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	<title>Trends in Japan - Marketing and Innovation from Tokyo</title>
	
	<link>http://www.japantrends.com</link>
	<description>Marketing, Lifestyle, Fashion, Gadgets and Product Innovations from the world's most interesting consumer market.</description>
	<lastBuildDate>Mon, 28 May 2012 14:21:15 +0000</lastBuildDate>
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		<title>Moleskine Blogger Puts Analog Posts Online</title>
		<link>http://www.japantrends.com/moleskine-blogger-puts-analog-posts-online/</link>
		<comments>http://www.japantrends.com/moleskine-blogger-puts-analog-posts-online/#comments</comments>
		<pubDate>Mon, 28 May 2012 14:21:15 +0000</pubDate>
		<dc:creator>Michael Keferl</dc:creator>
				<category><![CDATA[DIGITAL LIFE]]></category>
		<category><![CDATA[LIFESTYLE / FASHION]]></category>
		<category><![CDATA[Art]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Digital Lifestyle]]></category>

		<guid isPermaLink="false">http://www.japantrends.com/?p=14856</guid>
		<description><![CDATA[Takashi Betsui&#8217;s day job at an ad agency in Tokyo is decidedly digital, but his blogging life is much more analog than you&#8217;d expect. In fact, he handles all of his information with the same tools he has for years; moleskine notebooks and a collection of over two hundred different pens and pencils. 

Typical online [...]]]></description>
			<content:encoded><![CDATA[<p>Takashi Betsui&#8217;s day job at an ad agency in Tokyo is decidedly digital, but his blogging life is much more analog than you&#8217;d expect. In fact, he handles all of his information with the same tools he has for years; moleskine notebooks and a collection of over two hundred different pens and pencils. </p>
<p><iframe width="620" height="415" src="http://pictures.lytro.com/keferl/pictures/116581/embed" frameborder="0" allowfullscreen></iframe></p>
<p>Typical online blogs do travel, food, culture, etc with a mix of words and images, but good images are really what makes a blog work. We&#8217;ve always run into that ourselves, as even a seemingly boring post can go crazy with the right picture. All of Takashi&#8217;s images on his blog <a href="http://sync-ideas.net/" target="_blank">Sync Ideas</a> are drawn by him, as the site is really more a collection of scans from his notebooks. </p>
<p><img src="http://www.japantrends.com/en/wp-content/uploads/2012/05/hayatenokouji-moleskine-blog-1.jpg" alt="hayatenokouji-moleskine-blog-1" title="hayatenokouji-moleskine-blog-1" width="620" height="489" class="aligncenter size-full wp-image-14858" /></p>
<p>Instead of featuring food porn (of which we are fans), Sync Ideas is all about creating the feeling of the meal, describing where it was, who was there, and combining a collection of sketches to make a blog entry that needs no formatting, no embedding, and is done entirely by hand. </p>
<p><img src="http://www.japantrends.com/en/wp-content/uploads/2012/05/hayatenokouji-moleskine-blog-2.jpg" alt="hayatenokouji-moleskine-blog-2" title="hayatenokouji-moleskine-blog-2" width="620" height="465" class="aligncenter size-full wp-image-14861" /></p>
<p>Perhaps with the increase of drawing applications for tablets we will notice an increase of digital hand-drawn blogs, but there&#8217;s something really charming about doing your blog with pencils and paper, but still being willing to share it all with the world online without reserve. </p>
<p><img src="http://www.japantrends.com/en/wp-content/uploads/2012/05/hayatenokouji-moleskine-blog-3.jpg" alt="hayatenokouji-moleskine-blog-3" title="hayatenokouji-moleskine-blog-3" width="620" height="246" class="aligncenter size-full wp-image-14862" /></p>
<p>Follow Takashi on Twitter at <a href="https://twitter.com/#!/hayatenokouji" target="_blank">@hayetenokouji</a>, and find more of his analog blog on <a href="http://www.facebook.com/hayatenokouji" target="_blank">Facebook</a> as well. </p>
<p>via <a href="http://shifteast.com/blog/blog-your-moleskine/" target='_blank'>Shift East</a></p>
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		<title>COEDO Brewery Hanami Party</title>
		<link>http://www.japantrends.com/coedo-brewery-hanami-party/</link>
		<comments>http://www.japantrends.com/coedo-brewery-hanami-party/#comments</comments>
		<pubDate>Tue, 22 May 2012 14:59:02 +0000</pubDate>
		<dc:creator>Michael Keferl</dc:creator>
				<category><![CDATA[LIFESTYLE / FASHION]]></category>
		<category><![CDATA[alcohol]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[FMCG]]></category>

		<guid isPermaLink="false">http://www.japantrends.com/?p=14843</guid>
		<description><![CDATA[We were there back in April with COEDO, one of our favorite local clients, to celebrate at Yoyogi Park. A bit windy, but still a beautiful day!

Here&#8217;s a video recap of how it all went down. If there&#8217;s anything better than beer under fully bloomed cherry trees, I can&#8217;t think of it. Also, if there&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>We were there back in April with <a href="http://coedobrewery.com/">COEDO</a>, one of our favorite local clients, to celebrate at Yoyogi Park. A bit windy, but still a beautiful day!</p>
<p><img src="http://www.japantrends.com/en/wp-content/uploads/2012/05/coedo-brewery-hanami-party.jpg" alt="coedo-brewery-hanami-party" title="coedo-brewery-hanami-party" width="620" height="347" class="aligncenter size-full wp-image-14846" /></p>
<p>Here&#8217;s a video recap of how it all went down. If there&#8217;s anything better than beer under fully bloomed cherry trees, I can&#8217;t think of it. Also, if there&#8217;s anything that will ruin a white jacket faster than that I can&#8217;t think of it either. Speaking from experience. </p>
<p><object width="620" height="345"><param name="movie" value="http://www.youtube.com/v/BuT1TQp_P18?version=3&amp;hl=en_US&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/BuT1TQp_P18?version=3&amp;hl=en_US&amp;rel=0" type="application/x-shockwave-flash" width="620" height="345" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
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		<title>Join TEAM LAB Music for a Jam Session</title>
		<link>http://www.japantrends.com/join-team-lab-music-for-a-jam-session/</link>
		<comments>http://www.japantrends.com/join-team-lab-music-for-a-jam-session/#comments</comments>
		<pubDate>Fri, 18 May 2012 09:36:07 +0000</pubDate>
		<dc:creator>Michael Keferl</dc:creator>
				<category><![CDATA[DIGITAL LIFE]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Team Lab]]></category>

		<guid isPermaLink="false">http://www.japantrends.com/?p=14835</guid>
		<description><![CDATA[Only 30 minutes to go, but TEAM LAB will be hosting a jam session where anyone can participate by logging in with their twitter handle. We deviously blogged this here, so check out the info there and join in.

Session will start at 7pm Japan time, so 6am EST for the early birds (or late ones) [...]]]></description>
			<content:encoded><![CDATA[<p>Only 30 minutes to go, but TEAM LAB will be hosting a jam session where anyone can participate by logging in with their twitter handle. We deviously blogged this <a href="http://www.japantrends.com/team-lab-music-is-a-browser-based-jam-sessions/">here</a>, so check out the info there and join in.</p>
<p><img src="http://www.japantrends.com/en/wp-content/uploads/2012/03/team-lab-music-2.jpg" alt="team-lab-music-2" title="team-lab-music-2" width="620" height="427" class="aligncenter size-full wp-image-14636" /></p>
<p>Session will start at 7pm Japan time, so 6am EST for the early birds (or late ones) in the US. For everyone else, tune in on USTREAM to watch it all unfold at <a href="http://lifenet.teamlab-social-instrument.com/">this link</a>. </p>
]]></content:encoded>
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		<title>PROJECT:WOOSTER – A conversation about Japan</title>
		<link>http://www.japantrends.com/project-wooster-a-conversation-about-japan/</link>
		<comments>http://www.japantrends.com/project-wooster-a-conversation-about-japan/#comments</comments>
		<pubDate>Tue, 15 May 2012 02:11:11 +0000</pubDate>
		<dc:creator>Michael Keferl</dc:creator>
				<category><![CDATA[DIGITAL LIFE]]></category>
		<category><![CDATA[LIFESTYLE / FASHION]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[PROEJCT]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://www.japantrends.com/?p=14825</guid>
		<description><![CDATA[Lots going on with the blog redesign, so apologies for the sever lack of updates. This is our longest stretch of silence in years, but there are things to be done offline as well! Many more posts forthcoming to make up for lost time. 

We&#8217;ve just had the opportunity to talk with Andrew Pollard, president [...]]]></description>
			<content:encoded><![CDATA[<p>Lots going on with the blog redesign, so apologies for the sever lack of updates. This is our longest stretch of silence in years, but there are things to be done offline as well! Many more posts forthcoming to make up for lost time. </p>
<p><img src="http://www.japantrends.com/en/wp-content/uploads/2012/05/project-wooster-japan-2.JPG" alt="project-wooster-japan-2" title="project-wooster-japan-2" width="620" height="412" class="aligncenter size-full wp-image-14831" /></p>
<p>We&#8217;ve just had the opportunity to talk with Andrew Pollard, president of PROJECT, about his thoughts on Japan and its place in the world of retail and design. We&#8217;ll be putting together some of his insights in an upcoming post to augment our first post on <a href="http://www.japantrends.com/project-wooster-find-inspiration-in-tokyo/">PROJECT: WOOSTER</a>, but in the meantime take a look at their latest videos on their time in Tokyo and Japan in general. </p>
<p><iframe src="http://player.vimeo.com/video/37578640?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff" width="500" height="281" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p><iframe src="http://player.vimeo.com/video/39069164" width="500" height="281" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
]]></content:encoded>
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		<title>3 New Zeroes to Drink With</title>
		<link>http://www.japantrends.com/3-new-zeroes-to-drink-with/</link>
		<comments>http://www.japantrends.com/3-new-zeroes-to-drink-with/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 14:45:03 +0000</pubDate>
		<dc:creator>Michael Keferl</dc:creator>
				<category><![CDATA[DIGITAL LIFE]]></category>
		<category><![CDATA[alcohol]]></category>
		<category><![CDATA[beverages]]></category>
		<category><![CDATA[Coffee]]></category>
		<category><![CDATA[FMCG]]></category>

		<guid isPermaLink="false">http://www.japantrends.com/?p=14769</guid>
		<description><![CDATA[For the past few years we&#8217;ve been slammed with &#8220;zero&#8221; products of all varieties, as Japanese city dwellers want to lose a few pounds and get in better shape in the midst of a &#8220;metabo&#8221; slump. Since beverages and snacks are part of office life, much has been done in these areas. 

The office connection [...]]]></description>
			<content:encoded><![CDATA[<p>For the <a href="http://www.japantrends.com/best-sellers-so-far-for-2008/">past few years</a> we&#8217;ve been slammed with &#8220;zero&#8221; products of all varieties, as Japanese city dwellers want to lose a few pounds and get in better shape in the midst of a &#8220;<a href="http://whatjapanthinks.com/2008/07/23/metabo-a-concern-for-three-in-five-japanese/">metabo</a>&#8221; slump. Since beverages and snacks are part of office life, much has been done in these areas. </p>
<p><img src="http://www.japantrends.com/en/wp-content/uploads/2012/04/kirin-break-on-the-desk.jpg" alt="kirin-break-on-the-desk" title="kirin-break-on-the-desk" width="620" height="419" class="aligncenter size-full wp-image-14771" /></p>
<p>The office connection doesn&#8217;t get more explicit than with the <a href="http://www.beverage.co.jp/product/tea/go_bd_s.html">Break on the Desk</a> series from Kirin, which features flavored teas with zero calories. To liven up the break the packaging also features a &#8220;break time gallery&#8221; of original artwork printed on the side of the box. Collect em&#8217; all!</p>
<p>Aside from the first flavors of milk tea, herb and lemon, and straight tea there are new <a href="http://www.beverage.co.jp/product/tea/go_bd_g.html">grapefruit</a> and <a href="http://www.beverage.co.jp/product/tea/go_bd_m.html">chocolate</a> varieties. </p>
<p><img src="http://www.japantrends.com/en/wp-content/uploads/2012/04/suntory-boss-zero-trains-1.jpg" alt="suntory-boss-zero-trains-1" title="suntory-boss-zero-trains-1" width="620" height="356" class="aligncenter size-full wp-image-14772" /></p>
<p>The canned coffee <a href="http://www.suntory.co.jp/softdrink/boss/zero/index.html">Suntory Boss Zero</a> features retro packaging and goes with an accompanying campaign for lovers of classic trains. The <a href="http://taka110.cocolog-nifty.com/blog/2012/03/boss-japan-sl-c.html">Japan SL Collection</a> is a series of model trains that come nicely packaged on top of can 2-packs, but the single can trains are a bit more fun. Attached to the end of each can, you turn the product itself into a rolling barrel of a train, perfect for gliding across the desk when you&#8217;re done admiring the Break Time Gallery your tea came with.</p>
<p><img src="http://www.japantrends.com/en/wp-content/uploads/2012/04/suntory-boss-zero-trains-2.jpg" alt="suntory-boss-zero-trains-2" title="suntory-boss-zero-trains-2" width="620" height="332" class="aligncenter size-full wp-image-14773" /></p>
<p>While it might not seem that beer is targeted at office workers, the <a href="http://www.asahibeer.co.jp/dryzero/">Asahi Dry Zero</a> is a new non-alcoholic, low-calorie beer substitute to compete with <a href="http://www.japantrends.com/no-sugar-beer-from-kirin-and-suntory/">Kirin and Suntory</a>. In a nice design move they&#8217;ve actually made the can look very similar to a real alcoholic can of Super Dry, making it less outstanding to others. Japanese aren&#8217;t known for enjoying a beer at lunch, but we&#8217;ve noticed a fair amount of office workers (mostly women) having non-alcoholic beers during lunch time around Tokyo. Purely anecdotal on our part, but enough to notice at least. </p>
<p><img src="http://www.japantrends.com/en/wp-content/uploads/2012/04/asahi-dry-zero-beer.jpg" alt="asahi-dry-zero-beer" title="asahi-dry-zero-beer" width="620" height="370" class="aligncenter size-full wp-image-14770" /></p>
<p>Yeah, it&#8217;s <a href="http://www.japantrends.com/fake-beer-goes-all-free-cheap-design/">fake beer</a> in every way except the color, but I&#8217;ve had a few when having ramen and getting behind the wheel and the crispness definitely beats not having any beer at all. If my dirty little secret is that I don&#8217;t hate it, I guess that&#8217;s not so bad!</p>
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