http://www.trendhunter.com/sports Sports and Sports Equipment en-us Mon, 29 Jun 2026 09:55:03 GMT http://cdn.trendhunterstatic.com/TrendHunterLogo120x30.gif http://www.trendhunter.com/sports 120 30 http://www.trendhunter.com/trends/Abu-Bakr-Supermarket (TrendHunter.com) Abu Bakr Supermarket launched a £15 Gourmet World Cup Deal at its Abu Bakr Food 2 Go counters across Yorkshire, offering matchday meals designed for families and groups. The limited-time takeaway...]]> Mon, 29 Jun 2026 02:19:04 GMT http://www.trendhunter.com/trends/Abu-Bakr-Supermarket http://www.trendhunter.com/slideshow/july-2026-sports (TrendHunter.com) These July 2026 sports trends highlight how the FIFA World Cup is fueling a wave of brand activations, with companies leveraging fandom, technology and athlete partnerships to capture attention...]]> Sat, 27 Jun 2026 00:13:05 GMT http://www.trendhunter.com/slideshow/july-2026-sports http://www.trendhunter.com/trends/wimbledon-partnership (TrendHunter.com) Ralph Lauren and The All England Lawn Tennis Club announced a multi-year extension of their Wimbledon partnership, marking the brand's entry into its third decade as Official Partner of The...]]> Fri, 26 Jun 2026 03:41:04 GMT http://www.trendhunter.com/trends/wimbledon-partnership http://www.trendhunter.com/trends/sports-fandom-beauty (TrendHunter.com) e.l.f. Beauty's summer of soccer campaign demonstrates how sports fandom beauty is bringing cosmetics and personal care brands into the center of live sporting culture. Through initiatives such as...]]> Fri, 26 Jun 2026 01:47:04 GMT http://www.trendhunter.com/trends/sports-fandom-beauty http://www.trendhunter.com/trends/fifa-heroes (TrendHunter.com) FIFA launched FIFA Heroes, a fast-paced five-a-side arcade football game for iOS and Android. Designed for audiences who experience football through highlights, creators and social media, the...]]> Wed, 24 Jun 2026 21:35:05 GMT http://www.trendhunter.com/trends/fifa-heroes http://www.trendhunter.com/trends/pretty-badass (TrendHunter.com) Sephora Canada recently launched a new partnership platform called 'Pretty Badass.' This move is part of the brand's role as a Founding and Official Beauty Partner of the Toronto Tempo, the Women's...]]> Wed, 24 Jun 2026 21:24:04 GMT http://www.trendhunter.com/trends/pretty-badass http://www.trendhunter.com/trends/bobby-witt-jr (TrendHunter.com) Under Armour has introduced the Dream Pull PE — the first retail player-exclusive cleat and turf shoe for Kansas City Royals shortstop Bobby Witt Jr. — and this release draws inspiration from...]]> Wed, 24 Jun 2026 20:33:04 GMT http://www.trendhunter.com/trends/bobby-witt-jr http://www.trendhunter.com/trends/flag-football-camp (TrendHunter.com) Under Armour, in partnership with Diana Flores — the captain and quarterback of Mexico's Women's National Flag Football Team and a two-time World Games gold medalist, successfully hosted the...]]> Wed, 24 Jun 2026 20:12:04 GMT http://www.trendhunter.com/trends/flag-football-camp http://www.trendhunter.com/trends/puma-athletes (TrendHunter.com) PUMA athletes delivered standout performances at the 2026 HYROX World Championships, with Jess Pettrow and Team Australia successfully defending their Mixed Relay title for the second consecutive...]]> Wed, 24 Jun 2026 17:29:05 GMT http://www.trendhunter.com/trends/puma-athletes http://www.trendhunter.com/trends/izzy-escobar (TrendHunter.com) EXTRA® Gum has launched a new promotional campaign centered around an original musical piece titled 'Hotshot (Extra Time),' which was created in collaboration with emerging artist Izzy Escobar....]]> Wed, 24 Jun 2026 14:11:05 GMT http://www.trendhunter.com/trends/izzy-escobar http://www.trendhunter.com/trends/coors-light-tall-girl (TrendHunter.com) Coors Light Canada recently became the first Official Beer of the Toronto Tempo, Canada's inaugural WNBA team, and created the Coors Light Tall Girl to celebrate. This 473ml beer can, commonly sold...]]> Wed, 24 Jun 2026 10:33:04 GMT http://www.trendhunter.com/trends/coors-light-tall-girl http://www.trendhunter.com/trends/ribbie (TrendHunter.com) 'Ribbie' is a seemingly low-tech entertainment website that will offer sports fans the ability to watch some current baseball in an 8-bit manner. The website works by transforming real-time Major...]]> Tue, 23 Jun 2026 17:28:04 GMT http://www.trendhunter.com/trends/ribbie http://www.trendhunter.com/trends/official-meal-delivery-partner (TrendHunter.com) CookUnity partnered with the New York Yankees as the official meal delivery partner, launching a new dining experience at Yankee Stadium that brings dishes from more than 60 New York-based chefs...]]> Tue, 23 Jun 2026 16:02:05 GMT http://www.trendhunter.com/trends/official-meal-delivery-partner http://www.trendhunter.com/trends/performance-sun-care (TrendHunter.com) Outbound is a new Oregon-based performance sun care brand. The company launched its complete Three-Step Performance Sun Care System, alongside a Father's Day Gift Set designed for golfers and...]]> Tue, 23 Jun 2026 14:43:05 GMT http://www.trendhunter.com/trends/performance-sun-care http://www.trendhunter.com/trends/receive-free-tickets (TrendHunter.com) Airbnb is giving FIFA World Cup 2026™ fans a chance to receive free tickets through a new accommodation-based initiative spanning all 16 tournament host cities. The program integrates...]]> Tue, 23 Jun 2026 14:37:05 GMT http://www.trendhunter.com/trends/receive-free-tickets http://www.trendhunter.com/trends/emotional-support-taco-program (TrendHunter.com) By the very nature of an international sports tournament, the stakes are as high as they get, meaning that for every nation riding the high of a victory, another is absorbing the heartbreak of...]]> Tue, 23 Jun 2026 11:32:04 GMT http://www.trendhunter.com/trends/emotional-support-taco-program http://www.trendhunter.com/trends/Athlete-led-brand-co-creation (TrendHunter.com) Athlete-led brand co-creation is reshaping the sportswear industry by moving athletes beyond traditional endorsement roles and into long-term strategic partnerships. LI-NING’s collaboration with...]]> Tue, 23 Jun 2026 11:15:00 GMT http://www.trendhunter.com/trends/Athlete-led-brand-co-creation http://www.trendhunter.com/trends/merlin-premier-league (TrendHunter.com) Topps revived its iconic Merlin brand with the launch of Merlin Premier League 2026, a football trading card collection that combines the nostalgia of 1990s sticker collecting with modern Chrome...]]> Tue, 23 Jun 2026 10:44:05 GMT http://www.trendhunter.com/trends/merlin-premier-league http://www.trendhunter.com/trends/2027-tcs-london-marathon-double (TrendHunter.com) The most famous marathons are traditionally held on one singular day, but the 2027 TCS London Marathon Double has been announced to help change this for the first time ever and for one year only....]]> Tue, 23 Jun 2026 03:25:04 GMT http://www.trendhunter.com/trends/2027-tcs-london-marathon-double http://www.trendhunter.com/trends/tag-heuer-connected-calibre-e5 (TrendHunter.com) The TAG Heuer Connected Calibre E5 x TaylorMade Edition smartwatch is the brand's latest entrant to its wearable technology portfolio that's engineered with the needs of golfing enthusiasts in...]]> Tue, 23 Jun 2026 02:17:05 GMT http://www.trendhunter.com/trends/tag-heuer-connected-calibre-e5 http://www.trendhunter.com/trends/f1-fan-engagement (TrendHunter.com) Salesforce and Visa Cash App Racing Bulls announced a new partnership that unifies F1 fan engagement, hospitality and team operations on Salesforce's Agentforce 360 platform. The collaboration...]]> Tue, 23 Jun 2026 00:15:04 GMT http://www.trendhunter.com/trends/f1-fan-engagement http://www.trendhunter.com/trends/100000-seat-stadium (TrendHunter.com) Manchester United secured the majority of the land required for its new stadium, acquiring a 25-acre site approximately 350 metres northwest of Old Trafford from Indurent, a Blackstone portfolio...]]> Mon, 22 Jun 2026 22:54:04 GMT http://www.trendhunter.com/trends/100000-seat-stadium http://www.trendhunter.com/trends/fit-for-life (TrendHunter.com) Fit for Life, a company specializing in fitness equipment and accessories, has entered into a licensing agreement with Orangetheory Fitness to develop and distribute a branded collection of...]]> Mon, 22 Jun 2026 16:46:04 GMT http://www.trendhunter.com/trends/fit-for-life http://www.trendhunter.com/trends/norco-adidas-race-division (TrendHunter.com) Adidas has entered into a multi-year title partnership with bicycle manufacturer Norco to form the Norco adidas Race Division. This new team is expected to compete in the UCI Downhill World Series....]]> Mon, 22 Jun 2026 16:15:05 GMT http://www.trendhunter.com/trends/norco-adidas-race-division http://www.trendhunter.com/trends/crazyflight-7 (TrendHunter.com) Adidas has unveiled the Crazyflight 7 — a completely reengineered footwear model designed specifically for indoor sports that demand explosive vertical movement. Adidas maintains that this...]]> Mon, 22 Jun 2026 15:58:05 GMT http://www.trendhunter.com/trends/crazyflight-7 http://www.trendhunter.com/trends/heineken-fan-rescue (TrendHunter.com) Bars and restaurants in Boston experienced heavy demand as thousands of Scottish fans—known as the "Tartan Army"—arrived for the team’s first World Cup appearance in 28 years, and with soccer...]]> Sun, 21 Jun 2026 19:20:04 GMT http://www.trendhunter.com/trends/heineken-fan-rescue http://www.trendhunter.com/trends/fanwear-collection (TrendHunter.com) BOSS has introduced a soccer-inspired fanwear collection that reimagines jerseys, jackets, polos, T-shirts, shorts, and caps with national colors and flags. Countries that are represented through...]]> Sat, 20 Jun 2026 15:33:04 GMT http://www.trendhunter.com/trends/fanwear-collection http://www.trendhunter.com/trends/helio-strap-pro (TrendHunter.com) Amazfit introduced the 'Helio Strap Pro,' a body-worn training system that combines upper-arm heart rate sensing with a waist-mounted motion sensor. Designed for HYROX and hybrid training athletes,...]]> Sat, 20 Jun 2026 06:00:04 GMT http://www.trendhunter.com/trends/helio-strap-pro http://www.trendhunter.com/trends/sunday-swagger (TrendHunter.com) Sunday Swagger launched the Sunday Swagger x U.S. Army collection, releasing 27 new products across men's, women's and youth lines to mark America's 250th anniversary and honor the nation's oldest...]]> Sat, 20 Jun 2026 05:14:04 GMT http://www.trendhunter.com/trends/sunday-swagger http://www.trendhunter.com/trends/ufc-6 (TrendHunter.com) Electronic Arts launched EA Sports UFC 6 on PlayStation 5 and Xbox Series X|S, introducing Markerless Capture and Sapien Technology to deliver more lifelike fighter movement and authenticity. The...]]> Fri, 19 Jun 2026 14:29:05 GMT http://www.trendhunter.com/trends/ufc-6