Truston was profiled, for the second year running, in the Javelin Strategy & Research research report entitled "2009 Consumer Identity Protection Services Scorecard". The report provides a comprehensive analysis of the key identity theft protection services and is based in Javelin's leading consumer survey data.

Other companies featured include Equifax, Experian, TransUnion, Affinion, and Identity Guard (Intersections, Inc.)

Read the press release.]]> http://www.mytruston.com/press/in_the_news/truston_profiled_in_javelins_identity_theft_research_report.html http://www.mytruston.com/press/in_the_news/truston_profiled_in_javelins_identity_theft_research_report.html In the News identity theft idtheft javelin report research Sat, 20 Jun 2009 10:59:30 -0800 Truston Named 2009 Hot Companies Winning Finalist

Follows up 2008 Win With Another Hot Companies Award

SANTA BARBARA, Calif. – February 11, 2009 – Truston, a provider of award-winning online services for identity theft protection and consumer credit management, announced that it has been named a 2009 Hot Companies finalist by Silicon Valley Communications. Truston was selected after a global analysis of information technology vendors which included large, mid-size and start-up companies around the world. Truston was chosen based on the "4Ps" selection criteria—Products, People, Performance, and Potential. The 2009 Hot Companies analysis encompassed companies in all areas of information technologies including security, wireless, storage, networking, software and communications.

The Hot Companies 2009 evaluation process also assessed candidates for entrepreneurial spirit, seasoned executives, success in their market segment, well developed revenue-growth model and clearly planned expansion strategies. Other finalists include RedHat, Webroot, MX Logic and Verisign. To see the complete list of finalists please visit http://www.networkproductsguide.com/hotcompanies/2009/

"We are delighted to be named a 2009 Hot Company Finalist," said Tom Fragala, Truston's founder and Chief Executive Officer. "After being named a 2008 Hot Company, this year's award further cements our status as a provider of unique, valuable services that help direct marketers and financial services companies add new revenue and increase customer retention."

About Truston
Truston helps its partners drive new revenue and enhance customer relationships with an online product that helps protect consumers' identity and select the best financial products. The company has a white-label Software-as-a-Service for membership groups, ID theft service providers, direct marketers, and financial institutions. Through its self-guided online technology, consumers maintain control, are shown what to do, and receive electronic reminders so they know what to do in the future. Truston's private-label partners include Identity Force, the #1 provider of ID theft protection to the U.S. government and Affinion Group the largest provider of membership and loyalty products with over 70 million members worldwide. Truston's service was given 4 stars from PC Magazine. Truston's awards include a 2008 Product Innovation Award, a Hot Company 2008 Award, being selected for 10 Companies to Watch in 2008 by the Pacific Coast Business Times, the 2008 Tomorrow's Technology Today award, and it was identified as a leader by Javelin Strategy & Research in their December 2007 identity theft market report. Visit www.mytruston.com.

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IdentitySecure launched in October 2008 with Truston's Fraud Assist Toolbox

SANTA BARBARA, Calif. – (Marketwire - December 10, 2008) – Truston^®, a provider of award-winning online services for identity theft protection, today announced the inclusion of its innovative and unique technology solutions to the portfolio of the Affinion Security Center, a leading identity theft protection innovator with nearly 35 years of experience. Effective immediately, Truston's Software-as-a-Service technology will be deeply integrated within the Affinion Security Center’s core solution platform, IdentitySecure.

The IdentitySecure solution was created to address the modern threats facing consumers, threats that cannot be adequately monitored by the average individual, let alone technologically-savvy ones. The IdentitySecure service includes features such as monitoring of social security numbers and public records to detect criminal activity, frequent data sweeps of the internet for personal information, credit monitoring, and monitoring of underground chat rooms where thieves buy and sell personal information. The service now also includes Truston's Fraud Assist Toolbox providing easy-to-follow, step-by-step prevention tools including credit bureau fraud alerts, as well as its comprehensive resolution service.

“We're delighted to partner with Truston to bring its powerful technology to our IdentitySecure solution,” said Tom Rusin, CEO of Affinion Security Center. “Truston's unique self-guided online services are perfectly suited to many consumers who want online control without needing to become an expert in security. The automatic reminders are hugely beneficial, relieving our members of the burden of knowing what to do next. We look forward to adding the Truston benefit to more of our products.”

“The IdentitySecure launch is the first result of what we’ve designed to be a long-standing partnership with Affinion,” said Tom Fragala, CEO and founder at Truston. “Being tightly integrated with their core IdentitySecure platform allows Affinion to continue to launch innovative, value-added benefits to new and existing products. We're proud to be selected as a partner and this further confirms that our superior technology, low cost, and private-label approach differentiates us from the rest of the market.”

About Truston  
Truston helps its partners drive new revenue and enhance customer relationships with an online product that helps protect consumers' identity and select the best financial products. The company has a white-label Software-as-a-Service for membership groups, ID theft service providers, direct marketers, and financial institutions. Through its self-guided online technology, consumers maintain control, are shown what to do, and receive electronic reminders so they know what to do in the future. Truston's private-label partners include Identity Force, the #1 provider of ID theft protection to the U.S. government and Affinion Group the largest provider of membership and loyalty products with over 70 million members worldwide. Truston's service was given 4 stars from PC Magazine. Truston's awards include a 2008 Product Innovation Award, a Hot Company 2008 Award, being selected for 10 Companies to Watch in 2008 by the Pacific Coast Business Times, the 2008 Tomorrow's Technology Today award, and it was identified as a leader by Javelin Strategy & Research in their December 2007 identity theft market report. Visit www.mytruston.com.

About Affinion Security Center
Affinion Security Center, a division of Norwalk, Connecticut-based Affinion Group, is a premier security, credit monitoring and identity theft protection innovator with nearly 35 years of global experience. It launched HotLine, a leading ID theft, credit card, fraud protection and security service in 1969. PrivacyGuard, a comprehensive membership credit monitoring product which was created in 1992, remains one of the most widely used in the U.S. In 2006, ID Secure, a sophisticated tool that uses leading-edge public records, Social Security number and credit monitoring technology to fight ID theft, was born. Another ID theft protection service in Affinion's growing security business is PC SafetyPlus, an identity theft software service that protects members with a personal firewall to thwart hackers and other online ID threats. PC SafetyPlus software features automatic updates and service upgrades for protection against prevailing computer viruses, spyware and worms. In 2008 BreachShield, the preeminent solution to corporate data breach response, was introduced to the product line. Affinion Security Center is part of the steering committee of the Identity Theft Prevention and Identity Management Standards Panel (IDSP) and is a member of the Staples Security Council. For more information please visit http://www.affinion.com.

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Instant Identity Lock, The Only Free Identity Theft Protection Service Launched With Truston's Unique Technology

SANTA BARBARA, Calif. – (Marketwire - December 9, 2008) - Truston^®, a provider of award-winning online services for identity theft protection, and CreditFYI.com, a consumer destination for everything credit and personal finance related, today announced a strategic partnership to add Truston's innovative technology to the CreditFYI site in an effort to provide a low-cost suite of new benefits for its members. In a unique offer, CreditFYI.com visitors are able to sign up for InstantIdentityLock(SM), the only free identity theft protection service that doesn't require any personal data and become a member of the CreditFYI community. This has been accomplished by integrating Truston's Software-as-a-Service technology with CreditFYI's own technology platform.

CreditFYI.com's mission is to inform visitors about personal finance issues and to provide them with the helpful news, information and protective measures related to credit fraud, identity theft and a variety of other consumer credit concerns. The comprehensive website offers an extensive library of articles, how-to guides, educational videos, podcasts, credit blogs, calculators and other tools, along with products designed to help consumers navigate today's challenging economic environment. CreditFYI.com allows consumers to register for a free membership in just 10 seconds. The key benefit of registration is Truston's service, which CreditFYI calls InstantIdentityLock(SM). This free identity theft protection service offers step-by-step guidance, alerts, follow-up reminders and many other helpful features that give consumers peace of mind.

“We're delighted to partner with Truston in launching CreditFYI.com,” said a representative of the CreditFYI team. “Truston's innovative self-guided online services are great fit for CreditFYI.com. They help consumers gain online control of their identity without needing to become an expert in security. Another key benefit of the Truston service is automatic reminders, which relieves our members of the burden of knowing when there is something important to do.”

“We're pleased to be chosen as a strategic partner by CreditFYI.com,” said Tom Fragala, CEO and founder of Truston. “This is further proof that our customers benefit from our superior technology, low cost, and private-label approach.”

About Truston
Truston helps its partners drive new revenue and enhance customer relationships with an online product that helps protect consumers' identity and select the best financial products. The company has a white-label Software-as-a-Service for membership groups, ID theft service providers, direct marketers, and financial institutions. Through its self-guided online technology, consumers maintain control, are shown what to do, and receive electronic reminders so they know what to do in the future. Truston's private-label partners include Identity Force, the #1 provider of ID theft protection to the U.S. government and Affinion Group the largest provider of membership and loyalty products with over 70 million members worldwide. Truston's service was given 4 stars from PC Magazine. Truston's awards include a 2008 Product Innovation Award, a Hot Company 2008 Award, being selected for 10 Companies to Watch in 2008 by the Pacific Coast Business Times, the 2008 Tomorrow's Technology Today award, and it was identified as a leader by Javelin Strategy & Research in their December 2007 identity theft market report. Visit www.mytruston.com.

About CreditFYI.com
CreditFYI.com is a one-stop portal into the world of personal finance. With hundreds of articles on credit monitoring, credit reports and scores, calculators, how-to guides, videos, podcasts, financial experts and more, CreditFYI.com is the ultimate resource for all credit-related questions and concerns. Launched in 2008, CreditFYI.com is also the one destination to find the best credit card rates, apply for a loan, and learn protective measures in the area of credit fraud and identity theft.

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myTruston Helps Direct Marketers Add New Revenue Generating Products and Benefits

SANTA BARBARA, Calif. – (Marketwire - November 26, 2008) – Truston^®, a provider of award-winning online services for identity theft protection announced today that Network Products Guide has named myTruston for Partners a winner of the 2008 Best Products and Services Award.

MyTruston is an online system that can help people easily recover from and prevent identity theft. It reduces red tape for consumers. myTruston allows partners to launch new online products that help with processes which require many steps, phone calls, documents, or follow-ups—like identity theft. It can easily be embedded into a partner's own website. Truston's' partners include direct and affinity marketers looking for new ways to drive revenue or boost retention.

"Truston is a deserving winner.” says Rake Narang, editor-n-chief, Network Products Guide. "MyTruston for Partners is bringing market improvements through its incredible low cost and its adaptability to many vertical markets outside identity theft."

"Network Products Guide’s recognition of our myTruston platform further validates our technology as a unique identity theft protection service for wholesale partners like membership programs, online marketers and financial institutions" said Tom Fragala, CEO and founder at Truston. "Our superior technology, ultra low cost, and private-label approach differentiates our product from other companies in the identity theft protection market."

About Truston  
Truston helps its direct marketing partners drive new revenue and enhance customer relationships with an online product that helps protect consumers' identity and select the best financial products. The company has a white-label Software-as-a-Service for membership groups, ID theft service providers, direct marketers, and financial institutions. Truston's partners include Identity Force, the #1 provider of ID theft protection to the U.S. government and Affinion Group the largest provider of membership and loyalty products with over 70 million members worldwide. Truston's service was given 4 stars from PC Magazine. Other awards include a 2008 Product Innovation Award, a Hot Company 2008 Award, named 10 Companies to Watch in 2008 by the Pacific Coast Business Times, the 2008 Tomorrow's Technology Today award. Truston was identified as a market leader by Javelin Strategy & Research. Visit www.mytruston.com.

About Network Products Guide Awards
Network Products Guide, published from Silicon Valley, is a leading provider of technology vendor research and analysis.

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IdentitySecure's preventative measures aren't perfect -- even consumers who have it may still fall victim. So ASC [Affinion Security Center] also offers Truston's Fraud Assist Toolbox -- a package of services that help users manage their activities when fraud occurs...

Tom Fragala Recognized for Leadership in Innovating Identity Theft Protection

SANTA BARBARA, Calif. – August 21, 2008 – Truston^®, a provider of award-winning online services for identity theft protection, announced today that the Info Security Products Guide has honored its CEO, Tom Fragala, with the Shaping Info Security 2008 Industry Award. This prestigious industry award recognizes individuals from around the world that have made the most positive impact on the security market.

After experiencing identity theft first hand, Tom worked as a volunteer helping victims of ID theft. He was inspired to start Truston because he became frustrated by the vast size of the problem and the lack of good tools available. The alternatives were either ineffective, expensive or required handing over sensitive information. So, Tom decided to build something better. The result is MyTruston^®, the only fully online identity theft protection that does not require personally identifying information.

“Behind every successful security vendor that is consistently making progress, there is one thing in common—they all have great people working for them,” says Rake Narang, editor-in-chief, Info Security Products Guide. “We are proud to honor Tom with this year’s Shaping Info Security 2008 award to acknowledge his positive contribution to the industry and the users of his identity theft services.”

“Info Security Products Guide’s recognition of Truston's leadership in identity theft protection further validates our technology as a unique service for wholesale partners like banks, membership programs, and affinity marketers,” said Tom Fragala, CEO and founder at Truston. “Our superior technology, low cost, and private-label approach differentiates our product from the rest of the market.”

About Truston  
Truston is dedicated to protecting people from identity theft and managing their credit without requiring their personal information. The company has a white-label service for membership groups, ID theft service providers, direct marketers, and financial institutions. Truston's private-label partners include Identity Force, the #1 provider of ID theft protection to the U.S. government. Truston's service was given 4 stars from PC Magazine. Truston's awards include a 2008 Product Innovation Award, a Hot Company 2008 Award, being selected for 10 Companies to Watch in 2008 by the Pacific Coast Business Times, the 2008 Tomorrow's Technology Today award, and it was identified as a leader by Javelin Strategy & Research in their December 2007 identity theft market report. Visit www.mytruston.com.

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Leading technology publication Datamation published an article listing Truston as one of the four leading providers of identity theft protection services.

MyTruston offers a platform that is at least as good (if not better) than anything else in the industry. The reason I say better is that it was built on principles that protect privacy.

This isn't the first award Truston has received from the Technology industry and I suspect it won't be the last.

MyTruston Software-as-a-Service Platform Wins Identity Theft Protection Category

SANTA BARBARA, Calif. (Marketwire) – June 17, 2008 – Truston^®, a provider of award-winning online services for identity theft protection, announced today that Network Products Guide has named its myTruston^® Software-as-a-Service (SaaS) platform a winner of the 2008 Product Innovation Award. This annual award recognizes and honors vendors from all over the world with ground-breaking products in all areas of information technology.

MyTruston is an online identity theft recovery system built on hosted web-based software that can help people easily recover from and prevent identity theft. It walks users step-by-step through the entire process, dramatically reducing the time, cost, and impact of ID theft. myTruston is not a set of static web pages, rather an intelligent workflow system for managing multi-step processes to be performed by people. Its self-service task scheduling engine reduces red tape for consumers. myTruston allows enterprise partners to launch simple consumer-facing online tools that help with processes which require many steps, phone calls, documents, or follow-ups. It can easily be embedded into a partner's own website. To read more, visit www.networkproductsguide.com.

“Identity thefts are becoming highly sophisticated in nature and continue to happen,” says Rake Narang, editor-in-chief, Network Products Guide. “It can take anywhere from a few weeks to several years for victims to get absolved from each and every fraud that may have been committed using their stolen identity. Truston's innovative SaaS platform offers an organized approach to getting a stolen identity back and keeping it safe.”

“Network Products Guide’s recognition of our myTruston platform further validates our technology as a totally unique, best-in-class identity theft protection service for wholesale partners like membership programs, online marketers and financial institutions,” said Tom Fragala, CEO and founder at Truston. “Our superior technology, ultra low cost, and private-label approach differentiates our product from other companies in the identity theft protection market.”

About Truston
Truston is dedicated to protecting people from identity theft and improving their credit without requiring their personal information. The company has a white-label partner-ready service for membership marketing companies, identity theft service providers, banks, and credit card companies. Truston's consumer direct service was awarded 4 stars from PC Magazine in 2007. Truston received a 2008 Hot Company award, was named one of the 2008 10 Companies to Watch by the Pacific Coast Business Times and identified as an industry leader by Javelin Strategy & Research in their December 2007 identity theft market report. Visit www.mytruston.com.

About Network Products Guide Awards
Network Products Guide, published from Silicon Valley, is a leading provider of technology vendor research and analysis. The guide includes product innovations, roadmaps, industry directions, technology advancements and independent product evaluations. The guide follows conscientious research methodologies developed and enhanced by industry experts.

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Fraud-alert services place and renew them for you. Providers include LifeLock (whose CEO has been sued for a variety of things), Debix, Trusted ID and MyTruston. A typical cost is $10 per month. Unlike credit monitoring, fraud alerts can prevent someone from getting credit in your name.

Technology Vendor Selected as One of "10 Companies to Watch" In 2008 Awards Program

SANTA BARBARA, Calif. – May 1, 2008 – Truston^®, a provider of award-winning online services for identity theft protection, announced today that the Pacific Coast Business Times, the business journal for California's Central Coast, has named Truston as one of the 10 Companies to Watch, as part of its 2008 101 One Hundred annual awards.

This prestigious award recognizes the leading emerging growth companies from Ventura, Santa Barbara and San Luis Obispo counties. Truston was selected by the editorial team of the Pacific Coast Business Times which looked for the fastest growing and most innovative start-ups in the Central Coast area.

Truston's MyTruston^® service is the only fully online identity theft recovery system. It is web-based software that can help millions of people easily recover from and prevent identity fraud by supporting virtually any type of ID theft. MyTruston walks consumers step-by-step through the entire prevention or recovery process—dramatically reducing the time, financial cost, and emotional impact. And it can easily be embedded into a partner's own website on a private-label basis.

“Over the past seven years, many of our Companies to Watch have been at the forefront of entrepreneurship in the region,” says Henry Dubroff, editor-in-chief and founder of the Pacific Coast Business Times. “We are delighted to include Truston in that distinguished group.”

“The Pacific Coast Business Times recognition of Truston as one of the hottest startups in Central California further validates our innovative products and strategy of offering our services to large partners in the identity theft, direct marketing and financial services markets,” said Tom Fragala, CEO and founder at Truston. “Superior technology and support for partners differentiates Truston from other companies in the identity theft protection market.”

About Truston
Truston is dedicated to protecting people from identity theft and improving their credit without putting their personal information at risk. The company offers myTruston direct to consumers and has a private-label service for membership marketing companies, identity theft service providers, banks, and credit card companies. Truston product was awarded 4 stars from PC Magazine in 2007. Truston was named a 2008 Hot Company winner and awarded the 2008 Tomorrow's Technology Today Award by the Info Security Products Guide. Truston was also identified as an identity theft industry leader by Javelin Strategy & Research. Visit www.mytruston.com.

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Truston Named Winner of Info Security Products Guide Tomorrow’s Technology Today Award

MyTruston Web Service Selected as Winner in Identity Theft Protection Category

SANTA BARBARA, Calif. – April 9, 2008 (Marketwire) – Truston^®, a provider of award-winning online services for identity theft protection, announced today that Info Security Products Guide, the world’s leading publication on security-related products and technologies, has named myTruston^® a winner of the 2008 Tomorrow’s Technology Today Award.

This prestigious award recognizes security vendors with advanced, ground-breaking solutions that are helping set the bar higher for others in all areas of information security. MyTruston was selected by the editorial group of Info Security Products Guide based on technologies that are making the most positive impact on security in today’s highly sophisticated environment.

MyTruston is the only fully online identity theft recovery system. It is hosted web-based software that can help millions of people easily recover from and prevent identity fraud by supporting virtually any type of ID theft. MyTruston walks consumers step-by-step through the entire prevention or recovery process—dramatically reducing the time, financial cost, and emotional impact. And it can easily be embedded into a partner's own website. To read more about this award winning technology, please visit www.infosecurityproductsguide.com/technology.

“Increased security awareness is helping organizations take a proactive approach to securing their digital resources,” says Rake Narang, editor-in-chief, Info Security Products Guide. “Probably nothing differentiates any product or solution more than the superior technologies that make them suitable for today’s needs while pro-actively being ready for tomorrow too.”

“Info Security Products Guide’s recognition of myTruston further validates our product as excellence-in-class and ahead of the curve,” said Tom Fragala, CEO and founder at Truston. “Superior technology differentiates our product from other companies in the identity theft protection market.”

About Truston
Truston is dedicated to protecting people from identity theft and improving their credit without putting their personal information at risk. The company offers its services direct to consumers via its MyTruston service. Truston also has a white-label partner-ready web service for membership marketing companies, identity theft service providers, banks, and credit card companies. Truston's consumer direct service was awarded 4 stars from PC Magazine in 2007. Truston was named a 2008 Hot Company winner and identified as an industry leader by Javelin Strategy & Research in their December 2007 identity theft market report. Visit www.mytruston.com.

About Info Security Products Guide Awards
Info Security Products Guide, published from Silicon Valley, plays a vital role in keeping end-users informed of the choices they can make when it comes to protecting their digital resources. It is written expressly for those who are adamant on staying informed of security threats and the preventive measure they can take. There is a wealth of information in this guide including tomorrow’s technology today, best deployment scenarios, people and technologies shaping info security and independent product evaluations. Visit www.infosecurityproductsguide.com.

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