Triangle AMA

February Event Recap: How to Be a Social Media B2B Rockstar

JT Moore — Thu, 23 Feb 2012 15:23:01 +0000

At the February Triangle AMA Luncheon, Kipp Bodnar & Jeff Cohen presented on, “How to Be a Social Media B2B Rockstar.” Their focus was on the myths and misconceptions regarding B2B social media, while offering key ideas to help people be successful in their day-to-day B2B marketing. Their passion for this subject was born several years [...]

Is Your Business Part of the Online Conversation?

JT Moore — Wed, 15 Feb 2012 21:59:36 +0000

A chapter member guest post by Christina Motley Twitter is like a huge cocktail party happening around you, with all kinds of people chattering about all things — business and personal. But at this party you can hear what everybody is saying without having to race around to listen to all the conversations. That’s how [...]

Does Your Business Have a Marketing Plan?

JT Moore — Tue, 07 Feb 2012 14:49:11 +0000

A chapter member guest post by Christina Motley The Small Business Administration reports that 80% of small businesses close their doors within the first five years, partly because of poor or no marketing efforts. Many business owners think they can do their own marketing. Maybe because it’s creative and fun. But in reality, we all [...]

January Event Recap: Video’s Vital Role in Marketing

JT Moore — Mon, 23 Jan 2012 17:19:23 +0000

This recap is a guest post by Triangle AMA member, Jennifer Smith. At the January 2012 luncheon of the Triangle AMA chapter, Mike Esser with RedHat shared his expertise on video’s role in marketing. We are all familiar with popular video sharing site, YouTube. Launched in 2005, Mike says YouTube is a great opportunity to extend [...]

Market Research Helps Businesses Succeed

JT Moore — Mon, 23 Jan 2012 16:22:37 +0000

A chapter member guest post by Christina Motley. Market research, a critical component of a strategic business plan, is an organized effort and systematic approach to gather and interpret information about a company’s target markets. Market research discovers what customers want, need, or believe, as well as how they act. Findings deliver different perceptions from all [...]

December Event Recap: Building an Online Community Through Social Media

JT Moore — Tue, 20 Dec 2011 15:03:24 +0000

This recap is a guest post by Triangle AMA members, Burch Gibson and Jennifer Smith. At the December 2011 luncheon of the Triangle AMA chapter, David B. Thomas, Director of Community and Social Strategy at Radian6, shared his expertise on how to harness the power of your community to drive leads and increase customer satisfaction and retention. [...]

October Event Recap: Overcoming the Green Marketing Challenges

JT Moore — Tue, 25 Oct 2011 13:40:34 +0000

This recap is a guest post by Triangle AMA member, Burch Gibson. Greg Merritt, Vice President of Corporate Marketing at Cree, Inc. spoke at the October Triangle AMA luncheon on “Overcoming the ‘Good for You’ Green Marketing Challenges” and the LED revolution. Greg leads Cree’s corporate marketing efforts, including initiatives such as the LED Revolution campaign, as [...]

Karen Albritton joins AMA Professional Chapters Council

admin — Wed, 05 Oct 2011 17:49:08 +0000

American Marketing Association Selects Capstrat President for National Leadership Team Raleigh, N.C. – Karen Albritton, Capstrat President and former president of the Triangle Chapter of the American Marketing Association (AMA) joins the AMA Professional Chapters Council (PCC), a group of past presidents from chapters across the United States and Canada. The PCC serves to strengthen the value [...]

September Event Recap: Disney Shares Their Secrets to Innovation

JT Moore — Wed, 21 Sep 2011 12:47:28 +0000

This recap is a guest post by Triangle AMA member, Burch Gibson. Gert Garman, Global Creative Development Director for Disney, shared Disney’s approach to getting more creative ideas, and offered tools and techniques that any business could apply to be more innovative at the September 2011 luncheon of the Triangle AMA chapter. Anyone can be creative. Fixing [...]

Facebook Camp Video Recaps and Blog Posts

Brian McDonald — Tue, 20 Sep 2011 00:48:53 +0000

Several members and the folks at Media Two blogged about our July Facebook Camp. Click on the links below to read their reviews. If you wrote about our July 2011 Facebook Camp send us a link to your post and we’ll add it to our feed. We also interviewed several of the speakers at the [...]