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	<title>True Gotham - New York City and Hamptons Real Estate</title>
	
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		<title>Consider This: MANAR + REBNY = HARMONY</title>
		<link>http://www.truegotham.com/consider-this-manar-rebny-harmony/</link>
		<comments>http://www.truegotham.com/consider-this-manar-rebny-harmony/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 19:52:46 +0000</pubDate>
		<dc:creator>Douglas Heddings</dc:creator>
				<category><![CDATA[A Broker's Job]]></category>
		<category><![CDATA[Market Insight]]></category>
		<category><![CDATA[Tips & Advice]]></category>

		<guid isPermaLink="false">http://www.truegotham.com/?p=1206</guid>
		<description><![CDATA[Seems like a simple enough equation right?  Wrong!  For years these two Manhattan residential real estate trade organizations have considered themselves competitors.  Not only is this silly but it has continued to be a market obstacle for both the consumer &#8230; <a href="http://www.truegotham.com/consider-this-manar-rebny-harmony/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Seems like a simple enough equation right?  Wrong!  For years these two Manhattan residential real estate trade organizations have considered themselves competitors.  Not only is this silly but it has continued to be a market obstacle for both the consumer and real estate agents by creating incredible inefficiencies that could so easily be solved with some sincere cooperation (no egos please).</p>
<p>Let&#8217;s first break down the two organizations:</p>
<p>MANAR:  In the spirit of full disclosure, I am indeed a member of the Board of <a href="http://manarrealtor.com/">MANAR (the Manhattan Association of Realtors)</a>, our local Board of the <a href="http://www.realtor.org/">National Association of Realtors (NAR)</a> which is one of the largest trade organizations in the country and advocates for both the consumer as well as it&#8217;s members.  Check out this blurb directly from the MANAR website:</p>
<p><strong>In a marketplace flooded with real estate companies, REMEMBER, only those professionals who choose membership in a REALTOR® association like Manhattan Association of REALTORS®, are truly REALTORS®.  It is not a generic term to describe all individuals who hold a real estate license.  As a registered trademark of the National Association of REALTORS®, it designates a practitioner as a member who ascribes to the <em>highest standards of professional practice</em> and the<em>REALTOR® Code of Ethics</em>. The REALTOR® Code of Ethics provides a meaningful guide to appropriate business conduct in dealings with clients, customers, the public, and each other.  Adherence to the Code helps each REALTOR® navigate through our ever-changing industry, and its complex legal environment.</strong></p>
<p><strong></strong>Excellent!  An organization that is policing it&#8217;s members and holding them to a higher standard!  But wait&#8230;</p>
<p><a href="http://www.rebny.com/">REBNY (The Real Estate Board of New York)</a>: Just as an FYI and in the same spirit of disclosure as above, I am also a member of REBNY although not currently a Board member (there is still time for REBNY to make my Bucket List).  REBNY also is a self governing body of licensed real estate brokers and agents.  they too hold their members to a &#8216;higher standard&#8221; as supported by the following from their website:</p>
<p><strong>Code of Ethics and Professional Practices</strong></p>
<p align="left"><strong>REBNY&#8217;s members, and those affiliated with them, honor the Board&#8217;s Code of Ethics. The Code, which applies to all Board members, clarifies licensees&#8217; responsibilities to their colleagues and to the public.</strong></p>
<p><strong>If an alleged Code violation involves an issue over money, the matter can be handled by voluntary mediation or binding arbitration. Non-monetary disputes are resolved by the Ethics Committee or its subcommittee of the Residential Brokerage Division.</strong></p>
<p><strong>The Residential Brokerage Division&#8217;s RLS Universal Co-Brokerage Agreement Rules and Regulations supplement the Code of Ethics for residential practitioners. Members of REBNY&#8217;s Residential Division must adhere to these Regulations.</strong></p>
<p><strong>By all members observing the Real Estate Board&#8217;s Code of Ethics and Residential Brokerage Division members additionally following the RLS Universal Co-Brokerage Agreement Rules and Regulations, we provide fair treatment for all licensees participating in a transaction, and protect the interests of buyers and sellers.</strong></p>
<p><strong>For a printable PDF of The Code of Ethics,<a href="http://www.rebny.com/pdf_files/Code_of_Ethics.pdf" target="_blank"> click here</a>.</strong></p>
<p>Sounds familiar right? Once upon a time REBNY was a charter member of NAR but effective January 1, 1994, that changed as REBNY decided that the Realtor designation and the money spent at the state (NYSAR) and national (NAR) levels for membership was not necessary.</p>
<p>As a member of both organizations and an active member of the Board of MANAR, I can honestly say that there has never been a time in which it was more important for these two organizations to join hands that ever before.</p>
<p>Sadly it is my opinion that the almighty dollar is standing in the way of what I propose should be a merger of the two organizations under a charter with the NAR and NYSAR. Why you ask?  Because Manhattan, many would suggest the greatest city in the world, is struggling to adapt an ALL-INCLUSIVE multiple listing service when the rest of the country and much of the world has not only adapted the MLS system but enhanced it to make the home buying and selling process more efficient (most of the time) than in markets where an MLS is void.  The <a href="http://www.mlsmanhattan.com/ListitManhattan/Login.aspx?ReturnUrl=%2fListitManhattan%2fHome.aspx">Manhattan MLS</a> (username and password required) which is indeed a true MLS is made up of property data supplied by MANAR members only but does in fact allow MANAR members who are also REBNY members to distribute listings to the entire brokerage community. MANAR is definitely growing by leaps and bounds but still a mere fraction of the membership of REBNY.  REBNY is simultaneously building an MLS-like portal that will unfortunately &#8220;compete&#8221; with the MLS.  It is all about the race to capitalize on the profits that MLS&#8217;s across the country realize year after year.</p>
<p>My proposition:</p>
<p>1.  REBNY and MANAR merge to become the sole NAR charter in New York City.</p>
<p>2.  Down the road, put politics aside and consider a regional merger with Brooklyn, Queens, Bronx and Staten Island Boards of Realtors.</p>
<p>3.  Create a heirarchy and infrastructure voted on by members to merge the MLS data in all 5 boroughs.</p>
<p>4.  Provide a public portal allowing the consumer transparent access to all housing data.</p>
<p>5.  Everyone lives happily ever after&#8230;</p>
<p>And then I woke up!  I don&#8217;t think this scenario is completely out of the question but we as an industry must insist on cooperation.  I don&#8217;t pay dues so that I can fuel a fire.  The consumer must also DEMAND a better system much in the way that they embraced StreetEasy while brokerages across the city attempted to withhold their data.  But as long as REBNY is not an NAR charter and MANAR is seen as a competitor to REBNY (why can&#8217;t we all just get along) the path will continue to be long and bumpy which is precisely why our market remains infected with a proprietary philosophy regarding property information.</p>
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		<title>MANAR Introduces Certified International Property Specialist Classes</title>
		<link>http://www.truegotham.com/manar-introduces-certified-international-property-specialist-classes/</link>
		<comments>http://www.truegotham.com/manar-introduces-certified-international-property-specialist-classes/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 16:39:51 +0000</pubDate>
		<dc:creator>Douglas Heddings</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.truegotham.com/?p=1196</guid>
		<description><![CDATA[NEW YORK, NY  - The Manhattan Association of REALTORS (MANAR) is holding the first of many International training classes required to become a Certified International Property Specialist.  Classes are being held at The Manhattan Association of REALTORS office in The &#8230; <a href="http://www.truegotham.com/manar-introduces-certified-international-property-specialist-classes/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>NEW YORK, NY  - The Manhattan Association of REALTORS (MANAR) is holding the first of many International training classes required to become a Certified International Property Specialist.  Classes are being held at The Manhattan Association of REALTORS office in The Empire State Building.</p>
<p>MANAR&#8217;s Global council has taken the lead in planning global programs, hosting global-oriented REALTOR accreditation courses, and collaborating with neighboring boards to build awareness among members of the global business opportunities that are increasingly important to the NYC real estate industry. In October 2011, MANAR&#8217;s Global Business Council hosted its first major symposium, The MANAR Global Real Estate Symposium: Riding the Next Foreign Buyer Wave in Manhattan. Hundreds of brokers, agents, attorneys, bankers, academics and real estate industry experts from around the globe attended this unique program that examined how new global real estate investors hailing from the emerging powerhouses of China, Brazil and Russia are advancing on NYC&#8217;s real estate market bringing both opportunities and challenges.</p>
<p>Robb Pair, Chair of The Manhattan Global Council and Vice President of The Manhattan Association of REALTORS says &#8220;being that we are in New York City, it only makes sense to stay on top of the international market, the majority of my clients at Harlem Lofts Inc. are international.  It&#8217;s also great to see fellow REALTORS taking advantage of MANAR&#8217;s international efforts.”</p>
<p>And check out what other things we&#8217;re up to at<strong> <a href="http://www.truegotham.com/manar-and-manhattan-mls-making-great-strides-for-consumers-and-agents/">MANAR and the Manhattan MLS</a></strong>!</p>
<p>About <a href="http://www.realtor.org/global/cips">CIPS Certification</a><br />
By earning your CIPS Designation, you will gain access to the CIPS Network. This members-only group is specifically for international practitioners of the National Association of REALTORS®. Comprised of over 2,000 real estate professionals specializing in all types of real estate, the CIPS Network provides a 360° view of the global market. In any type of international real estate transaction, members are consumers&#8217; best and most trusted resource for navigating the international market.</p>
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		<title>MANAR and Manhattan MLS Making Great Strides for Consumers and Agents</title>
		<link>http://www.truegotham.com/manar-and-manhattan-mls-making-great-strides-for-consumers-and-agents/</link>
		<comments>http://www.truegotham.com/manar-and-manhattan-mls-making-great-strides-for-consumers-and-agents/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 16:36:27 +0000</pubDate>
		<dc:creator>Douglas Heddings</dc:creator>
				<category><![CDATA[A Broker's Job]]></category>
		<category><![CDATA[Market Insight]]></category>
		<category><![CDATA[Tips & Advice]]></category>

		<guid isPermaLink="false">http://www.truegotham.com/?p=1198</guid>
		<description><![CDATA[The Manhattan Association of REALTORS® [MANAR] is a professional trade association representing the real estate industry in Manhattan.  In cooperation with the National Association of REALTORS® and the New York State Association of REALTORS®, Manhattan REALTORs® are part of the &#8230; <a href="http://www.truegotham.com/manar-and-manhattan-mls-making-great-strides-for-consumers-and-agents/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The Manhattan Association of REALTORS® [MANAR] is a professional trade association representing the real estate industry in Manhattan.  In cooperation with the National Association of REALTORS® and the New York State Association of REALTORS®, Manhattan REALTORs® are part of the largest and most influential professional trade organizations in the country, this partnership affords members access to a multitude of programs, resources, education and industry briefing that enhance their effectiveness in assisting clients and consumers with real property transactions.</p>
<p>MANAR and the Manhattan MLS are quickly moving forward to not only re-invent how they operate and support the real estate industry, but also to take advantage of Manhattan&#8217;s global role in the real estate market by transforming the way local brokers and agents compete in this new business environment.</p>
<p>MANAR and the Manhattan MLS are now launching its groundbreaking new &#8220;REALTOR-optional&#8221;<wbr> MLS service allowing <strong>non-Realtors</strong> to participate for the first time.  The new MLS will feature enhanced search/list capabilities and a competitive low, monthly flat fee.</wbr></p>
<p>The Manhattan MLS will offer enhanced prospecting opportunities and CRM capabilities, enhanced data integrity standards, and the ability to send listing data to over 40 websites, including the world&#8217;s largest listing site, <a href="http://www.realtor.com/">REALTOR.com</a>.  With only one comprehensive subscriber level, subscribers will also be able to have their listings fed to <a href="http://streeteasy.com/">Streeteasy</a> and <a href="http://buyfolio.com/">Buyfolio</a> and can also have their listings placed on the new <a href="http://realtor.com/international/">REALTOR.com/<wbr>international</wbr></a>.</p>
<p>All brokers and agents will now have the most comprehensive and technologically advanced tools available to succeed in NYC&#8217;s globally-oriented real estate market.</p>
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		<title>Dear Maura: Buyers, Trust Your Instincts and Take the Leap! FOLLOW-UP</title>
		<link>http://www.truegotham.com/dear-maura-buyers-trust-your-instincts-and-take-the-leap-follow-up/</link>
		<comments>http://www.truegotham.com/dear-maura-buyers-trust-your-instincts-and-take-the-leap-follow-up/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 20:39:59 +0000</pubDate>
		<dc:creator>Maura Jarach</dc:creator>
				<category><![CDATA[A Broker's Job]]></category>
		<category><![CDATA[Dear Maura]]></category>
		<category><![CDATA[Market Insight]]></category>

		<guid isPermaLink="false">http://www.truegotham.com/?p=1187</guid>
		<description><![CDATA[Thanks to those of you who commented &#38; this entry should put some of the debate to rest! I&#8217;ve worked with many buyers who have trusted their instincts and some who have not.  I have found that the the latter &#8230; <a href="http://www.truegotham.com/dear-maura-buyers-trust-your-instincts-and-take-the-leap-follow-up/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Thanks to those of you who commented &amp; this entry should put some of the debate to rest!</p>
<p>I&#8217;ve worked with many buyers who have trusted their instincts and some who have not.  I have found that the the latter has been mostly as a result of the downturn and questioning the direction of the market.  But recently one couple with whom I worked a couple of years ago resurfaced to see a very beautiful triple mint home.  They still weren&#8217;t sure that the timing worked for them but the property was SO amazing that they ran straight to their financial advisor to get the skinny on their &#8220;position&#8221; and what would be financially feasible for them.  Fully armed and ready to submit an all cash offer, the doubting 3AM &#8220;instincts&#8221; kicked in. After painless consideration and despite their emotional reaction to the space, they had to pass because it just wasn&#8217;t large enough.</p>
<p>Because this had all happened very quickly and quite unexpectedly, I absolutely supported their decision to pass.  However, that same day I was out showing another buyer properties and stumbled upon a wreck.   I knew that they didn&#8217;t really want to undertake renovations but I also knew that they&#8217;d love the layout. Although they had just made the incredibly difficult decision to pass on what they believed was the &#8220;nearly&#8221; perfect home was being nagged by my instinct as their agent which told me that they needed to see this property.   I sent them the listing and within 10 days they viewed it, bid, and signed a contract of sale!</p>
<p>Here are two examples of buyers trusting their instincts.  First by passing on a home that they loved at &#8220;first&#8221; sight and then by taking the leap to purchase &#8220;THE ONE!&#8221;  Congrats to them for trusting their instincts and making a this major decision that they will enjoy for many years to come&#8230;after the renovation <img src='http://www.truegotham.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>Dear Maura: Buyers, Trust Your Instincts &amp; Take the Leap!</title>
		<link>http://www.truegotham.com/dear-maura-buyers-trust-your-instincts-take-the-leap/</link>
		<comments>http://www.truegotham.com/dear-maura-buyers-trust-your-instincts-take-the-leap/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 15:01:03 +0000</pubDate>
		<dc:creator>Maura Jarach</dc:creator>
				<category><![CDATA[A Broker's Job]]></category>
		<category><![CDATA[Dear Maura]]></category>
		<category><![CDATA[Market Insight]]></category>
		<category><![CDATA[Tips & Advice]]></category>

		<guid isPermaLink="false">http://www.truegotham.com/?p=1177</guid>
		<description><![CDATA[Lately I&#8217;ve been thinking about the many buyers whom I&#8217;ve helped find homes over the years and how much each experience has varied.  Sometimes its smooth sailing but other times it can be a long road from A-Z.  If you&#8217;re a buyer &#8230; <a href="http://www.truegotham.com/dear-maura-buyers-trust-your-instincts-take-the-leap/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<div style="text-align: left;"><span style="font-family: arial, sans-serif;">Lately I&#8217;ve been thinking about the many buyers whom I&#8217;ve helped find homes over the years and how much each experience has varied.  Sometimes its smooth sailing but other times it can be a long road from A-Z.  If you&#8217;re a buyer or plan to be in the future take the time to read this and </span>be careful about falling into the following patterns.</div>
<div style="text-align: left;">
<div><span style="font-family: arial, sans-serif;"><br />
</span></div>
</div>
<div style="text-align: left;">
<div><span style="font-family: arial, sans-serif;">1.Some buyers are lucky enough to find that perfect fit on their first day of looking. This is great and amazing!  BUT sometimes they don&#8217;t move </span><span class="Apple-style-span" style="font-family: arial, sans-serif;">forward because they haven&#8217;t &#8220;seen enough real estate&#8221; and feel compelled to look further. So, they pass on it &amp; often by the time they go back to that same property feeling &#8220;educated&#8221; from shopping the market, their &#8220;dream home&#8221; is either in contract or sold.  Remember, chances are if you liked it that much others did too!</span></div>
</div>
<div style="text-align: left;">
<div><span style="font-family: arial, sans-serif;">2. If you&#8217;re a buyer coming into the market for the very first time you may begin to suffer from the &#8220;looking for the perfect home forever&#8221; syndrome. This often happens to people who have never owned a home, so they are uncertain about taking the leap of making an offer! Intuitively, the </span><span class="Apple-style-span" style="font-family: arial, sans-serif;">buyer(s) know its perfect, but they just aren&#8217;t sure because they&#8217;ve never experienced the emotions which accompany a decision of this kind before and this unknown territory prevents them from trusting their instincts. </span></div>
<div><span style="font-family: arial, sans-serif;"><br />
</span></div>
</div>
<div style="text-align: left;"><span style="text-decoration: underline;"><strong>Example:</strong></span> Last weekend I held an open house and was visited by a lovely a couple who spent 45 minutes sitting in the living room visiting with me. I knew they LOVED  this home because they didn&#8217;t want to leave. From observing them &amp; I could also tell without asking that they had the &#8220;syndrome&#8221; because they looked so torn about what to do next.  I casually asked how long they had been looking in the same 10 block radius of Manhattan for a home.  The answer: TWO YEARS! I told them what I tell every buyer. &#8220;Listen, you could potentially look forever. If you can&#8217;t figure out how you feel make a bid.&#8221;</div>
<div style="text-align: left;"></div>
<div style="text-align: left;"></div>
<div style="text-align: left;"><span style="font-family: arial, sans-serif;">Being proactive and making that bid will solidify your decision and determine how you feel about it. Because finances will most likely limit what you can afford, I&#8217;m direct with buyers and tell them to expect that 2-3 items of your priorities may not make it on the list, but you&#8217;ll have a great home!  It&#8217;s all relative-If your budget is $500K, this may mean giving up a full time door man. If your budget is capped at $2M you may get everything you want except that private outdoor space. Almost no one who purchases in Manhattan gets everything on their &#8220;list&#8221;.  Even those with a $25M budget end up compromising on something.</span></div>
<div style="text-align: left;"><span style="font-family: arial, sans-serif;"><br />
</span></div>
<div style="text-align: left;">Here&#8217;s the thing about educating yourself about the market, price per square foot and every other factoid: It won&#8217;t change what makes any property the perfect HOME for you.  As professionals we can supply you with every fact available and give you our guidance, but at the end of the day it&#8217;s how a property feels to you. It&#8217;s that &#8220;ahh&#8221; feeling that you&#8217;re looking for and when you &#8220;feel that&#8221; YOU ARE HOME!</div>
<div style="text-align: left;">Making this commitment is monumental NO doubt, so make sure you purchase at the right moment so you don&#8217;t miss your dream home!</div>
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		<title>Hamptons Market Philosphy is Bass Ackwards</title>
		<link>http://www.truegotham.com/hamptons-market-philosphy-is-bass-ackwards/</link>
		<comments>http://www.truegotham.com/hamptons-market-philosphy-is-bass-ackwards/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 18:07:41 +0000</pubDate>
		<dc:creator>Douglas Heddings</dc:creator>
				<category><![CDATA[A Broker's Job]]></category>
		<category><![CDATA[Dirty Real Estate Tricks]]></category>
		<category><![CDATA[Market Insight]]></category>
		<category><![CDATA[The Hamptons]]></category>
		<category><![CDATA[Tips & Advice]]></category>

		<guid isPermaLink="false">http://www.truegotham.com/?p=1171</guid>
		<description><![CDATA[It has only been 6 months since our office started operations in the Hamptons and I can tell you that this market is in desperate need of an overhaul and a shift in perspective from both consumers and real estate &#8230; <a href="http://www.truegotham.com/hamptons-market-philosphy-is-bass-ackwards/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>It has only been 6 months since our office started operations in the Hamptons and I can tell you that this market is in desperate need of an overhaul and a shift in perspective from both consumers and real estate agents.</p>
<p>First I would love to know what has been done to create the most distrusting pool of buyers and sellers that I have ever come across?  It is mind boggling that most of those who we are meeting have not only a distrust of the industry as a whole but a pure disdain for real estate professionals in general.  In just a short time speaking with buyers and sellers, we have a clearer concept of what the consumer believes is wrong with the Hamptons residential real estate market.</p>
<p>Here are just a few things:</p>
<ul>
<li><strong>PROBLEM:  The &#8220;collecting&#8221; of listings</strong> &#8211; it seems common practice in the Hamptons for some agents to share a philosophy of just listing as much property as they possibly can at any cost with the hope of maybe selling some of it. <strong>SOLUTION: </strong> Consider doing sellers a service by pricing their properties accurately and actually selling them.</li>
<li><strong>PROBLEM:  Empty promises</strong> &#8211; In the 6 months since we started operating in the Hamptons, I would go out on a limb and say that 99% of the sellers whom we have met have shared that they have been promised the world only to feel forgotten once they signed an exclusive agreement.  <strong>SOLUTION:</strong>  Only promise what you can deliver and please honor your word.</li>
<li><strong>PROBLEM:  Questionable loyalty</strong> &#8211; We have also met numerous owners who have suggested that once offers have been submitted, their agent became a bully trying to get them to accept bids as much as 20-30% below market.  Can you say desperation?  <strong>SOLUTION:</strong>  A reminder&#8230;as the seller&#8217;s agent, you are their ADVOCATE and need to be armed with the necessary information to support your asking price&#8230;hard to do if you have overpriced to begin with (see &#8220;collecting&#8221; of listings)</li>
<li><strong>PROBLEM:  Lack of rules and guidelines</strong> &#8211; It seems to us that most East end agents avoid the MLS like the plague.  This is mind boggling as more exposure can only be good for an owner.  I can only imagine that there is a reluctance to be on MLS because then you are bound by MLS rules and guidelines&#8230;OH NOOOOOO!!!!  Listing on the MLS also allows the property to be syndicated globally on a variety of real estate web sites.  <strong>SOLUTION:</strong>  List on the MLS for maximum exposure for your owner.</li>
<li><strong>PROBLEM: Fear of change</strong> &#8211; Agents who don&#8217;t put the consumer first are a dying breed.  It is not YOUR house.  It is theirs!  <strong>SOLUTION:</strong>  Embrace change and your customer.  Have the mindset that you must always do what is right for your customer.  Don&#8217;t have a transactional view of your profession focusing only on the commission for that particular sale but rather embrace a relationship approach to selling real estate that will keep people coming back to you because of the ways you run your business.</li>
<li><strong>PROBLEM:  Proprietary information</strong> &#8211; data and information are everywhere and one of the last places in the world to embrace this fact seems to be The Hamptons. It is NOT in your sellers best interest for you to perceive their home as proprietary information for which you will CONTROL every aspect of dissemination. <strong> SOLUTION:</strong>  Share with EVERYONE.  Those who have surrendered to the fact that they are no longer gatekeepers of information but rather consultants who must help their customers make sense of the market and ADD value to a transaction will rise to the top.</li>
</ul>
<p><span style="font-size: small;"><span class="Apple-style-span" style="line-height: 24px;">For the agents who are part of the solution, and there are many, bravo!  For those who are the problem, embrace change or become a dinosaur.</span></span></p>
<p><span style="font-size: small;"><span class="Apple-style-span" style="line-height: 24px;">The exciting part about the current inner-workings of this market is that fresh perspectives are gaining momentum and the disdain that the Hamptons consumer has for the real estate industry can and is being changed.  I am watching it happen first hand and look forward to embracing and being part of market change which has never been so necessary.</span></span></p>
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		<title>Dear Maura; When Brokers Get Caught in the Middle?</title>
		<link>http://www.truegotham.com/dear-maura-when-brokers-get-caught-in-the-middle/</link>
		<comments>http://www.truegotham.com/dear-maura-when-brokers-get-caught-in-the-middle/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 15:49:50 +0000</pubDate>
		<dc:creator>Maura Jarach</dc:creator>
				<category><![CDATA[A Broker's Job]]></category>
		<category><![CDATA[Dear Maura]]></category>
		<category><![CDATA[Market Insight]]></category>
		<category><![CDATA[Tips & Advice]]></category>

		<guid isPermaLink="false">http://www.truegotham.com/?p=1167</guid>
		<description><![CDATA[Several months ago I helped a great couple sell their home which after living there for over 20 years was in fair condition. Certain areas of the property were a bit dated. With a little staging we were up &#38; running &#38; the &#8230; <a href="http://www.truegotham.com/dear-maura-when-brokers-get-caught-in-the-middle/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p>Several months ago I helped a great couple sell their home which after living there for over 20 years was in fair condition. Certain areas of the property were a bit dated. With a little staging we were up &amp; running &amp; the feedback was great! After testing the price point at the seller&#8217;s preferred asking I reduced the price to a more realistic number for the current market &amp; sure enough was able to bring them a couple of decent &#8220;opening bids&#8221; that same week and I thought with the proper negotiations we&#8217;d have a sale in no time.</p>
<p>One would think that the longevity of ownership would safeguard a loss in this scenario but unfortunately the realities of their financial circumstances were not only kept from me, as is often the case, but there were also some skeletons in the financial closet of this home that only the person handling the bills knew about:( Therefore, one of them was open &amp; receptive to the numbers coming in &amp; the person &#8220;in the dark&#8221; was upset with me for not bringing them better numbers. I found myself stuck in the middle of something negative which I couldn&#8217;t put my finger on. I was just plain confused by the distance between the contentment of one person &amp; the hostility of the other towards the offers &amp; me.</p>
<p>I finally asked for a sit down to figure this out before we lost the two offers on the table. This instigated a long overdue dose of honesty between them. After an admission of multiple home equity loans &amp; several business deals gone wrong the bold truth was that without the sale they were broke &amp; they HAD to take one of these offers in order to get out from under and walk away somewhat whole. In this case it was the wife who was in the dark. I believe she had an idea about the problems but was in denial. There certainly was regret about her treatment of me, but I understood her frustrations about the sale because she thought they had time to hold out for a better price, so she was frustrated and thought I was pushing them away from a better decision. With the truth exposed the misdirected anger at me was replaced by reality, relief and a renewed level of trust between them and me as their broker. They were finally able to accept my advice without hesitation and everyone was finally on the same page which is essential to the end goal.</p>
<p>Luckily theirs was a very strong marriage, so there was a happy ending for them. They sold for a number they could live with which also left them financially whole for the first time in years. It may not have been their &#8220;dream number&#8221; but what sellers want &amp; can obtain for their homes can often be two different realities for a host of reasons. That&#8217;s the great thing about property in Manhattan; it holds its value!</p>
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		<title>Dear Maura: The Emotions of Moving; Can I Afford to Move?</title>
		<link>http://www.truegotham.com/dear-maura-the-emotions-of-moving-can-i-afford-to-move/</link>
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		<pubDate>Tue, 16 Aug 2011 15:20:22 +0000</pubDate>
		<dc:creator>Maura Jarach</dc:creator>
				<category><![CDATA[A Broker's Job]]></category>
		<category><![CDATA[Market Insight]]></category>
		<category><![CDATA[Tips & Advice]]></category>

		<guid isPermaLink="false">http://www.truegotham.com/?p=1163</guid>
		<description><![CDATA[As an agent we&#8217;re always excited by a call to visit a potential client’s home to take a look and evaluate the property. The most frequently asked question regardless of the property&#8217;s size: &#8220;Is this the best time to put &#8230; <a href="http://www.truegotham.com/dear-maura-the-emotions-of-moving-can-i-afford-to-move/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>As an agent we&#8217;re always excited by a call to visit a potential client’s home to take a look and evaluate the property. The most frequently asked question regardless of the property&#8217;s size: &#8220;Is this the best time to put my home on the market&#8221;? Well, the answer just  isn&#8217;t that simple.</p>
<p>As a potential seller you may not understand that the other equally important part of the equation is can you afford to move within the scope of your desires? The reasons for selling are many and can range from needing more space, changing your neighborhood &amp; environment, upgrading to a full service building or the most unfortunate for all concerned, divorce:(</p>
<p>Any of these reasons whether desired or not can be an emotional roller coaster ride especially because the reality of where you&#8217;d like to move or what you want may not be possible for you. In addition, if you are forced to sell you may have to take a hit financially to change your living circumstances.</p>
<p>The other reason agents visit your home &amp; ask what may be perceived as “prying” questions is to help you understand and determine whether or not this enormous decision is even possible. One of the best ways to become educated on the ever changing rules &amp; requirements of the loan process is to contact a mortgage broker. This is a professional who can take your data &amp; help explain to you what your possibilities are and how much can ultimately borrow or qualify for a loan.</p>
<p>Here is an example of a recent analysis from a trusted mortgage broker Dan Shlufman who delivers the hard knocks answers in a respectful way:</p>
<blockquote><p>“Dear Maura, With respect to the potential of a mortgage loan I can tell you that it is going to be difficult for your clients to qualify for an amount which will allow them to accomplish their goals of an upgrade to the type of home they want. Their income is fairly modest by New York standards. In addition, their liquid assets are very limited, which would most likely cause them to dip into their retirement account. As a result, they will likely not be approved for a loan of much more than _____and, likely a lot less, depending on the amount of monthlies for the unit they end up wanting. With respect to the mortgage loan I can tell you that it is going to be difficult.”</p></blockquote>
<p>So, back to the most frequently asked question: &#8221; Is this the best time to put my home on the market”? The truth, there is no one answer that applies to all sellers.  Each situation requires an analysis by both mortgage and a real estate professional.</p>
<p>To save yourself time and energy, it is always a good idea to reach out to a mortgage specialist to determine whether you qualify for financing and if so, how much.  You can reach Dan Shlufman, The President of FCMC at <a href="mailto:dshlufman@fcmc.net" target="_blank">dshlufman@fcmc.net</a>.</p>
<p>Please send your questions to Dear Maura at mjarach@heddings.net.</p>
<p>&nbsp;</p>
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		<title>Dear Maura: The Emotions of Moving; Change is Scary!</title>
		<link>http://www.truegotham.com/dear-maura-the-emotions-of-moving-change-is-scary/</link>
		<comments>http://www.truegotham.com/dear-maura-the-emotions-of-moving-change-is-scary/#comments</comments>
		<pubDate>Wed, 03 Aug 2011 15:53:14 +0000</pubDate>
		<dc:creator>Maura Jarach</dc:creator>
				<category><![CDATA[A Broker's Job]]></category>
		<category><![CDATA[Dear Maura]]></category>
		<category><![CDATA[Market Insight]]></category>
		<category><![CDATA[Tips & Advice]]></category>

		<guid isPermaLink="false">http://www.truegotham.com/?p=1160</guid>
		<description><![CDATA[I was recently invited to a potential client&#8217;s home to visit and assess their choices regarding selling &#38; buying. For privacy lets call her Susan. So, Susan hasn&#8217;t moved in 24 years! Can you imagine how the functions of the &#8230; <a href="http://www.truegotham.com/dear-maura-the-emotions-of-moving-change-is-scary/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><span class="Apple-style-span" style="font-size: 12px; line-height: 18px;">I was recently invited to a potential client&#8217;s home to visit and assess their choices regarding selling &amp; buying. For privacy lets call her Susan. So, Susan hasn&#8217;t moved in 24 years! Can you imagine how the functions of the Manhattan market have changed since 1987? Well, the list GOES ON &amp; ON! Where to start?</span></p>
<p><span class="Apple-style-span" style="font-size: 12px; line-height: 18px;">While we sat &amp; talked getting to know one another, it became unfortunately clear that while exploring her options Susan had already encountered several brokers who never replied to her numerous calls for help. Had visits from agents who scrutinized her home. Was told that, &#8221; that there was no way she could do this&#8221; by a mortgage broker who threw numbers at her instead of having a calm conversation. Wow-by the time I got there I was left holding her hand and apologizing that she had been ignored, screamed at and almost scolded about her predicament-How to upgrade to a larger home.</span></p>
<div>The reasons for anyone wanting to change their circumstances becomes somewhat irrelevant when compared to how scary this can feel. After all, even when we know it is the right thing to do; CHANGE IS SCARY!</div>
<div>After answering questions and giving support we embarked on a relationship of trust based on communication. We will see if she can make this move-but while we find out together she knows someone is on her side to help navigate and explain the changes of how to approach this epic decision after 24 years~</div>
<div>How did you feel when you decided to move&#8230;&#8230;..or what are you feeling today while trying to decide IF you should move?</div>
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		<title>Real Estate Industry Discovers Importance of Consumer</title>
		<link>http://www.truegotham.com/real-estate-industry-discovers-importance-of-consumer/</link>
		<comments>http://www.truegotham.com/real-estate-industry-discovers-importance-of-consumer/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 12:39:10 +0000</pubDate>
		<dc:creator>Douglas Heddings</dc:creator>
				<category><![CDATA[A Broker's Job]]></category>
		<category><![CDATA[Market Insight]]></category>
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		<guid isPermaLink="false">http://www.truegotham.com/?p=1157</guid>
		<description><![CDATA[Yes you read that correctly. Two times per year, one of the largest real estate conferences is held to discuss new technology and innovations to assist real estate professionals in improving their businesses. I have spoken a few times on &#8230; <a href="http://www.truegotham.com/real-estate-industry-discovers-importance-of-consumer/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Yes you read that correctly.  Two times per year, one of the largest real estate conferences is held to discuss new technology and innovations to assist real estate professionals in improving their businesses.  I have spoken a few times on panels at this conference and have always come away with some incredibly useful information.  The exposure to new technology innovators is invaluable.  So you can likely appreciate my surprise when I heard that one of the main themes of said conference was a &#8220;consumer-centric&#8221; approach to real estate.  REALLY?  I mean REALLY????</p>
<p>Is it being suggested only now in the summer of 2011 that real estate agents put the consumer first?  HELLO!!!! Perhaps this is precisely why the consumer thinks we are a bunch of morons who get paid entirely too much money.  I&#8217;m sitting in my room right now on vacation typing this post because I just find it shocking that &#8220;consumer-centric&#8221; has just been discovered by the &#8220;innovators&#8221; of the real estate industry.  </p>
<p>NEWSFLASH:  I don&#8217;t care if you&#8217;re selling homes or widgets, you better make sure that EVERYTHING is geared towards making the experience as smooth, efficient and pleasant for the consumer as humanly possible.  And if this is surprising to you, perhaps a new profession is in order.</p>
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