Trinity River Interactive Web Media http://trinityriver.biz Mon, 02 Apr 2012 03:39:51 +0000 http://wordpress.org/?v=2.7.1 en hourly 1 TrinityRiverbizhttp://feedburner.google.com The State of Mobile Commerce http://trinityriver.biz/the-state-of-mobile-commerce/ http://trinityriver.biz/the-state-of-mobile-commerce/#comments Mon, 02 Apr 2012 03:38:22 +0000 Mark http://trinityriver.biz/?p=337 Over the weekend, I read most of a 40-page report, “Mobile  Payments  in  the  United  States  at  Retail  Point  of   Sale:  Current  Market  and  Future  Prospects“, published in 2010 by the Federal Reserve Bank of Boston. It reveals why the U.S. has greater inhibitors to widespread adoption of mobile commerce compared with countries like Japan (#1) and Australia. Several factors include: Our current use of debit/credit cards is adequate at the point of sale, and a study found most consumers do not value a marginal increase in transaction speed that would come from using mobile devices. Next, we have a more diverse infrastructure of banks, mobile carriers, and phone manufacturers than other countries. Getting them all to line up behind a standard that levels the playing field, requires up-front investment is slow. All will want a piece of the pie. Then, manufacturers don’t want to add a $15 computer chip to their phones if consumers aren’t demanding mobile commerce and merchants are not going to re-fit their existing POS terminal unless consumers start demanding mobile payments. Proprietary solutions like BlinkPay faltered because getting a critical mass of merchants signed up is labor intensive and slow. Consumers often don’t know their phones can do mobile commerce. The report explains these factors and more in detail and concludes that the most viable application for widespread adoption of mobile commerce in the U.S. in the near term is in mass transportation ticketing.

]]> http://trinityriver.biz/the-state-of-mobile-commerce/feed/ Sylvia Taylor Artistic Jewelry http://trinityriver.biz/sylvia-taylor-artistic-jewelry/ http://trinityriver.biz/sylvia-taylor-artistic-jewelry/#comments Mon, 02 Apr 2012 03:02:03 +0000 Mark http://trinityriver.biz/?p=324 Sylvia Taylor came to Trinity River with a professionally designed identity and usage guidelines from Design-Made.com. We chose a minimalistic design style to focus on the art, not the site. The Wordpress blog was stripped apart to seamlessly integrate into the site.]]>
Sylvia Taylor Artistic Jewelry

Sylvia Taylor Artistic Jewelry

]]> http://trinityriver.biz/sylvia-taylor-artistic-jewelry/feed/ Branding is Not the Logo http://trinityriver.biz/branding-is-not-the-logo/ http://trinityriver.biz/branding-is-not-the-logo/#comments Sat, 24 Mar 2012 20:23:13 +0000 Mark http://trinityriver.biz/?p=294 Many smaller businesses associate branding with their logo. The logo is the visual symbol for their brand but it is not the brand. Your brand is embodied in all of the intangible attributes your customers associate with your product, service, or company. It ranges from the customer support experience, to the atmosphere in a retail environment, cleanliness of company vehicles (and the driving) to advertising, marketing communications, product design quality, and any other touchpoint where this is opportunity for you to make an impression on your customers. Next time you look at a logo, pause and think about all of the words and feelings you immediately have - that is what that brand means to you.

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