http://www.trendhunter.com/marketing Marketing Strategy en-us Tue, 12 May 2026 03:25:13 GMT http://cdn.trendhunterstatic.com/TrendHunterLogo120x30.gif http://www.trendhunter.com/marketing 120 30 http://www.trendhunter.com/trends/coconut-hazy-ipa (TrendHunter.com) The ‘Coconut Etiquette’ hazy IPA is a limited-edition brew that has been developed by Dogfish Head Brewing Company in order to commemorate the 50th season of legendary television series...]]> Tue, 12 May 2026 03:12:05 GMT http://www.trendhunter.com/trends/coconut-hazy-ipa http://www.trendhunter.com/trends/del-monte-fresh-for-the-win (TrendHunter.com) The Del Monte Fresh for the Win campaign has been launched by the brand in the UK in partnership with the Lawn Tennis Association and British tennis star Mimi Zu to encourage healthy snacking and...]]> Tue, 12 May 2026 03:01:05 GMT http://www.trendhunter.com/trends/del-monte-fresh-for-the-win http://www.trendhunter.com/trends/wtf-is-ranch (TrendHunter.com) While ranch is a beloved, everyday staple for millions across the United States, it has yet to catch on in much of the rest of the world, but Hellmann's installed WTF is Ranch?, an edible billboard...]]> Tue, 12 May 2026 02:56:04 GMT http://www.trendhunter.com/trends/wtf-is-ranch http://www.trendhunter.com/trends/legend-lines (TrendHunter.com) Earlier this year, as part of its Stay Thirsty platform, Dos Equis reintroduced The Most Interesting Man in the World, and now, the beer brand is inviting fans to write their own legend lines that...]]> Tue, 12 May 2026 02:51:04 GMT http://www.trendhunter.com/trends/legend-lines http://www.trendhunter.com/trends/rice-lagers (TrendHunter.com) Dogfish Head Brewing Company’s ‘Citrus Daydream Lager’ is a delicious rice lager created in collaboration with the Grateful Dead. What distinguishes the beer is its combination of citrus...]]> Tue, 12 May 2026 02:46:04 GMT http://www.trendhunter.com/trends/rice-lagers http://www.trendhunter.com/trends/kenco-matcha-latte (TrendHunter.com) The Kenco Matcha Latte mix is a new low-cost green tea product that responds to the popularity of matcha in a decidedly accessible way. The latte mix comes in Vanilla and Strawberry flavor...]]> Tue, 12 May 2026 00:53:04 GMT http://www.trendhunter.com/trends/kenco-matcha-latte http://www.trendhunter.com/trends/glowing-water-bottle (TrendHunter.com) Owala has launched a Star Wars-themed collection of water bottles that combine the brand’s widely recognizable shape and stainless steel construction with graphics inspired by the legendary...]]> Mon, 11 May 2026 22:52:04 GMT http://www.trendhunter.com/trends/glowing-water-bottle http://www.trendhunter.com/trends/wendys-rewards-drops (TrendHunter.com) The latest Wendy’s Rewards drops have been debuted by the QSR brand in time for spring to offer fans and loyalty members alike with a series of merch options to get their hands on. The latest...]]> Mon, 11 May 2026 22:36:04 GMT http://www.trendhunter.com/trends/wendys-rewards-drops http://www.trendhunter.com/trends/aston-martin-formula-one-teams (TrendHunter.com) Glenfiddich and the Aston Martin Formula One Team have returned to Montreal for the Formula 1 Pirelli Grand Prix du Canada, which takes place on May 24, 2026. The partners bring with them a series...]]> Mon, 11 May 2026 22:03:04 GMT http://www.trendhunter.com/trends/aston-martin-formula-one-teams http://www.trendhunter.com/trends/multiuse-hydrating-oil (TrendHunter.com) Shiseido is offering one of its best-selling and technologically advanced formulas in a new multi-use hydrating oil format. The limited-edition Ultimune Power Infusing Oil applies the brand's...]]> Mon, 11 May 2026 21:47:04 GMT http://www.trendhunter.com/trends/multiuse-hydrating-oil http://www.trendhunter.com/trends/arm-hammer (TrendHunter.com) Arm & Hammer calls attention to several cat litter innovations under its HardBall, Slide, Cloud Control, AbsorbX, and Dual Defense with Microban lines. Each product is designed to address specific...]]> Mon, 11 May 2026 21:42:04 GMT http://www.trendhunter.com/trends/arm-hammer http://www.trendhunter.com/trends/luxury-eyewear-popups (TrendHunter.com) Luxury eyewear pop-ups are becoming increasingly immersive as brands introduce interactive retail concepts designed to elevate the in-store shopping experience. Prada Eyewear’s new pop-up...]]> Mon, 11 May 2026 21:37:04 GMT http://www.trendhunter.com/trends/luxury-eyewear-popups http://www.trendhunter.com/trends/technology-bursary (TrendHunter.com) The TELUS Friendly Future Foundation has announced a landmark one-million-dollar personal donation from TELUS President and CEO Darren Entwistle and Fiona Entwistle, which will officially launch...]]> Mon, 11 May 2026 21:26:05 GMT http://www.trendhunter.com/trends/technology-bursary http://www.trendhunter.com/trends/mandopop-band (TrendHunter.com) Gibson has appointed Monster, the lead guitarist and a founding member of the mandopop band Mayday, as an official Gibson Ambassador. Simultaneously, the brand has premiered two new Epiphone artist...]]> Mon, 11 May 2026 21:11:05 GMT http://www.trendhunter.com/trends/mandopop-band http://www.trendhunter.com/trends/larusmiani (TrendHunter.com) Genesis has collaborated with Italian luxury fashion and lifestyle brand Larusmiani during Milan Design Week to display the GMR-001 Hypercar at Larusmiani's boutique, which is known as The...]]> Mon, 11 May 2026 21:06:04 GMT http://www.trendhunter.com/trends/larusmiani http://www.trendhunter.com/trends/genesis-magma-racing (TrendHunter.com) Genesis Motor America has launched GMR Esports as the official esports team of Genesis Magma Racing, which "will compete in official events organized to support the FIA World Endurance Championship...]]> Mon, 11 May 2026 20:50:05 GMT http://www.trendhunter.com/trends/genesis-magma-racing http://www.trendhunter.com/trends/small-pharmacy (TrendHunter.com) Cascadia Pharmacy Group has launched the 'Small Pharmacy. Big Care.' public awareness campaign. This marketing venture was funded by the Oregon Health Authority and facilitated by the Oregon State...]]> Mon, 11 May 2026 20:24:04 GMT http://www.trendhunter.com/trends/small-pharmacy http://www.trendhunter.com/trends/rolling-loud-orlando (TrendHunter.com) True Religion signed on as an official sponsor of Rolling Loud Orlando, launching a limited-edition co-branded merch capsule available exclusively at the festival’s main merch tent. The True...]]> Mon, 11 May 2026 20:02:04 GMT http://www.trendhunter.com/trends/rolling-loud-orlando http://www.trendhunter.com/trends/cognac-boutique (TrendHunter.com) MO Studio has designed the Hennessy Ningbo Mingzhouli Experience Space, a 42 square meter Cognac boutique located inside an urban commercial complex called Mingzhouli in Ningbo, China. The firm...]]> Mon, 11 May 2026 19:25:05 GMT http://www.trendhunter.com/trends/cognac-boutique http://www.trendhunter.com/trends/brighter-life (TrendHunter.com) Hisense has launched a new television commercial and accompanying campaign for the FIFA World Cup 2026 titled 'Innovating a Brighter Life.' This advertising initiative emphasizes collective...]]> Mon, 11 May 2026 18:48:04 GMT http://www.trendhunter.com/trends/brighter-life http://www.trendhunter.com/trends/ollie-bearman (TrendHunter.com) VETRESKA has entered into a partnership with Formula 1 driver Ollie Bearman for the 2026 season. As part of this venture, the brand has been designated as the Official Luxury Pet Accessories...]]> Mon, 11 May 2026 18:42:04 GMT http://www.trendhunter.com/trends/ollie-bearman http://www.trendhunter.com/trends/japanese-artistry (TrendHunter.com) The House of Suntory has launched the first worldwide advertising campaign for its Hibiki whisky, titled 'The Masterpiece of Japanese Artistry.' This marketing venture features award-winning...]]> Mon, 11 May 2026 18:32:04 GMT http://www.trendhunter.com/trends/japanese-artistry http://www.trendhunter.com/trends/motherhood-with-you (TrendHunter.com) BetterHelp launched Motherhood With You, a maternal mental health campaign featuring a three-part YouTube series and a commitment to donate more than 100,000 hours of therapy to women across the...]]> Mon, 11 May 2026 17:25:04 GMT http://www.trendhunter.com/trends/motherhood-with-you http://www.trendhunter.com/trends/madison-square-garden (TrendHunter.com) Prediction market platform Kalshi has secured a multi-year partnership with Madison Square Garden Entertainment, becoming the first prediction market platform to partner with the iconic New York...]]> Mon, 11 May 2026 17:15:05 GMT http://www.trendhunter.com/trends/madison-square-garden http://www.trendhunter.com/trends/dg-media-network (TrendHunter.com) Dollar General introduced an integration that unifies onsite and offsite retail media inventory through a partnership with The Trade Desk and support from Kevel. The solution allows advertisers to...]]> Mon, 11 May 2026 16:25:04 GMT http://www.trendhunter.com/trends/dg-media-network http://www.trendhunter.com/trends/a-girl-smr (TrendHunter.com) Claire’s rolled out a Gen Alpha-focused summer campaign called A Girl SMR at Claire’s, featuring in-store ASMR recording stations designed to let tweens create sensory content using textures,...]]> Mon, 11 May 2026 15:38:05 GMT http://www.trendhunter.com/trends/a-girl-smr http://www.trendhunter.com/trends/longterm-exclusive-collectibles (TrendHunter.com) FIFA and Fanatics signed a long-term exclusive collectibles licensing agreement covering trading cards, stickers and trading card games beginning in 2031, with all products produced through...]]> Mon, 11 May 2026 14:31:04 GMT http://www.trendhunter.com/trends/longterm-exclusive-collectibles http://www.trendhunter.com/trends/engineering-defense (TrendHunter.com) Doppel, an AI-native social engineering defense platform, became an official partner of the New York Knicks, marking its first collaboration with a global sports team. The Doppel New York Knicks...]]> Mon, 11 May 2026 13:27:04 GMT http://www.trendhunter.com/trends/engineering-defense http://www.trendhunter.com/trends/official-shoe-partner (TrendHunter.com) Skechers signed a multiyear deal to become an official shoe partner of the WNBA during the league's 30th season, expanding a relationship that began in 2024 when Rickea Jackson became the first...]]> Mon, 11 May 2026 13:21:04 GMT http://www.trendhunter.com/trends/official-shoe-partner http://www.trendhunter.com/trends/ufc-athlete-brand-ambassador-deals-total-wireless-named-justin-gaethje-as-i (TrendHunter.com) Total Wireless named UFC lightweight contender Justin Gaethje its official UFC brand ambassador, launching the Total Wireless Justin Gaethje partnership with a community mural unveiling in Miami's...]]> Mon, 11 May 2026 12:54:05 GMT http://www.trendhunter.com/trends/ufc-athlete-brand-ambassador-deals-total-wireless-named-justin-gaethje-as-i