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	<title>JAPAN TRENDS - LIVE FROM TOKYO</title>
	
	<link>http://www.japantrends.com</link>
	<description>Marketing, Lifestyle, Fashion, Gadgets and Product Innovations</description>
	<lastBuildDate>Fri, 13 Nov 2009 09:31:13 +0000</lastBuildDate>
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		<title>NicoNico Douga Video Drives Out of the Window</title>
		<link>http://www.japantrends.com/niconico-douga-video-drives-out-of-the-window/</link>
		<comments>http://www.japantrends.com/niconico-douga-video-drives-out-of-the-window/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 09:31:13 +0000</pubDate>
		<dc:creator>William</dc:creator>
				<category><![CDATA[MARKETING IDEAS]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[niconico douga]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.japantrends.com/?p=4026</guid>
		<description><![CDATA[Streaming video smashes up your browser.]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve <a href="http://www.japantrends.com/rakuten-auctions-launches-official-channel-on-niko-niko-douga/">previously reported</a> on this site about the official <a href="http://www.rakuten.co.jp/auction/">Rakuten Auction</a> channel on <a href="http://www.nicovideo.jp/">NicoNico Douga</a>. Now here&#8217;s another corporate-endorsed video, one that appears to smash, literally, out of the screen. Get in the driving seat for the <a href="http://www.nicovideo.jp/static/shift/">Need For Speed: Shift video</a>, a showcase for the <a href="http://www.ea.com/">Electronic Arts</a> racing <a href="http://need-for-speed.jp/shift/">video game</a>.</p>
<p>On top of the usual user comments scrolling across the screen, you will soon notice the damage caused by the reckless driver: grass spraying to the left, the screen &#8220;windshield glass&#8221; smashing, the text boxes collapsing&#8230;</p>
<p><img src="http://www.japantrends.com/en/wp-content/uploads/2009/11/need-for-speed-shift-niconico-douga-1.png" alt="need-for-speed-shift-niconico-douga-1" title="need-for-speed-shift-niconico-douga-1" width="630" height="319" class="aligncenter size-full wp-image-4033" /></p>
<p>It is interesting to note here how an American video game company is using a highly Japanese media to interact with local users in an original way. NicoNico Douga continues to be one of the most creative online forums around: we&#8217;ve <a href="http://www.japantrends.com/animation-with-excel-spreadsheets-via-barcamp-tokyo/">previously reported</a> on the Excell spreadsheet animation that caused a storm.</p>
<p>However, this is not completely new, nor is it limited just to Nico Nico Douga. Just last year there was the <a href="http://www.youtube.com/wariolandshakeit2008">Warioland Shake-It YouTube</a> video that literally seemed to destroy the window you were watching the video in&#8230;</p>
<p><a href="http://www.japantrendshop.com/index.php?language=en"><img alt="" src="http://www.japantrends.com/en/wp-content/uploads/2008/07/japan-trend-shop-banner.gif" title="Trendpool" class="aligncenter" width="540" height="100" /></a></p>
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		<title>PhoneBook Mixes iPhone with Print Publishing</title>
		<link>http://www.japantrends.com/phonebook-mixes-iphone-with-print-publishing/</link>
		<comments>http://www.japantrends.com/phonebook-mixes-iphone-with-print-publishing/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 11:07:47 +0000</pubDate>
		<dc:creator>William</dc:creator>
				<category><![CDATA[PRODUCT INNOVATIONS]]></category>
		<category><![CDATA[gadgets]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Mobiles]]></category>
		<category><![CDATA[Publishing]]></category>

		<guid isPermaLink="false">http://www.japantrends.com/?p=4011</guid>
		<description><![CDATA[Watching an iPhone through a picture book...Watching a picture book through an iPhone...]]></description>
			<content:encoded><![CDATA[<p>Japanese developers <a href="http://www.mobileart.jp/index.html">Mobile Art Lab</a> have come up with a unique way to mix technologies old and new.</p>
<p><img src="http://www.japantrends.com/en/wp-content/uploads/2009/11/iphone-phonebook-2.jpg" alt="iphone-phonebook-2" title="iphone-phonebook-2" width="630" height="350" class="aligncenter size-full wp-image-4016" /></p>
<p>The <a href="http://www.mobileart.jp/phonebook.html">PhoneBook</a> is just that &#8211; a <a href="http://www.japantrends.com/tag/mobiles/">phone</a> combined with a book. You take a specially produced picture book with a &#8220;playing window&#8221; in it and then read the pages whilst interacting with the screen. The makers worked on the project under the slogan &#8220;Analog on the Digital Technology&#8221; and we think they succeeded. It&#8217;s certainly more interesting than other e-books we&#8217;ve seen!</p>
<p>The implications may be that kids will use iPhones with this application arguably not as phones but as reading tools. They will be able to own a library of these special picture books and, after downloading the application, read in a totally new way.</p>
<p><img src="http://www.japantrends.com/en/wp-content/uploads/2009/11/iphone-phonebook.jpg" alt="iphone-phonebook" title="iphone-phonebook" width="630" height="140" class="aligncenter size-full wp-image-4012" /></p>
<p>Check out the video for a demonstration!</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/GnZTul_9fWc&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/GnZTul_9fWc&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p><a href="http://www.japantrendshop.com/index.php?language=en"><img alt="" src="http://www.japantrends.com/en/wp-content/uploads/2008/07/japan-trend-shop-banner.gif" title="Trendpool" class="aligncenter" width="540" height="100" /></a></p>
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		<title>RC Toys Round-Up: Boys Get Racing For Christmas</title>
		<link>http://www.japantrends.com/rc-toys-round-up-boys-get-racing-for-christmas/</link>
		<comments>http://www.japantrends.com/rc-toys-round-up-boys-get-racing-for-christmas/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 05:43:19 +0000</pubDate>
		<dc:creator>William</dc:creator>
				<category><![CDATA[PRODUCT INNOVATIONS]]></category>
		<category><![CDATA[Toys]]></category>

		<guid isPermaLink="false">http://www.japantrends.com/?p=4002</guid>
		<description><![CDATA[There's a heap of new toys on the market just waiting for boys young and old.]]></description>
			<content:encoded><![CDATA[<p>Christmas is just around the corner and we figured we&#8217;d introduce three new RC products for the boys.</p>
<p>A good start for any serious RC fan should be the <strong><a href="http://www.japantrendshop.com/gbound-super-car-p-728.html">G-Bound Super Car</a></strong>, with its gargantuan wheels and water-resistant shell. This baby is great to race through puddles and see the spray come off the tires.</p>
<p><img src="http://www.japantrends.com/en/wp-content/uploads/2009/11/g-bound-rc-car.jpg" alt="g-bound-rc-car" title="g-bound-rc-car" width="630" height="210" class="aligncenter size-full wp-image-4003" /></p>
<p>If you love war movies then you will love the <strong><a href="http://www.japantrendshop.com/battleship-yamato-realistic-boat-p-660.html">Battleship Yamato RC boat</a></strong>. The Yamato is a perfect 1/700 scale replica of the classic WWII Yamato-series battleship, with triple-mounted cannon turrets, a long bow, and a soaring control tower.</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/90-RrlaYhDQ&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/90-RrlaYhDQ&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>For the more eccentric among you, we recommend the <strong><a href="http://www.japantrendshop.com/driving-tissue-box-p-716.html">RC Tissue Box</a></strong>. First reported on <a href="http://www.crunchgear.com/2009/10/29/remote-controlled-driving-tissue-box-case-video/">Crunch Gear</a>, this literally is a tissue box holder equipped with wheels and a motor. Despite its domesticity it is still pretty fast!</p>
<p><embed src="http://blip.tv/play/hMQ5gauHAAI%2Em4v" type="application/x-shockwave-flash" width="480" height="390" allowscriptaccess="always" allowfullscreen="true"></embed><br />
</br><br />
Remember, we <a href="http://www.japantrends.com/the-internet-rat-race/">previously reported</a> on this site about the <a href="http://www.jokerracer.com/">Joke Racer </a>internet RC subculture, where you can race RC cars live in Tokyo from your PC anywhere in the world. </p>
<p><a href="http://www.japantrendshop.com/index.php?language=en"><img alt="" src="http://www.japantrends.com/en/wp-content/uploads/2008/07/japan-trend-shop-banner.gif" title="Trendpool" class="aligncenter" width="540" height="100" /></a></p>
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		<title>Hello Kitty Gets Musical With Swarovski</title>
		<link>http://www.japantrends.com/hello-kitty-gets-musical-with-swarovski/</link>
		<comments>http://www.japantrends.com/hello-kitty-gets-musical-with-swarovski/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 11:01:04 +0000</pubDate>
		<dc:creator>William</dc:creator>
				<category><![CDATA[PRODUCT INNOVATIONS]]></category>
		<category><![CDATA[Collaborations]]></category>
		<category><![CDATA[Hello Kitty]]></category>
		<category><![CDATA[Swarovski]]></category>

		<guid isPermaLink="false">http://www.japantrends.com/?p=3992</guid>
		<description><![CDATA[A popular character and a world-famous crystal brand: an unlikely partnership?]]></description>
			<content:encoded><![CDATA[<p>We just love interesting <a href="http://www.japantrends.com/tag/collaborations/">collaborations</a>. &#8220;Adorable&#8221; character <a href="http://www.japantrends.com/tag/hello-kitty/">Hello Kitty</a> and her owner <a href="http://www.sanrio.com/">Sanrio</a> have teamed up with <a href="http://www.swarovski.com/Web_JP/ja/index">Swarovski</a> to produce a mobile music player decorated with three hundred crystals.</p>
<p><img src="http://www.japantrends.com/en/wp-content/uploads/2009/11/swarovski-hello-kitty-player.jpg" alt="swarovski-hello-kitty-player" title="swarovski-hello-kitty-player" width="630" height="400" class="aligncenter size-full wp-image-3993" /></p>
<p>In fact, this is <a href="http://www.japantrends.com/hello-kitty-bling-swarovski-meets-the-softbank-707sc/">not the first time</a> that Hello Kitty has been decorated with Swarovski crystals and she has got together with many other designer brands before, including <a href="http://www.japantrends.com/hello-kitty-classes-up-your-car-victoria-couture/">Victoria Couture</a>. If this product generates enough buzz, it probably won&#8217;t be the last either.</p>
<p>Priced at 13,800 yen ($153) and limited to only two hundred units, this is an exclusive product that will surely be a must-buy for hardcore fans of the feline mascot. The makers are also saying that it can be an accessory as much as a real music player. Given that it only weighs 19g (but can hold 480 songs), you will want to clip this cat to you and take her for a walk.</p>
<p><img src="http://www.japantrends.com/en/wp-content/uploads/2009/11/swarovski-hello-kitty-player-2.jpg" alt="swarovski-hello-kitty-player-2" title="swarovski-hello-kitty-player-2" width="630" height="309" class="aligncenter size-full wp-image-3994" /></p>
<p><a href="http://www.japantrendshop.com/index.php?language=en"><img alt="" src="http://www.japantrends.com/en/wp-content/uploads/2008/07/japan-trend-shop-banner.gif" title="Trendpool" class="aligncenter" width="540" height="100" /></a></p>
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		<title>Century-Old Brand Gets Makeover</title>
		<link>http://www.japantrends.com/century-old-brand-gets-makeover/</link>
		<comments>http://www.japantrends.com/century-old-brand-gets-makeover/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 10:08:56 +0000</pubDate>
		<dc:creator>William</dc:creator>
				<category><![CDATA[PRODUCT INNOVATIONS]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://www.japantrends.com/?p=3982</guid>
		<description><![CDATA[Minimal packaging for a new health product.]]></description>
			<content:encoded><![CDATA[<p>Take an old brand and a banal product. Add some simplistic, funky <a href="http://www.japantrends.com/tag/packaging/">packaging</a> and an interesting theme and, hey presto, you might just have a hit.</p>
<p>That&#8217;s what health goods manufacturer <a href="http://www.jintan.co.jp/">Morishita Jintan</a> is hoping will happen with their big new release &#8212; <a href="http://www.jintan116.com/">116 Jintan</a>. On sale from sixth of November (11/6) and in the 116th year of the company&#8217;s history (you see the numerical thing going on?), the product is micro-capsules made from seven types of natural medicine, developed to combat ailments like bad breath and hangovers. Though the industry is pretty commonplace, the approach to the packaging is memorably low-key. It also recalls the <a href="http://www.japantrends.com/premium-cornflakes-minimalist-packaging/">cereal</a> and <a href="http://www.japantrends.com/shiseidos-fog-bar-has-a-minimalist-retro-vibe/">Shiseido&#8217;s retro Fog Bar</a> we reported about earlier this year with similarly effective, minimalist packaging.</p>
<p><img src="http://www.japantrends.com/en/wp-content/uploads/2009/11/116-jintan-1.jpg" alt="116-jintan-1" title="116-jintan-1" width="630" height="473" class="aligncenter size-full wp-image-3985" /></p>
<p>Jintan will expand the product to nationwide convenience stores from next spring and will change the packaging after a year. Although it only costs 300 yen for 100 capsules, Jintan has high hopes for this product: their sales target is 16 billion yen after 3 years. But will the packaging make that much difference?</p>
<p>Keep your eyes open for the &#8220;116 girls&#8221; too, who will be handing out samples at sixteen stations in Tokyo for one month from mid-November.</p>
<p><a href="http://www.japantrendshop.com/index.php?language=en"><img alt="" src="http://www.japantrends.com/en/wp-content/uploads/2008/07/japan-trend-shop-banner.gif" title="Trendpool" class="aligncenter" width="540" height="100" /></a></p>
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