http://travel2dot0.com News, trends & opinions on travel technology. Wed, 23 May 2012 16:12:47 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 http://travel2dot0.com/wp-content/uploads/2011/01/travel2dot0_rss.pnghttp://travel2dot0.com8888Travel 2.0 Consulting Group - http://travel2dot0.com Travel20http://feedburner.google.com http://feedproxy.google.com/~r/Travel20/~3/w6sy53fLg4Y/ http://travel2dot0.com/2012/05/forget-the-what-tell-me-why/#comments Wed, 23 May 2012 16:12:47 +0000 Troy Thompson http://travel2dot0.com/?p=6592 <p>Destinations are experts at telling potential visitors what to do. But in this digital age, visitors don&#8217;t need to know what to do in your destination, rather why they should do it.</p> <div style="display:block"><small><em>posted in <a href="http://travel2dot0.com/category/destinationmarketing/">Destination Marketing</a> by Troy Thompson <a href="http://travel2dot0.com/2012/05/forget-the-what-tell-me-why/#comments">Leave A Comment</a></em><p style="font-family:Trebuchet MS,Arial,sans-serif;font-size:18px">Popular: <a style="font-family:Trebuchet MS, Arial, sans-serif;font-size:18px" href="http://travel2dot0.com/2011/06/visitors-dont-want-to-see-everything/?utm_source=feedburner&utm_medium=email" target="_blank">Visitors Don’t Want To See Everything</a><br /> <div style="margin:0;font-family:Georgia,Helvetica,Arial,Sans-Serif;line-height:140%;font-size:13px;color:#000000">It is an all-too-common destination claim: We have everything! Numerous cities, states and resorts have adopted a brand strategy of everything, when in fact, they are known for nothing.</div><br /> <em>Connect with Travel 2.0:</em> <a href="http://twitter.com/travel2dot0" target="_blank">@travel2dot0</a> | <a href="http://www.linkedin.com/e/gis/53981/1085335898D0" target="_blank">LinkedIn</a> | <a href="http://feeds.feedburner.com/Travel20" target="_blank">RSS Feed</a></em></small></div><img src="http://feeds.feedburner.com/~r/Travel20/~4/w6sy53fLg4Y" height="1" width="1"/> http://travel2dot0.com/2012/05/forget-the-what-tell-me-why/feed/ 4 http://travel2dot0.com/2012/05/forget-the-what-tell-me-why/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://feedproxy.google.com/~r/Travel20/~3/D6VXluhzhd4/ http://travel2dot0.com/2012/05/creating-a-dream-not-selling-reality/#comments Thu, 03 May 2012 17:46:05 +0000 Troy Thompson http://travel2dot0.com/?p=6480 <p>Tourism promotion is not about listing all of the possible options for the virgin visitor, but rather building upon a dream. Whether or not it is likely is not our concern, our job is to help them dream.</p> <div style="display:block"><small><em>posted in <a href="http://travel2dot0.com/category/marketing/advertising-marketing/">Advertising</a> by Troy Thompson <a href="http://travel2dot0.com/2012/05/creating-a-dream-not-selling-reality/#comments">Leave A Comment</a></em><p style="font-family:Trebuchet MS,Arial,sans-serif;font-size:18px">Popular: <a style="font-family:Trebuchet MS, Arial, sans-serif;font-size:18px" href="http://travel2dot0.com/2011/06/visitors-dont-want-to-see-everything/?utm_source=feedburner&utm_medium=email" target="_blank">Visitors Don’t Want To See Everything</a><br /> <div style="margin:0;font-family:Georgia,Helvetica,Arial,Sans-Serif;line-height:140%;font-size:13px;color:#000000">It is an all-too-common destination claim: We have everything! Numerous cities, states and resorts have adopted a brand strategy of everything, when in fact, they are known for nothing.</div><br /> <em>Connect with Travel 2.0:</em> <a href="http://twitter.com/travel2dot0" target="_blank">@travel2dot0</a> | <a href="http://www.linkedin.com/e/gis/53981/1085335898D0" target="_blank">LinkedIn</a> | <a href="http://feeds.feedburner.com/Travel20" target="_blank">RSS Feed</a></em></small></div><img src="http://feeds.feedburner.com/~r/Travel20/~4/D6VXluhzhd4" height="1" width="1"/> http://travel2dot0.com/2012/05/creating-a-dream-not-selling-reality/feed/ 5 http://travel2dot0.com/2012/05/creating-a-dream-not-selling-reality/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://feedproxy.google.com/~r/Travel20/~3/fxun7_BVgpo/ http://travel2dot0.com/2012/05/the-destination-branding-gap/#comments Tue, 01 May 2012 20:44:48 +0000 Troy Thompson http://travel2dot0.com/?p=6514 <p>Destination branding&#8230;or place branding&#8230;is a unique challenge. It is not a product, widget or thing. Hell, DMOs don&#8217;t own or even make the product. They are just representing it. Which creates a gap.</p> <div style="display:block"><small><em>posted in <a href="http://travel2dot0.com/category/marketing/brand/">Brand</a> by Troy Thompson <a href="http://travel2dot0.com/2012/05/the-destination-branding-gap/#comments">Leave A Comment</a></em><p style="font-family:Trebuchet MS,Arial,sans-serif;font-size:18px">Popular: <a style="font-family:Trebuchet MS, Arial, sans-serif;font-size:18px" href="http://travel2dot0.com/2011/06/visitors-dont-want-to-see-everything/?utm_source=feedburner&utm_medium=email" target="_blank">Visitors Don’t Want To See Everything</a><br /> <div style="margin:0;font-family:Georgia,Helvetica,Arial,Sans-Serif;line-height:140%;font-size:13px;color:#000000">It is an all-too-common destination claim: We have everything! Numerous cities, states and resorts have adopted a brand strategy of everything, when in fact, they are known for nothing.</div><br /> <em>Connect with Travel 2.0:</em> <a href="http://twitter.com/travel2dot0" target="_blank">@travel2dot0</a> | <a href="http://www.linkedin.com/e/gis/53981/1085335898D0" target="_blank">LinkedIn</a> | <a href="http://feeds.feedburner.com/Travel20" target="_blank">RSS Feed</a></em></small></div><img src="http://feeds.feedburner.com/~r/Travel20/~4/fxun7_BVgpo" height="1" width="1"/> http://travel2dot0.com/2012/05/the-destination-branding-gap/feed/ 2 http://travel2dot0.com/2012/05/the-destination-branding-gap/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://feedproxy.google.com/~r/Travel20/~3/2wbc5kpU0wQ/ http://travel2dot0.com/2012/04/social-campaign-sign/#comments Fri, 27 Apr 2012 17:12:46 +0000 Troy Thompson http://travel2dot0.com/?p=6503 <p>Not just any sign, but a giant sign. Preferably one with really, really big letters. A sign that tourists cannot stay away from. A sign that photographs well. A sign that will show up on Instagram, Pinterest and Flickr.</p> <div style="display:block"><small><em>posted in <a href="http://travel2dot0.com/category/feature/ideas-feature/">Ideas</a> by Troy Thompson <a href="http://travel2dot0.com/2012/04/social-campaign-sign/#comments">Leave A Comment</a></em><p style="font-family:Trebuchet MS,Arial,sans-serif;font-size:18px">Popular: <a style="font-family:Trebuchet MS, Arial, sans-serif;font-size:18px" href="http://travel2dot0.com/2011/06/visitors-dont-want-to-see-everything/?utm_source=feedburner&utm_medium=email" target="_blank">Visitors Don’t Want To See Everything</a><br /> <div style="margin:0;font-family:Georgia,Helvetica,Arial,Sans-Serif;line-height:140%;font-size:13px;color:#000000">It is an all-too-common destination claim: We have everything! Numerous cities, states and resorts have adopted a brand strategy of everything, when in fact, they are known for nothing.</div><br /> <em>Connect with Travel 2.0:</em> <a href="http://twitter.com/travel2dot0" target="_blank">@travel2dot0</a> | <a href="http://www.linkedin.com/e/gis/53981/1085335898D0" target="_blank">LinkedIn</a> | <a href="http://feeds.feedburner.com/Travel20" target="_blank">RSS Feed</a></em></small></div><img src="http://feeds.feedburner.com/~r/Travel20/~4/2wbc5kpU0wQ" height="1" width="1"/> http://travel2dot0.com/2012/04/social-campaign-sign/feed/ 3 http://travel2dot0.com/2012/04/social-campaign-sign/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://feedproxy.google.com/~r/Travel20/~3/vPqvC7zMnBg/ http://travel2dot0.com/2012/04/meet-your-new-brand-manager-the-consumer/#comments Tue, 24 Apr 2012 17:46:42 +0000 Troy Thompson http://travel2dot0.com/?p=6492 <p>Your tourism brand is a lie. Only telling a portion of the story about your destination, region or country. Without the consumer&#8217;s perspective, your brand is incomplete and inaccurate.</p> <div style="display:block"><small><em>posted in <a href="http://travel2dot0.com/category/destinationmarketing/dmos-cvb-dmo/">DMOs</a> by Troy Thompson <a href="http://travel2dot0.com/2012/04/meet-your-new-brand-manager-the-consumer/#comments">Leave A Comment</a></em><p style="font-family:Trebuchet MS,Arial,sans-serif;font-size:18px">Popular: <a style="font-family:Trebuchet MS, Arial, sans-serif;font-size:18px" href="http://travel2dot0.com/2011/06/visitors-dont-want-to-see-everything/?utm_source=feedburner&utm_medium=email" target="_blank">Visitors Don’t Want To See Everything</a><br /> <div style="margin:0;font-family:Georgia,Helvetica,Arial,Sans-Serif;line-height:140%;font-size:13px;color:#000000">It is an all-too-common destination claim: We have everything! Numerous cities, states and resorts have adopted a brand strategy of everything, when in fact, they are known for nothing.</div><br /> <em>Connect with Travel 2.0:</em> <a href="http://twitter.com/travel2dot0" target="_blank">@travel2dot0</a> | <a href="http://www.linkedin.com/e/gis/53981/1085335898D0" target="_blank">LinkedIn</a> | <a href="http://feeds.feedburner.com/Travel20" target="_blank">RSS Feed</a></em></small></div><img src="http://feeds.feedburner.com/~r/Travel20/~4/vPqvC7zMnBg" height="1" width="1"/> http://travel2dot0.com/2012/04/meet-your-new-brand-manager-the-consumer/feed/ 8 http://travel2dot0.com/2012/04/meet-your-new-brand-manager-the-consumer/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://feedproxy.google.com/~r/Travel20/~3/U2u6MgYR5_M/ http://travel2dot0.com/2012/04/22-things-you-would-have-learned-at-the-vermont-travel-industry-conference/#comments Wed, 18 Apr 2012 16:44:06 +0000 Troy Thompson http://travel2dot0.com/?p=6485 <p>Conference presentations are boring. Covering the same old crap, telling you to do things you don&#8217;t have time for. Well, not this speaker&#8230;I challenge the audience. And sometimes, the audience challenges me.</p> <div style="display:block"><small><em>posted in <a href="http://travel2dot0.com/category/feature/conference-reviews/">Conference Reviews</a> by Troy Thompson <a href="http://travel2dot0.com/2012/04/22-things-you-would-have-learned-at-the-vermont-travel-industry-conference/#comments">Leave A Comment</a></em><p style="font-family:Trebuchet MS,Arial,sans-serif;font-size:18px">Popular: <a style="font-family:Trebuchet MS, Arial, sans-serif;font-size:18px" href="http://travel2dot0.com/2011/06/visitors-dont-want-to-see-everything/?utm_source=feedburner&utm_medium=email" target="_blank">Visitors Don’t Want To See Everything</a><br /> <div style="margin:0;font-family:Georgia,Helvetica,Arial,Sans-Serif;line-height:140%;font-size:13px;color:#000000">It is an all-too-common destination claim: We have everything! Numerous cities, states and resorts have adopted a brand strategy of everything, when in fact, they are known for nothing.</div><br /> <em>Connect with Travel 2.0:</em> <a href="http://twitter.com/travel2dot0" target="_blank">@travel2dot0</a> | <a href="http://www.linkedin.com/e/gis/53981/1085335898D0" target="_blank">LinkedIn</a> | <a href="http://feeds.feedburner.com/Travel20" target="_blank">RSS Feed</a></em></small></div><img src="http://feeds.feedburner.com/~r/Travel20/~4/U2u6MgYR5_M" height="1" width="1"/> http://travel2dot0.com/2012/04/22-things-you-would-have-learned-at-the-vermont-travel-industry-conference/feed/ 11 http://travel2dot0.com/2012/04/22-things-you-would-have-learned-at-the-vermont-travel-industry-conference/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://feedproxy.google.com/~r/Travel20/~3/euQk59zqTq4/ http://travel2dot0.com/2012/04/digitizing-tourist-guest-book/#comments Wed, 04 Apr 2012 16:17:58 +0000 Troy Thompson http://travel2dot0.com/?p=6454 <p>The guest book, a staple of the tourism visitor center. Bastion of personal information. Identifier of vacation destination. And a waste for nearly every DMO and CVB. Until now.</p> <div style="display:block"><small><em>posted in <a href="http://travel2dot0.com/category/feature/ideas-feature/">Ideas</a> by Troy Thompson <a href="http://travel2dot0.com/2012/04/digitizing-tourist-guest-book/#comments">Leave A Comment</a></em><p style="font-family:Trebuchet MS,Arial,sans-serif;font-size:18px">Popular: <a style="font-family:Trebuchet MS, Arial, sans-serif;font-size:18px" href="http://travel2dot0.com/2011/06/visitors-dont-want-to-see-everything/?utm_source=feedburner&utm_medium=email" target="_blank">Visitors Don’t Want To See Everything</a><br /> <div style="margin:0;font-family:Georgia,Helvetica,Arial,Sans-Serif;line-height:140%;font-size:13px;color:#000000">It is an all-too-common destination claim: We have everything! Numerous cities, states and resorts have adopted a brand strategy of everything, when in fact, they are known for nothing.</div><br /> <em>Connect with Travel 2.0:</em> <a href="http://twitter.com/travel2dot0" target="_blank">@travel2dot0</a> | <a href="http://www.linkedin.com/e/gis/53981/1085335898D0" target="_blank">LinkedIn</a> | <a href="http://feeds.feedburner.com/Travel20" target="_blank">RSS Feed</a></em></small></div><img src="http://feeds.feedburner.com/~r/Travel20/~4/euQk59zqTq4" height="1" width="1"/> http://travel2dot0.com/2012/04/digitizing-tourist-guest-book/feed/ 10 http://travel2dot0.com/2012/04/digitizing-tourist-guest-book/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://feedproxy.google.com/~r/Travel20/~3/GYwOToa3mDE/ http://travel2dot0.com/2012/03/new-data-on-destination-website-growth/#comments Fri, 30 Mar 2012 17:48:18 +0000 Troy Thompson http://travel2dot0.com/?p=6421 <p>A review of recent <em>mark</em> statistics, benchmarking DMO and CVB metrics, presented by our peers Madden Media at the WACVB Tech Summit. Visits, bounce rate, mobile OS, mobile traffic and frequency. </p> <div style="display:block"><small><em>posted in <a href="http://travel2dot0.com/category/feature/mark/">mark</a> by Troy Thompson <a href="http://travel2dot0.com/2012/03/new-data-on-destination-website-growth/#comments">Leave A Comment</a></em><p style="font-family:Trebuchet MS,Arial,sans-serif;font-size:18px">Popular: <a style="font-family:Trebuchet MS, Arial, sans-serif;font-size:18px" href="http://travel2dot0.com/2011/06/visitors-dont-want-to-see-everything/?utm_source=feedburner&utm_medium=email" target="_blank">Visitors Don’t Want To See Everything</a><br /> <div style="margin:0;font-family:Georgia,Helvetica,Arial,Sans-Serif;line-height:140%;font-size:13px;color:#000000">It is an all-too-common destination claim: We have everything! Numerous cities, states and resorts have adopted a brand strategy of everything, when in fact, they are known for nothing.</div><br /> <em>Connect with Travel 2.0:</em> <a href="http://twitter.com/travel2dot0" target="_blank">@travel2dot0</a> | <a href="http://www.linkedin.com/e/gis/53981/1085335898D0" target="_blank">LinkedIn</a> | <a href="http://feeds.feedburner.com/Travel20" target="_blank">RSS Feed</a></em></small></div><img src="http://feeds.feedburner.com/~r/Travel20/~4/GYwOToa3mDE" height="1" width="1"/> http://travel2dot0.com/2012/03/new-data-on-destination-website-growth/feed/ 4 http://travel2dot0.com/2012/03/new-data-on-destination-website-growth/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://feedproxy.google.com/~r/Travel20/~3/OOP3rPRNkXs/ http://travel2dot0.com/2012/03/keeping-tourism-marketing-simple/#comments Fri, 23 Mar 2012 14:49:14 +0000 Troy Thompson http://travel2dot0.com/?p=6413 <p>It is the first step in the path to confusion. Presenting too much information, too quickly. And tourism marketers, DMOs and CVBs, are experts in the field.</p> <div style="display:block"><small><em>posted in <a href="http://travel2dot0.com/category/feature/ideas-feature/">Ideas</a> by Troy Thompson <a href="http://travel2dot0.com/2012/03/keeping-tourism-marketing-simple/#comments">Leave A Comment</a></em><p style="font-family:Trebuchet MS,Arial,sans-serif;font-size:18px">Popular: <a style="font-family:Trebuchet MS, Arial, sans-serif;font-size:18px" href="http://travel2dot0.com/2011/06/visitors-dont-want-to-see-everything/?utm_source=feedburner&utm_medium=email" target="_blank">Visitors Don’t Want To See Everything</a><br /> <div style="margin:0;font-family:Georgia,Helvetica,Arial,Sans-Serif;line-height:140%;font-size:13px;color:#000000">It is an all-too-common destination claim: We have everything! Numerous cities, states and resorts have adopted a brand strategy of everything, when in fact, they are known for nothing.</div><br /> <em>Connect with Travel 2.0:</em> <a href="http://twitter.com/travel2dot0" target="_blank">@travel2dot0</a> | <a href="http://www.linkedin.com/e/gis/53981/1085335898D0" target="_blank">LinkedIn</a> | <a href="http://feeds.feedburner.com/Travel20" target="_blank">RSS Feed</a></em></small></div><img src="http://feeds.feedburner.com/~r/Travel20/~4/OOP3rPRNkXs" height="1" width="1"/> http://travel2dot0.com/2012/03/keeping-tourism-marketing-simple/feed/ 6 http://travel2dot0.com/2012/03/keeping-tourism-marketing-simple/?utm_source=rss&utm_medium=rss&utm_campaign=rss http://feedproxy.google.com/~r/Travel20/~3/weYPzqMuMuY/ http://travel2dot0.com/2012/03/finding-great-marketing-agency/#comments Thu, 22 Mar 2012 12:36:34 +0000 Troy Thompson http://travel2dot0.com/?p=6399 <p>For most DMOs and CVBs, finding a great agency partner starts with the consideration list. Unfortunately for most DMOs and CVBs, the creation of this list is a haphazard exercise often resulting in poor choices. Let&#8217;s fix that.</p> <div style="display:block"><small><em>posted in <a href="http://travel2dot0.com/category/marketing/agency/">Agency</a> by Troy Thompson <a href="http://travel2dot0.com/2012/03/finding-great-marketing-agency/#comments">Leave A Comment</a></em><p style="font-family:Trebuchet MS,Arial,sans-serif;font-size:18px">Popular: <a style="font-family:Trebuchet MS, Arial, sans-serif;font-size:18px" href="http://travel2dot0.com/2011/06/visitors-dont-want-to-see-everything/?utm_source=feedburner&utm_medium=email" target="_blank">Visitors Don’t Want To See Everything</a><br /> <div style="margin:0;font-family:Georgia,Helvetica,Arial,Sans-Serif;line-height:140%;font-size:13px;color:#000000">It is an all-too-common destination claim: We have everything! Numerous cities, states and resorts have adopted a brand strategy of everything, when in fact, they are known for nothing.</div><br /> <em>Connect with Travel 2.0:</em> <a href="http://twitter.com/travel2dot0" target="_blank">@travel2dot0</a> | <a href="http://www.linkedin.com/e/gis/53981/1085335898D0" target="_blank">LinkedIn</a> | <a href="http://feeds.feedburner.com/Travel20" target="_blank">RSS Feed</a></em></small></div><img src="http://feeds.feedburner.com/~r/Travel20/~4/weYPzqMuMuY" height="1" width="1"/> http://travel2dot0.com/2012/03/finding-great-marketing-agency/feed/ 6 http://travel2dot0.com/2012/03/finding-great-marketing-agency/?utm_source=rss&utm_medium=rss&utm_campaign=rss