tag:www.trizle.com,2005:/feed 2010-12-02T10:22:16-08:00 tag:www.trizle.com,2005:Tip/979 2010-12-02T10:22:16-08:00 2010-12-02T10:24:08-08:00 <ul> <li><strong>Todos? </strong>Nah!</li> <li> <strong>Priority lists? </strong>Naaah!</li> <li> <strong>Special tools? </strong>Naaaaaaah!</li> </ul> <p>One super simple question drove Sam Walton's daily work:</p> <ul> <li>'What can I do today to improve the business?'</li> </ul> <p>BAM.<br /> <br /><strong> He measured how much his business improved by how much earnings it increased each quarter.</strong></p> <p>More net profits indicated his business provided more value to customers.</p> <p>Improvement drove him to focus on serving customers better, fuller, and in larger quantities.</p> <p>What can I do today to make customers:</p> <ul> <li> Like us more</li> <li> Come in more</li> <li> Buy more things</li> <li> Save more</li> <li> Etc., etc.</li> </ul> <p>How can I make the company:</p> <ul> <li> More agile</li> <li> More responsive to customer feedback</li> <li> More efficient</li> <li> More productive</li> <li> Etc., etc.</li> </ul> <p>Daily improvement, aggregated over four decades, made Walmart a Fortune 1 company toward the end of Sam Walton's life.</p> <p>Improvement. Simple. Easy.</p> <p>FREAKishly effective.</p> <h2>Improve daily.</h2><br /><a href='http://www.trizle.com/kits'>Get Trizle's business kit to rock your business. Learn more</a> The Trizle Team info@trizle.com tag:www.trizle.com,2005:Tip/978 2010-12-01T08:08:05-08:00 2010-12-01T08:12:04-08:00 <p>The typical SUCK vendor approach:</p> <ul> <li> Hi. I supply you.</li> <li> You happy?</li> <li> Yay!</li> </ul> <p>A supplier serves the vendor, and doesn't take a partnership approach to trying to help that vendor grow/get-more-customers/sales/profits/etc.</p> <p>The supplier therefore sees a SUCK return from that vendor.</p> <p>If you're looking for more work from your customers, and grow your sales/profits/customers, help them <strong>GROW/THRIVE</strong>.</p> <h2>Help them grow.</h2> <p>The more Bobby Bob's Widgets grows, the more business you get to do with Bobby Bob.</p> <div>Say you sell printing to Bobby Bob.<br /> <br /> If you help Bobby Bob attract more customers, BAM: Bobby Bob needs more printing for more customers, so you see an increase in your printing sales to Bobby Bob.</div> <h2>BUT HOW?<strong>&nbsp;</strong></h2> <p><strong>Microsoft </strong>helps its customers grow with free/low-cost training, articles and tips, consulting, books, etc. -- whatever that helps its partners thrive.</p> <div> <ul> <li><strong>Google </strong>offers free tips to its AdWords customers, as well as free A/B testing tools, an Analytics application, recommended partners who can help its customers further, as well as many other tools to help its customers soooaaaarrr.</li> </ul> </div> <div>You might have a key insight about automating X that would help your customer work faster, be more efficient, and help them serve more customers; show them your approach, and your many other insights that can help their businesses succeed.<br /> <br /><strong> The more you help your customers thrive, the more you'll business success you'll see.</strong><br /> <br /> WINNNNN</div> <h2>Help them grow/thrive.</h2><br /><a href='http://www.trizle.com/kits'>Get Trizle's business kit to rock your business. Learn more</a> The Trizle Team info@trizle.com tag:www.trizle.com,2005:Tip/977 2010-11-30T08:10:21-08:00 2010-11-30T08:12:02-08:00 <p>You've talked to a prospect.<br /><br />"I might buy!", she tells you.</p> <ul> <li>So, you wait a day. No reply.</li> <li>Five days. No reply.</li> <li>30 days. No reply.</li> <li>100 days. No reply.</li> </ul> <p>You start thinking: Hey, that person isn't interested in my services! You don't follow-up. You don't get any sale or any referral from that prospect. You cry.<br /><br />Meanwhile, Competitor Charlie takes the more active approach by <strong>pitching his services periodically</strong>.<br /><br />"I'll check-up with the prospect every 30 days to see if I can help her in any way," he thinks. "That way, I won't be too annoying and keep her thinking about ME when she needs to do X, Y, Z."</p> <ul> <li><strong>First 30 days: </strong>No help needed.</li> <li><strong>2nd 30 days: </strong>No help needed.</li> <li><strong>3rd 30 days: </strong>HELP NEEDED!</li> </ul> <p>BAM!!!!<br /><br /><strong>By periodically keeping in touch with the prospect, and pitching your offer to help, you increase your chances of converting the prospect into becoming your customer.</strong><br /><br /></p> <h2>"But, I'll just annoy them!!!111," you scream</h2> <p>Get this: Every contact poiint leads to more familiarity (i.e., why we'd drive far to see our regular barbers and doctors), which leads to the person liking you more, which increases your chances of doing business with them.<br /><br />Expecting prospects to come to you nets you SUCK sales. <strong>Eliminating as many barriers for your customers to do business with you: YAY.</strong><br /><br />Win.</p> <h2>Keep in touch.</h2><br /><a href='http://www.trizle.com/kits'>Get Trizle's business kit to rock your business. Learn more</a> The Trizle Team info@trizle.com tag:www.trizle.com,2005:Tip/976 2010-06-23T01:17:57-07:00 2010-06-23T01:20:37-07:00 <p>Here's one way.<br /> <br /> Say you're working as a personal assistant for ABC Company. You like your job; it's oh-so-fun, but you wish you could start your own business some day.</p> <ul> <li>So, you're sitting there, thinking: "Hmmmm, what in the whole wide world should I do?"</li> <li>And then you go, "Maybe one day when I find a great idea, I too can be in business for myself."</li> </ul> <p>So as the years go by, and you still haven't started your business, you start crying like a chumP.<br /> <br /> Don't cry like a chumP! Here's some fresh dose of HOPE coming your way.</p> <h2>What business could you start right at this moment?</h2> <p>Try this:</p> <ol> <li> Take your job.</li> <li> Business-fy it.</li> </ol> <p>Done.<strong></strong></p> <p><strong>Personal assistant? </strong>Start a personal assistant company, provide services to your current employer (and save them freakish costs associated with you being an employee), all the while looking for additional clients to service (adding new revenue opportunities for your new business).</p> <p>(Quick sales tip: Finding additional clients? Easy! It's akin to seeking the same job at different companies that need your services.)</p> <p><strong>Software developer? </strong>Start a software development company, provide services to your current employer, seek additional clients, etc., etc., etc.</p> <p><strong>Work in sales? </strong>Start a sales company. Yadda. Yadda. Yadda.<br /> <br /> As the demand for your services begins to exhaust the mother FREAK out of you (i.e., you can't handle the volume of work), you start hiring, and hiring, and hiring.</p> <p>Your business starts to grow, and grow, and grow.</p> <p>Yay!</p> <p>Sure, employers might not be too receptive of you starting your own business (some organizations might be too large to even consider it), but if you can prove to them that they'll get more bang for their buck (i.e., you provide them everything they need at cheaper prices while protecting all company trade secrets, not working with competitors, etc.), you'll likely open them up to doing business with you.</p> <p>WIN. Yayayayay!</p> <p><strong>Your business idea is right on front of you.</strong></p> <h2>Start with yo job.</h2><br /><a href='http://www.trizle.com/kits'>Get Trizle's business kit to rock your business. Learn more</a> The Trizle Team info@trizle.com tag:www.trizle.com,2005:Tip/975 2010-06-20T00:14:44-07:00 2010-06-20T00:17:23-07:00 <p>Say</p> <ol> <li>You market to a customer.</li> <li> You sell to the customer.</li> <li> The customer departs forever.</li> </ol> <p>Bam. End of transaction. 1 sale. Suk.</p> <p>What happened if you sell to the customer, and the customer returns and:</p> <ol> <li> Buys more</li> <li> And more</li> <li> And more</li> <li> And more</li> <li> And more</li> </ol> <p><strong> Your business starts to become sustainably strong with every customer you attract.</strong></p> <p>Instead of restarting the sales cycle after every @$@$&amp;@ transaction, your customer transactions <strong>grows</strong>-and-<strong>grows</strong>-and-<strong>grows</strong>.</p> <p>Likewise, your revenue and profits climb-and-climb-and-climb.</p> <p>Fortune 500 companies live on recurring revenue; without recurring revs, their businesses becomes unpredictable -- bleeding marketing resources (making efficiency SUCK), and jeopardizing their futures.</p> <h2>What the EFFFFF?</h2> <p>Take a web design firm.<br /> <br /> Now, that web design firm could try targeting a bunch of small businesses in its local area; but, what the suck happens?<br /> <br /> That web design firm will have to restart its marketing after every customer win (i.e., Bob's Deli likely just needs to design its website once).<br /> <br /> If, for example, that web design firm can't attract another customer next month, mother effin layoffs start to mother effin happen. Eff.</p> <h3>Who would be the more efficient target customers?</h3> <p>&nbsp;</p> <ul> <li> Larger web design firms with clients up the heeeeeezy.</li> <li> PR firms.</li> <li> IT headquarters at large companies.</li> <li> Brand consultants.</li> <li> Event planners.</li> <li> SEO consultants.</li> <li> Etc.</li> </ul> <p>For instance, a PR firm would be like...hey, we need you to work on this client project; hey, we have another client that needs this; hey, we could use your expertise on this customer, etc, etc, etc.</p> <p>That is, target those who will buy from your company <strong>over</strong> and <strong>over </strong>and <strong> over </strong>and <strong>over </strong>and <strong>over </strong>and <strong>over </strong>and <strong>over</strong> and <strong>over</strong>.</p> <p>You'll start to build a sustainably strong business that will last for YEARS/DECADES/ETERNITIES.</p> <p>Wooooohooooo 4 U. Woooooohooooo</p> <h2>Seek the recurring.</h2><br /><a href='http://www.trizle.com/kits'>Get Trizle's business kit to rock your business. Learn more</a> The Trizle Team info@trizle.com tag:www.trizle.com,2005:Tip/974 2010-05-25T01:29:00-07:00 2010-05-25T02:31:08-07:00 <ol> <li>Say you roll out a marketing plan.</li> <li>It costs you $1000.</li> <li>You make $800.</li> </ol> <p>You lose $200.</p> <p>You tell yourself:</p> <ul> <li>"Hey, I suck! I quit!"</li> </ul> <p>Unbeknown to you, someone else decides to start the same business:</p> <ol> <li>Ali rolls out the same marketing plan as you.</li> <li>She offers the same items at the same prices.</li> <li>Ali too loses $200 on a $1000 investment.</li> </ol> <p>But unlike you and 98534985934859038539 others who quit too early, she keeps going.</p> <ol> <li>"I'll negotiate with my suppliers to lower the costs by agreeing to buy in bulk."</li> <li>"I'll also pitch more add-on services to the customers."</li> <li>"In addition to my basic offering, I'll offer more premium choices to increase margins."</li> </ol> <p>"Every tiny thing improve the chances that my business will succeed," she tells herself.</p> <p>BAM!<br /> <br /> In the next campaign, things start to get better:</p> <ul> <li>"I made $100 on a $1000K investment!"</li> <li>"Not bad!"</li> <li>"I can do even better!"</li> </ul> <p>With the constant mindset to improve, she starts:</p> <ul> <li>renegotiating with her suppliers even more</li> <li>purchasing even more items in bulk</li> <li>doing X, Y, and Z more efficiently now that she's smarter about them</li> <li>targeting certain demographics more</li> <li>starting a customer newsletter to keep her customers in touch of her deals</li> </ul> <p>BAM!</p> <ul> <li>"$400 on a $2000K investment."</li> </ul> <p>"BUT WAIT! I can do even better!" she screams.</p> <p>She continues improving/improving/improving/improving, skyrocketing her business to freeeeeeeeeeeeeaaaaaaaaaaaakish success.</p> <p>Leading Fortune 500 companies (e.g. P&amp;G, McDonald's, Google, etc.) don't measure their successes on revolutionary ideas/products/inventions; instead, earnings improvement over previous quarters = WIN.</p> <h2>Keep improving.</h2><br /><a href='http://www.trizle.com/kits'>Get Trizle's business kit to rock your business. Learn more</a> The Trizle Team info@trizle.com tag:www.trizle.com,2005:Tip/973 2010-05-21T03:58:12-07:00 2010-05-21T04:27:07-07:00 <p>A good lawyer:</p> <ul> <li> someone who's passionate about the law</li> <li> reads <strong>cases </strong>in his/her free time</li> <li> can rattle off a bunch of cases in front of you subconsciously</li> </ul> <p>(cases: court summaries; "BobIWantToSue vs. ChipDontSueMe")</p> <p>While the competing lawyer sips his Margaritas in some Caribbean Tropical because s/he can't stand law and haven't cared for cases since Law School, your lawyer is reading a freakish number of cases because s/he finds joy in law and <strong>fighting for clients </strong>-- and possibly, striving to be the most knowledgeable lawyer in your industry/city/state/etc.</p> <p>Basic rule:</p> <ul> <li><strong> The more case knowledge, the better your lawyer.</strong></li> </ul> <p>Someone (or firm) who can, for instance, cite a string of cases will likelier find more holes in the plaintiff/defendant's arguments, paving the way for you to achieve/keep what's legally yours/your-company's.</p> <p>Common law WIN.</p> <h2>Cases. Passion.</h2><br /><a href='http://www.trizle.com/kits'>Get Trizle's business kit to rock your business. Learn more</a> The Trizle Team info@trizle.com tag:www.trizle.com,2005:Tip/972 2010-05-20T03:23:07-07:00 2010-05-20T03:27:41-07:00 <p>You're selling to Bob.<br /> <br /> But, Bob's like:</p> <ul> <li>OH NO I DON'T NEED YOUR SERVICES OH NO</li> </ul> <p>So then, you cry and go home, without closing any business -- and losing any future with Bob as your customer.</p> <h2>How do you win customers?</h2> <p>If you can't sell to a customer, try this:</p> <ul> <li>a) Offer more services/goodies/etc.</li> <li>b) Lower your prices.</li> </ul> <p><strong> Repeat (a) and/or (b) until you win over the customer.</strong><br /> <br /> (And, the lifetime value of that customer still makes the deal profitable).<br /> <br /> WIN4EVA</p> <h2>The Example</h2> <p>You return to Bob:</p> <ul> <li><strong>You: </strong>I'll add X and Y to the deal.</li> <li><strong>Bob: </strong>Sorry.</li> <li><strong>You: </strong>I'll lower the prices to 20%.</li> <li><strong>Bob: </strong>Sorry, I can't do it.</li> <li><strong>You: </strong>In addition to X and Y, and lowering your price to 20%, I'll also add A, B, C, D, E to the deal.</li> <li><strong>Bob: </strong>O RLY? OMG OMG OMG LETS DO IT OMG OMG OMG</li> </ul> <p>Win.</p> <h2>What if you can't make a profitable deal?</h2> <p>Try the relatively inexpensive ways to add more value to your customer's life:</p> <ul> <li>Send weekly tips/articles/etc.</li> <li>Provide a bunch of free consultations.</li> <li>Send referrals to their business.</li> <li>Free trainings like a freak.</li> <li>Newsletters filled with best practices.</li> <li>etc., etc., etc.</li> </ul> <p><strong>Keep adding more value to the customer's deal</strong><strong> you achieve a profitable win.</strong></p> <p>Your goal is to find the right price for your goods/services, making the customer's deal a WIN/WIN for the both of you.</p> <p>You'll open more doors. You'll sell more stuff. You'll increase bottom line. You'll provide more value to your customers life/business/world.</p> <p>WIN/WIN/WIN</p> <p>HI FIVE</p> <h2>More value.</h2><br /><a href='http://www.trizle.com/kits'>Get Trizle's business kit to rock your business. Learn more</a> The Trizle Team info@trizle.com tag:www.trizle.com,2005:Tip/971 2010-04-19T10:26:10-07:00 2010-04-19T10:26:26-07:00 <ul> <li>You have 949748373848 tasks.</li> <li> "I can't delegate!" you tell your bad self.</li> </ul> <p>You reason:</p> <ul> <li> I can do this much <strong>cheaper</strong>!</li> <li> I can do this much <strong>better</strong>!</li> </ul> <p>So, you take forever-and-forever-and-forever-and-forever to &nbsp;work through your tasks; before you know it, you get too old and die.</p> <h2 id=":pm" class="ii gt">BOO.<br /> <br /> What to Delegate?</h2> <p>Newton's Law of Motion. The toughest part in completing tasks is starting on those tasks.</p> <p>Once you have Version 0.1, Version 0.2 gets easier to complete; Version 0.3 gets even easier; etc.</p> <p>The method:</p> <ol> <li> List your tasks.</li> <li> Delegate the list.</li> <li> Get <strong>Version 0.1 </strong>of every task on the list DONE.</li> </ol> <p>Sure, the Version 0.1s might suck if you don't have the $ to hire rock stars, but you'll have <strong>a string of Version 0.1s done</strong>, which you can then improve/improve/improve/improve, and over time, make them less-suck-less-suck-less-suck.</p> <p><strong>Delegating the completion of Version 0.1s helps you remove the psychological barriers that prevent you from starting on your long list of tasks.</strong></p> <p>Before you know it, BAM: SO MANY THINGS DONE HI FIVE.</p> <p>WIN</p> <h2>Version 0.1s.</h2><br /><a href='http://www.trizle.com/kits'>Get Trizle's business kit to rock your business. Learn more</a> The Trizle Team info@trizle.com tag:www.trizle.com,2005:Tip/970 2010-04-12T06:39:33-07:00 2010-04-12T06:45:17-07:00 <ol> <li>See a bear attack on TV.</li> <li> Go camping.</li> <li> You instantly fear a bear attack.</li> </ol> <p><strong>When you're reminded of X, you focus on X -- despite the probabilities of X actually happening.</strong></p> <p>So, instead of focusing on what could likelier kill you (e.g., hypothermia), you start focusing on what probably won't kill you (i.e., a bear attack); so, you bring a bear trapper net to fend off bears instead of warm gear to prevent hypothermia -- SO YOU DIE OH NOES.</p> <p>Behavioral economists call it the availability-heuristic</p> <p><strong>The more you see X, the more X becomes important -- even if Y or Z is really more important.</strong></p> <p>If your team's leaders talk about models and bottles daily instead of servicing customer customers TO THE MAX, the team subconciously starts believing models and bottles are more important than serving customers.</p> <ul> <li> BAM! Customer service then starts sucking.</li> <li>Your company tumbles.</li> <li>Suck.</li> </ul> <p>Get focus by emphasizing the right things each-and-every-day. WIN.</p> <h2>Emphasize.</h2><br /><a href='http://www.trizle.com/kits'>Get Trizle's business kit to rock your business. Learn more</a> The Trizle Team info@trizle.com tag:www.trizle.com,2005:Tip/969 2010-04-09T07:41:42-07:00 2010-04-16T09:02:17-07:00 <p>You're planning a trip with friends. What do you do?</p> <ol> <li>Send a group email: "Hey Y'ALL! What do y'all want to do this year? Let's do something fun like last year! OH YEAH! OMG OMG OMG"</li> <li>Take suggestions.</li> <li><strong>Decide as a </strong><strong>group </strong>where to go this year.</li> </ol> <p>If you prefer a different destination, you give your input.</p> <h2>What happens when you vote for the spot?</h2> <p>BAM: Everyone likes/is-committed-to the destination; everyone goes; everyone has a fun time with everybody else.</p> <ul> <li><strong>One, united, common, agreed-upon decision.</strong></li> </ul> <p>No politics.</p> <p>Everything out in the open.</p> <p>It's how Google decides company decisions. It's how McKinsey does it.<br /> <br /><strong> Everyone has a say.</strong></p> <h2>What traditionally happens in companies?</h2> <ol> <li>Executives decide on X.</li> <li><strong>Executives drag along everybody else to X.</strong> (It's akin to a few friends deciding on a vacation spot for the entire group before getting any input, reserving tickets, charging airfare, and expecting everyone to come along merrily.)<strong><br /></strong></li> <li>People become <strong>angry</strong>; <strong>politics </strong>arise; <strong>morale drops</strong>.</li> </ol> <p>Because Billy Bob secretly prefers a different destination based on his front-line experiences dealing with his customers, he's not fully-committed to the executives strategies -- so his <strong>productivity drops</strong>.</p> <p>You lose your ability to serve your customers to your company's <strong>fullest potential</strong>.</p> <p>Another competitor, united among its peeps, comes along, takes your market share, and puts you into mediocrity.</p> <p>YOU LOSE OH NO</p> <p>Making important company decisions?</p> <h2>Group.</h2><br /><a href='http://www.trizle.com/kits'>Get Trizle's business kit to rock your business. Learn more</a> The Trizle Team info@trizle.com tag:www.trizle.com,2005:Tip/968 2010-04-02T05:19:42-07:00 2010-04-02T05:20:57-07:00 <p>You have to complete a big project.</p> <ol> <li> You're scared.</li> <li> Fear causes you to procrastine.</li> <li> You become productively SUCK.</li> </ol> <h2>How do you overcome your fear?</h2> <p>Instead of seeing the project as some life-threatening freakish event that will happen to your life if you don't successfully complete it, try this:</p> <ul> <li> Instead of focusing on building the project to make your clients/superiors/audience happy, <strong>imagine as if your building the project for your friends/family</strong>.</li> </ul> <p>The project immediately becomes less threatening; you start to remove fear and self-doubt, and the work becomes fun/manageable/efficient because you're not draining your energy reserves due to high heart rates caused from stress.</p> <ul> <li> I will write a paper that excites my <strong>friends</strong>.</li> <li> I will complete a design that impresses my <strong>family</strong>.</li> <li> I will enthrall my <strong>friends/family </strong>with this projecct.</li> </ul> <p>Eliminate fear. Remove self-doubt. Crush procrastination.</p> <p>Become more productive.</p> <h2>Friends/family.</h2><br /><a href='http://www.trizle.com/kits'>Get Trizle's business kit to rock your business. Learn more</a> The Trizle Team info@trizle.com tag:www.trizle.com,2005:Tip/967 2010-03-30T07:01:36-07:00 2010-03-30T07:03:55-07:00 <p>Peeps put themselves into groups:</p> <ul> <li> The jocks.</li> <li> The nerds.</li> <li> The goths.</li> <li> The yaddas.</li> </ul> <p>When you're part of one group, you think of your group as being soooo freeeaaakishly much better than the other groups.</p> <p>So, you talk about them &nbsp;-- how you dislike their ways of doing things, how they talk, how they behave, how frickin ignorant they are.</p> <h2>Typical Business X</h2> <p>Take a typical business.</p> <ul> <li> Officers get sweet corner offices.</li> <li> Low-rung employees get shoddy benches.</li> <li> Salespeople get better food.</li> <li> IT team gets bread.</li> </ul> <p>People start separating themselves into groups, increasing rivalry, closing communication, increasing HATER-ATION, and disrupting a cohesive and united business culture that could've changed the %+#@$ world -- but are now resorting to office politics.</p> <h2>How do you get a better business culture?</h2> <p>One way:</p> <ul> <li> Increase motherkuffin communication among everybody.</li> <li> If that means playing fun office games with everybody (like chair racing), play some games. Woooohoooo!</li> <li> Break down barriers among positions/roles.</li> <li> Have executives work in cubicles like everyone else.</li> </ul> <p>Ensure that every member of your entire business is equally valued/cherished, and are part of one united team that's out to fight the world for your customers.</p> <ul> <li> The more people feel as part of Group X, the more people associate themselves to Group X.</li> </ul> <p><strong> Make Group X your entire company.</strong></p> <p>WIN4EVERYBODY</p> <h2>In-group.</h2><br /><a href='http://www.trizle.com/kits'>Get Trizle's business kit to rock your business. Learn more</a> The Trizle Team info@trizle.com tag:www.trizle.com,2005:Tip/966 2010-03-28T10:23:11-07:00 2010-03-28T10:28:04-07:00 <p>Unexpected rewards give you hikes in your brain's dopamine, making you happier.</p> <p>When you work on X, you get predictable results; when you get predictable results:</p> <ul> <li> <strong>You: </strong>I SO BORED I SO BORED</li> </ul> <p>Well, you don't need to be so bored. HI FIVE 2 YA<br /> <br /> Just try this:</p> <ul> <li> <strong>Tackle new problems everyday</strong>; the unexpected results/rewards you'll get from tackling a variety of problems gives you hikes in your dopamine, boosting your happiness levels with your work.</li> </ul> <h2>Managers + Work</h2> <p>Managers can make work TEH SUK when they assign the same, <strong>repetitive </strong>tasks each and everyday; since their workers know what to expect, work becomes boring boring boring.</p> <h2>BUT WE NEED PREDICTABILITY!</h2> <p>But get this:</p> <ul> <li> A kid plays Tetris over-and-over-and-over-and-over.</li> </ul> <p>He does so because for every game that he plays, <strong>he doesn't know what scores he'll get</strong>; the game gives him unexpected rewards if he gets a high score, boosting his dopamine, making him get his jolts of happiness.</p> <ul> <li>Similarly, say if you make a game for a waitress/waiter (e.g., try to beat the % of tips you get from your orders; keep leader board, etc., etc.), work becomes FUN.</li> </ul> <p>Does the waitress/waiter know what to expect today? <strong>OH NO.</strong> The unexpected rewards she'll start to get boosts her happiness juices, and increases her morale about work.</p> <p>FUN.</p> <h2 class="ii gt">The unexpected.</h2><br /><a href='http://www.trizle.com/kits'>Get Trizle's business kit to rock your business. Learn more</a> The Trizle Team info@trizle.com tag:www.trizle.com,2005:Tip/965 2010-03-26T05:09:23-07:00 2010-03-26T05:11:14-07:00 <ol> <li> Present second best feature first.</li> <li> ...</li> <li> Present best feature last.</li> </ol> <p><strong>What happens? You make a great first impression, setting a good stage for the rest of your presentation </strong>-- and then, BAM:</p> <ul> <li><strong>You top it with your best feature right before your prospect makes a decision to buy.</strong></li> </ul> <p>People normally remember the first and last impressions of X best; for instance:</p> <ul> <li> You typically know more about what happened at the beginning of a movie and the end of the movie than you do with the middle parts of the movie.</li> </ul> <p>Last impressions, however, stick out in your mind more, influencing your feelings about the movie than any other parts.</p> <p>If, for example, you loved the movie and the last parts sucked, you wouldn't like the film as much as you would if the movie sucked at the beginning but gave a great ending.</p> <p><strong>Pitches that end with your best offering/feature/benefit last give you the best chances at closing deals.</strong></p> <h2>Second first. Best last.</h2><br /><a href='http://www.trizle.com/kits'>Get Trizle's business kit to rock your business. Learn more</a> The Trizle Team info@trizle.com tag:www.trizle.com,2005:Tip/964 2010-03-24T06:50:01-07:00 2010-03-24T06:53:51-07:00 <ol> <li>You wake up.</li> <li>You drink something super good.</li> <li>You do your work.</li> </ol> <p>YOU = SUCK.</p> <h2>Why do you suck?</h2> <p>Your brain runs on empty when you wake up.</p> <ol> <li>You sleep.</li> <li>Your brain consumes freakish energy because you're have your super-sweet-pleasant dreams about shiny cows and their mothers.</li> <li>Your brain consumes all of your glucose.</li> </ol> <h2>"WHAT THE EFF IS A GLUCOSE?"</h2> <p>Glucose is sugar in your blood that acts as your brain's primary energy source.</p> <ul> <li>No sufficient glucose? Your brain impairs.</li> <li>Sufficient glucose? Your brain = optimized.</li> </ul> <p><strong>Glucose carries the energy your brain needs through your bloodstream</strong>; because your brain's neurons act like a bunch of beeyotches and are too stubborn and too stuck-up to carry the glucose (F YOU NEURONS), your blood picks up the slack and carry your glucose to empower your brain.</p> <p>When you wake up, your glucose levels are depleted. What to do?</p> <h2>BIG BREAKFAST</h2> <p>Restore your glucose levels with a hearty, delicious, good meal.</p> <p>Two ways of getting sugar to your bloodstream:</p> <ol> <li><strong>Super sugary foods </strong>(like candy), a.k.a. high-glycemic foods.</li> <li><strong>Less sugary foods </strong>(like oatmeal), a.k.a. low-glycemic foods.</li> </ol> <p>Now, if you eat super sugary foods, sugar will go through your bloodstream <strong>SUPER-FAST</strong>, like it just slapped your momma.</p> <p>So, you'll deplete your glucose <strong>quickly</strong>, and you have to make up for the depletion by eating more-and-more-and-more -- that, friends, is how you end up <strong>FAT</strong>.</p> <p>Now, if you don't want to be fat, try less sugary foods, whose sugars will travel through your bloodstream much more gradually, and give you more <strong>sustained energy</strong> throughout the rest of your fabulous day.</p> <p>WIN4EVA</p> <h2>Glucose.</h2><br /><a href='http://www.trizle.com/kits'>Get Trizle's business kit to rock your business. Learn more</a> The Trizle Team info@trizle.com tag:www.trizle.com,2005:Tip/963 2010-03-22T10:05:32-07:00 2010-03-22T10:09:31-07:00 <p><strong>Expectations of X alter our happiness in experiencing X.</strong></p> <ul> <li> If we expect a drink to be good, we're likelier to conclude the drink is good after tasting it.</li> <li> If we expect the drink to SUCCCCCCCKK, we're likelier to conclude that the drink sucks after tasting it.</li> </ul> <p>For instance, in a study by researchers from Baylor College of Medicine, the study's participants preferred Pepsi over Coke when blind-tested; yet, when told what they would be tasting beforehand, the participants said that Coke tasted better.</p> <h2>WHAT THE HECK DOES THAT MEAN?</h2> <p><strong> The presentation of your products matters as much as the quality of your products.</strong></p> <ul> <li> A $5 cup of coffee wouldn't taste so well at a typical fast-food restaurant.</li> <li> A $5 cup of coffee with fancy names, fancy packaging, attractive decor, nestled in affluent surroundings, sold by friendly and attractive sellers, would taste much, much better.</li> </ul> <p>If customers expect your item to suck, they'll likelier conclude THIS ITEM = TEH SUCK; however, if they expect your item to be good, you'll likelier end up with happy, happy, happy customers.</p> <p><strong>As much as you work on perfecting the quality of your product, try perfecting how you present that product to generate happier customers.</strong></p> <h2>Presentation tips?</h2> <p>Some ways to alter expectations for the better:</p> <ol> <li> List testimonials.</li> <li> Make good decor.</li> <li> Sweet packaging.</li> <li> Principled, attractive design.</li> <li> Stories about the origin of the item.</li> <li> Twitter followers; Facebook fans.</li> <li> Fancy names.</li> <li> Etc., etc., etc.</li> </ol> <p><strong> Expect well. Experience well.</strong></p> <h2>Present well.</h2><br /><a href='http://www.trizle.com/kits'>Get Trizle's business kit to rock your business. Learn more</a> The Trizle Team info@trizle.com tag:www.trizle.com,2005:Tip/962 2010-03-20T08:57:34-07:00 2010-03-20T08:58:48-07:00 <p>Helping people is contagious, according to <a href="http://www.livescience.com/culture/cooperation-spreads-100308.html">researchers</a>.</p> <ol> <li>You help <strong>Bob</strong>.</li> <li><strong>Bob </strong>helps <strong>Chuck</strong>.</li> <li><strong>Chuck </strong>helps <strong>Dikembe</strong>.</li> </ol> <p>Want to build a more cooperative culture?</p> <ol> <li><strong>Help somebody.</strong></li> <li>Repeat.</li> <li>Repeat.</li> <li>Repeat.</li> <li><strong>Repeat.</strong></li> </ol> <p>Every time you help somebody? You're subconsciously compelling more people to help more people.</p> <ul> <li>It's as if you're adding more gasoline to the freakish fire, as <strong>cooperation exponentially grows with every good deed you do for others</strong>.</li> </ul> <p>Cooperative team WIN.</p> <h2>Help somebody.</h2><br /><a href='http://www.trizle.com/kits'>Get Trizle's business kit to rock your business. Learn more</a> The Trizle Team info@trizle.com tag:www.trizle.com,2005:Tip/961 2010-03-19T09:18:05-07:00 2010-03-19T09:21:13-07:00 <ul> <li><strong>Your friends: </strong>open communication.</li> <li><strong>Typical workplace: </strong>closed communication.</li> </ul> <p>Office politics erupts.</p> <p>People yell, scream, hate -- but then act all HEY HOW ARE YOU DOING TODAY stuff, while secretly hoping that today is the day that they fall of a cliff.</p> <h2>Booooooooooooooooooooo</h2> <p>To create an atmosphere of openness, try creating a culture where people aren't just working with their bosses/co-workers, but they're working with their best friends.</p> <p>That makes communication <strong>open</strong>, <strong>honest</strong>, <strong>brutal </strong>-- and puts politics in back seats.</p> <p>Instead of looking out for #1 (themselves), people start looking out for each other, helping each other, and making the company soar higher than a constipated ostrich high on Cheetos.</p> <h2>How to Create a Culture of Friends?</h2> <p>The familiarity/exposure principle:</p> <ul> <li>The more people see each other in different situations, the more they'll like each other.</li> </ul> <p>The distinguishing variable between your best friends and your regular friends is that you see your best friends more.</p> <ol> <li>I see Chuck more.</li> <li>Therefore, I like Chuck more.</li> </ol> <p>If Susie hates Bob, try this:</p> <ol> <li>Play a game.</li> <li>Put them on the same team.</li> <li>Repeat until they become friends.</li> </ol> <h3>Exposure breaks down barriers.</h3> <p>Exposure strengthens friendships.</p> <p>Google, for instance, helps their people bond over daily-meals/Friday-night-concerts/volunteering-activities/camping/ski-slopes/etc./etc./etc.</p> <p>Don't have the resources? Try basketball games. Encourage weekend outings between peeps.</p> <ul> <li><strong>Friendship culture.</strong></li> <li><strong>Friendship culture.</strong></li> <li><strong>Friendship culture.</strong></li> </ul> <p><strong>The more you break down barriers between all team members, the more you'll make communication open, honest, and politics-free </strong>-- and work starts becoming a place where you bond together with your friends to help the people of this world (your customers).</p> <p>WIN</p> <h2>Friends.</h2><br /><a href='http://www.trizle.com/kits'>Get Trizle's business kit to rock your business. Learn more</a> The Trizle Team info@trizle.com tag:www.trizle.com,2005:Tip/960 2010-03-18T07:13:35-07:00 2010-03-18T07:16:09-07:00 <ul> <li>When peeps feel <strong>threatened</strong>, they seek safety by sticking to norms.</li> <li> When peeps feel <strong>safe</strong>, they strive for innovative-new-novel things.</li> </ul> <p>That's according to a study by UCSD researchers (deVries, et. al).</p> <h2>WHAT?</h2> <p>Take Joe.</p> <p>Joe = shy guy among strangers; yet, when he's with his close friends or family members, he's <strong>spontaneous</strong>/<strong>outgoing</strong>/<strong>confident</strong>/<strong>innovative</strong>.</p> <p>His safe environment frees him to be more innovative.</p> <ul> <li>He doesn't hold back when something sucks.</li> <li>He brings his best ideas to the forefront.</li> <li>He takes initiative.</li> </ul> <p>An environment that tells peeps: HEY, IT'S OKAY TO INNOVATE WE LOVE YOU HI FIVE, keeps people in a safe mindest, encouraging them to bring new ideas to management/your-business.</p> <p>Survey most employees all over the free world about helping their companies improve, and they'll tell you: BUT I'LL GET FIRED OH NO, limiting their employers' potential.</p> <p>They end up sucking like the suck of the suck suck suck.<br /> <br /> BOOO</p> <h2>Make Your Environment Safe</h2> <p><strong> To encourage innovation, build a safe environment.</strong></p> <p>Make your company feel as if it's one gigantic-happy-loving family; you'll tear down each team member's walls, and encourage them to help innovate/improve/rocccccckk.</p> <p>WIN</p> <h2>Safety.</h2><br /><a href='http://www.trizle.com/kits'>Get Trizle's business kit to rock your business. Learn more</a> The Trizle Team info@trizle.com