For a free copy of “10 Common Mistakes Exhibitors Make”, e-mail: article4@thetradeshowcoach.com; website: http://www.thetradeshowcoach.com

Article Source: http://EzineArticles.com/?expert=Susan_Friedmann
Category : Exhibitions
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Renting Larger Islands

noreply@blogger.com (TradeshowExhibitPro) — Thu, 18 Mar 2010 20:14:00 +0000

Sometimes it makes absolute sense to RENT a BIG exhibit. If you only intend to go to one or two big shows, then renting may be the best way to go. If you are testing out a show, then renting may be the way to go. If you especially want to save on shipping costs to Las Vegas, check out Evo Exhibits Vegas rental inventory then email me at kathy@evoexhbits:

Larger Islands

Challenge Convention #6 Meet Face to Face

noreply@blogger.com (TradeshowExhibitPro) — Thu, 18 Mar 2010 20:04:00 +0000

Face to Face Meeting with a Prospect:

How To Get Your Prospect to Call You

noreply@blogger.com (TradeshowExhibitPro) — Thu, 18 Mar 2010 19:54:00 +0000

If you want to get your prospect to call you, do this (but it won't be pretty):

Challenge Convention #1

noreply@blogger.com (TradeshowExhibitPro) — Thu, 18 Mar 2010 19:43:00 +0000

Direct Mail Challenge #1:

Challenge Convention- First of Many Unconventional Marketing Ideas

noreply@blogger.com (TradeshowExhibitPro) — Thu, 18 Mar 2010 19:39:00 +0000

Check this out:

Very Unique Hybrid Table Top Exhibits!

noreply@blogger.com (TradeshowExhibitPro) — Thu, 18 Mar 2010 19:23:00 +0000

Tired of the same looking table top booth that everyone else has?

Check out Evo Exhibit's new hybrid portable table top exhibits with many unique styles and shapes to choose from…all to gain more attention on the show floor.

Check out all of our fabulous table tops with pricing at:
Design Search - Evo Exhibits

You can reach me at kathy@evoexhibits.com or call me at direct at 919-443-1371 or at 630-520-0710 x115.

Avoid the Always

noreply@blogger.com (TradeshowExhibitPro) — Thu, 11 Mar 2010 14:03:00 +0000

We all need to figure out a way to differentiate ourselves and Scott "The Nametag Guy" offers a simple way to get it done:

Video not working? Click here for Adobe Flash 9!

Emergency Booth Supplies Everyone Should Have

noreply@blogger.com (TradeshowExhibitPro) — Thu, 11 Mar 2010 13:38:00 +0000

You can never be too prepared for life and for trade shows. So what should you have in your booth for those unexpected challenges? Check out Mel White's list...

What You Should Know about Emergency Booth Supplies

Be prepared. There will always be unanticipated emergencies.

Office/Promotional Items
Tools/Maintenance Items
Staff/Personal Items

You’ve gone through your checklist a dozen times over. Your staff has been thoroughly trained, your brochures and giveaways are neatly arrayed before you, and you are ready for show time! Yet no matter how prepared you are for your exhibit, there will always be unanticipated circumstances. Here are some items you should keep in your booth just in case.

Extra giveaway items -- In case demand is higher than anticipated
Additional promotional literature and marketing materials
Business cards and business card holders if you have counter space
Felt-tip Sharpies -- At least a dozen since they tend to disappear
Pens, pencils, and highlighters
Stapler with extra staples/paper clips
Notepads and post-it notes
Calculators -- One per staffer
Staffer schedule/ contact info/ list of back-up staff members
Extra batteries if you use a wireless mouse or keyboard

Tools/Maintenance Items
Duct tape -- Just ask MacGyver … anything can be fixed with duct tape!
Packaging tape – you’ll want one roll during dismantle
Backup light bulbs
Glass cleaner with rags and paper towels
Clorox wipes
Utility knife
Tape measure
Hammer/screwdriver (Phillips head and regular)
Velcro -- It’s a trade show necessity for all kinds of graphic emergencies
Staff/Personal Items
Tissues
Anti-bacterial hand gel -- You will be shaking a lot of hands
First-aid kit: pain relievers, band-aids, disinfectant, cotton pads, burn cream
Bottled water -- Not to be consumed in the booth and cheaper than buying water at the show
Throat lozenges
Breath mints -- To be consumed in the booth
Hand lotion -- Use in moderation, think handshakes!

Check out the original article at: http://tinyurl.com/yzzvpqc

Article Author:

Mel White

Classic Exhibits Inc.

The ONE Way to Completely Eliminate Your Competition...FOREVER!

noreply@blogger.com (TradeshowExhibitPro) — Sat, 06 Mar 2010 16:20:00 +0000

Scott is right on target. His idea applies to trade shows a - lso. BEFORE you exhibit, you need to figure out the ONE thing that make you unique - to your attendees - among all the other exhibiting companies. Your entire exhibit should showcase that ONE special thing. Check this article out, hopefully it will inspire you....

Kathy Lorenzo Gheen
Evo Exhibits
http://www.evoexhibits.com/
919-443-1371

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The ONE Way to Completely Eliminate Your Competition...FOREVER!

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Are you worried about The Competition?

That someone else is going to come along and steal away all your business?

HERE’S THE GOOD NEWS: for entrepreneurs, competition doesn’t have to exist.

Not if you don’t want it to.

See, if your brand is uniquely positioned in a way that’s un-comparable, un-duplicatable and un-like anything else in the market - you won’t have any competition!

EXAMPLE: let’s say you’re a marketing consultant. But you’re the ONLY marketing consultant who works solely with paint shops.

You’re “the,” consultant for paint shops, not merely “a” consultant in general.

You’re FIRST and FOCUSED.

Now, if a paint shop was hoping to hire an outside advisor like yourself, here’s what would happen:

1. The two owners of the paint shop would hop onto Google.

2. They’d find your website and think, “OK, these guys look great. But before we hire them, shouldn’t we at least check out a few of the other paint shop marketing consultants?”

3. But after a few minutes they’d realize, “Huh. Well, it looks like there ARE no other paint shop consultants. Guess we better hire these guys!”

Cha-ching!

Bye-bye competition, hello new customers!

So, if you want to eliminate the competition, remember these three keys:

1. Be “thee,” not “a.” Pick a lane. Go where others aren’t. Narrow the focus of your expertise and you will broaden your appeal.

2. Be the only one. That’s the true definition of unique – the only one. You need to be able to finish the following sentence, “We’re the only company who…” or “Our website is the only one that…”

3. Be bold. Eliminating the competition isn’t for the timid. You MUST stick yourself (and your brand) out there. Don’t just be memorable; be unforgettable! Because if you get noticed, you get remembered. And if you get remembered, you get business.

Ultimately, if you practice those three keys here’s what will happen:

When your customer is seeking to hire someone like yourself, you won’t “be at the top of their list…”

But you’ll be so unique, so narrowly focused, so valuable and SO original, that your customer won’t even have a list!

Just have a big fat sticky note that says, “Get that guy!”

LET ME ASK YA THIS...

Do you have any competition?

LET ME SUGGEST THIS...

Email me with your best competition-eliminating advice!

© 2007 All Rights Reserved.

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Scott Ginsberg, aka "The Nametag Guy," is the internationally recognized author of four books, including "The Power of Approachability" and "How to be That Guy." He delivers speeches and publishes online learning tools that help businesspeople make a name for themselves - one conversation at a time. He can be reached at 314/256-1800 or you can email Scott directlyscott@hellomynameisscott.com.

Beyond Free Mints

noreply@blogger.com (TradeshowExhibitPro) — Sat, 06 Mar 2010 15:54:00 +0000

Scott Ginsberg "The Nametag Guy" offers some great insight into how to attract and engage attendees. He prods us into doing some serious thinking about we become approachable (or not). Enjoy....

Kathy Lorenzo Gheen
Evo Exhibits.com
http://www.evoexhibits.com/

Beyond Free Mints: 4 Keys to Successful Tradeshow Conversations

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Beyond Free Mints: 4 Keys to Approachable Trade Show Conversations

By Scott Ginsberg

It’s 10:15 am Sunday morning. Hordes of wandering guests stroll through the tradeshow hall amidst hundreds of booths and exhibits—including yours. There is little or no chance these people will enter into business with your company.

Face it: they probably just stopped by for the free candy or cool chotchky sitting on your table.

So, how do you give those people permission to engage? Or, if you’re the attendee, how do you keep from sitting quietly in the corner looking at the education descriptions for the ninth time instead of finding and meeting new people?

One word: approachability. Sure, it’s an expression that varies from person to person. But after delivering speeches to companies and associations around the world on the topic, here’s what I’ve learned:

1. It starts with attitude. Sure, maybe this person won’t be your next big customer or trusted advisor. But you never know. Everybody is somebody’s somebody! So be sure that an attitude of approachability is manifested via your nonverbal behavior, i.e., smiling, readable nametag, and uncrossed arms.

2. It continues with engagement. What’s your opener? Will you be like every other novice and ask, “How are you?” If so, expect to get the canned answer, “F.I.N.E,” which stands for “Feelings I’m Not Expressing.”

3. It accelerates with CPI’s. Conversation is about common ground. And people will like you the minute they discover how much they are like you. So, discover the CPI (Common Point of Interest) through creative, specific, open-ended questions in order to develop a deeper connection.

4. It solidifies with consistency. I always end my speeches with the quotation, “Consistency is far better than rare moments of greatness.” This means that in the eyes of every person you come across, you = the entire company. Be certain your words and actions are congruent with you brand values.

So, even if it’s the end of the day and you’re all out of energy and free mints, remember this last tip on approachability: “Fear not to entertain strangers, for by so doing some may have entertained angels unaware.”

© 2006 All Rights Reserved.

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Scott Ginsberg, aka "The Nametag Guy," is the author of three books and a professional speaker who helps people maximize approachability, become unforgettable and make a name for themselves. To book Scott for your next association meeting, conference or corporate event, contact Front Porch Productions at 314/256-1800 or email scott@hellomynameisscott.com

Mobile Billboards that Fits on Any Vehicle

noreply@blogger.com (TradeshowExhibitPro) — Wed, 03 Mar 2010 14:08:00 +0000

One of my linkedIn contacts - Tony Golden (AdHitch) has a cool way for small business to advertise and it made me think that this idea really is similar to the scrolling portable trade show banners I've used in exhibits. Small, but a powerful way to attact attention. I've seen similar large-scale type systems for trucks, but first time I've seen something smaller for SUVs or cars.

Check this website out if you are looking for a different way to adverstise in your local area - or even while exhibiting at a show. I can see this being used if your team drives to shows and just wants another way to reinforce your presence. Also if you or someone you know might welcome the opportunity to be a reseller or distributor of this product. FYI: I am in no way affiliated with this company - just interested in passing along helpful information. I welcome your feedback.

Part of Tony's website posting is below with the full info on his website:

"The Revolution in Mobile Billboards and Out of Home Advertising That Fits on Any Vehicle"

Anyone can afford this dynamic new advertising, marketing and branding machine. The ADHITCH Mobile billboard and the vehicle you put it on are a 100% business tax write off. We will show you how to own this outdoor advertising medium at no cost to your bottom line.

Billboards are no longer reserved for Fortune 500 companies. AdHitch was originally designed for the small business owner with convenience, growth opportunity, and innovative technology in mind. Can you imagine being able to change your advertising and marketing plan in two minutes? The AdHitch mobile billboard system is easily operated, boasts a superb pricing plan, and has the power to boost any business’s granular target marketing efforts, even down to a specific street address.

Please read more at Tony's website http://www.adhitch.com/

How to Order Show Services for a Trade Show - Top 7 Tips

noreply@blogger.com (TradeshowExhibitPro) — Fri, 26 Feb 2010 21:09:00 +0000

Great info from Gallo - Event Marketing Blog. Coordinating the logistics associated with exhibiting at a show can be daunting - more so when you exhibit at multiple shows. It does not have to be overwhelming . These basic tips will go a long way to easing anxiety.

And if all else fails, you may decide outsourcing is the way to go (espeically if you exhibit at multiple shows) - which may save you money in the long run. An experienced exhibit house will work hard to get the biggest bang for your buck (best labor, quicker set-up/teardown, review of final invoices, etc.) finding ways to lower costs that may be missed. More on this later....

Happy Exhibiting!

Kathy
Evo Exhibits
http://www.evoexhibits.com/
630-520-0710 x 115

Don't Let Little Things Become Big Things

noreply@blogger.com (TradeshowExhibitPro) — Thu, 25 Feb 2010 13:34:00 +0000

Another great article from Jay Forte.

Day in and day out little nuisance things happen to us – little things – you stumble, drop some papers, take a wrong turn, spill a cup of coffee or lose your cell phone connection. In our busy and over-scheduled lives, little events become big events. And when already frazzled, a truly large event now becomes completely unmanageable.

Read the entire article by clicking on the title. Always great "use now" info!

Posted using ShareThis

Make Work Personal

noreply@blogger.com (TradeshowExhibitPro) — Tue, 23 Feb 2010 17:32:00 +0000

Anyone who knows me well, will not be surprised I am posting this article. Jay Forte really "gets it." His other blog posts are also very interesting.

Make Work “Personal”

Posted using ShareThis

“An Inconvenient Booth”, a report on the impact of the green movement on the trade show industry.

noreply@blogger.com (TradeshowExhibitPro) — Fri, 12 Feb 2010 19:31:00 +0000

Check out this report on "green" exhibiting. It may open your eyes to the challenges we face as we strive to change the way we build exhibits and what we choose to purchase. Please click on the title to get the full report.

At Evo Exhibits, we continue to provide unique green exhibit options. The future is green....it is only a matter of how long it will take our industry to adjust and our clients to push for more eco-friendly options. That push/pull will continue for many years to come. It is my belief that the sooner our clients demand more green options, the faster our industry will change. In the meantime, we at Evo continue to make the offer and strive to encourage all of our customers to consider the impact we all make on our environment.

Kathy Gheen
Account Executive
Evo Exhibits
http://www.evoexhibits.com/
630-520-0710 x115
direct: 919-443-1371

TradeShow Teacher: Helping you to Bring Back Sizzlin HOT Leads and Massive ROI from Your Trade Shows!!!

noreply@blogger.com (TradeshowExhibitPro) — Thu, 11 Feb 2010 23:46:00 +0000

This is a great article about making sure your trade show involvement is well planned and executed. Being prepared prior to a show can make the difference between mediocre success and amazing success. Linda always provides very detailed information that anyone can take and use right away. I think you will find at least one "gem" to bring back to your team.

TradeShow Teacher: Helping you to Bring Back Sizzlin HOT Leads and Massive ROI from Your Trade Shows!!!

Tradeshow Tales Blog - classicexhibits.com

noreply@blogger.com (TradeshowExhibitPro) — Wed, 10 Feb 2010 23:54:00 +0000

This story inspires me to strive to think beyond the ordinary. I love the active way this group decided to create a buzz that started before their trade show and literally followed them right into their booth! I hope you enjoy it.

Tradeshow Tales Blog - classicexhibits.com

A Great Rental!

noreply@blogger.com (TradeshowExhibitPro) — Thu, 04 Feb 2010 14:50:00 +0000

Renting can be an excellent choice if the following situations apply:

You didn't budget for a purchase;
You have two shows where the dates conflict;
You are unsure what you want to purchase and want to "try out" a display before you buy;
You are only going to exhibit one or two times in a 12 month period;
You own an exhibit that will not work for an upcoming show;
You want to save on shipping costs (or pay nothing) (often the rental facility is very close to the show site);
You don't expect to change graphics for a while and want to reuse them for a few years;
You want to try out a few variations for a few shows before you buy;
You may never exhibit after one show or may only exhibit every other year;
You need a really big exhibit and just can't afford to buy

This is just one of many rentals available in the marketplace. If you rent, you might as well go with the coolest exhibit that meets your needs.

Kathy Lorenzo Gheen
919-443-1371
for more ideas: www.evoexhibits.com

Sharper Presenting Skills in Under 2 Minutes

noreply@blogger.com (TradeshowExhibitPro) — Mon, 25 Jan 2010 21:58:00 +0000

A series of short videos posted in December 2009 by The Wall Street Journal online(www.online.wsj.com) that I promise will enlighten you. The two speakers are great. Here are two seemingly ordinary people who are sharp enough to deliver their message(s) by example. These are worth saving and reviewing. The ideas seem very simple - and they are - but then why aren't we all already using them? Enjoy....

Shiny-shoed businessman helps woman stranded at O'Hare :: CHICAGO SUN-TIMES :: Metro & Tri-State

noreply@blogger.com (TradeshowExhibitPro) — Thu, 21 Jan 2010 14:57:00 +0000

This is a great message to us all. A bit of kindness can make a huge difference!

Shiny-shoed businessman helps woman stranded at O'Hare :: CHICAGO SUN-TIMES :: Metro & Tri-State

Women-Check Out The Best Tradeshow Shoes!

noreply@blogger.com (TradeshowExhibitPro) — Wed, 20 Jan 2010 15:47:00 +0000

I swear by these shoes. I actually love the Keen brand. I have multiple pairs. While they may not be as stylish as heels, this pair will get you through a long grueling show so you will be able to put on those 3 inch heels at night. They are funky enough to keep from looking dowdy (think sneakers and skirts - yikes!). I happened to find these online but you probably can find them in a dept store, but I think you can find a lot more selection and size online.

Originally submitted at Onlineshoes.com

Walk the town in eco-friendly style and comfort with the Erin Mary Jane from KEEN. The mesh and waterproof full grain leather upper has an adjustable strap for a snug fit. A KEEN.CUSH footbed with recycled polyurethane, cork, and memory foam offers a sustainable solution for long-lasting comfort. T...

I LOVE these shoes!

By Nturalcrls from Cary, NC on 1/20/2010

Sizing: Feels half size too small

Width: Feels true to width

Pros: Versatile, Comfortable, Durable, Fights foot fatigue, Breathes Well

Cons: Runs 12 size small, Irregular Fit

Best Uses: Casual Wear, Travel, Work

Describe Yourself: Comfort Driven

I already had one pair of Keen. This was one of two pairs I ordered. I like they look cool, but they are also so supportive. I have high arches so this is important. I did have to return them and get a 1/2 size up but the process was very easy. I love the ease of loosing the buckle - quick in/out of these shoes and did I say they are adorable and sooo comfortable!

(legalese)

Small Budget? Check out this New Exhibit Popup Package!

noreply@blogger.com (TradeshowExhibitPro) — Wed, 06 Jan 2010 19:41:00 +0000

Check out Evo Exhibits newest popup package: http://blog.evoexhibits.com/ which includes GRAPHICS with frame - lifetime guarantee - plus 2 lights plus conversion kit to use case as a counter. Very easy set-up since the panels are magnetized - the absolute easiest way to install panels (no more tugging at velcro!).

Backing up this package is a strong team of owners and managers who have worked in the trade show business for many years. The owners are hands-on and back up every project no matter how small or large. Every client is a "big" client.

If you are interested in this package or just need some advice on how to proceed with a new exhibit, call me at 919-443-1371 or email me at kathy@evoexhibits.com when you need exhibit help.

You can check out the full product line at http://www.evoexhibits.com/

noreply@blogger.com (TradeshowExhibitPro) — Fri, 11 Dec 2009 15:47:00 +0000