Findings from a 2010 Nielsen global online survey of more than 27,000 respondents across 53 countries show that the private label phenomenon is here to stay. In fact, while more than half of online consumers surveyed said they purchased more private label brands during the economic downturn, fully 91 percent said they will continue to do so when the economy improves.

• For more detailed country-by-country review, download the complete report: The Rise of the Value-Conscious Shopper – A Nielsen Global Private Label Report

Article source: http://feedproxy.google.com/~r/NielsenWire/~3/yFBQyYZ8tTM/

The Four Ps of Marketing: A Road Map to Greater Visibility for Community Foundations
James Irvine Foundation; Williams Group
Published: January 2011

Outlines a marketing model based on personal contacts, professional advisors, partnerships, and public awareness to raise a community foundation’s profile and attract donors. Includes checklists, examples, and guidance on choosing advisors and partners.

Funder(s): James Irvine Foundation
Related Organization(s): Williams Group
Subject(s): Philanthropy and Voluntarism; Philanthropy and Voluntarism, Capacity Building; Philanthropy and Voluntarism, Governance
Publication Type: Toolkit

PubHub Link (32 pages; 1.19MB)

Article source: http://foundationcenter.org/gainknowledge/pubhub/pubhub_item.jhtml?id=fdc121500012

Overall timeshifting by U.S. TV audiences increased significantly in the third and fourth quarters of 2010, with the average American watching nearly 10 and a half hours of timeshifted TV at the end of the year. The biggest year-over-year increase was in the third quarter, when timeshifting increased 17.9% over the same period in 2009, compared to 13.4% in the fourth quarter.

Download Nielsen’s State of the Media: TV Usage Trends – Q3/Q4 2010

Article source: http://feedproxy.google.com/~r/NielsenWire/~3/L_ln0DD46Bw/

A report published by the Metro Denver Economic Development Corporation evaluating Colorado’s energy industry in two subclusters: (1) fossil fuels and (2) cleantech, which includes companies that use renewable energy sources and materials such as solar, wind, biomass and green transportation.

To download the full report to get more details on the bright future of the Colorado cleantech industry, visit: http://www.metrodenver.org/industries-companies/industries/energy.html.

Follow the link below to read  highlighted  statistics and bulleted information from the report.

Article source: http://www.groundreport.com/Health_and_Science/Ecotech-Institute-Applauds-Colorado-for-its-Leader/2935541

What do moms do when they find a little time to relax? Yahoo! conducted a survey to find out. Find out the top “me time” activities for online moms after the jump.

When moms go online for “me time,” their top activities break out into four categories: connection, enjoyment, info-gathering and efficiency. The top three things moms do to connect are: email (92%), social networking (71%) and share photos (66%). For enjoyment, they catch up on celebrity news (59%), play games (54%) and watch movie/TV clips (45%). For info-gathering, moms turn to search engines (79%), how-to content (70%) and recipes (68%). And when moms are in efficiency mode during their downtime, the top activities are reading news (69%), shopping (69%) and discount hunting/couponing (68%).

For more on Yahoo!’s recommended needs-based approach to marketing to women, click here.

Article source: http://www.yadvertisingblog.com/blog/2011/03/01/infographic-what-moms-do-online/

Driving Change: Reducing Vehicle Miles Traveled in California
Public Policy Institute of California
Bedsworth, Louise; Ellen Hanak; Jed Kolko
Published: February 2011

Assesses benefits and challenges of a 2008 strategy to integrate higher-density development, investments in alternatives to solo driving, and pricing incentives, as well as the state’s experience with implementing it. Includes policy recommendations.

Funder(s): David A. Coulter Family Foundation, William and Flora Hewlett Foundation
Subject(s): Environment; Environment, Pollution; Environment, Global Climate Change
Publication Type: Annual Report

PubHub Link (32 pages; 1.60MB; PDF)

Article source: http://foundationcenter.org/gainknowledge/pubhub/pubhub_item.jhtml?id=fdc121500002

Leaves That Pay: Employer and Worker Experiences With Paid Family Leave in California
Center for Economic and Policy Research
Appelbaum, Eileen; Ruth Milkman
Published: January 2011

Assesses awareness and usage of the state’s paid family leave program and its impact on employees, especially low-wage and female workers as well as parents; employees’ families; employers; and productivity and retention rates. Recommends improvements.

Funder(s): Annie E. Casey Foundation, California Employment Development Department, Ford Foundation, Russell Sage Foundation
Subject(s): Social Science; Social Science, Workforce/Labor Issues; Public Affairs
Publication Type: Research Report

PubHub Link (36 pages; 2.32MB; PDF)

Article source: http://foundationcenter.org/gainknowledge/pubhub/pubhub_item.jhtml?id=fdc121500004

The online world is increasingly reflecting the offline world, with the web’s 50 most-popular brands consisting more than ever of businesses established in the ‘real world’ and sites serving the interaction between ‘real people’, according to a UKOM/Nielsen study of how the profile of the web’s most-visited sites has changed since 2004.

Read more about to web brands in the U.K. at uk.nielsen.com

Article source: http://feedproxy.google.com/~r/NielsenWire/~3/R3IsDZqmjwU/

Article source: http://1001tales.posterous.com/infographic-the-oscars-on-twitter-over-12-mil

Index of Silicon Valley 2011
Silicon Valley Community Foundation; Joint Venture: Silicon Valley Network
Published: February 2011

Presents data on the area’s demographic, economic, societal, environmental, and political trends, including signs of economic recovery; ability to attract talent; and health, energy conservation, and development. Analyzes the crisis in local government.

Funder(s): Silicon Valley Community Foundation
Related Organization(s): Joint Venture: Silicon Valley Network
Subject(s): Community Improvement/Development; Community Improvement/Development, Business/Economic Development; Social Science, Workforce/Labor Issues
Publication Type: Research Report

PubHub Link (76 pages; 2.37MB; PDF)

Article source: http://foundationcenter.org/gainknowledge/pubhub/pubhub_item.jhtml?id=fdc121300010