Adventure. It's personal...

2009-02-17T13:17:10-08:00

A few days ago a banner ad popped up on my screen: "Find Your Casino Adventure In Reno-Tahoe.” I wasn’t interested, but was struck by the pairing of Casino with Adventure. You’ve got to be kidding!” I thought. You can’t imagine my surprise when I discovered that in an early definition adventure meant chance, risk or jeopardy. Well, what do you know? Casino and Adventure fit together after all.

Adventure can be different things at different times and mean different things to different people. Any excursion – even the most mundane – is at its core an adventure: a bold undertaking requiring courage to leave the comfort of home. It’s clearly an adventure to climb Mount Everest or trek through the Andes to Machu Picchu. An emerging sector called voluntourism lets us travel to distant lands and gives us opportunity to provide humanitarian aid or health care or build homes and infrastructure for those in need. Family vacations, trips to camp, a cruise, a tour – all have an element of adventure. And though not as obvious, even that trip to Las Vegas can be just the adventure we need sometimes. The common element? When travel engages us it’s an adventure.

When we take a “travel adventure”, we enjoy extraordinary experiences often discovering something wonderful and exciting about our destination and ourselves. If we seek “adventure travel”, that implies that we not only desire a remarkable experience, but that we anticipate the thrill and exhilaration that comes from the reward of taking the risk of unknown outcomes and surviving to tell the tales.

Our travels mirror what Joseph Campbell called “the hero’s journey.” We leave our village, get help along the way, meet the challenges of a world outside our own and return to our village with the magical elixirs from our journey. We share our adventures through pictures and souvenirs and tell our tales to any who will listen. These experiences enrich our lives and change us.

We still find that creating and taking travel adventures that engage us and fit us personally is still a challenge. That is why MMC3 Adventure Capitalists, Inc. is launching a website called Entr’acte (pronounced “ontrakt”) Traveler.

Entr’acte Traveler is your portal to stories to travel by. We call these stories Travelore. Travelores are themed location-based stories that set the stage for engaging travel adventures. We integrate travel logistics, activities and attractions with Travelores. By mixing and matching customizable travel modules it’s easy for you to plan and enjoy personalized travel adventures – not only for yourself but for your travel companions too. On location, Travelores bring great places alive as you experience a fully personalized and integrated travel adventure called a redThread ADVENTURE.

Travel. It's personal.®

Adventure. It's personal...